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http://dx.doi.org/10.15207/JKCS.2019.10.6.147

Developing a Promotional Design of Pyeongtaek City for the Improvement of its Image  

Lee, Young-Hwa (Dept. of Visual Information Design, Dong Yang Mirae University)
Seok, Seung-Min (Dept. of Cosmetics Inventive Design, Anyang University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.6, 2019 , pp. 147-155 More about this Journal
Abstract
In the glocal era, the competition becomes more intense in regional development centered around cities rather than countries. This suggests that increasing the city's unique charms through a positive city image can allow the city to gain a competitive edge in the competition for regional development. In this background, this study would contribute to improving the positive image of Pyeongtaek City, presenting the value and development direction of the image it would pursue, aiming to develop a promotional design for the improvement of the city image. As the details of the research, this study recognized the city image as an efficient means of public relations of the city from its concept and necessity. Thus, this study conducted a survey on the analysis of status and image of Pyeongtaek City. This study would contribute to improving the positive image of Pyeongtaek City, presenting the results of the development of a promotional design of its administration and a plan for utilization in the manual, proceeding by stages.
Keywords
City Image; City Relations; Public Relations Design; Design Manual; Pyeongtaek City;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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