• Title/Summary/Keyword: public image

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The Effects of the Purpose of Fisheries Firms' Social Contributions through Fisheries Firms' Brand Evaluation on Purchase Intention (수산기업의 사회공헌목적이 수산기업의 브랜드평가를 매개로 구매의도에 미치는 영향)

  • So, Won-Geun;Kim, Ha-Kyun
    • The Journal of Fisheries Business Administration
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    • v.45 no.1
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    • pp.49-61
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    • 2014
  • This study investigates the effects of the purpose of fishery firms' social contributions on consumers' purchase intention as a mediator or their fishery firms' brand evaluation. We surveyed 300 consumers in order to empirically test the suggested relationship. The purpose of fishery firms' social contributions was divided into social contribution activities and public interest marketing strategies. Fishery firms' brand evaluation was divided into three aspects including brand awareness, brand image, and brand loyalty. The results showed that the purpose of fishery firms' social contributions significantly affect consumers' purchase intention, brand loyalty as well as brand image except brand awareness. Fishery firms' brand evaluation significantly affect consumers' purchase intention. This study suggests that social contribution activities and public interest marketing strategies are essential for the positive brand evaluation of fishery firms.

Estimation of Image Quality of the Radiographs by Hawlet Chart (Hawlet Chart에 의한 X선사진(線寫眞)의 화질평가(畵質評價))

  • Huh, Joon;Kim, Chang-Kyun;Gang, Hong-Seok
    • Journal of radiological science and technology
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    • v.8 no.2
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    • pp.83-87
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    • 1985
  • There are various kinds of methods to estimate the image quality of x-ray film. The Hawlet-chart is one of the methods to estimate the depiction power of x-ray film image. Authors made a test using the Hawlet-chart in clinical field and demonstrated the superiority of utility value.

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A Study on the Validity of Image Block in a Public Watermarking (퍼블릭 워터마킹에서 영상 블록의 유효성에 대한 연구)

  • Kim, Hyo Cheol;Kim, Hyeon Cheol;Yu, Gi Yeong
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.38 no.4
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    • pp.20-20
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    • 2001
  • 본 논문에서는 퍼블릭 워터마킹(public watermarking)에서 영상 블록의 유효성에 기반을 둔 상호연관성(cross-correlation property)과 관련기법을 제안하였다. 이 과정에서 워터마크의 비인식성(imperceptibility)과 깨지기 쉬운 워터마크(fragile watermark)를 보장하기 위하여 DCT(Discrete Cosine Transformation) 도메인의 고주파 영역을 사용하였다. 여러 가지 실험을 통하여 에러가 보정된 원본 영상(original image)들과 워터마크된 이미지(watermarked image)들 사이에 유효한 블록들이 동일함을 확인하였다. 그리고 이러한 상호연관성이 추후의 퍼블릭 워터마킹을 위한 응용들에 적용될 수 있음을 입증하였다.

The Study of Symbolic Images in Modern Fashion Design adopting the Dualistic Meanings of Uniform (유니폼의 양면성을 도입한 현대 패션디자인의 상징적 이미지에 대한 연구)

  • Kwon, Gi-Young
    • Fashion & Textile Research Journal
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    • v.13 no.4
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    • pp.478-486
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    • 2011
  • This study is to analyze the symbolic images appeared in modern fashion design adopted dualistic meanings in uniforms. Uniforms signify order, conformity and discipline in public life. The dualistic meanings in uniforms appeared modern times are as follows: public authority vs individual non-authority, heterosexual identity vs homosexual identity, time-space uniformity vs mixed diversity. The symbolic images appeared in modern fashion design adopted dualistic meanings in uniforms such as military uniforms, school uniforms, nurses' uniforms, sports uniforms and etc. are erotic image, hybrid image, and kitsch image.

The Effect of the Qualities of Special Transportation Services on the Image of the Organization through User Satisfaction and User Value (지방정부 특별교통 서비스품질이 이용자만족도와 이용자가치를 통해 기관이미지에 미치는 영향)

  • Kim, Jongeok;Hwang, Changyu
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.14 no.3
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    • pp.127-144
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    • 2018
  • The differentiation of this study is largely based on the above discussion. First, I would like to examine the main factors that affect the image of the local government's special transport agencies in terms of users and suggest strategic options for promoting the local government's special traffic. Second, a public service approach is very necessary considering the concept of new public transport such as local government special transport, individual use experience and social impact. The purpose of this study is to demonstrate the characteristics of local government special traffic through the five important factors of the service quality which are not capable of objectively measuring the characteristics of the service.

Developing a Promotional Design of Pyeongtaek City for the Improvement of its Image (도시 이미지 개선을 위한 평택시 홍보 디자인 개발)

  • Lee, Young-Hwa;Seok, Seung-Min
    • Journal of the Korea Convergence Society
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    • v.10 no.6
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    • pp.147-155
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    • 2019
  • In the glocal era, the competition becomes more intense in regional development centered around cities rather than countries. This suggests that increasing the city's unique charms through a positive city image can allow the city to gain a competitive edge in the competition for regional development. In this background, this study would contribute to improving the positive image of Pyeongtaek City, presenting the value and development direction of the image it would pursue, aiming to develop a promotional design for the improvement of the city image. As the details of the research, this study recognized the city image as an efficient means of public relations of the city from its concept and necessity. Thus, this study conducted a survey on the analysis of status and image of Pyeongtaek City. This study would contribute to improving the positive image of Pyeongtaek City, presenting the results of the development of a promotional design of its administration and a plan for utilization in the manual, proceeding by stages.

Feasibility Study and The Basic Design of Chungcheoungnam-do Public Relation Office Remodeling (충청남도 홍보관 리모델링을 위한 타당성 검토 및 기본설계 연구)

  • Kim, Jung-Shin;Woo, Eun-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.128-137
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    • 2012
  • Chungcheoungnam-do public relation office remodeling in Hangdam-do resting place is transpotation hub. But many people are not using because discrepancy between the lack of publicity surrounding. public relation office unique role is racking with limited content and mixing operations. Thus, in public relation office to inform the development of new content items in conjunction with the development of advertisements is required. Regional branding can be the basis of the active region by unique region image to define regional identity to create regional image to secure sustainable competitiveness. The purpose of study predict remodeling aspect through analysis of existing public relation office and similar research on domestic and international facilities management practices and success factors for other public relation office. The basic design plan through a feasibility study, the first floor is specialties dealership and the second floor is cafe, public relation office and therapy space.

The Influence of Public Diplomacy with Social Media on Country Image and Country Brands -Focusing on Cultural Contents- (소셜 미디어를 이용한 공공외교가 국가이미지와 국가 브랜드에 미치는 영향에 관한 연구)

  • Choi, Yong-Seok;Kim, Hyo-Mi
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.426-438
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    • 2016
  • The purpose of this study was to examine whether or not social media could have influence upon diplomatic activities and become effective means of diplomatic communication, focusing on the communication channel of public diplomacy. Study subjects were 301 foreigners from 42 countries in 7 continents, and influencing relationship among the fondness of social media-utilized public diplomacy cultural contents, country images and country brands was examined, together with its effectiveness. The results attained are as follows: First, all independent variable except interactivity and immediacy had significant influencing relationship with the fondness of public diplomacy cultural contents. Second, the fondness of public diplomacy cultural contents had significant influence upon country images, whereas country images had significant influence upon the fondness of country brands and the loyalty of country brands. Based on study findings, the influence of social media as effective means of communication of public of diplomacy policy in the 21st century was confirmed. In addition, This study contribute to expansion of public diplomacy research area from pre-exisiting study and provide basic information to future activities.

The fast image encryption algorithm based on substitution and diffusion

  • Zhang, Yong;Jia, Xiaoyang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.9
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    • pp.4487-4511
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    • 2018
  • A fast image encryption system based on substitution and diffusion was proposed, which includes one covering process, one substitution process and two diffusion processes. At first, Chen's chaotic system together with an external 256-bit long secret key was used to generate the key streams for image encryption, in which the initial values of Chen's chaotic system were regarded as the public key. Then the plain image was masked by the covering process. After that the resulting image was substituted with the disturbed S-Box of AES. Finally, the substituted image was diffused twice with the add-modulo operations as the core to obtain the cipher image. Simulation analysis and comparison results with AES and some existing image cryptosystems show that the proposed image cryptosystem possesses the merits of fast encryption/decryption speed, good statistical characteristics, strong sensitivity and etc., and can be used as a candidate system of network security communication.

The Combined Effect of Subjective Body Image and Body Mass Index (Distorted Body Weight Perception) on Suicidal Ideation

  • Shin, Jaeyong;Choi, Young;Han, Kyu-Tae;Cheon, Sung-Youn;Kim, Jae-Hyun;Lee, Sang Gyu;Park, Eun-Cheol
    • Journal of Preventive Medicine and Public Health
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    • v.48 no.2
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    • pp.94-104
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    • 2015
  • Objectives: Mental health disorders and suicide are an important and growing public health concern in Korea. Evidence has shown that both globally and in Korea, obesity is associated with an increased risk of developing some psychiatric disorders. Therefore, we examined the association between distorted body weight perception (BWP) and suicidal ideation. Methods: Data were obtained from the 2007-2012 Korea National Health and Nutritional Evaluation Survey (KNHANES), an annual cross-sectional nationwide survey that included 14 276 men and 19 428 women. Multiple logistic regression analyses were conducted to investigate the associations between nine BWP categories, which combined body image (BI) and body mass index (BMI) categories, and suicidal ideation. Moreover, the fitness of our models was verified using the Akaike information criterion. Results: Consistent with previous studies, suicidal ideation was associated with marital status, household income, education level, and perceived health status in both genders. Only women were significantly more likely to have distorted BWP; there was no relationship among men. In category B1 (low BMI and normal BI), women (odds ratio [OR], 2.25; 95% confidence interval [CI], 1.48 to 3.42) were more likely to express suicidal ideation than women in category B2 (normal BMI and normal BI) were. Women in overweight BWP category C2 (normal BMI and fat BI) also had an increased OR for suicidal ideation (OR, 2.25; 95% CI, 1.48 to 3.42). Those in normal BWP categories were not likely to have suicidal ideation. Among women in the underweight BWP categories, only the OR for those in category A2 (normal BMI and thin BI) was significant (OR, 1.34; 95% CI, 1.13 to 1.59). Conclusions: Distorted BWP should be considered an important factor in the prevention of suicide and for the improvement of mental health among Korean adults, especially Korean women with distorted BWPs.