• Journal of Fashion Business
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• v.21 no.1
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• pp.112-123
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• 2017

This study investigated if there are differences between Korean and Chinese consumers among the determinants of consumer complaint intention, type of complaint intention, and traits of complaining behavior. Sample subjects used in this study were female college students in Jeollabukdo and Jeollanamdo, Korea and Yunnam, China. Questionnaire data from 780 college students(Korea: 441, China: 339) were analyzed through a reliability analysis, factor analysis, frequence, mean, and multiple regression analysis. The results of the study were as follows. First, complaint intention of college students was divided into 3 factors, voice, private, and third party. Second, the findings of regression analysis for the total sample showed that the determinants of the factor 'voice' were the country, salespeople, product involvement, complaint cost, psychological tension, and social benefit. Whereas, the determinants of the factor 'private' were the producer, product involvement, psychological tension, and social benefit. Also, the determinants of the factor 'third party' were the country, oneself, salespeople, complaint cost, personal norms, and social benefit. Third, significant differences were indicated in the determinants of the 'voice', 'private' and 'third party' factors of complaint intention between Korean and Chinese consumers. Fourth, the complaint intention factors of 'voice' and 'third party' of Chinese consumers were higher than Korean consumers. Fifth, the attributions to dissatisfaction of Korean consumers were higher than Chinese consumers, and the product involvement, possibility for success, and consumer complaint attitudes of Chinese consumers were revealed to be higher than Korean consumers.

• Journal of Fashion Business
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• v.18 no.4
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• pp.97-113
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• 2014

This study investigates consumer's traits of market segmentation based on the apparel benefits. The subjects were 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test, and K-means cluster analysis were used for statisticals analysis. The results of this study are as follows. The college students were classified, into six subdivisions, according to the apparel benefits by cluster analysis: indifference group, utility pursuit group, hedonic/brand pursuit group, individuality pursuit group, social recognition/fashion pursuit group, and pursuit benefits-minded group. In the factors of happiness-pursuing and life-centered of materialism, significant differences were found according to the groups of apparel benefits, and all factors of symbolic consumption and brand loyalty were found to have significant differences according to the groups of apparel benefits. The evaluation criteria of clothing were significantly different, depending on apparel benefits subdivision in criteria of aesthetic, socio-psychological, and utility. The use of information was shown to have significant differences, according to the groups of apparel benefits. The study results are highly expected to be utilized as useful sources in marketing plans for the midwest of China.

• Journal of the Korean Society of Costume
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• v.57 no.10
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• pp.1-10
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• 2007

The 21th century is the time-area where knowledge, information and culture are considered as the pivotal factor for keeping society. Thus, this affects every part which consists of culture. By 2000, various cultural changes create several culture trends all over the world. Above all, advent of CHAV is the remarkable cultural phenomenon because of its life style, fashion and self-awareness. This study analyzes CHAV's life style and fashion based on regarding it as subordinate culture. In terms of these aspects, CHAV's fashion can be divided into three parts by its inner and outer traits. The first is merrymaking style which is composed of combination, parody and excessive decoration of different factors. This is a kind of Pop-Art style that imitates mass consuming culture. The second is ostentation style which emphasizes CHAV's traits and acts group behavior. The third is violence style. CHAV tries to appear violent and indifferent for gaining their rights and power. As a result, CHAV is the rebounding phenomenon that means psychological fear and conflict which neglected people have to resist official authority.

• Journal of Families and Better Life
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• v.10 no.2
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• pp.263-276
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• 1992

The middle aged woman today have met discord of unbalance in gender role identity due to change in cultual situation and view of value of our country since 1960. Under the promise that there is a relationship between depression which is a psychological characteristic and gender role traits of middle aged woman, and in consideration that the depression of middle-aged woman may be differentiated depend upon the expressive manner of gender role, this research was trying to find out the relationship between the gender role traits and the depression of middle aged women. The purpose of his research is to provide data to be helpful for marital hygirne of middle-aged women by presenting a plan to reduce depression of middle-aged woman by the desirable gender role. In order for such studying purpose, the gender role, physical symptom and socio-demographic feature were researched using the scale which was by this researcher. The questionnaire sheets of 327 use form middle-aged woman of 39 years to 59 years old in full with their last child is 10 years or order. The summerized results of study are as follows. In consolidation of the foregoing it have known that the socio-economic position and recognition of physical symptom and the masculinity feature has shown less depression as she feels less physical symptom due to there is relationship between recondition of physical symptom and he masculity feature, and also, it has known that the depression of middle-aged women may be reduced when such extroversive and expressional gender role features are developed as 'aggressiveness and ' fraternity, and the depression may be prompted due to such introvert and easy to be impacted by grudge as 'impression'

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.473-483
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• 2021

This study's fundamental purpose is to examine the personality factors of business school faculty members in job satisfaction and job performance. Results show the significant impact of multicultural faculty members' job performance in a diverse environment in the Business schools of Karachi. The data is collected through the multi questionnaires from the various teaching, non-teaching staff, and students of private business schools of Karachi in Pakistan. The data has been tested through the Jamovi-by-medmod, and the regression model is to scrutinize and find the effect dependent variables to mediation. Simultaneously, results are calculated by mediation estimates and path estimates through the medmod technic and regression test from data. It provides a comprehensive insight into various factors such as personality traits, self-efficiency, Psychological diversity climate, self-esteem, and human resource management practices. These are the primary evaluated factors that affect multicultural faculty members' job satisfaction and job performance. However, results show a positive relationship between diversity climate and job performance, which mediates by job satisfaction. Similarly, personality traits show a positive relationship with job performance that mediates by job satisfaction. Correspondingly, self-esteem spectacles are a positive inter-relationship with job performance which is mediated by job satisfaction.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.30 no.3
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• pp.109-115
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• 2019

Objectives: This study investigates lay beliefs about the etiology and treatments of tic disorder and Tourette's syndrome, as well as identifying sociodemographic and personality variables affecting these beliefs among South Koreans. Methods: In total, 673 participants (mean age $41.77{\pm}12.03$ years) completed an online survey regarding their beliefs about tic disorder and Tourette's syndrome. The factors related to their lay beliefs about the disorders were analyzed, and the correlates were investigated. Results: Results indicated that lay people in South Korea held strong beliefs that the causes of tic disorder and Tourette's syndrome lie within the parenting/psychological and neurological/biological categories, compared to the dietary/environmental one. Among the sociodemographic variables, sex, age, and levels of subjective mental health knowledge were primarily associated with the aforementioned beliefs. Familiarity with tic disorder and Tourette's syndrome was also associated with these beliefs. Among the personality traits investigated, extraversion and conscientiousness had significant influences on the beliefs people had about tic disorder and Tourette's syndrome. Conclusion: The results suggest that both policy makers and mental health service providers should adopt a strategic approach for developing and implementing health education interventions about tic disorder and Tourette's syndrome because individual sociodemographic variables, familiarity with the disorders, and personality traits are all associated with the beliefs about these disorders.

• Journal of Korean Home Economics Education Association
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• v.24 no.4
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• pp.1-18
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• 2012

This study investigated the mate selection preferences of single female teachers by investigating the desired traits in socioeconomic, physical attractions, psychological traits and family roles of their prospected marital partner, in order to explore the current trends in homogamous marriage. A questionnaire was distributed to 295 unmarried female teachers selected by convenience sampling from the various cities. The teachers pursued homogeneity in age, educational attainment, religion, and occupation while they preferred partners with higher income level. In terms of physical assets, the attraction that the teachers felt towards the partner was the most important physical appearances. The respondents preferred partners who are masculine and an androgynous partner. The teachers held high expectations towards their future spouses in that they desired to share the roles of emotional, financial support, child care and kin keeping. A partner who shared modern sex role attitudes was preferred over someone who held traditional one. The pursuit for overall homogeneity reflects that the teachers seek for equality in their relationships with prospected marital partners by exchanging similar characteristic.

• Journal of Gifted/Talented Education
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• v.19 no.1
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• pp.25-46
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• 2009

The purpose of this study was to investigate gifted students' gender difference in ego state and personality, the characteristics of the functional types and the temperable types in personality traits and relations between gifted students' ego state and their personality traits by Ego-gram test based on Borne's personality theory and MMTIC test based on Jung's psychological theory. The subjects of this study were 230 of gifted students of K Gifted Center, The data analyzed by chi-square, t-test, one-way anova in accordance with each research question. The results of this study can be used as the material data for academic and career counseling and for guidance in students' human relationships. The results showed that there were gender differences in the ego state and personality traits in two dimensions. Second, gifted students showed significant difference from Korean standardization in the functional types and the temperable types of personality. These results showed that there were solid relations between the types of ego-gram and personality of gifted students.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.343-351
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• 2020

The present study investigated the related variables of cognitive function, subjective cognitive decline and cognitive training effects. The cognitive training was composed of mete-cognitive education and cognitive task performing. Twenty older adults attended for 14 weeks and were tested before and after the training. Results show that their cognitive level was related with age, self-esteem and personality traits. And subjective cognitive decline was related depression, anxiety, personality traits, self-efficacy, self-esteem and subjective age, but it does not reflect objective cognitive impairments. Their cognitive test scores were enhanced after training in MMSE, memory and executive function, and enhanced scores were related with age, subjective cognitive decline, anxiety, self-efficacy, self-esteem, subjective age and personality traits. Findings suggest one's personality and psychological state need to be considered for the effects of cognitive training.

• Korean Journal of Culture and Social Issue
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• v.25 no.2
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• pp.137-155
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• 2019

The present study investigated the relationships between autistic trait and socio-moral judgments. We used Autism Spectrum Quotient, a moral judgment task in which participants needed to consider both the intention and outcomes of a person's actions, a moral judgment task in which participants were asked to evaluate a person's utilitarian choices in moral dilemmas, and Moral Foundations Questionnaire. Autistic traits were negatively correlated with blame for failed attempts to harm others, suggesting that higher autistic traits were associated with difficulty in considering intentions in moral judgments. Also, higher autistic traits were associated with higher endorsement of utilitarian option on personal moral dilemmas, and lower endorsement for no-harm principle of moral foundations. These correlations were confirmed as group differences between high autistic-trait group (AQ >= 26) and a low autistic-trait group (AQ < 26). Our findings suggest that individuals with high autistic trait may have difficulty in considering others' intentions and show lower sensitivity to no-harm principle in moral judgment tasks.