• Title/Summary/Keyword: regional cultural industry

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Economic and Social Impact Analysis of Jeju International Wind Ensemble Festival (제주국제관악제가 제주에 미치는 경제.사회적 영향 분석)

  • Lee, Eun-Jeong;Hwang, Kyung-Soo;Ko, Tae-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.11
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    • pp.3506-3513
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    • 2009
  • This study is to analyze the ripple effects of Jeju International Wind Ensemble Festival on Jeju regional economy and to explain the influence of the festival on Jeju regional society and culture. This study analyzed the economic ripple effects of the tourism industry with the Jeju inter-industry relation table. To explain the influence on Jeju regional society and culture, this study examined society-integrating part, policy-advertising part, culture-developing part, and industry-developing part.

A Study on the Methods for Promoting Gwangju.Jeonnam Region Kimchi Industry and Stimulating the Export of Kimchi (광주.전남지역 김치산업의 육성과 수출활성화 방안에 관한 연구)

  • Jung, Chul-Gi
    • International Commerce and Information Review
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    • v.11 no.3
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    • pp.239-262
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    • 2009
  • This study shed light on the status of Korean Kimchi industry in overseas markets and presented methods for promoting Kimchi industry of Gwangju Jeonnam metropolitan city and stimulating the export of Kimchi produced in Gwangju Jeonnam, a city that has come to the fore as the center of Kimchi industry, which aimed to explore the ways of ratcheting up competitiveness of Kimchi industry in the global market as Kimchi has become more likely to be globalized amid the recent "Korea Trend" boom and the growing consumption of fermented food. Therefore, methods for promoting Kimchi industry and stimulating the export of Kimchi should be explored to ensure the promotion of Kimchi industry and the stimulation of the export of Kimchi, ultimately restoring the status of Korea as the home of Kimchi, in consideration of the great spillover effect on the regional economy, through a series of measures such as the clusterization of Kimchi industry, expansion of cultural experience projects related to Kimchi for the globalization and the increased consumption of Kimchi, government support to increase Kimchi companies in size and achieve the modernization of Kimchi companies, introduction of Kimchi KS audit system and quality certification system, development of new product targeting global market and making Kimchi a high-end product, expansion of export, support of export market diversification, assurance of safety and price competitiveness of Kimchi, differentiated production and marketing strategy by means of technological research, and others.

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Cultural attributes of Korean and Japanese travelers and the corporate strategies of travel agencies in the Australian tourist trade (국가의 문화적 특성이 해외여행의 행태 및 여행사의 기업전략에 미친 영향 -한국과 일본의 호주 관광을 중심으로-)

  • Lee, Deog-An
    • Journal of the Korean association of regional geographers
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    • v.12 no.2
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    • pp.265-280
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    • 2006
  • This study identifies the impact of cultural characteristics on both the behavior of Korean and Japanese tourists, and the corporate strategies of travel agents. The investigation examines travel types(individual or group packaged tour), the travel process, structural change within the travel industry and the behavior of foreign direct investment on tourism-related sectors. The distinctive characteristics of Australia-bound tourism from Japan and Korea were: the high proportion of group packaged tours; strong ethnic linkage in travel activities; the restructuring of travel industry focused on the emergence of large wholesalers; the establishment of overseas branch agents; and the foreign direct investment in resort and hotel properties. The distinctive character of Korean and Japanese travel in Australia was strongly influenced by the collective social group behavior and the strong cultural barriers, notably language and food, of the two countries.

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International Flower Exhibition in Anmyon-Do and Its Implications for Flower Industry in Chungnam Region (안면도 국제 꽃박람회의 지역 화훼산업의 발전방안)

  • Kwon, Yong-Dae
    • Korean Journal of Agricultural Science
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    • v.28 no.2
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    • pp.162-172
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    • 2001
  • There have been various flower exhibitions in many countries such as Netherlands, Japan and China so as to encourage the growth of flower industry since they recognize the value of flower as cultural goods. Chungnam Province government, also endeavoring to make the. regional flower industry into high valued agriculture and exporting industry, plans to open the international flower exhibition in Anmyon-Do from April 26th, 2002. This flower show, first held by local government and featuring mega-event tourism, is expected to contribute to initiating flower industry and related business in Chungnam region. However, the flower exhibition may not be said to succeed if it does not play enough to trigger the role in expanding its effect on post growth of regional flower industry. This paper aimed at suggesting strategies of maintaining festival boom of post Anmyon-Do flower fair and contributing to take off of flower agriculture and its related industry as follows; 1) inviting various flower business activities into exhibition places 2) establishing flower village town attracted by tourists 3) devising the flower R&D center 4) organizing helping center for infant flower business group.

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A Regional Cultural Comparison of Medical Tourism Preference in China

  • Zhang, Jun
    • The Journal of Industrial Distribution & Business
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    • v.9 no.8
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    • pp.7-16
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    • 2018
  • Purpose - The effect of regional culture has been acknowledged for decades. However, very little research takes it as an important issue in the medical tourism service decision process. This study focuses on regional culture to identify customers' preference for medical tourism in the international environment. It is proposed that regional culture may work as an critical moderator in the international medical tourism destination choice process. Especially, the destination attributes may vary according to regional culture. Research design, data, and methodology - By the questionnaire survey, the sample is collected from 2,041 potential Chinese residents in different regions of China. Regression analysis is constructed to test the effect of regional culture on Chinese customers' destination preference. Results - Results imply that regional culture plays a critical moderating role in the destination choice process. Results also indicate that destination attributes including medicine and travel characteristics are the important predictors of destination preference. Conclusions - This study provides the fundamental base to use regional culture as a descriptive variable for segmentation when establishing an effective marketing strategy. Furthermore, this research suggests that different strategies relied on destination attributes should be made to attract more Chinese customers for the development of medical tourism industry.

Research of the local cultural brand by analyzing the case of Honggildong cultual content business strategy (홍길동 문화콘텐츠사업 사례분석을 통한 지역문화 브랜드화 전략 연구)

  • Shim, Jae-Kwang;Lee, Sang-Gil;Kim, Kyoung-Soo
    • Journal of Digital Contents Society
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    • v.11 no.4
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    • pp.479-486
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    • 2010
  • A lot of local governments are trying to develop and brand the regional unique resources as a digital contents because of focusing on the intangible value of it's culture and economy of cultural industry. But every cultual contents business is not always successful. It must be successful on the condition that the cooperation of local government including citizens and private company's participation should make this business a good model of continuous potential growth power. The most important factor of it's business will be the realization of stable plan based on the design of business and carefully throughout plan. The other key factors are the analysis of the objective source and current market demands, the development of contents and story telling. Also the development of strategy of the content including OSMD(One-Source Multi-Device) and OSMU(One-Source Multi-Use) through the step analysis of the result must take into consideration. With the help of analyzing the successful cultural model "Honggildong cultual content business in Jangseong, Jeonnam" which is the representative case of OSMD and OSMU, this study attempts to suggest the successful strategy of regional culture resource brand. In order to provide a typical approach to the local government and cultural content industry which is trying to brand the regional cultual resource, this study researches the analysis of the development of Honggildong cultural resources and it's process step by step which was already finished it's first business stage.

A Plan for Revitalization of Local Cultural Festivals: Pusan International Film Festival and Jeonju International Film Festival (지역문화축제 활성화 방안 : 부산.전주 국제영화제를 중심으로)

  • Yuk, Jung-Hak
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.170-180
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    • 2010
  • This article aims to overview the present condition of the film festival, as one of the cultural policies for regional development, and draw up a plan for them, focused on PIFF and JIFF. Pusan and Jeonju have their own movie infrastructure and each festivals has a distinction as to property and purpose. But, for the festivals to be successful continuously, more regionally suitable and unique events are needed. In case of PIFF, it is required that the promoter should highlight regional characteristics of Pusan, by dint of implementation of programs, centered on people's active participation in the festival; regarding JIFF, for Jeonju to be a mecca of media industry, long-term plans and policies are to be made. The plans for revitalization of International film festival, as local cultural festival, are as follows; good use of local place as movie location, development of relevant contents, formation of regional networking, and cultivation of local human resource.

The Strategic Adoption of Creative Industry and Its Impact on the Reconstruction of Cultural Identity in Andong Province (문화콘텐츠산업의 전략적 수용과 안동 문화정체성의 재구성)

  • Cho, Gwan-Yeon
    • Journal of the Korean association of regional geographers
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    • v.17 no.5
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    • pp.568-581
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    • 2011
  • Having gone through the international financial crisis in 1997, the Korean government has sought a new future economic breakthrough. In this line, the government chose the cultural contents business and has supported this area intensively. With the cultural contents promotion policy initiated to foster the world-class culture business based on the traditional Korean culture, Andong, which has diverse cultural traditions, was rediscovered. The Andong local government and the local power elites decided that this promotion policy can not only be an opportunity to invigorate the sluggish local economy, but also help eliminate the old-fashioned image of Andong, and thus actively promoted the cultural contents business. However, there's a conflict among the local elites over which cultural tradition should be chosen as a genuine local cultural tradition. The different views and efforts regarding the cultural identity of the region by each entity not only contributed significantly to the recovery of the local economy by revitalizing tourism, but also helped the region gain an advantageous position in competition with other regions over limited resources. This progress became the groundwork for attracting major institutions and facilities, which are essential for the revitalization of the local economy.

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The Role of Culture in Regional Innovation System : Focusing on the Cases of Yufuin and Yubari (지역혁신체계에서 문화의 역할 : 유후인과 유바리의 사례를 중심으로)

  • Chung, Jong-Eun;Han, Seola
    • 지역과문화
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    • v.6 no.4
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    • pp.47-72
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    • 2019
  • The purpose of this paper is to explore what roles can and should regional culture play in establishing a regional innovation system, which has been recently described as an essential factor for balanced regional development and specialized regional development. In doing so, we first investigated key concepts and discourses regarding regional innovation system and examined the success factors of a regional innovation system. We also explored how the Korean policy makers have developed the nation's regional innovation policy and regional cultural policy in order to understand the policy context and its limitations. After examining the theoretical background, we reviewed the representative cases of regional innovation in Japan, Yufuin and Yubari, to grasp the way in which 'culture' plays its roles in the formation of the regional innovation system. Since culture has a role as a unique sector, such as art and content industry, as well as a community's style of life, this study tried to explore the aspects and ways of how culture can contribute to the establishment of regional innovation systems considering these distinctive levels. In drawing the implications of the case study, we found that special attention is required for the 'process of formation' of regional innovation systems. We also confirmed that the success of the core activities at each stage heavily relies on the culture of the region; in order to fully understand the relations, it is necessary to re-establish the existing concept of culture and cultural policy with a more holistic perspective.

A Study on the Symbolic Regional Themes and its Expression Methods for Place Marketing - Focused on the Theme Museums of Japan - (장소 마케팅을 위한 지역 상징적 테마와 이미지 표현 기법에 관한 연구 - 일본 테마전시관 사례를 중심으로 -)

  • 박혜경;김정재
    • Archives of design research
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    • v.16 no.4
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    • pp.267-276
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    • 2003
  • In these days, each local administrative organizations and residents have made constant efforts to achieve unique regional identity and its publicity as a strategy for 'Place Marketing'. Developing a proper symbolic regional theme for the area can bring the economic and cultural vitality to the local areas. The purpose of this study is to investigate and to analyze the contents of theme and expression methods of local theme museums of Japan for last 20years. The types of regional themes appeared as 'Physical' part like topography/ecology, relics and manmade facilities, and 'Social & Cultural' part like industry, culture, people or historic events. The cases of expression methods such as Representation, Metaphor, Symbol and Metonymy could be also found. There was an increasing tendency applying and expressing the symbolic regional theme more impressively as the time passed.

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