• Title/Summary/Keyword: publishing strategy

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A Preliminary Analysis for the Establishment of a Documentation Strategy of Modern and Contemporary Publishing Cultural Records in Daegu (대구 근현대 출판문화기록 도큐멘테이션 전략 수립을 위한 예비 분석)

  • Inyeong Jeong;Jongwook Lee
    • Journal of Korean Society of Archives and Records Management
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    • v.23 no.1
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    • pp.47-61
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    • 2023
  • This study attempted to present the direction of the documentation strategy to lay the foundation for preserving and using the modern and contemporary publishing culture in Daegu. To this end, the authors applied the phase of the "documentation area definition and preliminary analysis" suggested in Hackman's model. In the preliminary analysis phase, the authors investigated the cases of documentation on specific topics and conducted interviews with those concerned with documenting the publishing culture of Daegu. The findings of interviews were presented by the categories, such as "the value of Daegu's modern and contemporary publishing culture," "the object and method of collection," "documentation group," and "difficulties and limitations." With these findings, the authors proposed the main elements of a documentation strategy and revised it based on the feedback from two archivists. The proposed elements consist of the purpose, temporal, geographical, and morphological ranges, roles by group, reference sources, prior work, and the consideration for collection and operation. The preliminary analysis of this study will serve as a foundation for preserving and transmitting Daegu's publishing culture.

Electronic Publishing Ecosystem and Promotion of E-book Market for the Reading Disabled People (장애인용 전자출판 생태계와 전자책 시장 활성화 방안)

  • Jeon, Gwangil;Rim, Myung-Hwan;Gil, Younhee
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.219-230
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    • 2015
  • Recently, electronic-book (e-book) market is growing rapidly due to the evolution of information technology and e-book standard EPUB. Users can search e-book on-line and download easily to their e-book readers such as amazon's kindle or smartphones. On the other hand, there is lack of e-book contents for the reading disabled people because of high cost of making e-book accessibility for the reading disabled people. If we can translate EPUB specified e-book contents to the alternative e-book contents suitable for the reading disabled people, then there are many advantages to acquire various types and large volumes of e-book contents for the reading disabled people. This paper suggests a new electronic publishing ecosystem for the reading disabled people using e-book translation method. It also suggests a promotion strategy of e-book market for the reading disabled people.

ICT-based Cooperative Model for Transparent and Sustainable Scholarly Publishing Ecosystem

  • Jung, Youngim;Seo, Tae-Sul
    • Journal of Contemporary Eastern Asia
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    • v.21 no.1
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    • pp.53-71
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    • 2022
  • The overall purposes of this study are to identify actions taken to counter predatory publishing practices as well as to propose an ICT-based model to detect such practices. The need to raise quantitative performance metrics to support career goals has created immense pressure on researchers to publish in the literature as frequently as possible. This "publish or perish" syndrome appears to be fueling a rise in scholarly journals and conferences that provide quicker and easier routes to publication. However, such avenues sometimes involve questionable academic practices with important ethical ramifications. One notable example is the proliferation of predatory publishing, including predatory journals and fake conferences. The widening impact of such activities is beginning to prompt academic societies, publishers, and institutions to take measures. This paper discusses the issues on predatory publishing practices, and some of the actions taken by various stakeholders to address these practices. In order to build a transparent and sustainable scholarly publishing ecosystem, this study highlights multi-dimensional and specific solutions, including reforms to research ethics codes, research management rules, and legal protection from exploitative practices. This paper proposes an ICT-based cooperative model for monitoring of predatory publishers as a potential solution to create a sustainable and transparent infrastructure for a scholarly publication system guarding against misconduct in publishing practices.

Factors Affecting the Sales of Newspapers and Magazines Based on Concise Catalog

  • Dayou Jiang
    • Journal of Information Processing Systems
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    • v.19 no.4
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    • pp.498-512
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    • 2023
  • The traditional newspaper industry faces the opportunities and challenges of industry transformation and integration with new media. Consequently, the catalogs of newspapers and magazines are also updated. In this study, necessary information on catalogs was obtained and used to analyze the overall development trend of the newspaper industry. A word frequency analysis was then performed on the introduction and product categories of the catalogs, and the content and types of newspapers and magazines were examined. Furthermore, related factors such as price, number of pages, publishing frequency, and best-selling status were analyzed; the correlation among factors affecting best-selling status was also explored. Subsequently, each element and a combination of elements were used to generate a dataset, build three classification models, and analyze the accuracy of predictions of whether newspapers sold well under other circumstances. The experimental results showed that price is the most critical factor affecting the best-selling status of newspapers and magazines. Publishing frequency and the number of pages were also found to be significant indicators that impact people's subscription choices. Finally, a competitive strategy regarding content, price, quality, and positioning was developed.

The Influence of Textbooks Applying Gamification Motivation Strategy on Learners' Interest: Social Textbooks for 3rd Graders in Elementary School (게이미피케이션 동기 전략을 적용한 교과서가 학습자의 흥미에 미치는 영향: 초등 3학년 사회 교과서를 중심으로)

  • Bang, Mi-Hyang
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.29-38
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    • 2021
  • The social studies, mathematics, and science textbooks of the elementary curriculum will begin to be authorized from 2022. This study explores the effect of textbooks based on a gamification motivation strategy on learner interest. For this purpose, this study analyzes whether the systematic application of the gamification motivation strategy to elementary studies textbooks, which will be authorized from 2022, can develop this textbook into a "learner-centered curriculum book that induces interest." More specifically, this study applied Kumsung Publishing's experimental social studies textbooks in class and conducted a questionnaire among 121 third graders to verify the effectiveness of the textbooks. The results show that studies textbooks based on a gamification motivation strategy greatly influence increased learner interest in the classroom. The textbooks also represent a positive influence in learner understanding, interest, and curiosity regarding the class content and assistance. Demonstrating that gamification motivation strategy is worthwhile to actively apply in future textbook development for the enhancement of learners' interests, this study is significant in that it has presented a meaningful textbook development model.

A Study on the Change of Production Strategy and Environment for Alternative Material for Person with Special Needs (장애인용 대체자료 제작 전략 및 환경 변화에 관한 연구)

  • Kang, Seong-goo;Lim, Kyoung-won
    • Journal of Korean Library and Information Science Society
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    • v.48 no.4
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    • pp.283-301
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    • 2017
  • Recently, an integrated electronic publishing format that can be used by disabled people and the general public is expected. If applied to national alternative material production strategy, it is expected that not only the problem of alternative material production strategy using existing DTD(Document Type Definition) but also various alternative material corresponding to the demand of consumer can be supplied. In order to cope with changes in the production and management strategy of the substitute materials for the rapidly changing persons with disabilities, it is necessary to develop the substitute materials related to the substitute materials, such as 'production of alternative materials', 'research and education of alternative material', and 'operation of alternative material network' The organization of the National Library for the Disabled should be expanded and reorganized so that a constructed center can be established and demonstrated its expertise.

Informix Media Asset Management

  • BBC Case Study
    • Proceedings of the Korea Database Society Conference
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    • 1998.09a
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    • pp.83-98
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    • 1998
  • Who needs Media Asset Management? ◆ Publishers ◆ Any company publishing newspapers, magazines, catalogs or web sites. ◆ Content Creators ◆ Companies who create content for use in their business ◆ Broadcasters, Advertising Agencies, Studios, Sports Houses (NBA, NFL), Corporate Training Depts, Retailers ◆ Content Distributors ◆ Cable Operators, Telecoms, Internet Service Providers, Online Service Providers Who needs Media Asset Management? ◆ There's a LOT of money being spent on this kind of technology, and not just by 'media' companies ◆ Retailers, for catalogs, web sites, call centers ◆ Chems/Pharms, for drug. discovery, knowledge management ◆ Legal, for document and knowledge management ◆ Federal, for video surveillance and knowledge management ◆ Manufacturing, for integration of CAD, text and business-to-business applications ◆ Anyone with a Web/Content Management challenge(omitted)

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A Study on Scholarly Communication Trends in Korean Library and Information Science Studies through Author Group Analysis (저자집단 분석을 통한 한국 문헌정보학의 학술커뮤니케이션 동향 연구)

  • Jae Yun Lee
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.2
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    • pp.409-434
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    • 2023
  • This study analyzes the authorship of all articles published in four domestic LIS journals over a 20-year period from 2002 to 2021 to examine the current status of scholarly communication through Korean LIS journals and suggest future prospects. To achieve this purpose, the study analyzed the number of co-authors, the proportion of returning authors, the publishing preference index (PPI), the author group change trend, and the researcher attraction index (RAI). The analysis revealed the level of collaborative research in each journal, the degree of formation of related author groups by journal, the inflection point of author group changes, the characteristics of emerging researchers, and the degree of author sharing between journals. Overall, 2015 was found to be an inflection point where the author community of Korean LIS journals changed. The newer generation of researchers showed a slightly different behavior of publishing papers than the older generation, as they mainly conduct collaborative research. These quantitative results could be triangulated with the qualitative interview data of previous studies to further strengthen the development strategy of Korean LIS journals.

Creativity Strategy of 3-Dimensional Illustration -through Printed Media- (3-D 일러스트레이션의 표현 전략 -인쇄매체를 중심으로-)

  • 신용순
    • Archives of design research
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    • v.13 no.2
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    • pp.123-132
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    • 2000
  • Illustration is the work that brings out objective analyzing nature and things in many direction. Its purpose is to deliver the theme in an effective manner to appeal to the proper audience. Especially for 3 dimensional illustration, it is really important because its creativity can be complicated. Also, 3-D illustration are comprised of many materials and skills, so it is vital that 30D illustration is scientific and practical. In the research I am selecting on illustration that can be used in publishing and advertisements. I intend to give a clear understanding of 3-D illustration to my audience. In order to do that I have suggested an illustration must be developed through creativity strategy. Also through suggesting the condition of effective illustration, I want to help to set systematic and practical strategy of 3-D illustration.

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A Study on the Readers and Publication Strategies of the 1980's Paperback Romance -Focusing on the Concept of 'High-teen' (1980년대 문고본 로맨스의 독자 상정과 출판 전략 연구 -'하이틴' 기호를 중심으로)

  • Son, Jin-Won
    • Journal of Popular Narrative
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    • v.25 no.3
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    • pp.41-66
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    • 2019
  • This paper looks at the readers and publishing strategies of paperback romance novels in the the 1980s based on the 'high-teen' concept. The purpose of this article is to examine the meaning the 'high-teen' concepts as expressed in the media through the publication of paperback romance series in the 1980s. Among paperback romance series, this paper was based on pirated/licensed version of novels published by Harlequin, a Canadian publisher, and the magazine media's advertising promotional phrases that were published targeting the same readers. Since the 1970s, mass media have referred to teenagers as high-teens and called them important consumers. High-teen was a term referring to teenagers in school uniforms, mostly girls, and in the 1980s, 'high-teen' was also introduced as a new consumer market, and the publishing market put forward a number of publishing strategies to attract them. The paperback romance, including , has identified 'high-teen' readers as late-teen girls, sensitive consumers for best-sellers/million-sellers, readers with a tendency to read stories of love, and readers that favor American and Western culture. Since the 1980s, the market for paperback romance has been in the recession, but readers have kept the romance genre alive by accepting and localizing the Harlequin series. With the rise of a new form of media called the 'Web Novel', interest in the romance genre is increasing, and we hope this study will serve as a starting point for a variety of discussions with (women) readers about romance reading/enjoyment.