• 한국의류학회지
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• 제27권2호
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• pp.239-249
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• 2003

The purpose of this research was to investigate influential factors for shopmaster's CRM (Customer Relationship Management) in the designer brand products, and to indicate the future fashion marketing strategies. The questionnaires were distributed to 74 shopmasters of the Designer shop in domestic L. S and H Department stores. Descriptive statistics, factor analysis, and path analysis from Lisrel program were used to analyze the data. The results were as follows; Firstly. for shopmaster's CRM variables, four factors of customer management variables were found and labeled as interest, DB construction, contact opportunity, and materials. Also, four (actors of shopmaster's knowledge regarding apparel materials were found and labeled as professionalism, manner, sense, and persuasion. For service variables, four factors such as precision, variety, rapidity, positiveness, and convenience of shopping were found. Secondly, for the results of hypothesis, all of the independent variables had direct influences on forming the relationship with customers. Therefore, it is concluded that the main elements of Shopmaster's CRM are highly important variables in customer relationship marketing strategy.

• 한국의류학회지
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• 제24권8호
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• pp.1230-1241
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• 2000

The purpose of this paper is to deeply understand the developing of long-term relationship between salesperson and customer through analyzing of various literature. Salespersons are important due to their forefront position in retailing setting. They are called \"relationship manger\" due to their function of controlling service quality. Therefore understanding the salesperson-customer relationship is critical in retail environment. To accomplish the purpose of this paper, at first, the concept of relationship marketing and the domain of relationship marketing is examined. Then long-term relationship is studied through existing study on buyer-seller relationship. Anticipation of future interaction or long-term relationship orientation is generated from antecedent variables through mediating variables. Though previous studies ignored developing status of long-term relationship, developing status must be captured to thoroughly understand interpersonal relationship. Implication for relationship marketing theory and research are discussed related to clothing retail setting.l setting.

• 대한가정학회지
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• 제47권7호
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• pp.97-107
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• 2009

This study investigated the impact of long-term relationship orientation on emotional characteristic in fashion stores and relationship characteristic between middle-aged and senior women and salespeople. This study employed survey method with questionnaire. Data were collected from 579 women who were from the age of forty to seventy. The data were analyzed using statistic methods(SPSS 15.0 and Amos 5.0) such as frequency analysis, cronbach $\alpha$, exploratory factor analysis, second-order confirmatory factor analysis, confirmatory factor analysis and structural equation modelling. The findings of this study were concluded as follows; Firstly, the income significantly affected on emotional characteristics(p < 0.01), but had no significant effect on long-term relationship orientation(p < 0.05). The higher income, the more respondents exhibited positive attitude and sensitive emotional characteristics as a sense of sight, hearing, smell, tactile and feeling to salespeople in the fashion stores. The path of structural equation was implemented as income variables $\rightarrow$ emotional characteristics $\rightarrow$ (relationship with salespeople variables $\rightarrow$ )commitment $\rightarrow$ long-term relationship orientation which turned out to be statistically significant at the 95% confidence level. Secondly, senior group(55~70yrs) was more positive relationship with salespeople compared to middle-aged group(40~54yrs). The precondition of get satisfaction and feeling of being cared from the salespeople were critical for long-term relationship orientation. The path of structural equation was carried out as age variables $\rightarrow$ relationship with salespeople variables $\rightarrow$ commitment $\rightarrow$ long-term relationship orientation which turned out to be statistically significant at the 95% confidence level.

• 가정과삶의질연구
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• 제29권5호
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• pp.85-105
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• 2011

The purpose of this study was to investigate the variables on adolescents' perception of parents and children's relationship. Independent variables were the expectation of the parents' role, role performance by adolescents' perception and socio-demographic variables. In order to achieve this purpose, the survey was taken by 758 adolescents (middle & high school students) from Daegu. The data were analyzed by frequency, percentage, mean, Factor Analysis, Cronbach's ${\alpha}$, Pearson's correlation coefficient, Multivariate Analysis of Variance, Scheffe test for post hoc, and Multiple Regression. The major findings were: 1) Role expectation had significant differences in the grade, gender, birth order, father's level of education, father's job, mother's age, and household economy of socio-demographic variables. Role performance showed significant differences in the grade, gender, father's age, parents' level of education, father's job, and household economy of socio-demographic variables. 2) Adolescents' perception of parents and children's relationship was affected by role expectation and role performance.

• 한국정보시스템학회지:정보시스템연구
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• 제18권1호
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• pp.25-46
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• 2009

According to adaptive structuration theory, faithfulness of appropriation(FOA), and consensus on appropriation(COA) are variables for measuring appropriation in use of IT. FOA is the level of interpreting and using the intentions of the IT designers objectively and COA is the level of agreement on ways of using IT among or with user group independently of designers' intention. In traditional theories of IT adoption, computer self-efficacy(CSE), self evaluation on abilities of using computer, has been considered as one of the important individual differences. which would influence on beliefs of using IT. Therefore, considering the relationship among CSE, FOA, COA and attitude, we can hypothesize that CSE would play a moderation varaible among appropriation related variables relationships, FOA-attitude and COA-attitude. The objective of this study is an analysis of CSE's moderation effects in causality relationship among appropriation measuring variables. For this purpose, we propose a research model where there are four hypotheses for moderation effects of CSE on the relationships between appropriation variables. We test these hypotheses by sampling ERP and groupware users. In result, our proposed hypotheses except moderation effect of COA-usefulness are accepted. Main contribution of this study is to identify the relationship between CSE and AST. This study implies that very careful consideration of users' CSE is necessary in order to perform managerial activities based on FOA and COA in IT management department.

• 대한가정학회지
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• 제32권3호
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• pp.171-184
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• 1994

This study examined the characteristics of the relationship of environmental variables that is HOME socio-demographic variables and children's verbal ability at age five. Especially this study investigated causal relationships among the variables which are supposed to affect children's verbal ability. The subjects of this study were 60 children at age five and their mothers. Instruments included inventory of home stimulation(HOME) inventory of socio-demographic variables inventory of the children's verbal ability and intelligence test. The results obtained from study were as follows: 1. For the most part environmental variables had a significant positive correlation with children's verbal ability 2. The variables that significantly predicted boy's verbal ability were aspects of physical environment breadth of experienc. And the variables that significantly predicted girls' verbal ability were developmental stimulation economic status of the home. 3. The results of the analysis of the causal model showed that the kind of variables that affected boy's verbal ability directly were indirect stimulation direct stimulation. And the kind of variables that affected girls' verbal ability directly were direct stimulation econmic status of the home inditect stimulation. 4. Another causal model of the environmental variables affecting children's verbal ability were formulated by exogenous variables(socio-demographic variables) and by endogenous variables (HOME, children's intelligence). The results of the analysis of the causal model showed that only HOME variables significantly affected boy's and girls' verbal ability directly.

• 산업경영시스템학회지
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• 제16권28호
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• pp.59-67
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• 1993

Recently, The concept of strategic groups is recognized as a basic unit of understanding framework in strategic management research. Researchers have consistently approached the relationship between strategic groups and organizational variables(organization structure vs strategies, management process vs strategies, management systems vs strategies, environment vs strategies, strategies vs performance). However the relationship between strategic groups and human resources has been neglected in theortical approach and empirical approach. Therefore this study explores the relationship between strategic groups and human resources management.

• 아동학회지
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• 제8권2호
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• pp.17-44
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• 1987

The study examined the characteristics of the relationship of home environment variables and children's social development. Two studies were conducted ; Study I examined (1) the correlation of home environment variables and children's social ability and (2) the predictability of home environment variables for children's social ability by children's age. Study II investigated the causal relationship among the variables which are supposed to affect children's social ability. The subjects of this study were 240 children at age four, six and eight attending nursery schools, kindergartens and elementary schools and their mothers. Instruments included the Inventory of Home Stimulation (HOME), the Inventory of Sociodemographic Variables, social maturation scale, and the social-emotional developmental rating scale. The results obtained from this study were as follows : 1) Home environment variables had a positive correlation with children's social development at age four and six, but at age eight, only HOME variables had a significant positive correlation with children's social development. 2) The home environmental variables that significantly predicted children's social development differed according to children's age. That is, play materials, economic status of the home, and parent education were predictive of children's social development at age four, while parent's education, fostering maturity and independence, and play materials were predictive at age six. Fostering maturity and independence, aspects of physical environment, and economic status of the home were predictive at age eight. 3) The causal model of home environment effect on children's social development was formulated by exogenous variables (parent education and economic status of the home) and endogenous variables (direct stimulation, indirect stimulation and the emotional climate of the home). 4) The results of the analysis of the causal model showed that the variables that have a direct effect on children's social development differed according to children's age. That is, direct stimulation had more effect on children's social development at earlier ages, and indirect stimulation had more effect on children's social development at later ages. Among socio-demographic variables, parent's education was most closely related to children's social development. The amount of variance that explained children's social development decreased with increase in children's age.

• 아동학회지
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• 제22권4호
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• pp.189-199
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• 2001

The purpose of this study was to explore the relationship between caregivers' characteristic variables and quality of child care and to investigate the magnitude of the association between variables and quality of child care according to children's age. The following factors were suggested as the caregivers' characteristic variables: Total years of caregiving experience, educational level, job satisfaction, amounts of turnover, time for commuting, salary, pay step, years of work in charge of current children, perception on the recommended caregiver/child ratio. The results of the study were as follows : First, it was found that caregivers' salary, total years of caregiving experience, pay step, perception on the recommended caregiver/child ratio, age, and amounts of in-service program were significant among caregivers' variables. Second, when the caregivers' characteristic variables were examined in terms of children's age respectively, the effects of teacher-related variables to influence the child-care quality were significantly different according to children's age group.

• 품질경영학회지
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• 제37권4호
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• pp.43-51
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• 2009

This study was designed to analyze the relationship of process quality, result quality and management performance in Korean insurance industry. For this study the linkage scheme of service quality concept is used on PZB model and BSC(Balances Score Card) system. In the linkage model, the 5 service qualitry factors used in PZB model are used as the result quality variables, and internal process factor, learning/growth factor in BSC are used the process quality variables affecting the result quality variables. And also customer satisfation factor and financial performance index are used as the management performance variables. In the ivsurance industry, the process quality variables were verified to meaningfully affect the result quality variables, and the result service quality variables were verified to affect the management performance indices. As the result, the process quality and the service quality must be emhanced for the competitiveness of Korean insurance industry.