• 복식문화연구
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• 제19권5호
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• pp.1031-1048
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• 2011

The purpose of this study was to investigate the status of domestic and foreign power blogs that serve as professional source of information and to clarify the difference of the criteria for the certification and selection of power blogs. The study also analyzed the configuration of contents and the characteristic of categories of the power blogs. Eleven domestic blogs were examined, of which ten were certified as power blogs on several portal sites and one blog was operating in English. Furthermore twelve foreign blogs were examined, of which ten blogs were selected from the graded list of www.alexa.com for the Fashion Power Blog TOP 20 adopted on www.telegraph.co.uk in 2009, and two noticeable blogs were selected additionally. Data were analyzed by both theoretical and exploratory studies. The exploratory study was conducted by fourteen majors, who took interest in the blogs and were divided into two groups to look at the domestic and foreign sites, from 12 October to 12 November in 2010. The types of blogs were classified by frequency analysis of interactivity, interest provision, information provision and purchase capability. The investigators checked the type of the contents of each blog and the frequencies were used for the classification type. The analysis showed that the frequencies were in the order of information provision, followed by interest provision, and purchase capability for foreign blogs, while interest provision was followed by information provision for domestic blogs. Interactivity, interest provision, information provision and purchase capability were generally reflected in foreign blogs. Rather than interest provision and information provision, however, interactivity and purchase capability were reflected relatively weakly in domestic blogs.

• 유통과학연구
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• 제22권3호
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• pp.11-19
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• 2024

Purpose: Thisstudy aimsto explore the mechanism by which poverty alleviation labelsinfluence purchase intentionsin the e-commerce environment, as well as the role of mediating factors within this process. Research Design, Data, and Methodology: The research employs a questionnaire survey method, targeting a sample of 1668 consumers in Anhui Province, China. It focuses on understanding the impact of poverty alleviation labels on e-commerce platforms and the involvement of mediating factors like capability trust, benevolence trust, and honesty trust in this relationship. Results: The results indicate that poverty alleviation labels on e-commerce platforms significantly enhance consumers' purchase intentions. Regression analysis validates the positive impact of poverty alleviation labels on purchase intentions, capability trust, benevolence trust, and honesty trust, revealing the existence of mediating effects. Conclusions: The study provides empirical support for e-commerce poverty alleviation marketing, emphasizing the importance of focusing on and strengthening consumer trust in products. It offers profound insights for both academic research and practical operations in related fields. However, the research is limited to Anhui Province, and future studies could consider expanding the sample size to gain a deeper understanding of regional and cultural variations. Additionally, further research is encouraged to explore the applicability of the findings to other sales channels.

• 한국의상디자인학회지
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• 제14권3호
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• pp.11-22
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• 2012

As the consuming pattern is changing with the expansion of Internet use and the development of communication technology, Internet shopping market is getting bigger and bigger. By product group, clothing and fashion related products occupy the biggest share. Accordingly, in this study it was tried to identify the effects of Internet utilization capability that enables consumers to search for the information that they need in this information flood, variety pursuit trend and product review accommodation status on shopping value, and to analyze the effects of the shopping value on the purchase behavior in online shopping malls. When factor analysis is nude on Internet use level, it was found that Factor 1 was 'Flow Experience,' Factor 2 'Internet Use Capability,' and Factor 3 'Internet Challenge Desire.' When factor analysis is made on Diversity Pursuit Propensity, it was found that Factor 1 was 'Site Diversity Pursuit Propensity,' Factor 2 'Brand Diversity Pursuit Propensity,' and Factor 3 'Brand Value Pursuit Propensity.' When factor analysis is nude on Product Review Accommodation Propensity, it was found that Factor 1 was 'Product Information Provision Propensity,' and Factor 2 'Product Information Receiving Propensity.' Except Internet Use Capability and Product Information Provision Propensity, all other factors showed high correlation. The factor influencing the entertainment value most was Internet challenge desire, while that influencing the practical value most was flow experience. When the effects of the entertainment value and the practical value on product purchase were analyzed, it was found that both of entertainment value and the practical value influenced product purchase and the practical value influenced the product purchase more than the entertainment value.

• Asia Marketing Journal
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• 제14권3호
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• 한국산학기술학회논문지
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• 제14권4호
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• pp.1620-1631
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• 2013

농산물 수입과 시장개방으로 수입 농산물뿐만 아니라 국내 농산물 간에도 경쟁이 심화되면서 지방자치단체중심으로 차별화된 농산물 공동브랜드의 개발과 마케팅이 요구되었다. 매년 발표되는 정부의 농식품 파워브랜드대전에서 6년 연속 선정된 굿뜨래를 활용하여 농산물 공동브랜드의 성공요인이 무엇인가를 알아보고자 선행연구의 검토하에 연구가설을 설정하고 회수된 230개의 설문을 분석하였다. 첫째, 공동브랜드의 성공요인과 구매만족 간의 정(+)의 영향관계는 소비자 요인과 임직원의 몰입을 제외한 마케팅요인, 시장요인, 상품요인, 조직간 협력, 기술능력은 구매만족에 긍정적인 관계로 나타났다. 둘째, 공동브랜드의 구매만족은 브랜드 충성도에 유의적이었다. 셋째, 추가분석으로 공동브랜드의 성공요인과 충성도 간의 정(+)의 관계여부는 마케팅요인, 상품요인, 조직간 협력을 제외한 시장요인, 소비자요인, 임직원의 몰입, 기술능력이 충성도에 유의적인 관계로 나타났다. 연구의 기대효과는 2011년 현재 농산물브랜드 5,340개 보유 기관들에게 성공적인 벤치마킹으로 활용될 수 있고, 정부정책에도 일조할 수 있을 것이다.

• 한국시스템다이내믹스연구
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• 제13권1호
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• pp.159-182
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• 2012

Strategic decision on the execution of national security improvement project is greatly important for the present and future national security. Though, the importance of strategic decision, decision making process has been executed under one-way thinking framework. This research provides a decision-making tool with make-or-buy approach for the national security improvement policy execution methods: foreign purchase and military R&D project, and, via simulation, confirms dynamic change of military capability index respect to change in ratio of foreign purchase and military R&D. A result shows that current ratio of foreign purchases and military R&D is insufficient for national security improvement policy goal. Applying the model from this research provides an appropriate ratio for short term and long term defense strategy and policy goal, and consequent result of increase in national security capability. Thus, this research model can be effectively utilized for national security improvement project.

• 한국신뢰성학회지:신뢰성응용연구
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• 제15권4호
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• pp.222-232
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• 2015

Purpose : The purpose of this study is to analyse affecting factors of Test and Evaluation and to improve the institution of Test and Evaluation in the Domestic purchase program. Methods : The domestic acquisition program is currently small in terms of size, but it is gradually increasing every year. Still, the domestic purchase program has insufficient regulations and procedures compared to the other procurement methods including research & development. Various problems are likely to occur between test and evaluation group, and defense industries regarding the regulations during Test & Evaluation. Therefore, the regulations and methods need to be amended to upgrade the current domestic purchase program into an effective and flawless one. In this paper, six variables have been chosen by the help of experts working in Ministry of National Defense (MND), Joint Chiefs of Staff (JCS), Army Headquarters and DAPA. Results : The six variables are effectiveness of proposal evaluation, fairness of test and evaluation, sufficiency of operational capabilities, seasonal period of test and evaluation, fulfillment in Integrated Logistics Support (ILS) of the industries, and guaranteeing appropriate environment for related enterprises' participation. Conclusion : This paper can help defense industries to enhance their development capabilities, and to perform tests more fairly and effectively considering the key factors identified in this research.

• 한국의류학회지
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• 제35권4호
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• pp.476-487
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• 2011

This study investigates the effects of internet shopping malls attributes on purchase satisfaction, repurchase intention, and word of mouth intention of fashion consumers. Data were collected from 400 consumers who purchased fashion products through internet shopping malls for the last 3 months. The survey was conducted from August $6^{th}$ 2010 to September $20^{th}$ 2010. A factor analysis identified 7 dimensions of internet shopping mall attributes: (1) interactivity, (2) website appearance, (3) sales promotion, (4) trust, (5) transaction capability, (6) fashion products variety, and (7) information offerings. The results show that all the dimensions of the internet shopping mall attributes affect purchase satisfaction, repurchase intention, and word of mouth intention. In addition, there were significant differences in the perceived attributes among three different types of internet shopping malls; comprehensive mall, fashion specialty malls, and online market-places (open-markets). While, there was no significant impact on the purchase satisfaction, repurchase intention, and word of mouth intention by the e-tailer types.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.373-385
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• 2022

Due to the lack of information, medical tourists are regarded to be at high risk. Prior medical tourism research has found that various types of perceived risks have a significant impact on medical tourists' purchase behavior. Even though medical tourism is predicted to increase, there is a lack of behavioral research to explain how perceived risks affect medical tourists' purchase behavior. In the context of Korean medical tourism, this study attempts to evaluate the effects of multi-level (macro, organizational, and personal) factors on medical tourists' perceived risks and purchase intentions. A conceptual model and hypotheses were built and empirically validated to investigate links between multi-level characteristics, perceived risks, and purchasing intentions. The data for this study was collected from Chinese tourists using a questionnaire. The impact of cognitive country image, affective country image, and medical service quality on fundamental risk is confirmed by statistical testing. Surprisingly, expectancy discrepancy risk is influenced only by cognitive country image and information search capabilities. Both fundamental and expectation discrepancy risks lower medical tourists' purchase intentions. The findings of this study show that a multi-level strategy is required to investigate the links between perceived risks and medical tourism purchasing intentions based on macro, organizational, and personal factors.

• 대한가정학회지
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• 제38권4호
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• pp.163-177
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• 2000

The purposes of this study were to examine the perception of usefulness and the use degree of search and purchase about internet shopping of housewives. Specifically, this study analyzes the trend of the perception of usefulness and the use degree of internet shopping, and closely examines the influential factors. The major findings are follows: (1) Those who are college-educated, employed, positive about household informationalization, internet-educated, highly capable of the internet, and comfortable with an issue of an effluence of personal data showed high perception of usefulness of internet shopping. (2) Those who are young, college-educated, and employed showed the high use degree of search. Those who are age 20 to 30, college-educated, employed, and at the early stage of family life cycle showed the high use degree of purchase. In addition, those who are positive about household informationalization high in the tendency of innovation and the awareness of time constaints, exposed to the internet education, high in the internet capability, and low in a burden of the internet bills and the effluence of personal data showed the high use degree of search and purchase.