• Title/Summary/Keyword: psychology of color

Search Result 128, Processing Time 0.03 seconds

Color Preference and Personality Modeling using Fuzzy Logic

  • Kim, Kwang-Baek;Chae, Gyoo-Yong;Abhijit S. Pandya
    • Journal of information and communication convergence engineering
    • /
    • v.2 no.1
    • /
    • pp.32-35
    • /
    • 2004
  • Human ability to perceive colors is a very subjective matter. The task of measuring and analyzing appropriate colors from colored images, which matches human sensitivity for perceiving colors, has been a challenge to the research community. In this paper we propose a novel approach, which involves the use of fuzzy logic and reasoning to analyze the RGB color intensities extracted from sensory inputs to understand human sensitivity for various colors. Based on this approach, an intelligent system has been built to predict the subject's personality. The results of experiments conducted with this system are discussed in the paper.

A Study on the Design Guide of Fee Charging Residential Facility for the Elderly reflected in Color Perception Characteristic (노인의 색지각적 특성을 고려한 유료 노인주거 실내공간의 설계지침에 관한 연구)

  • Song, Choon-Eui;Kim, Moon-Duck
    • Archives of design research
    • /
    • v.20 no.3 s.71
    • /
    • pp.247-256
    • /
    • 2007
  • Aging brings color-weakness to the eye due to yellowed eye sight. The 87% of information required for human behavioral decisions are visually perceived. Therefore, the color-weakness will affect behavior in many ways. Most of previous research regarding color planning for the aged focuses on discovering their preferred colors and reflecting the colors on facility color planning. But such research failed to identify the confused range of color cognitions due to the color weakness of the aged. The purpose of this study is to propose a design guide for fee-charging residential facilities for the elderly, reflecting upon color perception characteristics. An experimental simulation on aged vision using the UV filter and Y-2 filter, YA-3 filter alternating for general eyesight, 70 year-old and late 80 year-old was conducted. The results of this study are as follow : color perception is changed by crystalline lens aging process and yellowed eye sight. The recognition arrangement of colors was preferred to contrast harmony rather than similarity harmony and the dominant color is a warm color rather than a cool color.

  • PDF

The Behavioral-Sciences Approach for Prevention of Musculoskeletal System Disorders for VDT Worker: The Relative Effects of Immediate Feedback and Informational Prompt (VDT 근로자의 근골격계 질환 예방을 위한 행동과학적 접근: 즉각적 피드백과 정보적 프롬프트의 상대적 효과 검증)

  • Moon, Kwang-Su;Oah, She-Zeen
    • Journal of the Korea Safety Management & Science
    • /
    • v.11 no.4
    • /
    • pp.77-83
    • /
    • 2009
  • The purpose of this study was to examine the relative effectiveness of immediate feedback and informational prompt on safe sitting behaviors that may cause VDT syndromes. Participants were three white color workers and an ABCB within-subject design was adopted. Safety Posture System was developed specifically for the present study. The system could detect participants' unsafe sitting postures using sensors and provide feedback and prompt on the computer monitors. The results indicated that both immediate feedback and informational prompt considerably increased safe sitting behaviors. More importantly, the immediate feedback was more effective than the informational prompt in increasing safe sitting behaviors.

A Study on the Costume and the inner symbolic meaning of the movie -Focusing on Keum-Ja's Costume- (영화 <친절한 금자씨>의 복식과 상징성에 관한 연구 - 주인공 복식을 중심으로 -)

  • Jang, Mi-Yong;Cho, Kyu-Hwa
    • Journal of Fashion Business
    • /
    • v.12 no.1
    • /
    • pp.16-29
    • /
    • 2008
  • The purpose of this essay is to know the expressed form and color and also to examine the inner symbolic meaning of the movie "Sympathy for Lady Vengeance" by producer Chan-Wook Park. In the movie, the main character Geumja has double personality, having both images of a wicked woman and a woman saint, and she showed the clothing of both good and evil. For example, while she was in prison, her prisoner uniform while she was taking care of her inmates, her pajama which is the symbol of innocence when she was atoning and praying, Geumja's appearance wasn't fabulous when she was wearing baker's cloth that symbolize pure inside. But in contrast, Geumja who was released from prison planned and execute vengeance, dress colorful dress and primary color make-ups. Blue color coat with gloomy mood, black leather coat with the image of female warrior, and the slip with intensive image and etc express Geumja's will of revenge. Like this, depend on the psychology of main character Geumja, it's easy to recognize the change of clothing and color, and it's possible to understand the symbolic meaning in it.

The Comparison Study Against Preference Colors and Emotional Image of Car Colors According to an Age and Gender (나이, 성 별 선호색과 감성이미지에 의한 자동차 색에 대한 비교 연구)

  • Lee, Chang-Min;Shin, Kwang-Hyun
    • Journal of Korea Multimedia Society
    • /
    • v.15 no.1
    • /
    • pp.166-178
    • /
    • 2012
  • Depending on the launch of the emotional generation, many researches developing the automobile preference color which reflects the preference color of the consumers are advanced. This study investigate preferred colors and emotional image of the car color reflecting the product design and consuming psychology. According to surveyed ages and gender, there are eight categories (women/20 's, 30 "s, 40 's, and 50 's and men/20 's, 30 "s, 40 's, and 50 's) based on the 30 persons. Preferred color is black, white, sky blue, purple, pink, and orange order. If black, white and gray are excluded, remained in the order of blue, yellow, and purple. There are big deferences on preference color when emotional preference color of cars is showed or not. Practically, the preference color is following in sensitivity. However the car image is recognized actually with conservativeness, they hesitates selection of the bright chromatic color car.

The Effect of the Color Mind Expression Program on the Psychological Mindedness of University Students (색채마음표현 프로그램이 대학생의 심리적 마음상태에 미치는 효과)

  • Baek, Hyeon-Gi;Yun, Ji-Won;Ha, Tai-Hyun
    • Journal of Industrial Convergence
    • /
    • v.18 no.3
    • /
    • pp.117-124
    • /
    • 2020
  • In addition to education, the effects of color on humans have been studied in various areas such as human emotions, behaviors, and relationships between bodies. This study is based on the assumption that the color expression of University students can be observed to understand the inner and inclinations of University students, and that color expression activities can be a means of psychological expression, self-expression, and emotional relief. This study is aimed to find how much the color mind expression program effects the psychological mind state of University students. As a result of the study, the color mind expression program influenced the expression of inner feelings and emotions of University students, and had a positive effect on color psychology and utilization. In addition, overall, the color mind expression program was effective in positive and psychological recovery of negative emotions, such as being able to honestly express the difficulties felt in the process of preparing for employment.

The Influence of VR Color Image for Color Psychotherapy (색채심리치료를 위한 VR색채영상의 영향)

  • Hong, Gee Yun;Lee, OnSeok
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.10
    • /
    • pp.376-384
    • /
    • 2017
  • Color therapy is a diagnostic method for treating psychological problems using unique vibration and frequency color. The color has strong subjective psychology, it can give psychological stabilization effect as a spring as a favorite color and stability become personally personal. Also, to give various influences on emotion, we can obtain information via brain wave to evaluate these emotions. In this research, before viewing two kinds of VR color images of red and blue, responding to the stress questionnaire(BEPSI-K) via a mobile terminal. At this time, we analyzed the real-time we used four emotional data measurable via brain waves and grasped the user's emotional state. In addition, the stress questionnaire was used to quantify the emotion degree, and comparative analysis was made on how the color image affects the change of emotions with 3D virtual reality.

A Study on the Costume Color of the Film 『Handmaiden』 - Focused on the Heroin 'Hideko's costumes - (영화 「아가씨」 의상 색채 연구 - 여주인공 히데코 의상을 중심으로 -)

  • Yang, Junghee
    • Fashion & Textile Research Journal
    • /
    • v.20 no.3
    • /
    • pp.257-265
    • /
    • 2018
  • This study investigated the colors of the costumes in the film 'The Handmaiden'. The author categorized and examined the hue and tone of the main character's costume as well as provided an adjective image surveyed from the standpoint of the audience in order find if the intended story of the director is delivered to the audience through costume colors. Study method analyzed 25 set costume colors of the heroine 'Hideko'. The color analysis were analyzed by capturing DVD images that showed the costume of 'Hideko'. The colors of costumes were analyzed by recognition through the eyes based on the IRI, Hue, and Tone 120. In addition, the analysis of the IRI adjectives image were conducted through the survey. Costume hue of the heroine 'Hideko' in the film 'The Handmaiden' were black, yellow, white, green, and purple. There were many colorful costumes in the movie. Tones were very pale, deep, bright, vivid, strong, and pale. Chroma were evenly distributed and brightness were distributed in the order high, middle, and low. They were interpreted as the intention of showing the situation and psychology of 'Hideko' in various scenes of the film through various costume colors. Color images of the film 'The Handmaiden' were classified as feminine, mature, classy, delicate, classic, noble, polished, refined, showy, western, mellow, pure, and decorative.

A Survey of the Workers on Colors of the Working Environment and Working Clothes according to Process in Machinery.Automobile.Shipbuilding Companies (기계.자동차.조선업체 작업자 대상 공정별 작업환경 및 작업복 색채에 관한 의식 조사)

  • Jang, Kwi-Yeon;Park, Hye-Won
    • Journal of Fashion Business
    • /
    • v.14 no.2
    • /
    • pp.110-126
    • /
    • 2010
  • The purpose of this study is for finding the demand and perception about color situation of the working environment including work places and working clothes according to the workers in the machinery automobile shipbuilding companies. Data were collected by questionnaire surveying 679 workers. The collected data were analysed through frequency, mean, cross tabs analysis by SPSS for windows 17.0. As a result, most of the workers responded that they were not satisfied with the current working environment and the colors of their working clothes. However, the workers held a perception that influence that the colors of the working environment has on their psychology and safety or the colors' role was relatively significant. And they had a very positive expectation for the effect of the working clothing's color planning. The study would serve as the beneficial information for formulating the safer and more pleasant working environment in industrial work places as well as a basic material for the subsequent research on colors.

A Method to Evaluate Rate of 'Soft-Hard' In a Drawing (그림의 '부드러운-딱딱한' 정도의 평가 방법)

  • Yoon, Seok-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.10 no.12
    • /
    • pp.3963-3970
    • /
    • 2009
  • This study proposes a method to evaluate the level of 'soft-hard' of color quantitatively by evaluating the shape with edge sharpness automatically and by evaluating color in the color image scale in a drawing in art therapy using a computer. The dependent variable is the rank for the color experts to rate the level of 'soft-hard'. The mean and standard deviation of Value(V), and Chroma(C), colors, main color, clusters, length of edge, and sharp line rate of edge are considered as the independent variable. The appropriate independent variables to explain the dependent variable are selected through the step wise regression analysis. The inter-rater reliability of two raters is checked and the validity of developed system is verified by the rank correlations coefficient between the ranks of rater's and system's. This system can be used to evaluate of the shape or color in a drawing objectively and quantitatively for art therapy assessment, and to give the useful information to the fashion, textile, interior industry as well as color psychology and art therapy.