• Journal of Digital Convergence
• /
• v.18 no.7
• /
• pp.149-156
• /
• 2020

This study investigated the key factors affecting online relational intimacy in the context of SNS. Based on the use and gratification theory, self-presentation, relationship formation and information searching were identified as the main needs of SNS usage. These needs were expected to influence online relational intimacy through user satisfaction, subjective well-being, and disclosing information behaviors. The theoretical framework was validated by a longitudinal method. Hypotheses were tested by using the partial least squares to data from 199 Facebook users. Self-presentation and information searching had a significant impact on both user satisfaction and subjective well-being. However, relationship formation did not significantly affect both user satisfaction and subjective well-being. User satisfaction had a significant direct effect only on online relational intimacy. Subjective well-beings played a significant role in enhancing both disclosing information behaviors and online relational intimacy. Finally, it has been found that disclosing information behaviors are a key factor in enhancing online relational intimacy. The results of this study are expected to provide academic and practical implications for the key antecedents of online relational intimacy.

• Culinary science and hospitality research
• /
• v.16 no.5
• /
• pp.25-36
• /
• 2010

This study identified the causal relationships among customer satisfaction, consumer commitment, and relational outcomes(i.e., positive word-of-mouth intentions and increased customer share) in coffee houses. The results showed that satisfaction had positive impacts on consumer commitment(${\gamma}$=0.40, t=5.44, p<0.001), positive WOM intentions(${\gamma}$=0.49, t=7.47, p<0.001), and increased customer share(r=0.52, t=7.49, p<0.001). Consumer commitment also had positive impacts on positive WOM intentions(${\beta}$=0.41, t=6.52, p<0.001) and increased customer share(${\beta}$=0.26, t=3.97, p<0.001). Considering the direct effects only, satisfaction had the largest impact on increased customer share while consumer commitment did on positive WOM intentions. In addition, the direct effects of satisfaction on relational outcomes were greater than those of consumer commitment In terms of the total effects, however, relational outcomes were maximized when we combined the direct effects of satisfaction and the indirect effects of satisfaction through consumer commitment. This result supported that consumer commitment played a partial mediating role between satisfaction and relational outcomes. Furthermore, it implied that coffee houses would take full advantage of relational outcomes when they made their customers satisfied and committed to the relationship.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.11
• /
• pp.573-583
• /
• 2017

The purpose of this study is to ascertain the effect of both educational satisfaction and relational support on the self-efficacy of secondary school students and then eventually on their entrepreneurship. Testing self-efficacy as a mediator is another aim of this study. The findings indicated that both educational satisfaction and relational support have positive relationships with the self-efficacy of students. Self-efficacy also had a positive impact on entrepreneurship. The core part of this study focuses on the role of both educational satisfaction and relational support in fostering the self-efficacy and entrepreneurship of secondary school students. These results can serve as practical guidance when making decisions regarding the adequate pedagogy for secondary school students in order to promote entrepreneurship among the adolescents.

• Human Ecology Research
• /
• v.58 no.1
• /
• pp.75-86
• /
• 2020

This study examined the mediating effect of intimate partner violence (IPV) between alcohol use and relational satisfaction by the Actor Partner Interdependence Model (APIM). For this study, data were drawn from the 13^th-wave Korea Welfare Panel data and a total of 2,263 married couples were included in the analysis. SPSS 25.0 and AMOS 24 were used to analyze data and the Actor Partner Interdependence Mediation Model (APIMeM) examined the mediating effect. The results of this study are summarized as follows. First, the actor effect and the partner effect on the relationship of alcohol use and partner violence were all verified to be positive effects. Second, the actor effect and the partner effect on the relationship of partner violence and relational satisfaction were all verified to be negative effects. Third, comparison of the actor effect and partner effect between the husband and wife showed that the partner effect in which alcohol use to partner violence was greater in the husband than in the wife. In addition, both the actor and partner effect of violent reducing their relational satisfaction were greater in wives than in husbands. The findings of this study suggest that IPV has a mediating role between couples' alcohol use and the relational satisfaction and husband's violent behavior has more negative effect on the quality of the relationship than the wife's violent behavior.

• Journal of Digital Convergence
• /
• v.13 no.3
• /
• pp.95-106
• /
• 2015

This study aimed to study the relational embeddedness theory which has been actively studied in the fields of marketing and psychology to the consulting industry. This study also aimed to find out if various efforts and pro-social service behavior of the consultant, a service provider in the consulting industry may have a positive effect on customer relationships. The results of the study can be summarized as follows: The pro-social service behavior of the consultant was verified to have a positive effect on relationship trust, relationship satisfaction with customers and relational embeddedness was found to have a positive effect on relationship trust and relationship satisfaction. In addition, relational embeddedness, relationship trust, and relationship satisfaction were found to have a positive effect on long-term relationship orientation.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.3
• /
• pp.1171-1179
• /
• 2013

Recently there is show deep concern at the wellness of health and beauty. therefore this study is to investigate an empirical study on the relational characteristics and collaboration between wholesalers and oriental clinic in herb medicine supplier channel, specially focused on lycium chinense. We collected statistically usable data from 119 questionnaire respondents who live in national provinces and analyzed them with SPSS 20.0 to achieve research's goals. Analysis results revealed that, first, relational characteristics of relationalism, trust, reward power and dependence had impacts on satisfaction between wholesaler and oriental clinic in herb medicine, Second, the survey found that satisfaction has impact on collaboration. Third, this study partially supported mediating effect regarding satisfaction between relational characteristics of relationalism and reward power.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.7
• /
• pp.1107-1118
• /
• 2007

Relationship marketing research has traditionally focused on the relationship among customer satisfaction, trust, and customer commitment, while assuming that the causal relationship of customer $satisfaction{\rightarrow}trust{\rightarrow}commitment$ is well understand. However, recently many scholars argue that customer satisfaction, trust, commitment can not explain long-term orientation fully, and suggest the need for more extensive researches investigating the determinants of long-term relational retention. The purpose of this study was to explained the relationship development process through the mediation effect of contact intensity and relationship termination cost between customer satisfaction and trust, and between trust and commitment, and an analysis the causal relationship among these variables. The results were as follows. First, the customer satisfaction had both direct and indirect effects on trust mediated by contact intensity. Second, the trust had both direct and indirect effects on commitment mediated by relationship termination cost. Third, the commitment influenced long-term orientation. Finally, the empirical results confirmed that the model add to the concept of mediation with contact intensity and relationship termination cost plays a strong, central role in explaining relationship development process between customer and fashion retail stores.

• Journal of Information Technology Applications and Management
• /
• v.14 no.1
• /
• pp.99-116
• /
• 2007

This study intends to examine the effects of CRM on the customer loyalty. Service quality, customer satisfaction, and organizational committment have been tested as mediating factors between the customers' perceived relational efforts and their loyalty. From 236 customers of insurance firms survey data have been collected and analyzed based on the structural equation modeling. The results show that firms' relational efforts have positive impacts on service quality and customer loyalty. Also, this study shows that service quality can play an important mediating role between CRM activities and customer satisfaction as well as organizational commitment, which have shown positive impacts on customer loyalty Consequently, firms need to design their CRM activities paying more attentions to the service qualify attributes, rather than asking too much from the target customers.

• Journal of Digital Convergence
• /
• v.14 no.1
• /
• pp.413-425
• /
• 2016

This study investigated what effects the relational benefits perceived by the customers of solely operated beauty salons have on customer satisfaction, recommendation intention, and defection intention through the convergence of cosmetology and business management. For this, a total of 322 customers of solely operated beauty salons were chosen as final valid samples. For data analysis, frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis were performed using SPSS 15.0 and AMOS 18. For a hypothesis test, lastly, path analysis was conducted using structural equation modeling. The study results found the following: First, among the relational benefits perceived by the customers of solely operated beauty salons, confidence benefits and social benefits had a positive effect on customer satisfaction. Second, the relational benefits perceived by the customers of solely operated beauty salons had a positive effect on recommendation intention. Third, confidence benefits and social benefits had a negative effect on defection intention. Fourth, customer satisfaction had a positive effect on recommendation intention. Fifth, customer satisfaction had a negative effect on defection intention. Sixth, in relationship between the relational benefits perceived by the customers of solely operated beauty salons and recommendation/defection intention, customer satisfaction revealed partial mediating effects.

• Journal of the Korea Safety Management & Science
• /
• v.16 no.3
• /
• pp.411-420
• /
• 2014

The purpose of this paper is to examine the effects of customer perception about service physical evidence and process quality by liquor wholesaler on customer satisfaction and maintaining business relationship. Also this paper tries to find out the moderating effect of relational duration on those service qualities and deal satisfaction. Based on the responses from 53 stores, the result of multiple regression analysis appears as follow that (1) the perception of intangible service quality is positively related to deal satisfaction, (2) deal satisfaction is positively related to maintaining business, and (3) the interaction of relational duration and each perception of service qualities is significant.