• 제목/요약/키워드: quality perception

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고객지향적 병원 급식서비스 운영을 위한 질 평가 도구 개발 및 적용 (Development of Quality Assessment Tool and Application to Customer-Oriented Hospital Foodservice Management)

  • 이해영;장승희;양일선
    • Journal of Nutrition and Health
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    • 제37권4호
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    • pp.329-338
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    • 2004
  • The purposes of this study were to : a) develop the quality assessment tool of hospital foodservice management, b) evaluate the S hospital's foodservice quality by this tool, and c) do the feasibility study about this tool in hospital food-service field by establishing quality management strategies. The developed quality assessment tool of hospital food-service management was consisted of 20 items for quality evaluation by Likert 5 point scale and two additional questions with the most satisfactory item and the most unsatisfactory item. As a result of evaluation, S hospital's foodservice quality was somewhat high, on the factor 'personnel attitude', especially. The IPA technique proved nine items including Q5, Q7, Q8, Q11, Q12, Q13, Q15, Q16, Q17 were in 'Doing Great, Keep It Up' and seven items such as Q1, Q2, Q3, Q6, Q9, Q18, Q19 that got high expectation and low perception needed to be focused in quality management strategy.

해운산업의 서비스품질에 관한 고찰 (A Study on the Service Quality for Shipping Industry)

  • 이종인;김영모
    • 품질경영학회지
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    • 제22권2호
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    • pp.98-108
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    • 1994
  • Under the competitive environment of shipping industry, the improvement of the quality of shipping service could be one of the most important factors to be considered in the recent shipping industry. However, there has been little study on the clear concept of the service quality in the shipping so far. The subject of this study is to define the concept of the service quality in the shipping by way of making investigation into the related precedent literatures studied. The quality of service is recognized in general as a degree of gap between the customer's expectation and the perception. Therefore the service quality of shipping could be measured by evaluating the gaps between shipper's expectation and performance of shipping service. If the determinants of the service quality in the shipping are proved, and the discrepancies of expectations and perception between the shipping company and the shipper could be clarified, such a result would be an useful help to establish marketing strategy.

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단체급식소의 운영방식에 따른 이용고객의 급식 서비스 인식도 조사 (The Analysis of Customers Perception on Foodservice Quality according to the Types of Foodservice)

  • 차영숙;곽동경;홍완수
    • 대한영양사협회학술지
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    • 제9권3호
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    • pp.233-247
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    • 2003
  • This research was conducted to analyze the difference of perception of employee-feeding foodservice according to the types of foodservice. To survey the perception of employee-feeding foodservice among customers, the questionnaire consisted of the perception of employee-feeding foodservice. The questionnaires were sent to randomly selected customers of employee-feeding foodservice 120 each at two public organizations, two companies and two colleges, SPSS was used for descriptive analysis, computing Cronbach's Alpha value and Anova test. 678 of users of self-managed foodservices, and 660 of contracted foodservices, total 1,338 answered for the survey. Among them 67.9%(69.9% at self-managed foodservices, 65.9% at contracted foodservices) were male and 32.1%(30.1% at self-managed foodservices, 34.1% at contracted foodservices) were female. As for the age group, twenties were the major with 48.5% at self-managed foodservices, 56.2% at contracted foodservices. For the reason of visiting cafeteria low price was answered by 40.9% at self-managed foodservices, while approachable location were ranked first by 45% at contracted foodservices. Foodservice perception evaluation of foodservice in four categories showed significant differences: quality of the foods(p<0.001), sanitation(p<0.05), tangibility(p<0.001), empathy(p<0.05). Among the four categories tangibility(2.80$\pm$0.69) showed the highest perception at self-managed foodservices, while at contracted foodservices quality of foods (2.82$\pm$0.61) was with highest recognition.

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PB제품의 구매선호도 영향요인 (A Study on Factors Affecting PB(Private Brand) Products Preference)

  • 박영근;김창완
    • 마케팅과학연구
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    • 제9권
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    • pp.189-201
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    • 2002
  • 최근 유통시장의 개방과 외국의 대형 유통업체의 국내 진출과 대형 도 소매점의 등장등으로 인해 국내외 유통환경의 급격한 변화가 일어나고 있다. 또한 IMF 체제 이후 제품에 대한 소비자의 실용적이고, 합리적이며 가치 지향적인 구매 행동이 증대되고 있고, 제품의 가치를 고려해서 보다 저렴한 제품을 구매하려는 계획구매가 증가하고 있다. NB제품에 비하여 가격이 저렴하다는 경쟁우위만을 지니고 있던 과거의 전통적인PB 제품개념과는 달리 품질면에서 NB와 유사하거나 혹은 그보다 더 월등하면서도 가격면에서는 다소 저렴한 PB에 대한 관심이 증대되고 있다. 그러나 현실적으로 PB제품은 수입 및 라이센스 브랜드 중심으로 전개되고 있으며, 고객의 욕구에 대한 탐색 및 개발전략도 부족하다. 따라서 본 연구에서는 이론적으로는 PB제품과 관련된 선행연구를 토대로 선택한 변수 들, 즉 가격의식성, 정보탐색 경험 품질지각 등이 PB제품 구매선호도에 어떻게 영향을 미치는지에 대하여 가설들을 설정하였다. 가설검증을 위하여 PB제품의 실제 구매경험이 있는 주부를 대상으로 하였다. 대상으로 설문조사를 실시하였고, 이러한 자료들을 토대로 연구가설들을 실증분석하였다. 이렇게 함으로써 PB제품에 대한 지식이 부족한 대형 도 소매업체들에게 보다 효율적인 PB제품의 활용방안을 제시하고자 하였다.

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인터넷 쇼핑몰에서 패션상품 소비자가 지각하는 관계혜택과 관계의 질 -고객관계 성향을 중심으로- (Fashion Product Consumer's Relationship Benefit Perception and Relationship Quality on the Internet Shopping Mall -Focused on Relationship Tendency-)

  • 채진미
    • 한국의상디자인학회지
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    • 제13권4호
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    • pp.199-212
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    • 2011
  • This study examined the influence of fashion product consumer's relationship benefit on relationship quality in the internet shopping mall. Also consumer's relationship benefit perception and relationship quality are identified in terms of consumer's relationship tendency(relationship period, relationship intensity). Survey research was conducted from November 1, 2011 to November 12, 2011 in people living in Seoul and other metropolitan areas who had purchased fashion products in the internet shopping mall. 620 useful data were analyzed by factor analysis, reliability analysis, multiple regression, t-test, ANOVA and duncan test using SPSS 17.0. The results were as follows: Relationship Benefit perceived by fashion product consumer was categorized into three factors including "economic benefit", "psychological benefit", "informational benefit". Each factor of relationship benefit had a significant influence on customer satisfaction, trust, and commitment. As for consumer's relationship benefit perception according to the relationship period for internet shopping mall, the consumer who had used the internet shopping mall longer perceived relationship benefit factors higher than shorter using consumer. As for relationship quality, there was a significant difference only in customer satisfaction according to consumer's relationship period for internet shopping mall, Relationship benefit factors and relationship quality showed Significant differences according to the degree of relationship intensity perceived by consumer in the internet shopping mall.

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간호서비스 질, 의료서비스에 대한 전반적인 만족과 병원 재이용 의도에 관한 연구 (A Study of Nursing Services Quality, General Satisfaction of Medical Services, and Revisiting Intent of Hospital)

  • 이미애
    • 간호행정학회지
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    • 제13권3호
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    • pp.362-372
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    • 2007
  • Purpose: This study was performed to identify the perception gaps of nursing services quality between consumers and providers, and identify the perceived influences of nursing services quality on general satisfaction of medical services and revisiting intent of hospital by consumers. Method: The Joo's questionnaire founded on SERVQUAL was modified and distributed to 300 patients and nurses at 6 general hospitals in 5 provincial cities, Korea. Result: It is identified that the perception gaps between consumer and providers exist, and consumers perceive nursing services quality has a influences on general satisfaction of medical services and revisiting intent of hospital. And it is also identified that consumers also perceive general satisfaction of medical services has a powerful influences on revisiting intent of hospital. Conclusion: It is concluded that the marketing strategies being based on the perception gaps between consumers and providers should be specifically planned and applied to improve the perceived nursing services quality by consumers. And it is needed to accurately identify the impact attributes and factors of nursing services quality on general satisfaction of medical services and revisiting intent of hospital that consumers perceive.

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제천지역 학부모와 어린이 보육시설 원장들의 어린이 기호식품 품질인증에 대한 인식 및 소비행동 조사 (Study on Recognition and Consumption Behavior of Quality-Certified Children's Preferred Foods of Nursery Directors and Parents in Jecheon Area)

  • 민성희
    • 한국식품조리과학회지
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    • 제33권3호
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    • pp.353-362
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    • 2017
  • Purpose: This study aimed to identify the perception of quality-certified children's preferred foods as well as consumption behaviors of nursery directors and parents. Methods: A total of 243 nursery directors and parents of preschool children were surveyed using questionnaires. Results: Parents' perception scores were lower than directors' scores for many of the questions. Parents showed significantly higher scores for food safety standard questions and nutritional fortifying questions than directors (p<0.001 each). On the other hand, directors showed significantly higher scores for questions about products nutrition and safety (p<0.001, p<0.01). When buying children's favorite food items, food additives and hygiene level of vendors were the most important, in that order. Parents' scores for questions on purchasing behaviors of quality-certified children's preferred foods were significantly higher than those of directors'. Further, respondents with nutritional education experience showed high behavior scores. Conclusion: It can be concluded that promotion of quality-certified children's preferred foods is insufficient. The nutrition education group showed high scores for perception and positive consumption behaviors of quality-certified children's preferred foods. It is important to cooperate with nursery directors and parents of preschoolers to further children's nutritional education.

서울시 임차가계의 임대료부담과 가계경제문제지각 (A Study on Rent burden and Family Economic Problem Perception - Focus on Seoul City's Rental Households -)

  • 이기춘;배순영
    • 가정과삶의질연구
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    • 제9권1호통권17호
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    • pp.241-257
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    • 1991
  • The objectives of this study are : to measure the level of rent burden. to examine the independent influences of the variables related to rent burden. to measure the level of family economic problem perception. to examine the differences in the level of family economic problem perception due to rent burden, household characteristics, housing characteristics and rent incresing. For these purpose, a survey is conducted using questionaires. The data used in this study included 369 renters living in Seoul. Statistics uses for data analysis were Frequency Distribution. Percentile, men, Pearson's Correlation, Partial Correlation, One-way ANOVA, Breakdown and Multiple Regression Analysis. Major findings are as follows : The average score of rent burden was 35.87, Therefore rent burden of large cities, rental households is very heavy. Family income, housing facility quality, rent type, and rent incresing have independent influences on rent burden. The average of family economic problem perception is above the mid-point of the scale. The level of family economic problem perception differs due to rent burden, family income, family life cycle, family size, occupation of household head, education leval of household head and homemaker, rent type, housing type, housing size, housing facility quality and rent increases. If the level of rent burden is below 25, family economic problem perception is adequate.

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Perceptions and Use of Open Access Journals by Nigerian Postgraduate Students

  • Ayeni, Philips Oluwaseun
    • Journal of Information Science Theory and Practice
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    • 제5권1호
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    • pp.26-46
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    • 2017
  • This article investigates perceptions and use of Open Access journals (OAJs) by master's degree students in two universities in the southwestern part of Nigeria. A descriptive survey design was used in the study and the study population was comprised of 7,423 master's degree students in the University of Ibadan and 1,867 from Obafemi Awolowo University. A multistage random sampling technique was used to select a sample size of 249 and the data collection instrument was a structured questionnaire. Data were analyzed using frequency counts, percentages, mean, standard deviation, correlation, and regression analyses. The findings revealed that OAJs were used for learning, dissertation writing, personal research, and development. OAJs were not frequently used because of download delays, unavailability of Internet facilities, and limited access to computers terminals, among other issues. OAJs were found to be of relative advantage, positively perceived, and found to be compatible with existing values and quality assurance in scholarly publications, hence their use for academic activities. The regression analyses showed that there was a significant positive relationship between positive perception, perception of relative advantage, perception of compatibility, perception complexity, and master's degree students' use of OAJs. Negative perception was found to have a significant negative correlation with the use of OAJs. This article recommends that quality assurance of OAJs should be ensured in order to boost users' positive perceptions to increase their patronage and usage of these scholarly outlets for various academic activities, which will in turn encourage research and development across the various institutions of higher learning in Nigeria.

퍼지 언어적 평가법과 품질기능전개개념을 이용한 무선호출기의 감성공학적 제품설계 응용사례 (A Case Study of a Customer-Oriented Beeper Design using Fuzzy Linguistic Rating and Quality Function Deployment Concepts)

  • 박민용;최창성
    • 대한인간공학회지
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    • 제17권3호
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    • pp.71-80
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    • 1998
  • This study proposed a method to apply certain fuzzy-related Quality control concepts to design customer-oriented products considering user requirements and information starting with the product development stage. This approach showed how to define the importance level of design elements and how to Quantify complex subjective perception of products using the fuzzy linguistic rating method and quality function deployment concepts. Using this approach, various customer requirements could be interpreted and reflected on the early design phase of a new product. To validate the proposed method, an experiment was conducted for designing the shape of the beeper using 14 subjects and 10 commercial beeper products. Front area, width/length ratio, thickness, curve variance, weight, and display area were selected as design elements of the beeper. The results showed that among design elements, front area and weight are significantly related with the subjective perception of the products. Consequently, this study indicates that customer decision on product selection could be made by quantification of user perception for beeper products.

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