• Title/Summary/Keyword: rational behavior

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Consumer information searched and satisfaction of consumers in traditional and electronic commerces (소비자정보탐색과 소비자만족 비교 연구: 일반거래와 전자상거래에서 구매제품을 중심으로)

  • 허경옥
    • Journal of Family Resource Management and Policy Review
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    • v.6 no.1
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    • pp.167-187
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    • 2002
  • The goal of this study was to examine differences between traditional and electronic commerce in criteria of the amount of consumer information and the level of consumer satisfaction. In addition this study examined factors influencing the amounts of information search of consumers and the level of consumer satisfaction between traditional and electronic commerce. The results of this study are as follows. First, consumers gathered more information about stores and price in electronic commerce, but more information about quality and after service in traditional commerce. Second, overall, rational consumers, and consumers buying electronic goods collected more information. Third, consumers were more satisfied with shopping in electronic commerce than in traditional commerce except for the satisfaction from price. However, comsumers' satisfaction was not differed what kind of goods consumers buy. Fourth, if consumers gathered lots of information, they tend to be more satisfied than otherwise. In addition, there were positive relationship between consumer’lower age, rational purchase behavior, and positive thinking of the electronic commerce.

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Empirical Study on Factors Affecting Housing Transactions Based on Theory of Reasoned Action

  • Jong Young Yoo;Chang Geun Jeong
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.2
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    • pp.89-101
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    • 2023
  • The purpose of this study is to empirically analyze the rational decision-making process and perception differences of housing transactions in the market environment. It was designed through an analysis of the factors influencing housing sales based on the rational behavior theory model. Objective evidence was provided for the impact factors affecting the attitude towards housing sales, with the spouse and children being identified as significant influencers. Additionally, children and friends were found to have an impact on subjective norms related to housing sales, especially for unmarried individuals under 40 years of age and those with low income, who were found to be more influenced by their parents. It was also discovered that the influence of these factors varied based on age and income levels. Younger individuals tended to rely more on their parents or friends, while those with high incomes showed stronger willingness to purchase homes. The presence of beneficial infrastructure for children was found to directly influence the decision to purchase a home. The study also provided objective evidence that the decision to purchase a home is influenced not only by economic factors but also by continuous encouragement and information from those around the buyer. These findings demonstrate the importance of the influence of close acquaintances in the rational decision-making process of home buyers. However, this study only investigated a limited portion of the factors influencing housing sales, as the market is affected by a variety of financial and governmental policies. Therefore, future research should consider various complex factors simultaneously when analyzing the influence of housing sales.

The Resource-Saving Behavior of Children's stage (아동기의 자원 절약행동에 관한 연구)

  • Kye, Sun-Ja
    • Journal of Family Resource Management and Policy Review
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    • v.16 no.3
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    • pp.21-33
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    • 2012
  • This study examines the level of resource-saving behavior among children and attempts to identify the variables-among socio-demographic, socio-environmental, and consumer attitude variables-that are most influential on this behavior. The research was conducted in 2010, following a preliminary study, and the data was garnered from 500 questionnaires that were distributed to elementary students in Seoul. The data were analyzed using a number of statistical methods, including frequencies, percentiles, means, standard deviation, Cronbach's coefficient, ANOVA, and hierarchical multiple linear regression analysis, using SPSS 18.0. The major findings of this study were as follows. First, the average level of resource-saving behavior of children was found to be 3.6 out of 5, indicating relatively rational behavior. Second, the variables that were found to have the greatest influence on children's resource-saving behavior were lower allowance, higher levels of education on the role of consumption, and more active socialization in childhood. Therefore, these variables should be taken into account when teaching children how to establish resource-saving behavior in their daily living.

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Structural behavior of cable-stayed bridges after cable failure

  • Kim, Seungjun;Kang, Young Jong
    • Structural Engineering and Mechanics
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    • v.59 no.6
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    • pp.1095-1120
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    • 2016
  • This paper investigates the change of structural characteristics of steel cable-stayed bridges after cable failure. Cables, considered as the intermediate supports of cable-stayed bridges, can break or fail for several reasons, such as fire, direct vehicle clash accident, extreme weather conditions, and fatigue of cable or anchorage. Also, the replacement of cables can cause temporary disconnection. Because of the structural characteristics with various geometric nonlinearities of cable-stayed bridges, cable failure may cause significant change to the structural state and ultimate behavior. Until now, the characteristics of structural behavior after cable failure have rarely been studied. In this study, rational cable failure analysis is suggested to trace the new equilibrium with structural configuration after the cable failure. Also, the sequence of ultimate analysis for the structure that suffers cable failure is suggested, to study the change of ultimate behavior and load carrying capacity under specific live load conditions. Using these analysis methods, the statical behavior after individual cable failure is studied based on the change of structural configuration, and distribution of internal forces. Also, the change of the ultimate behavior and load carrying capacity under specific live load conditions is investigated, using the proposed analysis method. According to the study, significant change of the statical behavior and ultimate capacity occurs although just one cable fails.

The Stress-Strain Behavior of Weathered Granite Soil after Cyclic Loading (화강암 풍화토가 반복하중을 받은 후의 변형거동에 관한 소고)

  • 이종규;김주한
    • Geotechnical Engineering
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    • v.7 no.3
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    • pp.33-42
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    • 1991
  • Increasing demand of rational analysis of dynamic soil behavior subjected to repetitive loading has evolved soil dynamics which is essential for proper design and/or analysis of dynamically loaded soil structure. In this paper, the stress-strain behavior of weathered granite soil under cyclic loading is stud- ied by measuring the strength and the strain before and after application of at least 11, 000 cycles of repetitive load. Relationships are suggested for predicting results of soil dynamics from those of soil statics.

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An Analysis of Consumers' Consumption Behavior of Environment-friendly Mandarin and Attributes of Mandarin in Korea (소비자의 친환경감귤 소비실태와 감귤의 선호속성 분석)

  • Ko, Seong-Bo
    • Korean Journal of Organic Agriculture
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    • v.16 no.2
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    • pp.189-204
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    • 2008
  • The objective of this paper is to analyze consumers' consumption behavior of environment-friendly mandarin and attributes of mandarin in Korea. It is also to measure consumers' marginal willingness to pay by the attributes of mandarin and to estimate the market-share by products of mandarin from the data surveyed by a survey research company. The questionnaires for consumers were given randomly by interview to 500 married women lived in Seoul and to 200 wholesaler in Seoul, Busan, Daegu, Kwangju. The conjoint analysis method was used to analyze consumers' preference and suggest several implications for the rational production and marketing policy of mandarin.

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The Behavior of Fresh Concrete to Pass between Bars (굳지 않은 콘크리트의 간극통과거동)

  • 오상균
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2002.05a
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    • pp.97-102
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    • 2002
  • The ability to pass between bars is one of the most important performance of self-compacting concrete or high-flowability concrete since it determines the final filling capacity which influences the strength and durability of hardened concrete in structure. Therefore it has been evaluated by many researchers using different kinds of testing apparatuses. The assessments of passing ability, however, differ largely according to the style, the dimension and the criteria in apparatuses, and the value obtained from one apparatus cannot be converted those of the others. There needs a rheological approach to the better understanding of the passing behavior of fresh concrete between reinforcing bars, where the flow velocity of concrete becomes slow and the blockade sometimes occurs due to the interference between aggregates and reinforcing bars. Experimental works were conducted to clarity the effects of the clearance between reinforcing bars, the volume of aggregate and the rheological properties of matrix on the behavior from the rheological point view and showed the rational mix proportioning of concrete.

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Housing Values and Condominium Purchasing Behavior Among Married Women (주거가치에 따른 아파트구매행동 연구)

  • 하정순;윤재웅
    • Journal of Families and Better Life
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    • v.21 no.6
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    • pp.97-106
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    • 2003
  • This study explored the relationship between housing values and condominium purchasing behavior. The participants of this study were married women who had bought a condominium at least once and who also were dwelling in one. Survey questionnaires were conducted on 1103 married women from three residential areas in Daegu. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, 1-test, one-way ANOVA, post-hoc estimation (Scheff test), and correlation analysis. The results show that the more the women were oriented toward convenience, education, and investment, the more likely they were to make a rational purchase. Also, the more the women's values were oriented toward conspicuous consumption and investment, the more they were likely to make an investment and ostentatious purchase. The women who valued ostentation and location tended to rely on other people's opinions and advertisement more, and were more likely to be impulsive shoppers. Women who valued convenience, education, and location, made their purchase decisions based on the housing prices.

The Effect of Parent's Verbal Control Types on Young Children's Lying Behavior (부모의 언어통제유형이 유아의 거짓말 행동에 미치는 영향)

  • Lee, Ye-Ji;Yang, Sung-Eun
    • Journal of the Korean Home Economics Association
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    • v.50 no.4
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    • pp.21-36
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    • 2012
  • The purpose of this study was to find out the influence of the Parent's control based on young children's habit of lying. This study was carried out through experimental observations. For the purpose of this study a total of 798 participants were selected from 5 kindergartens located in Seoul, Gyeong-gi and Incheon. The results of the study showed that rather than parents being excessively strict towards their children and commanding discipline, the child rearing attitude of rational and logical explanation along with discretionary power given to young children of their own rules. This can allow young children to morally decide and behave themselves. Moreover, moral education that is suited for the young children's development in order to internally learn about the moral behaviors on their own is needed.

Factors influencing the customer orientation of clinical dental hygienists (임상치과위생사의 고객지향성에 미치는 영향 요인)

  • Do, Yu-Jeong;Min, Hee-Hong
    • Journal of Korean society of Dental Hygiene
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    • v.20 no.2
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    • pp.189-196
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    • 2020
  • Objectives: This study aims to investigate the impact of clinical dental hygienists on customer orientation and prepare basic data for the rational and efficient human resource management of dental hygienists. Methods: A self-reported questionnaire was completed by 220 dental hygienists from July 7 to August 8, 2019. Data were analyzed using the IBM SPSS Statistics 22.0 program with a significance level of 0.05. Results: The customer orientation of clinical dental hygienists was 4.09, internal marketing was 3.10, organizational citizenship behavior was 3.97, and self-efficacy was 3.91. The variables that most influenced their turnover intention were those related to organizational citizenship behavior. These factors showed a 28.8% variance among dental hygienists. Conclusions: This study recommends the development and application of a program that enhances dental hygienists' customer orientation, recognizes them as internal clients, and improves dental productivity.