• Asia Marketing Journal
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• v.21 no.1
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• pp.1-21
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• 2019

Online platforms often provide rating information to customers to relieve the uncertainty they encounter when purchasing experience goods. Prior research has focused mostly on the roles of rating volume and the valence of an average rating among the various possibilities. However, less frequently investigated is the effect of rating dispersion, which may be associated with uncertainty regarding how well a product fits a customer's personal preference, on new trials of experience goods. In this study, we examine the effect of rating dispersion on new trials of experience goods and identify the conditions which intensify or reduce the effect. Empirical analyses of movie box office sales data and online rating data reveal three interesting findings. First, movie sales decrease as movie ratings become increasingly dispersed. Second, the negative effect of rating dispersion on movie sales is more pronounced with more rating volume. Third, this negative effect weakens when additional information about a movie is available (i.e., higher average rating, greater star power, and time since its release). We discuss the academic and practical implications of our findings.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.30-40
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• 2021

Ratings and reviews, despite their growing influence on restaurants' sales and reputation, entail a few limitations due to the burgeoning of reviews and inaccuracies in rating systems. This study explores the texts in reviews and ratings of a delivery application and discovers ways to elevate review credibility and usefulness. Through a text mining method, we concluded that the delivery application 'Yogiyo' has (1) a five-star oriented rating dispersion, (2) a strong positive correlation between rating factors (taste, quantity, and delivery) and (3) distinct part of speech and morpheme proportions depending on review polarity. We created a chicken-specialized negative word dictionary under four main topics and 20 sub-topic classifications after extracting a total of 367 negative words. We provide insights on how the research on delivery app reviews should progress, centered on fried chicken reviews.

• The KIPS Transactions:PartB
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• v.13B no.7 s.110
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• pp.643-652
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• 2006

Decision trees are mainly used for the classification and prediction in data mining. The distribution of spatial data and relationships with their neighborhoods are very important when conducting classification for spatial data mining in the real world. Spatial decision trees in previous works have been designed for reflecting spatial data characteristic by rating Euclidean distance. But it only explains the distance of objects in spatial dimension so that it is hard to represent the distribution of spatial data and their relationships. This paper proposes a decision tree based on spatial entropy that represents the distribution of spatial data with the dispersion and dissimilarity. The dispersion presents the distribution of spatial objects within the belonged class. And dissimilarity indicates the distribution and its relationship with other classes. The rate of dispersion by dissimilarity presents that how related spatial distribution and classified data with non-spatial attributes we. Our experiment evaluates accuracy and building time of a decision tree as compared to previous methods. We achieve an improvement in performance by about 18%, 11%, respectively.

• Korean Journal of Ecology and Environment
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• v.50 no.4
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• pp.374-380
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• 2017

Pine wilt disease (PWD) is one of the hazardous pine tree diseases in whole world. In Korea, PWD has been spreading since it was first observed in Busan in 1988. Dispersion of PWD is mainly mediated by its vectors such as Japanese pine sawyer. In this study, we characterized environmental condition including meteorological factors, geographical factors, and land use factors influencing on the occurrence of PWD. The occurrence data of PWD were collected at 153 sites where were the initial occurrence sites of PWD in local government regions such as city, Gun, or Gu scale. We used Akaike Information Criterion (AIC) to evaluate the relative importance of environmental variables on the discrimination of occurrence or absence of PWD. The results showed that altitude, slope, and distance to road were the most influential factors on the occurrence of PWD, followed by distance to building. Finally, our study presented that human activities highly influenced on the long term dispersal of PWD.

• Proceedings of the KIPE Conference
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• 2018.11a
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• pp.86-88
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• 2018

The three level(3L) neutral point clamped (NPC) voltage source converter (VSC) topology is widely used for grid interface in high power wind energy due to its superior performance as compared to the two level(2L) VS. However, one of the major drawbacks of this topology is the unequal dispersion of loss and therefore the junction temperature among the power devices. The 3L ANPC topology derived from the NPC topology was proposed to resolve this drawback of unequal loss profile of 3L NPC. The 3L ANPC can work under various switching strategies. In this paper a comparative study of the various switching strategies of 3L ANPC using the recently developed 10kV IGCTs which has the capability to raise the current and voltage rating of the wind turbines is carried out. The comparison is performed using ABB make 10kV IGCT 5SHY17L9000 and PLECs simulations.

• 한국지구물리탐사학회:학술대회논문집
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• 2005.05a
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• pp.157-164
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• 2005

Urban conditions such as underground facilities and ambient noises due to cultural activity restrict the application of conventional geophysical techniques in general. We used the refraction microtremor (REMI) technique as an alternative way to get the geotechnical information, in particular shear-wave (S-wave) velocity information, at a site along an existing rail road. The REMI method uses ambient noises recorded using standard refraction equipment to derived shear-wave velocity information at a site. It does a wavefield transformation on the recorded wavefield to produce Rayleigh wave dispersion curve, which are then picked and modeled to get the shear-wave velocity structure. At this site the vibrations from the running trains provided strong noise sources that allowed REMI to be very effective. REMI was performed along the planned new underground rail tunnel. In addition, Suspension PS logging (SPS) were carried out at selected boreholes along the profile in order to draw out the quantitative relation between the shear wave velocity from the PS logging and the rock mass rating (RMR) determined from the inspection of the cores recovered from the same boreholes, These correlations were then used to relate the shear-wave velocity derived from REMI to RMR along the entire profile. The correlation between shear wave velocity and RMR was very good and so it was possible to estimate the RMR of the total zone of interest for the design of underground tunnel,

• Geophysics and Geophysical Exploration
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• v.9 no.1
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• pp.108-113
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• 2006

Urban conditions, such as existing underground facilities and ambient noise due to cultural activity, restrict the general application of conventional geophysical techniques. At a tunnelling site in an urban area along an existing railroad, we used the refraction microtremor (REMI) technique (Louie, 2001) as an alternative way to get geotechnical information. The REMI method uses ambient noise recorded by standard refraction equipment and a linear geophone array to derive a shear-wave velocity profile. In the inversion procedure, the Rayleigh wave dispersion curve is picked from a wavefield transformation, and iteratively modelled to get the S-wave velocity structure. The REMI survey was carried out along the line of the planned railway tunnel. At this site vibrations from trains and cars provided strong seismic sources that allowed REMI to be very effective. The objective of the survey was to evaluate the rock mass rating (RMR), using shear-wave velocity information from REMI. First, the relation between uniaxial compressive strength, which is a component of the RMR, and shear-wave velocity from laboratory tests was studied to learn whether shear-wave velocity and RMR are closely related. Then Suspension PS (SPS) logging was performed in selected boreholes along the profile, in order to draw out the quantitative relation between the shear-wave velocity from SPS logging and the RMR determined from inspection of core from the same boreholes. In these tests, shear-wave velocity showed fairly good correlation with RMR. A good relation between shear-wave velocity from REMI and RMR could be obtained, so it is possible to estimate the RMR of the entire profile for use in design of the underground tunnel.

• Journal of Intelligence and Information Systems
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• v.22 no.1
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• pp.43-61
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• 2016

Customer reviews help potential customers make purchasing decisions. However, the prevalence of reviews on websites push the customer to sift through them and change the focus from a mere search to identifying which of the available reviews are valuable and useful for the purchasing decision at hand. To identify useful reviews, websites have developed different mechanisms to give customers options when evaluating existing reviews. Websites allow users to rate the usefulness of a customer review as helpful or not. Amazon.com uses a ratio-type helpfulness, while Yelp.com uses a count-type usefulness index. This usefulness index provides helpful reviews to future potential purchasers. This study investigated the effects of sentiment and readability on useful votes for customer reviews. Similar studies on the relationship between sentiment and readability have focused on the ratio-type usefulness index utilized by websites such as Amazon.com. In this study, Yelp.com's count-type usefulness index for restaurant reviews was used to investigate the relationship between sentiment/readability and usefulness votes. Yelp.com's online customer reviews for stores in the beverage and food categories were used for the analysis. In total, 170,294 reviews containing information on a store's reputation and popularity were used. The control variables were the review length, store reputation, and popularity; the independent variables were the sentiment and readability, while the dependent variable was the number of helpful votes. The review rating is the moderating variable for the review sentiment and readability. The length is the number of characters in a review. The popularity is the number of reviews for a store, and the reputation is the general average rating of all reviews for a store. The readability of a review was calculated with the Coleman-Liau index. The sentiment is a positivity score for the review as calculated by SentiWordNet. The review rating is a preference score selected from 1 to 5 (stars) by the review author. The dependent variable (i.e., usefulness votes) used in this study is a count variable. Therefore, the Poisson regression model, which is commonly used to account for the discrete and nonnegative nature of count data, was applied in the analyses. The increase in helpful votes was assumed to follow a Poisson distribution. Because the Poisson model assumes an equal mean and variance and the data were over-dispersed, a negative binomial distribution model that allows for over-dispersion of the count variable was used for the estimation. Zero-inflated negative binomial regression was used to model count variables with excessive zeros and over-dispersed count outcome variables. With this model, the excess zeros were assumed to be generated through a separate process from the count values and therefore should be modeled as independently as possible. The results showed that positive sentiment had a negative effect on gaining useful votes for positive reviews but no significant effect on negative reviews. Poor readability had a negative effect on gaining useful votes and was not moderated by the review star ratings. These findings yield considerable managerial implications. The results are helpful for online websites when analyzing their review guidelines and identifying useful reviews for their business. Based on this study, positive reviews are not necessarily helpful; therefore, restaurants should consider which type of positive review is helpful for their business. Second, this study is beneficial for businesses and website designers in creating review mechanisms to know which type of reviews to highlight on their websites and which type of reviews can be beneficial to the business. Moreover, this study highlights the review systems employed by websites to allow their customers to post rating reviews.