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http://dx.doi.org/10.14400/JDC.2020.18.7.149

Key Factors Influencing Online Relational Intimacy in the Context of Social Networking Services  

Kim, Byoungsoo (School of Business, Yeungnam University)
Publication Information
Journal of Digital Convergence / v.18, no.7, 2020 , pp. 149-156 More about this Journal
Abstract
This study investigated the key factors affecting online relational intimacy in the context of SNS. Based on the use and gratification theory, self-presentation, relationship formation and information searching were identified as the main needs of SNS usage. These needs were expected to influence online relational intimacy through user satisfaction, subjective well-being, and disclosing information behaviors. The theoretical framework was validated by a longitudinal method. Hypotheses were tested by using the partial least squares to data from 199 Facebook users. Self-presentation and information searching had a significant impact on both user satisfaction and subjective well-being. However, relationship formation did not significantly affect both user satisfaction and subjective well-being. User satisfaction had a significant direct effect only on online relational intimacy. Subjective well-beings played a significant role in enhancing both disclosing information behaviors and online relational intimacy. Finally, it has been found that disclosing information behaviors are a key factor in enhancing online relational intimacy. The results of this study are expected to provide academic and practical implications for the key antecedents of online relational intimacy.
Keywords
Relational Intimacy; Disclosing Information Behavior; Subjective Well-Being; Self-Presentation; Relationship Formation;
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Times Cited By KSCI : 7  (Citation Analysis)
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