• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.1
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• pp.151-156
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• 2023

This paper deals with the optimization problem that decides the number of advertising for any media among various medium to maximize the perception quality index of new product meets the given budget and over the minimum reached people constraints. For this problem, there is only in used the mathematical approach as linear programming (LP) software package and has been unknown the polynomial time algorithm. In this paper we suggest the heuristic algorithm with O(nlog n)time complexity to solve the optimal solution for this problem. This paper suggests the evaluation index to select the media most economically-efficient way and decides the media and the number of advertisement. While we utilize Excel, the proposed algorithm can be get the same optimal solution as LP for experimental data.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.3
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• pp.63-74
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• 2022

Purpose - The purpose of this study is to set up the elements of the airline marketing communication and find out the effect of each element on brand trust. It also aims to figure out how brand trust affects the customer's repurchase intention and WOM intention respectively, and whether repurchase intention has an influence on WOM intention. Eventually, this research intends to provide not only academic but practical application of the research by figuring out the marketing communication factors. Research design, data, and methodology - The survey for this study has been conducted for about 2 months, targeting those who have flown with either domestic or foreign airlines. The number of 249 surveys were distributed and the total number of specimens is 244. Data analysis methods were verifiable factor, discriminant, nomological, and structural equation model analysis. Result - Only advertisement, promotion and WOM have a positive effect on brand trust while publicity has no impact on brand trust. Brand trust was found to have a positive effect on repurchase intention. Also Brand trust also has a positive effect on WOM intention. Finally repurchase intention has a positive effect on WOM intention. Conclusion - There are insufficient existing studies of airline marketing communication which has the direct influence on brand trust. Therefore, the study provided the theoretical foundation of airline marketing communication elements that directly effect on airline brand trust.

• Journal of dental hygiene science
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• v.3 no.2
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• pp.77-82
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• 2003

The purpose of this study was to examine the characteristics of dental homepages in korea to discuss how they could be improved better. The findings of this study could be described as below : First, dental homepage should include differentiated, specialized content and features. Second, the use of three-dimensional image or multimedia would contribute to increasing people's understanding of dental treatment or general dental information and elevating the effectiveness of dental publicity activities. Third, the want ad and order system used by the business sector or hospital would serve to multiply the management efficiency of dental institutions. Fourth, dental hospitals and clinics that belong to the same network or franchise need to make publicity banner for feasible mutual link, and the use of the same homepage design or common logo would be effective for better image and publicity activities. Fifth, it would be convenient to add the map search function or inquiry system. Seventh, if multiple types of services, such as entertainment or game, are prepared, it would be possible for dental institutions to project a better image and to induce visitors to hit the sites again.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.6
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• pp.277-289
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• 2017

The purpose of this study was to compare the visitor's satisfaction factors and causal relationships among the 2010, 2012, and 2016 Korea International Exhibition of Machinery Equipment, Science and Technology for Agriculture. A total of 17 variables to evaluate the level of satisfaction were divided into three factors: contents, publicity and guidance, and environment of convenience facilities. The results were as follows. First, from 2010 to 2016, the Expo showed quantitative and qualitative growth in terms of the number of visitors, firms, and performances. Second, in 2016, the number of visitors aged below 20, foreigners, and new visitors increased year-on-year. Third, the contents, publicity and guidance, and satisfaction were higher than in the last two cases, but the environment of convenience facilities showed no difference among the years. In addition, the revisiting intention in 2012 was higher than that of 2016. Lastly, all three factors had a significant impact on the level of satisfaction in 2016, but publicity and guidance and environment of convenience facilities in 2010 and 2012 were not significant factors on satisfaction. Furthermore, the satisfaction of all three expos was confirmed to be a significant factor for the visitor's revisiting intention.

• Journal of the Korean housing association
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• v.13 no.3
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• pp.11-20
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• 2002

The purpose of this study is to find out the meanings of water and water spaces in the Western architecture. The meaning of water is investigated by means of mythology and literature studies. It is found that water has ambivalent meanings, i.e. life and death, creation and destruction, chastity and sensuality. The meanings of water spaces in the Western architecture are dramatic, secret and dynamic, and represent publicity, verticality, formality in addition to desire for authority and realization(embodiment) of paradise. Water space is an essential component of beautiful and dynamic spaces and is used to revitalize dreary spaces.

• Journal of the Korean Institute of Landscape Architecture
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• v.21 no.3
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• pp.21-33
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• 1993

The evaluation is one of aspects of criticism, and thus it plays many roles in terms of the functions of criticism. The purpose of this study is to examine the evaluating criteria of landscape architectural works. The conclusions of this study are summarized as follows: The essential criterion of the evaluation is 'the originality' with respect to history(or tradition) of landscape architecture. And the sub-criteria of the evaluation can be invented through a frame;[↔ ↔].

• Journal of the Korean Society for Library and Information Science
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• v.48 no.3
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• pp.265-280
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• 2014

In this study, the service image of the public library was investigated to the users of the public library, and basic data to improve the service image of the public library was also analyzed. In order to analyze public library service image, survey was conducted to 143 users of regional central library in Daejeon Metropolitan City. The results are as followed. First, reliability and publicity was the most highly rated and service satisfaction was the least highly rated. Second, when it was expressed with service quality image, there was no large difference. Third, reliability-providing useful information, publicity-fair treatment, and tangibles-convenient facility had positive images. On the other hand, access-good traffic condition, responsiveness-providing prompt new information, and tangibles-comfortable facility had negative images. Fourth, higher age group had lower mean value from teens to sixties.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.220-232
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• 2013

Ever-evolving diverse communication tools bring numerous changes and improvements into the lives of humans. It is extremely important to provide visual information when communicating with consumers in the commercial arena because humans acquire over eighty percent of the information around them through sense of sight. One cannot compete with just sheer quality in today's world. Therefore, the applications of digital technology in the visual merchandising became crucial, for it can dramatically improve the market value. Among these applications is digital signage, a new media for esthetic experience. I strongly believe that this would be a new marketing tool for the brand's distinctive and unique publicity. This research has been conducted in order to find out how the fast-growing digital signage, defined by the contents, has become not just a mere digital video clip but an esthetic merchandising tool that can produce various effective marketing strategies; and to discover the characteristics that this application has brought out in the visual merchandising field of fashion stores' global SPA brands. Based on the market case study, analyses have been made for the digital signage types and strategies regarding the visual merchandising expressive elements and for the effects the digital signage application will have on publicity. According to the results, the digital signage has proven to be informative, diversely applicable and contributes greatly to the increase in sales and to the improvement of company and brand image. Thus, it is much more than just a media tool for advertisement.

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.203-210
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• 2012

Since a private museums started in Europe 17C, many private museums established for high-class people like aristocrats to collect and to keep art works and to appreciate for limited members. After the French Revolution in 18C, the publicity became an important social issue through all European regions, and the museum gradually changed into public ones. Like that, as the concept of museum changed, its social role as well as its function was also changed. The concept of collection and display or preservation changed into the concept of exhibition and appreciation featuring the publicity. With the year-round exhibition, a classical concept, the planned-exhibition, a new active concept set as an important factor for a museum's projects. The latter concept embraces new social issues. Therefore as the space for planned-exhibitions reflecting social issues every season was needed, a museum sets its planned-exhibition space with the changeability, and gradually expands this kind of space in size. It is expected that planned-exhibition spaces characterized as the changeability may give some changes on the flow of a museum's overall space, and may have substantial influences on the flow. To recognize the changes in a planned-exhibition space's influence on the museum, this study selected some national, public museums having the planned-exhibition space, and investigated their influences on each museum's overall space structure through the analysis on space syntax. This study assumed the change of planned-exhibition space as the changes in the number of convex spaces, and measured it. And to understand the planned-exhibition's changes on a museum's overall spaces, such changed assumed as the numeric changes in convex spaces and measured them. In addition, the numeric changes's influence on the overall space structure was analyzed by measuring the overall space's average integration level. Through the above two factors, the 3 research methodologies and analyzed results were drawn out.

• Fire Science and Engineering
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• v.23 no.2
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• pp.67-77
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• 2009

The purpose of this study is to deal with fire fighting safety education primarily among the fields of child safety education. So, first of all, this study considered the theoretical background of fire fighting safety education. And this study analyzed the present state and cases of safety accidents in elementary schools. And by focusing on the fire fighting science class for elementary schools which Gyeonggi-do Goyang fire station is executing now, this study analyzed the educational outline, present state, educational goal, and content of fire fighting science class, and conducted the satisfaction survey through questionnaire over the elementary school students participating in fire fighting science class and the fire fighting officers in charge of fire fighting science class. On basis of this research, by developing the new field of fire fighting education and publicity into the program which can diffuse the fire fighting-related chemical experiment based on the science of chemistry and physics in the future and so provide the pleasure and surprise of experiencing directly not only natural fire fighting education and publicity but also learning and the common sense of fire fighting, this study tried to present the alternatives about the measures for activating the fire fighting safety education in elementary schools.