• Journal of Industrial Convergence
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• v.1 no.1
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• pp.41-70
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• 2003

Many researches on brand equity have been focused in definition about it, factors of it, and the process of formation. Most of them have been used by voluntary production category, as is durable goods or nondurable goods. But this study, using the model is developed by Foote, Cone & Be1ding(FCB) Company, classified four fields, high-low involvement, rationality(rational or sensitive) involvement. The selected goods is a sensitive high involvement(casual wear). This study investigate the effects of brand equity and search the influences of brand equity formation according to factors of marketing mix. To this goals, this study kept a literature survey and a demonstrative research. In literature survey, there are several definitions of brand and brand equity. The research model is derived from selected factors of marketing mix and former study. This study used the regression analysis to verify effects from brand equity through the selected marketing mix. The research data is collected from the capital area. The focus of this study is effects of brand equity according to marketing mix. The followings are results and suggestions of this study. First, in the price factors, the affirmative effects are revealed the perceived quality and the brand awareness in a rational high involvement goods, the perceived quality and the brand associations in a sensitive high involvement goods, all factors of brand equity in a rational low involvement goods, and the perceived quality in a sensitive low involvement goods. As summary, the important characteristics is the price factors to consumers, and consumers recognize that a high price means a high quality. Second, in the store image factors, the affirmative effects are revealed all brand equity factors in a rational high involvement and a sensitive high-low involvement. A good store image incites more interest, contact, and visit from potential consumer. And such store offers more consumer satisfaction, simulates more active and positive conversation to consumers. Third, in advertising spending factors, the affirmative effects are revealed the brand awareness and associations in a rational high involvement and a sensitive high involvement, all brand equity factors in a rational low involvement and a sensitive low involvement. An advertisement increases not only a brand awareness but also strong brand associations. Forth, in price promotion factors, the affirmative effects are revealed the brand associations in a rational high involvement, the negative effects are revealed all brand equity in sensitive high involvement. According the result about the effects of brand royalty through the brand equity factors, a perceived quality and brand associations have positive effects to brand royalty in all factors. Consumers choice a deep perceived quality than other competitive brand. So, brand equity will increase according to a qualitative grade of a perceived brand by consumers. Brand associations represent a quality and a degree of involvement. In conclusion, brand associations and equity have a positive relation each other. According to the analysis results about a brand royalty of selected marketing mix factors, the affirmative effects are revealed the store image and price promotion factors in a rational high involvement, the price and store image in a sensitive high involvement, and the price and advertising spending in a rational low involvement. The results about the affect of selected marketing mix factors according to brand equity, are the perceived quality in a high involvement, and all brand equity factors in a low involvement. The affirmative effects about a store image are revealed all equity factors in high-low involvement. In advertising spending factors, the affirmative effects are revealed the brand awareness and associations in a high involvement goods, and the perceived quality and the brand awareness in a low involvement goods. In price promotion factors, the affirmative effects are revealed the brand awareness in a low involvement goods, and the negative effects are revealed the brand awareness in a high involvement goods. According to a degree of involvement, the results of a brand royalty through a brand equity factors are following. The affirmative effects are revealed the perceived quality and the brand royalty in a high involvement goods, and the brand awareness are revealed a negative effect. The affirmative effects are revealed the perceived Quality and the brand associations in a low involvement goods. So, in a high involvement goods, the brand royalty is built by strong brand associations, but, in a low involvement goods, the brand royalty is built also by a perceived Quality and a brand awareness. This study have some concept of limitation. So, this study presents a future direction of research. First, a future study has to have more deep analysis for this study analyzed through a limited marketing mix factors. Second, a future research has to get mutual effects about brand equity of marketing mix factors for this study has an individual marketing decision factors. Third, for the future, a brand equity needs a research about a several goods such as services, profit or nonprofit, industrial products, culture, and so on. Forth, the research have to diversify a various data for population.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.55
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• pp.243-264
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• 2012

This study is aimed to analyze problems related to FTA country of origin of goods verification which is increasing from 2006 and thereby to grope for solution of such problems and seek adequate FTA performance administration. It is found, through comparative analysis and statistics of last 8 FTAs so far Korea has concluded that there are major problems such as excessive verification processing due to complicated country of origin regulation etc. This paper suggests following policies of country of origin administration ; (1) Simplification of FTA country of origin rules (2) reciprocal cooperation between each country's Customs Authorities based on trust (3) rational measurement against corresponding country's Customs Authorities' misbehavior (4) enhancement of transparency in relation to processing rule of country of origin verification (5) securing FTA country of origin verification experts. For these improvements, upcoming FTA shall rule country of origin reasonably, simplification and transparency of rule is needed for established FTAs in relation to FTA performance administration with corresponding countries. Also it is necessary to revise FTA preferential tariff law and its related laws, and carry forward policies in accordance with medium and long term plan.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.12 no.4
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• pp.129-134
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• 1992

This paper presents the relation between risk and safety factor for optimal storm sewer design in urban area. For reliability analysis of the storm sewer, uncertainty of the various parameters of constituting equation determining the capacity and load of storm" sewer is considered and risk is determined. In this study, reliability analysis method is applied to Seongsan detention reservoir basin which area is $381,000m^2$ Darcy-Weisbach equation is used for determining capacity of the storm sewer and rational formula is used for determining load. Safety factor representing ratio of the sewer capacity and design flowrate is calculated, and relating with risk. Then risk and safety factor with return period is obtained and it is used for optimal design of storm sewer.

• Journal of the Korean Operations Research and Management Science Society
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• v.25 no.3
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• pp.109-124
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• 2000

For rational human value judgement and evaluation, provision of clear evaluation data, objective value judgement criteria, and properly generalized methods are required. For instance, this is true for software quality evaluation, and the measure of software quality and the weighting method of evaluation target directly affect final decisions. However it is not easy to find a generalized method for the software quality evaluation or product selection, because of its complex characteristics. In this paper, we apply the qualitative preference method based on quantitative belief functions to find a general weighing method for the software quality evaluation. In particular, the qualitative preference method, in which the differentiated preference expression is possible, is conceptually expanded for general applications in future. For this purpose, we hierarchically differentiate the strong preference relation from the weak preference relation, and show an example of quantification of software quality evaluation on different applications, by comparing the qualitative preference method with AHP. We believe that the application domain of this method is not limited to the software quality evaluation and it is very useful to apply this results to other SE areas, e.g., metric selection with different views and riority determination of practices to be assessed in the SPICE.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1025-1037
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• 2009

This study- 1) identifies the distribution of customer equity in luxury brands, 2) identifies customer equity dimensions of luxury brands, 3) identifies the properties that influence the customer equity of a luxury brand, and 4) compares the differences in the properties of the luxury brands that influence customer equity by brand type and relationship duration. In this research, the survey method was conducted in Seoul and 500 responses were used for analysis. For the data analysis, descriptive statistics (i.e. frequency and percentage), t-test, factor analysis, and multiple-regression analysis were used through the utilization of the SPSS 12.0 program. The results of this study are as follows: First, the distribution of customer equity are found to be 50.8% of the customer equity distributes under 1 million Korean won and 34.8% between 1 million won and 3 million won. Second, the luxury brand dimension consists of 6 factors, 'differentiated brand image', 'personal ties', 'qualitative trust relation', 'rational price value', 'store value', and 'convenience value'. Third, the higher 'differentiated brand image', 'personal ties', 'qualitative trust relation', 'store value', and 'convenience value' were related to a higher customer equity. Fourth, in the case of the consumer group having a long-term relationship, the higher' differentiated brand image', 'personal ties', and 'store value' were related to a higher customer equity. Also, in the case of the consumer group of the traditional luxury brands, the higher 'personal ties', 'differentiated brand image', 'qualitative trust relation', and 'store value' were related to a higher customer equity.

• Current Research on Agriculture and Life Sciences
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• v.5
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• pp.158-167
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• 1987

The purpose of this study is to inquire and analyse the relation between traveltime (Tc) and watetshed physical characteristics surveyed such as river length (L), Lea, river main slope (s), base length of time area diagram, and storage constant (k). The results obtained in this study are as follows. The average widths of watersheds were with the range from 4.6 kilometers to 16.7 kilometers. The shape factors of main stream ranged from 0.08 to 0.37. The average slopes to main 8tream were within the range of 1.7-5.5 meter per kilometer. The relation between the base length and traveltime from S. C. S. method, Rational method, and RZIHA+KRAVEN method were derived $Tc=0.524{\times}1.35^c$ (r=0.98), $Tc=0.628{\times}1.339^c$, (r=0.98), $Tc=0.667{\times}1.342^c$ (r=0.97). The base length of the time-area diagram (c) for the IUH was derived as $c=0.9(\frac{L.L_{ca}}{\sqrt{s}})^{0.35}$ and correlation coefficient was 0.98 which defined a high significance. The storage constant K, derived in this study was $K=8.32+0.0213{\frac{L}{\sqrt{s}}}$ with correlation coefficient (0.96). The relation between storage Constant and conventional formula were figured out $Tc=0.0003{\times}3.323^k$ (r=0.97). $Tc=0.00045{\times}3.268^k$ (r=0.99) and $Tc=0.0004{\times}3.26^k$ (r=0.963). The base length (c) and storage constant (k) of time-Area Diagram were very important parts that determined traveltime for flood events. In the estimate of travel time for predicting flood volume, the formula of $Tc=0.524{\times}1.35^c$ that would be available to apply the Nak - Dong river watershed area and homogeneous watershed characteristics was found.

• Journal of the Korean Society of Costume
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• v.55 no.6 s.96
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• pp.125-140
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• 2005

The purpose of this study is to define the special characteristics of the neoclassic style in eighteenth to nineteenth century fashion. Researching into philosophy and aesthetics in eighteenth to nineteenth century, the characteristics of the neoclassic style in fashion is considered the clarity of form, the utility of function, and the sensuality combined with body. The results of this study are as follows: The clarify of form is found in geometric form based on anatomical truth of the human body in relation with rational and scientific thoughts. The utility of function is found in simple and suitable construction considering purely practical purpose of dresses. The sensuality combined with body is found in natural silhouette dress alluding naked body in connection with Rousseau' naturalism. Understanding aesthetic value of the neoclassic style will help to develop fashion designs associated with neoclassical forms.

• Journal of the Korean Mathematical Society
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• v.55 no.5
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• pp.1207-1220
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• 2018

The generalized hyperharmonic numbers $h^{(m)}_n(k)$ are defined by means of the multiple harmonic numbers. We show that the hyperharmonic numbers $h^{(m)}_n(k)$ satisfy certain recurrence relation which allow us to write them in terms of classical harmonic numbers. Moreover, we prove that the Euler-type sums with hyperharmonic numbers: $$S(k,m;p):=\sum\limits_{n=1}^{{\infty}}\frac{h^{(m)}_n(k)}{n^p}(p{\geq}m+1,\;k=1,2,3)$$ can be expressed as a rational linear combination of products of Riemann zeta values and harmonic numbers. This is an extension of the results of Dil [10] and $Mez{\ddot{o}}$ [19]. Some interesting new consequences and illustrative examples are considered.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.9 no.13
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• pp.1-11
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• 1986

The mechanization of production facilities being made rapid progress, and its function being diversified and complicated for industrialized period, the relation between machine and Its operator brings about many problems which are concerned with accident. In these circumstance, the purpose of industrial safety can not be properly achieved as considered by only one side of machine or man. Therefore, it is necessary to study how to cope with the safety of man-machine system. It has to be considered in the above mentioned contents that safety management can not be attained through only technique of numerical control. The cause of accident being studied scientifically, the service of safety problems has to be systematized and operated in rational safety organization. The purpose of this thesis is to consider preventing and decreasing industrial accident from production system field by means of the improvement of worker's own safety consciousness and introducing the function of safety management to the duties of labour union.

• Proceedings of the Korea Concrete Institute Conference
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• 1998.04b
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• pp.719-724
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• 1998

It is proposed in this paper to develop the rational mix design system of High-strength concrete which is adjusted in the domestic circumstances. 1) Collect a lots of data in order to introduce the optimum mix design which has relation among material variables which compose High-strength concrete and run by using SAS (Statistical analysis system) which is one of multivariate statistical analysis method. 2) Select the important material variables for mix design of High-strength concrete by major component analysis and propose the standard range of each material variable along the target strengths. From the results of this study, it was proposed the range of proper material variables in domestic circumstance, which are W/C, S/A, air and admixture amounts, etc, at the target strengths for concrete kind. Also it was developed the optimum mix design program of High-strength concrete according to target strength and size of aggregate and made mix design ease in domestic construction site.