• 정보처리학회논문지D
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• 제19D권1호
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• pp.121-126
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• 2012

본 연구의 목적은 구매자 관점에서 스마트 폰 기기선택 결정요인을 추출 및 분류하고, 기기 선택시 각 결정요인에 대한 중요도 인식을 조사하여, 구매패턴 변화를 살펴보고 이에 따른 사업전략을 제시하는 데 있다. 기존 연구방법과 같이 선행연구를 통해 기기선택 결정요인을 조사함과 동시에 실제 구매자들을 대상으로 기기 선택요인을 추출하여 종합함으로써 현실적인 결과를 도출하고자 하였다. 연구결과는 최초구매자와 재 구매자들의 기기선택 관점이 어떻게 달라지는지 패턴을 보여주고 이에 따른 전략을 제시하였다. 본 연구는 실무적인 측면에서 스마트 폰 관련 업계(단말기 제조업체 및 통신 서비스업체)의 전략 설정과 정부정책 수립에 있어 참고자료로 활용될 수 있을 것이다.

• 한국의류산업학회지
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• 제15권5호
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• pp.722-732
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• 2013

The purposes of this study were to investigate the needs for eco t-shirts of the new elderly consumers and to suggest strategies for eco t-shirts product development and marketing. Quantitative research was employed for research method. The data was collected from men and women in their age of 50-65, who lived in Busan, Ulsan, and Kyungnam province, during October, 2011. Respondents were selected by convenience sampling. A total of 307 responses among 350 were analyzed. Factor analysis, frequency analysis, t-test, chi-square, and regression were used for analysis. SPSS 20.0 was used for data analysis. Characteristics of the new elderly (lifestyle and environmental concern), consumption status of eco t-shirts (possession status and reasons of purchase/non-purchase), purchase intention for eco tshirts, consumer needs for t-shirts (usage situation, benefits sought, and dissatisfaction with t-shirts), preference for eco t-shirts (color, pattern, material, and shape), and demographics were surveyed. Based on the results, the vision of eco tshirts market for the new elderly consumers was positively prospected. In conclusion, specific strategies for eco t-shirts products development and marketing were suggested. Product development focused on practicality and material, design development reflecting consumers' preference, multipurpose product development, building up the product recognition, and moderate price strategy were suggested.

• 대한가정학회지
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• 제36권7호
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• pp.97-110
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• 1998

The purpose of this study was to examine the use and purchase patterns, design and satisfaction degree, and desired performance of boardsailing suits. The subjects were 266 boardsailing athletes and lovers. The results were as follows; (1) The demand of boardsailing suits for spring and autumn was larger than that for the other seasons. (2) The order of influencing power in purchasing boardsailing suits was fitness, textile material, design, color, cost, and brand. (3) Preference of design was one piece style and preference of pattern was character pattern. Additionally, the study on Korean patterns was demanded for international games like Olympics. (4) The order of satisfaction degree of currently used boardsailing suits was activity, size, design, material, sewing, color, pattern, and ease of wearing and taking off. (5) For the performance of boardsailing suits materials, the estimated values of absorbency, water repellency, dye fastness, biological resistance, weight, handle, air permeability, durability, and elasticity were much lower than the importance values.

• KDI Journal of Economic Policy
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• 제24권2호
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• pp.83-119
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• 2002

In this paper, we study the relationship between the U.S. daily stock returns and the corresponding Korean returns. More specifically, we examine whether the previously realized U.S. stock returns would help predict the current Korean returns. We find that for dose-to-close daily stock returns, the U.S. returns would help predict the Korean returns. However, for open-to-close stock returns, the U.S. intraday stock returns would not help predict the corresponding Korean returns. After distinguishing investors by their nationality and types, we then examine whether there is a relationship between investors' net purchase of Korean stocks and the previous days' U.S. stock returns. We find that the amount of international investors' net purchase of Korean stocks today would vary significantly with the previous days' U.S. stock returns. The Korean individual investors and the Korean investment trust companies, however, would follow the opposite investment pattern.

• 가정과삶의질연구
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• 제29권2호
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• pp.23-37
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• 2011

This study examined the preference and the purchase intention of male and female from 20s through 405 to smart phones. This study verified the differences between the groups according to the socio-demographic factors, the usage pattern of mobile phone, and the perceived cost and the expected benefit. The analysis of the relative influence of those relevant factors was followed. The summaries of this study are as follows; First, the high level factors in purchasing smart phones were the perceived cost and the expected benefit pointed over 3.82. It means that they arc interested in smart phones highly, and if they can support to buy smart phones and situations can be permitted, they would like to buy them. Second, the differences between groups of the preference and the purchase intention were found according to the ages, the marital status and the education level. The results showed that those preference and the purchase intension were measured high at the group of the 20s-30s, the married, and the higher educational level of collage students. Third, expected benefit on smart phones was shown to be divided into two characterized factors through factor analysis. One was 'functional expected benefit' and the other was 'emotional expected benefit'. The functional and the emotional benefit on the using of smart phones were presented high level in group of over graduated students. Forth, the results of the stepwise multiple analysis, which was carried out to find out the influencing factors on the preference and the purchasing intension to smart phones, showed that the most effective factor was the functional expected benefit. The self-expressive propensity, and the education level were followed sequentially. The purchase intention was influenced by both of the functional and the emotional expected benefit. The result of this study shows that the level of the consumer's perceived cost(economic, psychological) and the expected benefit were measured high at the same time. That means that it is necessary to make the consumer information and communicating smoothly in order to lower the cost and enhance the benefit. In addition, This study has its meaning because it found out that functional expected benefit is a factor which has an influence on the Consumer Preference and Purchase Intention on Smart phone. If consumer's function requirements on smart phone are satisfied, it will be able to reduce the consumer problems and increase the consumer satisfaction. The result of this study would be applicable when Smart Phone is used as one of the auxiliary tools for smart consumption.

• 한국정보시스템학회지:정보시스템연구
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• 제22권3호
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• pp.25-42
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• 2013

Recently various kinds of Information Technology services are created and the quantities of the data flow are increase rapidly. Not only that, but the data patterns that we deal with also slowly becoming diversity. As a result, the demand of discover the meaningful knowledge/information through the various mining analysis such as linkage analysis, sequencing analysis, classification and prediction, has been steadily increasing. However, solving the business problems using data mining analysis does not always concerning, one of the major causes of these limitations is there are some analyzed data can't accurately reflect the real world phenomenon. For example, although the time gap of purchasing the two products is very short, by using the traditional sequencing analysis, the precedence relationship of the two products is clearly reflected. But in the real world, with the very short time interval, the precedence relationship of the two purchases might not be defined. What was worse, the sequence of the purchase intention and the sequence of the purchase realization of the two products might be mutually be reversed. Therefore, in this study, an expanded sequencing analysis methodology has been proposed in order to reflect this situation. In this proposed methodology, the purchases that being made in a very short time interval among the purchase order which might not important will be notice, and the analysis which included the original sequence and reversed sequence will be used to extend the analysis of the data. Also, to some extent a very short time interval can be defined as the time interval, so an experiment were carried out to determine the varying based on the time interval for the actual data.

• 복식
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• 제62권1호
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• pp.104-119
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• 2012

Fashion cultural products represents cultural trend, and they are produced a lot in Korea to express the Korean culture and style. They are also tools that embody images of Korea. This study mainly focuses on the Korean traditional-patterned ornaments as fashion cultural products. Therefore, this study aims at developing a framework of consumers' attitudes and consumption behaviors about Korean traditional-patterned ornaments, examining how the characteristics are changed according to shopping orientation. For this purpose, a quantitative survey was carried out using 455 questionnaires from women in their 20s and over. The data were analyzed using frequency analysis, factor analysis, t-test, ANOVA, cluster analysis, and $x^2$-test. Findings of this study were as follows. First, half of the respondents were found to possess Korean traditional-patterned ornaments. However, consumers had positive attitudes and tend to purchase them for their own use rather than gifts, demonstrating that the potential for the market is large enough. Second, in accordance with their shopping orientation, consumers were sub-divided into four groups: trend/brand oriented, practicality/pleasure oriented, convenience oriented, and passive shoppers. The trend/brand oriented group showed highest levels of preference regarding purchase intentions of Korean traditional-patterned ornaments. This group also showed the strongest purchasing power on fashion items among the four groups. Third, this study presented animal, plant, geometric and abstract patterns to the respondents to examine their attitudes. It was found that consumers prefered plant-patterned ornaments rather than the others, demonstrating that they have stronger preference and purchase intention toward ornaments with more natural images.

• 한국의류학회지
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• 제30권1호
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• pp.20-30
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• 2006

The purposes of this study were to investigate demographic profiles between the consumer group under high time pressure(HTP) and the group under low time pressure(LTP) during the shopping, to examine the level of association between the fashion information sources and time pressure variable, to determine the difference in clothing benefits sought between HTP and LTP, and to determine the difference in purchase criteria. We distributed questionnaires to 600 women aged in 20-65. The reliable 562 questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on t-test, cluster analysis, factor analysis, and Chi square test. We obtained the following results: There was a significant association between demographic variables such as age, occupation, education, residence area, & family cycle and time pressure variable. Fashion information sources were classified into 4 factors. HTP searched information on fashion products using more various sources than LTP did. There was also a significant difference between HTP and LTP in clothing benefit sought. Four clothing benefit factors such as trendy/social position, economic value, protection/comfort, and makeup of body shape were sought more by HTP than by LTP. In addition, HTP considered significantly more purchase criteria such as color/pattern, comfort, quality, suitability, material, sewing finishing, coordination, price, brand, easy care, and country of origin than LTP.

• 복식문화연구
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• 제17권2호
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• pp.255-269
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• 2009

The purpose of this study was to understand the internet fashion shopping behavior of men in their 20s, and to develop the internet shopping website with situation-based clothing coordination services for male comsumer in their 20s. The study was implemented through a normative descriptive survey method using a questionnaire. The survey was conducted in April and May 2006, and the sample group consisted of 280 men in their 20s from Busan and the provinces of Gyeongnam and Gyeongbuk. The data was analyzed by following statistical methods: frequency analysis, one-way-ANOV A, and Scheffe's test. The results are as follow: first, regarding internet the usage trend of male consumers in their 20s, it was shown that they usually spent more than 15 minutes and less than 30 minutes for internet shopping the price range from their experiences of clothing purchases was relatively high for they bought jackets or suits was relatively high. Second, an analysis on men's pattern of clothing purchase showed that many respondents purchase single items such as shirts or pants online. Third, in terms of their experiences of online purchase of coordinated clothes, 69% said "none." Yet, they showed positive assessment to a question whether they are willing to purchase clothes by using a situation-based coordination service or a 1:1 online coordination services. Fourth, the relationship between consumers' reactions to online situation-based clothing coordination services and respondents' demographic characteristics showed statistically significant different results in terms of occupation.

• 지식경영연구
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• 제23권2호
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• pp.193-210
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• 2022

급속한 모바일 기술의 발전과 네트워크 속도 향상은 다양한 서비스 형태로 생활의 편의를 제공하고 있으며 모바일 쇼핑몰에서도 예외는 아니다. 빅데이터를 활용한 맞춤 추천, AI 기반의 특화된 개인화 서비스 등을 활용하여 기업들은 판매촉진에 큰 노력을 하고 있으나, 대다수의 모바일 쇼핑몰에서는 상품에 대한 정보를 담고 있는 상세페이지의 정보 구성은 동일한 레이아웃 형태로 제공되고 있다. 이러한 맥락에서 본 연구는 모바일 상품 상세페이지의 콘텐츠 배열 및 레이아웃이 소비자 성향에 맞게 제공되어야 한다고 판단하여, Higgins의 조절초점이론(Regulatory Focus Theory)을 바탕으로 소비자의 성향을 분류하여 두 가지 레이아웃 배열의 상품 상세페이지를 구성하여 제시하였다. 콘텐츠 레이아웃 배열이 F-shaped 패턴으로 제시되었을 때 정돈감(Organizedness)으로 정보가 인지되고, Z-shaped 패턴으로 제시되었을 때 생생함(Vividness)으로 정보가 인지되어 소비자의 성향에 따라 제품 태도와 구매 의도에 영향을 받는지에 대하여 알아보고자 하였다. 결과적으로 예방초점 성향의 소비자들은 콘텐츠 레이아웃 구성이 통일감 있고 정돈감(Organizedness) 있는 형태의 레이아웃 배열에서, 향상초점 성향의 소비자들은 생생함(Vividness)이 느껴지는 자유로운 레이아웃 배열로 제시되었을 때 제품 태도 및 구매 의도에 긍정적인 영향을 받는 것을 확인하였다.