• Journal of Digital Convergence
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• v.17 no.11
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• pp.97-104
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• 2019

Consumers possess their own psychological distance towards products. Based on the construal-level theory, this study aims to analyze which type of advertising appeal is more effective according to psychological distance. Also this study conducts neurophysiology experiment through eye-tracker. By using eye-tracking methods, participants' responses to products was measured and analyzed accordingly. Results revealed that consumers prefer rational appeals when the psychological distance is perceived near, while emotional appeals are preferred when the psychological distance is perceived far. In addition, eye movements measured in Visit Count(VC), Fixation Count(FC), and Total Fixation Duration(TFD) showed significant difference when participants are viewing preferred and non-preferred appeals.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.15-24
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• 2017

The major goal of this paper falls on developing new rational valuation model, to help companies and investors in the early stage of growth as to preparing and negotiating valuation of investment, by applying new reasonable discount indexes of calculating Discount Cash Flow in valuation of the start-up which has been recognized the critical fatal flaws of DCF with them. There are three specific studies done in this paper. First, this paper found the solid and viable bases of rational discount indexes as to applying DCF in valuing companies in the early growth stage with reviewing the previous studies including Berkus method, Scorecard Method, and Risk factor Summation method classified the most effective tools of valuing pre-revenue generating companies. Second, this paper quoted and analyzed the previous models and studies, so called, 'DCF-Prime' of applying DCF method as to value companies in the early growth stage by taking all risk factors innate to the companies in the early growth stage as the discount rate Beta coefficient. Third, this paper propose more viable and solid valuation models, so called, 'DCF-Plus'of combing all validated valuation factors in Berkus, Scorecard, and Risk Factor Summation methods into applying separate discount bracket after DCF Valuation over the companies in the early growth stage instead of taking them as the factors of discount rate, beta coefficient, like the previous model of DCF-Prime. DCF-Plus mainly developed in this paper will not only provide more rational valuation bases as to investment negotiation between companies and investors in the early growth stage, but also providing more accountable guidelines to companies in the early growth as to prepare investment raising and accelerating their company's value by themselves.

• Journal of the Korean Society for Precision Engineering
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• v.23 no.6 s.183
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• pp.128-135
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• 2006

Rational dynamic modeling and analysis method f3r complex structures are studied with special attention to slide way joints. For modeling of slide way joints, a general modeling technique is used by using the influence coefficients method which is applied to the conversion of detailed finite element model to the equivalent reduced joint model. The theoretical part of this method is illustrated and the method is applied to the structure with slide way joint. In this method, the non-linearity of the contact surfaces is considered within a proper range and the boundary effect of the joint model could be eliminated. The proposed method was applied to finite element modal analysis of a clamp jointed cantilever beam and slide way joints of the vertical type lathe. The method can also be used to other kinds of joint modeling. The results of these analysis were compared with those of Yoshimura models and rigid joint models, which demonstrated the practical applicability of the proposed method.

• Architectural research
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• v.14 no.1
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• pp.11-18
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• 2012

College of Architecture, Georgia Institute of Technology, Atlanta, GA, US Abstract The intermittent heating and cooling energy need calculation of the ISO 13790 monthly method was examined. The current ISO 13790 method applies a reduction factor to the continuous heating and cooling need calculation result to derive the intermittent heating and cooling for each month. This paper proposes a method for the intermittent energy need calculation based on the internal mean temperature calculation. The internal temperature calculation procedure was introduced considering the heat-balance taking into account of heat gain, heat loss, and thermal inertia for reduced heating and cooling period. Then, the calculated internal mean temperature was used for the intermittent heating and cooling energy need calculation. The calculation results from the proposed method were compared to the current ISO 13790 method and validated with a dynamic simulation using EnergyPlus. The study indicates that the intermittent heating and cooling energy need calculation method using the proposed model improves transparency of the current ISO 13790 method and draws more rational outcomes in the monthly heating and cooling energy need calculation.

• ETRI Journal
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• v.30 no.6
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• pp.818-825
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• 2008

This paper proposes an exponentiation method with Frobenius mappings. The main target is an exponentiation in an extension field. This idea can be applied for scalar multiplication of a rational point of an elliptic curve defined over an extension field. The proposed method is closely related to so-called interleaving exponentiation. Unlike interleaving exponentiation methods, it can carry out several exponentiations of the same base at once. This happens in some pairing-based applications. The efficiency of using Frobenius mappings for exponentiation in an extension field was well demonstrated by Avanzi and Mihailescu. Their exponentiation method efficiently decreases the number of multiplications by inversely using many Frobenius mappings. Compared to their method, although the number of multiplications needed for the proposed method increases about 20%, the number of Frobenius mappings becomes small. The proposed method is efficient for cases in which Frobenius mapping cannot be carried out quickly.

• ETRI Journal
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• v.28 no.6
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• pp.745-760
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• 2006

In this paper, we particularly deal with no $F_p$-rational two-torsion elliptic curves, where $F_p$ is the prime field of the characteristic p. First we introduce a shift product-based polynomial transform. Then, we show that the parities of (#E - 1)/2 and (#E' - 1)/2 are reciprocal to each other, where #E and #E' are the orders of the two candidate curves obtained at the last step of complex multiplication (CM)-based algorithm. Based on this property, we propose a method to check the parity by using the shift product-based polynomial transform. For a 160 bits prime number as the characteristic, the proposed method carries out the parity check 25 or more times faster than the conventional checking method when 4 divides the characteristic minus 1. Finally, this paper shows that the proposed method can make CM-based algorithm that looks up a table of precomputed class polynomials more than 10 percent faster.

• Korean Journal of Hydrosciences
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• v.2
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• pp.1-12
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• 1991

To estimate the peak discharge from the small rural watersheds, 53 storm events of seven small watersheds from 1972 to 1989 were selected and were analyzed by the multiple regression technique. The peak values by the new prediction method developed in this study were also compared to the real data of Banwol Basins and the estimated peaks of the several watersheds which were analyzed by the Korean engineering companies. These values were also compared to the results from the other method, i.e. the Rational Method, the Kajiyama Method, the Nakayasu Unit Hydrograph companies. Through Method, the Area Routing Method, etc., which are favored by the Korean engineering companies. Through these comparisons, it is proved that the proposed method may be used for day-to-day use without any problem. However, there should be some modifications and improvements as more data are available in the future.

• Journal of the Korea Construction Safety Engineering Association
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• s.47
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• pp.56-62
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• 2008

In order to apply the Limit Equilibrium Method generally used for the slope stability analysis to the vertical excavation walls reinforced by soil-nailing, in this study, the Limit Equilibrium Method for the temporary shoring facilities reinforced by soil-nailing was proposed, which is based on the stability for the horizontal displacement. In this study, the relation of the internal friction angles of the ground and the vertical excavation depths was arranged, which is satisfying the stability on the horizontal displacement by using the verification of the Limit Equilibrium Method. And then, the rational reinforcing length of soil-nailing was proposed for the critical areas. In addition, the modified safety ratio satisfying the stability on the horizontal displacement was proposed, when the Limit Equilibrium Method was applied to the vertical excavation walls reinforced by soil-nailing.

• Journal of the Korean Society of Hazard Mitigation
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• v.8 no.6
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• pp.149-153
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• 2008

The pollutant capacity occurred before and after the development of a watershed should be quantitatively estimated and controlled for the minimization of water contamination. The Ministry of Environment suggested a guideline for the legal management of nonpoint source from 2006. However, the rational method for the determination of treatment capacity from nonpoint source proposed in the guideline has the problem in the field application because it does not reflect the project based cases and overestimates the pollutant load to be reduced. So, we perform the standard rainfall analysis by analytical probabilistic method for the estimation of an additional pollutant load occurred by a project and suggest a methodology for the estimation of contaminant capacity instead of a simple rational method. The suggested methodology in this study could determine the reasonable capacity and efficiency of a treatment facility through the estimation of pollutant load from nonpoint source and from this we can manage the watershed appropriately. We applied a suggested methodology to the projects of housing land development and a dam construction in the watersheds. When we determine the treatment capacity by a rational method without consideration of the types of projects we should treat the 90% of pollutant capacity occurred by the development and to do so, about 30% of the total cost for the development should be invested for the treatment facility. This requires too big cost and is not realistic. If we use the suggested method the target pollutant capacity to be reduced will be 10 to 30% of the capacity occurred by the development and about 5 to 10% of the total cost can be used. The control of nonpoint source must be performed for the water resources management. However it is not possible to treat the 90% of pollutant load occurred by the development. The proper pollutant capacity from nonpoint source should be estimated and controlled based on various project types and in reality, this is very important for the watershed management. Therefore the results of this study might be more reasonable than the rational method proposed in the Ministry of Environment.

• Structural Engineering and Mechanics
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• v.30 no.6
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• pp.763-785
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• 2008

In this study, a flexibility-based finite element method considering geometric and material nonlinearities is developed for analyzing steel-concrete frame structures. The stability functions obtained from the exact buckling solution of the beam-column subjected to end moments are used to accurately capture the second-order effects. The proposed method uses the force interpolation functions, including a moment magnification due to the axial force and lateral displacement. Thus, only one element per a physical member can account for the interaction between the bending moment and the axial force in a rational way. The proposed method applies the Newton method based on the load control and uses the secant stiffness method, which is computationally both efficient and stable. According to the evaluation result of this study, the proposed method consistently well predicts the nonlinear inelastic behavior of steel-concrete composite frames and gives good efficiency.