• Human Ecology Research
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• 제51권6호
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• pp.623-635
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• 2013

This study examined the extent of information needs regarding convenience store private brand (PB) foods and variables affecting information needs for convenience store PB foods. This study will be able to provide useful information based on determining the information content and information sources needed by undergraduate consumers for convenience store PB foods. Data analyses were conducted by frequency, mean (SD), reliability tests, and multiple regression with SPSS version 19.0. The major results of this study are as follows: First, undergraduate consumers' purchase intention toward convenience store PB foods is comparatively high, and they say they will buy the products if the PB foods' quality-related areas like taste, nutrition, or safety are favorable. Second, the general level of information needs for convenience store PB foods is comparatively high, and among general information needs, 'information needs for convenience store PB food quality' are the greatest, while in the area of comparative information needs, 'comparative information on PB food and NB food quality' is needed the most. In addition, undergraduate consumers most often want to obtain convenience store PB food information from convenience stores themselves. Third, as purchase intention and information acceptance of convenience store PB foods increase, information needs also increase. However, as quality perception of convenience store PB foods is more positive, information needs reduce.

• 통상정보연구
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• 제18권4호
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• pp.31-54
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• 2016

본 연구는 소비자들이 제공하는 개인정보의 질적 수준을 유발하는 요인들이 무엇인지, 개인정보의 질적 수준에 따른 소비행동의 방향성은 어떻게 나타나는지를 검증해 보고자 하였다. 이를 통해 개인정보 수집활동이라는 기업의 웹 활동이 어떠한 방향으로 수집하는 것이 소비자의 편익은 물론 기업의 성과까지 높일 수 있는 방안인지에 대하여 논의해 보고자 하였다. 웹상에서 개인정보 제공경험이 있는 소비자 331명을 대상으로 실증분석한 결과, 기업의 정보수집활동의 신뢰성과 의구심에 주요한 영향을 미치는 환경적 요인들은 각각 웹사이트 평판과 정보수집의 광범위성으로 나타났다. 정보수집활동에 대한 신뢰성과 의구심은 소비자들이 제공하는 정보의 질적 수준을 결정하고, 정보의 질적 수준은 향후 소비행동인 웹사이트 재방문의도와 웹사이트 전환의도에 유의한 영향을 미쳤다. 특히 제공되는 정보의 허위성은 향후 소비행동에 강력한 영향을 미치는 것으로 나타나 정보의 질적 수준이 기업의 성과에 직결될 수 있음을 본 연구를 통해 검증할 수 있었다.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.623-635
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• 2021

The purpose of this research is to examine the impact of information risk on the Cost of Equity (COE) and whether the risk of a stock price crash mediates the relation between information risk and COE. To test the dynamic nature of the proposed model, the two-step system GMM dynamic panel estimators are applied to all the non-financial firms listed on the Pakistan Stock Exchange (PSX) from 2007- 2018. The results of this study show that all three types of information risk, as well as the risk of the share price crash, increases the COE. The crash risk strengthens the impact of information risk on the COE. Moreover, these three information risks are correlated with each other and an increase in information quality reduces the effect of asymmetric information and improves the investor interpreting ability, while an increase in private information decreases the transparency. The finding is crucial for asset pricing, portfolio management, and information disclosure. This study contributes to the literature by providing novel findings on the impact of three different types of information risk, i.e. private information, quality of information, and transparency of information on the COE as well as whether crash risk mediates the relationship.

• 통상정보연구
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• 제17권2호
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• pp.41-65
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• 2015

본 연구는 기업의 웹마케팅 성과를 이용자의 개인정보제공행동의 수준으로 구분하여 측정하고자 하였다. 질적수준이 낮은 개인정보는 이후 기업의 성과로 이어질 개연성이 낮아 효율적인 마케팅자료로 보기 어렵기 때문이다. 본 연구는 이용자의 개인정보제공행동의 수준이 곧 정보의 질적수준을 결정할 것으로 보고, 개인정보를 제공하는 이용자들의 행동을(적극적 정보제공, 선택적 정보제공, 정보제공의 회피)으로 구분하였다. 연구결과를 통해 기업의 웹마케팅활동에 따라 질적으로 상이한 성과수준을 살펴보고자 하였다. 전자상거래 이용자 245명을 대상으로 실증분석한 결과, 웹사이트 평판은 신뢰를 기반으로 적극적 개인정보행동을 일으키는 주요한 단서임을 알 수 있었다. 또한. 정보활용수준이 높다고 지각할수록 이용자는 개인정보제공을 회피하는 것으로 나타났다. 마지막으로 해당 웹사이트에 불신의 정도가 높은 경우 기업에게 마케팅에 투자한 자원 대비 효과적인 성과물을 얻어낼 수 없다는 것을 파악하였다. 즉, 기업이 무분별하고 과도한 정보수집활동, 개인정보의 무단 공유나 유출, 그리고 질적으로 낮은 웹사이트 품질과 같이 웹사이트에 대한 불신을 높일 수 있는 자극들을 웹환경에서 적극적으로 관리할 때 기업이 투입한 자원 대비 마케팅 자료로서 효율성이 높은, 즉 질적수준이 높은 개인정보를 수집할 수 있을 것이다.

• ETRI Journal
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• 제40권6호
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• pp.813-823
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• 2018

In existing mobile computing environments, users need to choose between their privacy and the services that they can receive from an application. However, existing mobile platforms do not allow users to perform such trade-offs in a fine-grained manner. In this study, we investigate whether users can effectively make utility-privacy trade-offs when they are provided with a multilevel privacy control method that allows them to recognize the different quality of service that they will receive from an application by limiting the disclosure of their private information in multiple levels. We designed a research model to observe users' utility-privacy trade-offs in accordance with the privacy control methods and other factors such as the trustworthiness of an application, quality level of private information, and users' privacy preferences. We conducted a user survey with 516 participants and found that, compared with the existing binary privacy controls, both the service utility and the privacy protection levels were significantly increased when the users used the multilevel privacy control method.

• Journal of Korea Trade
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• 제23권4호
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• pp.17-29
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• 2019

Purpose - This study examines the relationship between public-private partnerships and the performance of ports based on three factors: the quality of the port infrastructure, container throughput, and logistic performance in three Latin American countries, Mexico, Panama, and Brazil, for the period of 1994-2017. Design/methodology - The selected countries are top ranked in terms of container throughput in Latin America. The methodology employs secondary data from the World Bank (Quality of Port Infrastructure, Logistics Performance Index, and Private Participation in infrastructure database). Findings - Overall, the results revealed that the private investment of these countries varies significantly over the past couple decades. Panama, with the least public-private investment over the study period, performs better than Mexico and Brazil with regards to port quality infrastructure and container throughput. For ports in the selected countries to keep up with global competition, there is a need to enhance efficiency. Originality/value - Compared with ports in Asia, Latin American ports are lagging behind with respect to container throughput and efficiency. This study suggests greater collaboration from the private sector, academia, and other organizations, as well as a review of the regulatory framework to ensure better transparency and project allocation. Throwing more light on the public-private investment environment of Mexico, Brazil, and Panama, this study offers policy makers and regulators insightful information on port infrastructure.

• 유통과학연구
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• 제21권10호
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• pp.51-61
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• 2023

Purpose: Research focuses on private universities' professional education in a competitive educational environment. Due to increased competition in the higher education industry, private universities are under pressure to improve their marketing strategies and better understand their prospective students. This study intends to investigate how information sources are used and modified by Indonesian university students when making decisions. Research design, data and methodology: This research is a case study in Riau province, which includes active university students registered in the government database. Data was collected using a questionnaire distributed via Google Forms to students at a private university, and 164 students completed the questionnaire. Results: The results show that the influence of technical quality, functional quality, and image cannot affect word of mouth, and technical quality cannot affect consumer attitudes. The results show that the distribution of high service quality and high image will encourage people to share their experiences by word of mouth to build evaluation attachment in college selection. and found that a good campus image has no direct impact on word of mouth. The spread of an excellent campus image only attracts students to evaluate it. The more talk about the distribution of service quality, the higher the decision to choose the service.

• 한국IT서비스학회지
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• 제21권3호
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• pp.27-42
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• 2022

Open Data is an essential resource for the data industry. 'Act On Promotion Of The Provision And Use Of Public Data', enacted on July 30, 2013, mandates public institutions to manage the quality of Open Data and provide it to the public. Via such a legislation, the legal basis for the public to Open Data is prepared. Furthermore, public institutions are prohibited from developing and providing open data services that are duplicated or similar to those of the private sector, and private start-ups using open data are supported. However, as the demand for Open Data gradually increases, the cases of refusal to provide or interruption of Open Data held by public institutions are also increasing. Accordingly, the 'Open Data Mediation Committee' is established and operated so that the right to use data can be rescued through a simple dispute mediation procedure rather than complicated administrative litigation. The main issues dealt with in dispute settlement so far are usually the rights of third parties, such as open data including personal information, private information such as trade secrets, and copyrights. Plus, non-open data cannot be provided without the consent of the information subject. Rather than processing non-open data into open data through de-identification processing, positive results can be expected if consent is provided through active rights processing of the personal information subject. Not only can the Public Mydata Service be used by the information subject, but Open Data applicants will also be able to secure higher quality Open Data, which will have a positive impact on fostering the private data industry. This study derives a plan to establish a rights processing platform to enhance the usability of Open Data, including private information such as personal information, trade secrets, and copyright, which have become an issue when providing Open Data since 2014. With that, the proposals in this study are expected to serve as a stepping stone to revitalize private start-ups through the use of wide Open Data and improve public convenience through Public MyData services of information subjects.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.323-334
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• 2020

The quality of hospital services remains a concern of both the manager and the patient. The study aims to identify factors affecting outpatient satisfaction at private general hospitals in Ho Chi Minh City, establishing a scale for measuring them. Some 450 outpatients who were treated in five top private hospitals in Ho Chi Minh city (HCMC) in 2019 - An Sinh General Hospital, Hoan My General Hospital, Columbia Asia International Hospital, FV Hospital, and Vu Anh International General Hospital - were interviewed directly in the last quarter of 2019 to obtain the information. The SERVPERF model, plus the cost, together with the SPSS software, have been used to process information by Cronbach's alpha analysis, Exploratory Factor analysis, and linear regression analysis. The results show that there are five factors influencing outpatient satisfaction at private general hospitals in HCMC, in which four factors affects positively in the order of decreasing importance: treatment outcome, doctors and nurses' professional capacity, facilities and environment of the hospital, hospital care, and the treatment time factor affects negatively. The results of the study provide private hospital in HCMC managers with a number of suggestions to increase the level of hospital service quality, so that increase outpatients satisfaction.

• International Journal of Computer Science & Network Security
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• 제21권4호
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• pp.140-144
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• 2021

The article considers aspects of improving the quality of training of specialists based on the use of modern information and communication technologies in the educational process; the use of teaching methods and, as a result, an increase in the creative and intellectual components of educational activities; integration of various types of educational activities (educational, research, etc.); adaptation of information technology training to individual the characteristics of the student; ensuring continuity and consistency in learning; development of information technologies for distance learning; improving the software and methodological support of educational process.