• Textile Coloration and Finishing
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• v.25 no.4
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• pp.337-344
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• 2013

This study aims to understand the advertising recall effect in accordance with color scheme of advertising by subdividing it into brand, picture, color, and style. The results of this study are like following. In the results of the study on advertising recall, first, there were significant differences in picture and color recall. The picture recall was the highest in complementary color scheme while color scheme was shown the highest in single and complementary color schemes. Regarding the advertising recall in accordance with subscription time of fashion magazines, second, the advertising recall can be different in accordance with subscription time of magazine, major, purchase experience, and interest. In case of picture advertising recall depending on major, third, majors highly recognized complementary color scheme in picture recall and also similar color scheme in color recall. Regarding the advertising recall depending on experience in purchasing magazines, purchasers highly recognized complementary color scheme in picture recall and also tone-in-tone color scheme in color recall. In case of the advertising recall in accordance with interest in fashion advertising, the group with interest highly recognized complementary color scheme in picture recall and also similar color scheme in color recall.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.43 no.4
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• pp.93-106
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• 2020

This research explores how imported automobile companies can develop their strategies to improve the outcome of their recalls. For this, the researchers analyzed patterns of recall demand, classified recall types based on the demand patterns and examined response strategies, considering plans on how to procure parts and induce customers to visit workshops, recall execution capacity and costs. As a result, recalls are classified into four types: U-type, reverse U-type, L- type and reverse L-type. Also, as determinants of the types, the following factors are further categorized into four types and 12 sub-types of recalls: the height of maximum demand, which indicates the volatility of recall demand; the number of peaks, which are the patterns of demand variations; and the tail length of the demand curve, which indicates the speed of recalls. The classification resulted in the following: L-type, or customer-driven recall, is the most common type of recalls, taking up 25 out of the total 36 cases, followed by five U-type, four reverse L-type, and two reverse U-type cases. Prior studies show that the types of recalls are determined by factors influencing recall execution rates: severity, the number of cars to be recalled, recall execution rate, government policies, time since model launch, and recall costs, etc. As a component demand forecast model for automobile recalls, this study estimated the ARIMA model. ARIMA models were shown in three models: ARIMA (1,0,0), ARIMA (0,0,1) and ARIMA (0,0,0). These all three ARIMA models appear to be significant for all recall patterns, indicating that the ARIMA model is very valid as a predictive model for car recall patterns. Based on the classification of recall types, we drew some strategic implications for recall response according to types of recalls. The conclusion section of this research suggests the implications for several aspects: how to improve the recall outcome (execution rate), customer satisfaction, brand image, recall costs, and response to the regulatory authority.

• Journal of the Ergonomics Society of Korea
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• v.9 no.1
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• pp.15-20
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• 1990

In order to design man-machine system, communication system and other tasks that require information, we need to understand the characteristics of hyman short-term memory (STM). Thus, the purpose of this thesis is to investigate the influences of information stress and retention time on human performances and their relation- ships for STM of visual invormation. Eight subjects performed the computer monitering with STM task. The results showed that performance on serial recall from STM get wores and response time (and completion time) on information transmission by recall from STM increase as information stress and retention time increase. Also, there existed inverse proportional relationship between recall performance and response time (and completion time).

• Korean Journal of Cognitive Science
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• v.2 no.1
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• pp.51-72
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• 1990

This study investigated the effects of macrostructure on discourse processing. In this study, three different story were employed to form macrostructures on different times, and reading time, sentence verification time and free recall rate were measured as dependent vari- ables. The results showed that forming the macrostructure influenced the reading and verification times and the recall rate. The results were interpreted to indicate that the macrostructure is important to comprehend and recall the stories, and that the story grammars, hierarchies of story schema and causal relation of sentences affect the comprehension and recall through their interaction in macrostructure.

• Korean Journal of Health Education and Promotion
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• v.24 no.4
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• pp.99-114
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• 2007

Object: To analyze the effect of a media-campaign for "walking exercise participation improvement", which impacted walking-related awareness and behavior change of residents in Seoul. Method: This study used three campaign media including printing information, walking exercise indication board and a public advertisement of cable TV to lead a walking-related awareness change and practice frequency(number of days per week walking) and time(minutes per day walking) of walking exercise. To evaluate the exposure and message-recall levels of a campaign and effects of awareness change and walking practice, this study used a questionnaire survey(N=377). Result: 1) Group of exposure to campaign more participate and had the higher frequency(p=.015) and time(p=.023) in walking exercise and in comparison with group of nonexposure. 2) Group of changed awareness to campaign more participate and had the higher frequency and time in walking exercise and in comparison with group of no changed perception(p <.05). 3) Level of message recall of ${\ulcorner}$printing information${\lrcorner}$ was associated with number of days per week walking, and level of message recall of ${\ulcorner}$public advertisement of cable TV${\lrcorner}$ was associated with minutes per day walking at a statistically significant level(p <.05). Conclusion: These results suggest that media campaign can enhance the success of community-based efforts to promote awareness change and walking practice.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.7 no.1
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• pp.319-351
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• 1994

This rearch is a case study for the newspaper libraries in Seoul and the primary purpose of the this study are to investigate its document delivery capability. To achieve the above-mentioned purpose, representative rsers visited seven the newspaper library and checked their searching time. Document delivery capability was checked by units of hour, minute, second(searching time). Retrieval effectiveness was tested through the recall ratio and the precision ratio. The major findings of the study are summarized as follows： 1) Most of the newspaper libraries excellent to the document delivery capability； 6 newspaper libraries deliverived the data related subject. 2) The newspaper libraries were came out 50.1% the mean recall ratio and 84.8% the mean precision ratio about the all materials. 3) Concerned their own articles, the newspaper libraries showed 71.4% the recall ratio and 90.0% the precision ratio. That moaned their own articles were more effectived than others. 4) The Kookmin Ilbo library had the most excellent system, and the precision ratio of The Dong-A Ilbo library prior to the recall ratio. The Han Kyoreh Shinmun library had a excellent arragement in own articles, but The Segye Times library had problem in every parties.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.64 no.6
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• pp.960-969
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• 2015

Over time, the import of seafood has been increased causing a corresponding increase in recall and recall costs of the fishery on the threshold level. In order to reduce recall costs and to ensure the safety of imported seafood, a moveable lab and its supporting software specialized in seafood inspection were designed. A new fishery quarantine support system software, ‘M-LIMS’ is proposed to strengthen an inspection and quarantine process for the imported seafood at the local level. This new software reads data from an external inspection equipment when it is connected to a USB or RS232 cable inspection equipment on a regular basis to save a report sent to the server after its use. Reading was possible by reading records on a central server. Each time users can check own data through a mobile device.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.257-270
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• 2008

Three experiments were carried out in order to determine whether users have longer using time, better recall of product information, and flow in an aesthetically appealing product (media player) in products offering good usability. For the experiment, fourteen emotional words were employed which were made up of 8 aesthetic and 6 usability words. In a preliminary experiment, the subjects freely used three media players and selected emotional words by a 7-point likert scale to distinguish a group of similar usability value and another group contrary to the other in aesthetic and usability value. (N=18) In the main experiment, it was hypothesized that users use more and have more flow and recalled information in the case of the aesthetically appealing product. Therefore, in the main experiment, we measured how much time subjects spent using the product and asked them to make an assumption regarding the time spent by the group that has the same usability value. We then examined the time they spent and the gap between the actual and estimated time. We also calculated the amount of menu information recalled via a questionnaire. In the last experiment, we selected the group of products contrary to each other in aesthetic and usability value and assessed the differences in using time, recall of product information, and flow. (N=18) The empirical results provide evidence that aesthetically appealing products are associated with greater flow and recall of product information than other products, thus supporting the hypothesis. In addition, it was found that there is a positive correlation between the aesthetically appealing product and flow index as well as with recalled information.

• 제어로봇시스템학회:학술대회논문집
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• 1993.10a
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• pp.233-238
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• 1993

In this paper, two diagnosis algorithms using the simple fuzzy, cognitive map (FCM) that is an useful qualitative model are proposed. The first basic algorithm is considered as a simple transition of Shiozaki's signed directed graph approach to FCM framework. And the second one is an extended version of the basic algorithm. In the extension, three important concepts, modified temporal associative memory (TAM) recall, temporal pattern matching algorithm and hierarchical decomposition are adopted. As the resultant diagnosis scheme takes short computation time, it can be used for on-line fault diagnosis of large scale and complex processes that conventional diagnosis methods cannot be applied. The diagnosis system can be trained by the basic algorithm and generates FCM model for every experienced process fault. In on-line application, the self-generated fault model FCM generates predicted pattern sequences, which are compared with observed pattern sequences to declare the origin of fault. In practical case, observed pattern sequences depend on transport time. So if predicted pattern sequences are different from observed ones, the time weighted FCM with transport delay can be used to generate predicted ones. The fault diagnosis procedure can be completed during the actual propagation since pattern sequences of tvo different faults do not coincide in general.

• Proceedings of the Korean Statistical Society Conference
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• 2002.05a
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• pp.19-24
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• 2002

The two-way balanced one-level rotation design has been discussed (Park, Kim and Choi, 2001), where the two-way balancing is done on interview time in monthly sample and rotation group. We extend it to three-way balanced multi-level design under the most general rotation system. The three-way balancing is accomplished on interview time not only in monthly sample and rotation group but also in recall time. We present the necessary condition and rotation algorithm which guarantee the three-way balancing. We propose multi-level composite estimators (MCE) from this design and derive their variances and mean squared errors (MSE), assuming the correlation from the measurements of the same sample unit and three types of biases in monthly sample.