• Journal of Korean Society of Coastal and Ocean Engineers
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• v.26 no.6
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• pp.359-366
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• 2014

This paper considered optimization method of appending a shape on a disc in an attempt to improve core functions, which are inherent in flow characteristics. The paper also verifies the optimization method of appendage shape with a Class 150 200A Butterfly valve. Then the design of experiment (DOE) with an orthogonal array is performed to analyze the effect of form parameters by grey relational analysis and analysis of mean (ANOM). And this study sets flow coefficient as an object functions for optimization, and the conventional disc model and the optimal appendage shape on disc model are compared by computational fluid analysis. The paper concludes that an optimal appendage shape on disc model achieves wider usability by a wider operating range.

• Journal of Korea Port Economic Association
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• v.37 no.4
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• pp.89-102
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• 2021

The purpose of this paper is to study the impact of shipping service firm's perceived relational benefits on switching barriers and loyalty focusing on tug boat service. To achieve the purpose of the research, literature survey on existing literature, thesis, research report is performed and also reliability analysis, validity test and multiple regression analysis using SPSSWIN 18.0 is used in this research. To verify a research model and hypothesis, a questionnaire survey among employees of shipping companies and shipping agencies was executed. 76 copies of total 200 copies of questionnaires were collected and the number of questionnaire used for empirical analysis was 76 copies. The main results of the study are summarized as below. First, Hypothesis 1 "shipping service firm's perceived relational benefits has a positive impact on the switching barrier" was supported by this study. Second, Hypothesis 2 "shipping service firm's perceived relational benefits has a positive impact on the loyalty" was supported in this research. Finally, Hypothesis 3 "switching barrier has a positive impact on the customer's loyalty" was also supported. Further research can be extended by adding more questionnaires including more shipping service firms all over the nation.

• Journal of Distribution Research
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• v.17 no.5
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• pp.85-111
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• 2012

Introduction : The purpose of this study was to examine the relationship between perceptual characteristics of consumers and intent of relational continuance for PB(Private Brand) products in discount stores. This study was conducted as an empirical study based on survey. For the empirical study, factors of PB products as characteristics perceived by consumers such as perceived quality, store image, brand image and perceived value were deduced from preceding studies. The effect of such factors on intent of relational continuance mediated by brand trust and brand equity of PB products was structurally examined. Research Model : Based on theory analysis and hypotheses, constructed a Structural Equation Model(SEM). The research model is shown in Figure 1. Research Method : This paper is based on s qualitative study of selected literature and empirical data. The survey for empirical study was carried out on consumers in Gyeonggi and Busan between January 2012 and May 2012. 300 surveys were distributed and 253 (84.3%) of them were returned. After excluding omissions and insincere responses, 245 surveys (81.6%) were used for final analysis as effective samples. Result : First of all, the Reliability was carried out for instrument used. The lower limit of 0.7 for Cronbach's Alpha as suggested by Hair et al. (1998). And Construct validity was established by carrying out exploratory factor analysis by Varimax rotation for all. Four factor result for the consumer's perceptual characteristics of PB Products, two mediating factors and one dependent factor. All constructs included in research framework have acceptable validity and reliability. Table 1 shows the factor loading, eigen value, explained variance and Cronbach's alpha for each factor. In order to assure validity of constructs, I implemented Confirmatory Factor Analysis (CFA), using AMOS 20.0. In confirmatory factor analysis, researcher can take control over the specification of indicators for each factor by hypothesizing that a specific factor is loaded with the relevant indicators. Moreover, CFA is particularly useful in the validation of scale for the measurement of specific construct. CFA result summarized Table 2 shows that the fit measures of all constructs fulfill the recommended level and loadings are significant. To test causal relationship between constructs in the research model, used AMOS 20.0 that provides a graphic module as method for analysing Structural Equation Modeling. The result of hypothesis test is shown in Table 3. As a result of empirical study, perceived quality, brand image and perceived value as selected attributes for PB products showed significantly positive (+) effect on brand trust and brand equity. Furthermore, brand trust and brand equity showed significantly positive (+) effect on intent of relational continuance. However, store image of discount stores selling the PB products was analyzed to have positive (+) effect on brand trust and no significant effect on brand equity. Discussion : Based on the results of this study, the relationship between overall quality, store image, brand image and value perceived by consumers about PB products and intent of relational continuance was structurally verified as being mediated by brand trust and brand equity. Looking at the results, a strategic approach that maximizes brand trust and equity value for PB products by large discount stores is required on top of basic efforts to improve quality, brand image and value of PB products in order to maximize consumer's intent of relational continuance and to continuously attract repeated purchase of products.

• Journal of Distribution Research
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• v.17 no.2
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• pp.1-28
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• 2012

I. Introduction : The purpose of this study is to test empirically hypothetical causality among constructs used in previous studies to build the model of relational market behavior on customers' participation and consumer-brand relationship after introducing theories of relationship marketing, loyalty program, consumer-brand relationship, customers' participation in service marketing as previous studies with regard to relational market behavior, which Bagozzi(1995) and Peterson(1995) commented on constructs and definition suggested by Sheth and Parvatiyar (1995). For this purpose, loyalty program by the service provider, customers' participation and consumer-brand relationship as preceding variables explain relational market behavior defined by Sheth and Parvatiyar(1995). This study proposes that loyalty program as a tool of relationship marketing will be effective in that consumers' participation in marketing relationship results in a narrow range of choice(Sheth and Parvatiyar, 1995) because consumers think that their participation motive result in benefits(Peterson, 1995). Also, it is proposed that the quality of consumer-brand relationship explain the performance of relationship as well as the intermediary effect because the loyalty program could be evaluated based on relationship with customers. We reviewed the variables with regard to performance of relationship based on relation maintain in marketing literature, and then tested our hypotheses related to several performance variables including loyalty and intention of relation maintain based on the previous studies and constructs(Bendapudi and Berry, 1997 ; Bettencourt, 1997 ; Palmatier, Dant, Grewal and Evans, 2006 ; You Jae Yi and Soo Jin Lee, 2006). II. Study Model : Analyses about hypothetical causality were proceeded. The marketing effect of loyalty program on relational market behavior was empirically tested in study regarding a service provider. The research model in according to the path hypotheses (loyalty program ${\rightarrow}$ customers' participation ${\rightarrow}$ consumer-brand relationship ${\rightarrow}$ relational market behavior and loyalty program ${\rightarrow}$ consumer-brand relationship, and loyalty program ${\rightarrow}$ relational market behavior and customers' participation ${\rightarrow}$ consumer-brand relationship, and customers' participation ${\rightarrow}$ relational market behavior) proceeded as an activity for customer relation management was suggested. The main purpose of study is to see if relational market behavior could be brought as a result of developing relationship between consumers and a corporate into being stronger and more valuable when a corporate or a service provider try aggressively to build the relationship with customers (Bettencourt, 1997; Palmatier, Dant, Grewal and Evans, 2006; Sheth and Parvatiyar, 1995). III. Conclusion : The results of research into the membership fitness club, one of service areas with high level of customer participation (Bitner, Faranda, Hubbert and Zeithaml, 1997; Chase, 1978; Kelley, Donnelly, Jr. and Skinner, 1990) are as follows: First, causalities in according to path hypotheses were tested, after the preceding variables affecting relational market behavior and conceptual frame were suggested. In study, all hypotheses were supported as expected. This result confirms the proposition suggested by Sheth and Parvatiyar(1995), who claimed that intention of consumer and corporate to participate in marketing relationship brings high level of marketing productivity. Also, as a corporate or a service provider try aggressively to build relationship with customers, the relationship between consumers and a corporate can be developed into stronger and more valuable one (Bettencourt, 1997; Palmatier, Dant, Grewal and Evans, 2006). This finding supports the logic of relationship marketing. Second, because the question regarding the path hypothesis of consumer-brand relationship ${\rightarrow}$ relational market behavior are still at issue, the further analyses were conducted. In particular, there existed the mediating effects of consumer-brand relationship toward relational market behavior. Also, multiple regressions were conducted to see if which one strongly influences relational market behavior among specific question items with regard to consumer-brand relationship. As a result, the influence between items composing consumer-brand relationship and ones composing relational market behavior was different. Among items composing consumer-brand relationship, intimacy was an influence of sustaining relationship, word of mouth, and recommendation, intimacy and interdependence were influences of loyalty, intimacy and self-connection were influences of tolerance and advice. Notably, commitment among items measuring consumer-brand relationship had the negative influence with relational market behavior. This means that bringing relational market behavior is not consumer-brand relationship without personal commitment, but effort to build customer relationship like intimacy, interdependence, and self-connection. This finding confirms the results of Breivik and Thorbjornsen(2008). They reported that six variables composing the quality of consumer-brand relationship have higher explanation in regression model directly affecting performance of consumer-brand relationship. As a result of empirical analysis, among the constructs with regard to consumer-brand relationship, intimacy(B=0.512), interdependence(B=0.196), and quality of partner(B=0.153) had the effects on relation maintain. On the contrary, self-connection, love and passion, and commitment had little effect and did not show the statistical significance(p<0.05). On the other hand, intimacy(B=0.668) and interdependence(B=0.181) had the high regression estimates on word of mouth and recommendation. Regarding the effect on loyalty, explanation level of the model was high(R2=0.515), intimacy(0.538), interdependence(0.223), and quality of partner(0.177) showed the statistical significance(p<0.05). Furthermore, intimacy(0.441) had the strong effect as well as self-connection(0.201) and interdependence (0.163) had the effect on tolerance and forgive. And these three variables showed effects even on advice and suggestion, intimacy(0.373), self-connection(0.270), interdependence (0.155) respectively. Third, in study with regard to the positive effect(loyalty program ${\rightarrow}$ customers' participation, loyalty program ${\rightarrow}$ consumer-brand relationship, loyalty program ${\rightarrow}$ relational market behavior, customers' participation ${\rightarrow}$ consumer-brand relationship, customers' participation ${\rightarrow}$ relational market behavior, consumer-brand relationship ${\rightarrow}$ relational market behavior), the path hypothesis of customers' participation ${\rightarrow}$ consumer-brand relationship, was supported. The fact that path hypothesis of customers' participation ${\rightarrow}$ consumer-brand relationship was supported confirms assertion by Bitner(1995), Fournier(1994), Sheth and Parvatiyar(1995) about consumer relationship to participate in marketing relationship.

• Journal of the Korea Society of Computer and Information
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• v.26 no.9
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• pp.13-25
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• 2021

In the age of digital innovation based on the Internet, Information and Communication and Artificial Intelligence technologies, huge amounts of datasets are being generated, collected, accumulated, and opened on the web by various public institutions providing useful and public information. In order to analyse, gain useful insights and information from data, Formal Concept Analysis(FCA) has been successfully used for analyzing, classifying, clustering and visualizing data based on the binary relation between objects and attributes in the dataset. In this paper, we present an approach for enhancing the analysis of relational attributes of data within the extended framework of FCA, which is designed to classify, conceptualize and visualize sets of objects described not only by attributes but also by relations between these objects. By using the proposed tool, RCA wizard, several experiments carried out on some public open datasets demonstrate the validity and usability of our approach on generating and visualizing conceptual hierarchies for extracting more useful knowledge from datasets. The proposed approach can be used as an useful tool for effective data analysis, classifying, clustering, visualization and exploration.

• Water Engineering Research
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• v.5 no.4
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• pp.157-176
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• 2004

This research presents a prototype development and implementation of Decision Support System (DSS) for integrated river basin water management for the flood control. The DSS consists of Relational Database Management System, Hydrologic Data Monitoring System, Spatial Analysis Module, Spatial and Temporal Analysis for Rainfall Event Tool, Flood Forecasting Module, Real-Time Operation of Multi Reservoir System, and Dialog Module with Graphical User Interface and Graphic Display Systems. The developed DSS provides an automated process of alternative evaluation and selection within a flexible, fully integrated, interactive, centered relational database management system in a user-friendly computer environment. The river basin decision-maker for the flood control should expect that she or he could manage the flood events more effectively by fully grasping the hydrologic situation throughout the basin.

• Korean Journal of Child Studies
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• v.30 no.6
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• pp.489-504
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• 2009

This study explored differences in maternal parenting behaviors, children's emotional intelligence, and daily hassles by children's sex and types of aggression. Subjects were 200 children in 4th, 5th, and 6th grade and their mothers from four elementary schools. Instruments were the Maternal Parenting Behaviors Scale (Kim, 2006), the Emotional Intelligence Scale (Lee, 1997), the Daily Hassles Scale(Min & Yoo, 1998), and the Peer-nomination Measure (Crick, 1995; Crick & Grotpeter, 1995). Data were subjected to descriptive statistical analysis and multivariate analysis of variance. Findings revealed that the relational aggressive group had higher emotional intelligence and more daily hassles; girls had higher level of daily hassles than boys. Maternal parenting behaviors did not differ by child's sex and type of aggression.

• Proceedings of the Korean Society of Agricultural Engineers Conference
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• 1998.10a
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• pp.176-179
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• 1998

In structural analysis using FEM or BEM, pre_ and post_processor is necessary pre_ and post_processor and analyzer use same structural model. But many other tasks related to structural design, such as optimization, design of layout, etc, do not share that model in spite of their resemblance of requiring data. So, a pre_ and post_ processor was developed using a relational database managing system. Developed system uses the DBMS as a data storage and interacts with it using SQL interface. In this way, many other tasks that uses same structural data can be developed.

• Korean Management Science Review
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• v.27 no.2
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• pp.97-108
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• 2010

Previous studies have shown that country image affects consumers' valuation of products. Based on a literature review this paper identifies five dimensions (economic, political, relational, people and cultural image) and purifies them with Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). The data was gathered by using a structured questionnaire from 252 Korean consumers. Among the five dimensions of country image, this paper derives the three factors of country image for four countries (The United States, Japan, Australia, and China) - economic, relational, and cultural image. Then it examines the impacts of the three dimensions of country image on consumers' purchase intention of two industry types : industrial products vs. agricultural products. The result shows there is no difference between both of the two types in the impacts of country image on purchase intention. This implies that for managing the country image it not necessary to develop a communication strategy which is differentiated by industry types.

• Journal of the Korea Society of Computer and Information
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• v.23 no.3
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• pp.49-54
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• 2018

A data warehouse is a system that collectively manages and integrates data of a company. And provides the basis for decision making for management strategy. Nowadays, analysis data volumes are reaching critical size challenging traditional data ware housing approaches. Current implemented solutions are mainly based on relational database that are no longer adapted to these data volume. NoSQL solutions allow us to consider new approaches for data warehousing, especially from the multidimensional data management point of view. In this paper, we extend the data warehouse design methodology based on relational database using star schema, and have developed a consistent design methodology from information requirement analysis to data warehouse construction for large scale data warehouse construction based on MongoDB, one of NoSQL.