Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
권호 표지
DOI QR코드

DOI QR Code

Identifying Factors Affecting Consumer's Choice to Imported Organic Agricultural Products

수입산 유기농산물 구입의향 요인분석

  • 한재환 (한국농촌경제연구원 자원환경연구부) ;
  • 정학균 (한국농촌경제연구원 자원환경연구부)
  • Received : 2014.03.04
  • Accepted : 2014.03.24
  • Published : 2014.03.30
Download PDF
⟨ Previous Next ⟩

Abstract

The objective of the study is to investigate factors affecting consumers' purchase intention toward imported organic agricultural products. To accomplish the goal of the study a consumer survey was administered for randomly selected households residing in capital area. Results show that the more consumers trust a safety of domestic products and a certification system, the less they purchase the imported products. In addition, it is demonstrated that educated consumers are relatively less reluctant to imported organic agricultural products. Finally, an improvement of domestic certification system, decrease of price of environmentally friendly agricultural products, and aggressive promotion are required to enhance the competitiveness of the domestic environmentally friendly agricultural products.

Keywords

References

  1. Cho, Y. M., J. H. En, G. Y. Jung, H. S. Lee, and S. J. Choi. 2005. Study on Consumer's Perception for Processed Organic Foods. Research report. Korea Food & Drug Administration.
  2. Han, J. H. 2013. Effects of Consumer's Perceptions towards Genetically Modified (GM) Foods on Their Attitude. Korean Journal of Agricultural Management and Policy. 40(2): 330-351.
  3. Han, J. H. and H. K. Jeong. 2010. Factors Expanding Consumption of Domestic Wheat Processed Products. Korean Journal of Agricultural Management and Policy. 37(3): 573-589.
  4. Hyun, T. S. and W. S. Kim. 1997. A Study on the Perception and Consumption of Imported and Organic Produce of Urban Housewives. Korean Journal of Community Nutrition. 2(1): 74-85.
  5. Jeon, H. J., T. J. Kwon, and M. J. Nam. 2010. The Current State and Prospects of China's Environment-Friendly Agro-Food Market. National Research Council for Economics, Humanities and Social Sciences. Research report 10-03-07.
  6. Jeong, H. K. and J. K. Jang. 2011. Analysis of Consumption Situations towards Homemade Organically Processed Food. Research report P139. Korea Rural Economic Institute.
  7. Kim, C. G., H. K. Jeong, and D. H. Moon. 2012. Production and Consumption Status and Market Prospects for Environment-Friendly Agri-foods. Research report P157. Korea Rural Economic Institute.
  8. Kim, C. G., H. K. Jeong, J. K. Jang, and T. H. Kim. 2010. Production Status and Market Prospects for Environment-Friendly Agricultural Products in 2010. Research report P136. Korea Rural Economic Institute.
  9. Kim, C. G., H. K. Jeong, T. H. Kim, D. H. Moon and B. I. Ahn. 2011. Analysis of the Impact of Introducing an Equivalence System for Organic Food Certification. Research report C2011-33. Korea Rural Economic Institute.
  10. Lee, W. J. and T. M. Lee. 2013. An Exploratory Study on Consumer Behavior on Imported Agro-product: Focused on Imported Fruit. Consumer Problem Research 44(2): 1-26.
  11. Marks, L. A. and N. Kalaitzandonakes. 2001. Mass Media Communications About Agrobiotechnology. AgBio Forum 4(3&4): 199-208.
  12. Schulz, S., T. Burkink, and R. Marquardt. 2000. Consumer Opinions toward the Use of Food Made with Genetically Modified (GM) Ingredients. Paper Presented at the International Food and Agribusiness Management Association (IAMA) 2000. Agribusiness Forum. Chicago IL.
  13. Wynand, P. M. M. VAN DE VEN and M. S. Bernard VAN PRAAG. 1981. The Demand for Deductibles in Private Health Insurance: A Probit Model with Sample Selection. Journal of Econometrics 17: 229-252. https://doi.org/10.1016/0304-4076(81)90028-2
  14. National Agricultural Products Quality Management Service(http://www.naqs.go.kr).
  15. Korea Food & Drug Administration. 2013. 2013 Yearbook of Imported Food Inspection, No.15.