• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.8
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• pp.1202-1212
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• 2008

As increasing the rates of purchasing cosmetic in internet shopping mall, the relationship marketing between purchaser and shopping mall service providers has become more important. At this point, the purpose of this study was to investigate factors of relational benefits and commitment, and to analyze the effects of relational benefits and commitment on word-of-mouth intention and repurchase intention for cosmetic purchaser in internet shopping mall. With convenience sampling, the research was surveyed to 20’s to 30’s female and male who had purchased cosmetics in internet shopping mall. The 308 responses were analyzed by frequency analysis, factor analysis, reliability test, and multi-regression analysis. The results were as follows. First, the factors of relational benefits were divided into psychological benefits, social benefits, and economic benefits. Also the factors of commitment were divided into calculative commitment and affective commitment. Second, only psychological benefits affected to calculative commitment, and all three factors of relational benefits affected to affective commitment. Third, the word-of-mouth intention for cosmetic purchaser in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment and affective commitment. Lastly, the repurchase intention of cosmetic in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment, affective commitment and the word-of-mouth intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.746-757
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• 2003

The purpose of this study was to investigate the internet perceived risk segments in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. The subjects used for the study were 210 male and 338 female college students. The internet perceived risk consisted of size/defect risk, social psychological risk, privacy risk, delivery risk, and price risk. The clothing benefits sought had impression improvement, fashion, individuality, figure flaws compensation, and comfort factors. The results showed that consumers were segmented by four groups based on internet perceived risk factors : 1) privacy risk group, 2) size risk group. 3) low risk group, and 4) price/social psychological risk group. The four segmented groups differed in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. For example, in regard to clothing benefits sought, the price/social Psychological risk group sought fashion more than other groups. The low risk group considered figure flaws compensation benefit less important than other groups. Concerning internet shopping attitude, the low risk group had more favorable altitude toward trust, safety, diversity, exchange/return attributes of internet shopping than other groups. The privacy risk group had more favorable attitude toward convenience and price attributes of internet shopping. Regarding internet purchase intention, the low risk group had higher intention to purchase formal, casual, and sportswear. The size risk group had higher intention to purchase fashion accessories. Further group differences and implications of the results were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.6
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• pp.749-759
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• 1998

The purpose of this study is to identify the consumer's value systems and to clarify how it influence on clothing behaviors. Values defined as fundamental goals of the consumer's behavior The value systems are composed of personal values, clothing benefits, clothing attributes. The Means-End theory provided the framework to assess consumer's value systems. This study was carried out in theoretical and empirical ways. The Questionaire was administered to 645 women in thief twenties living in Seoul during the April, 1997. The results of empirical study were as follows: First, the dimensions of personal values were composed of accomplishment, pleasure and humanity-oriented value Clothing benefits were classified into psychological and functional benefits. Psychological benefits were composed of expressive pleasure, individuality-persuit, brand value-persuit, harmony, social recognition. Functional benefits were composed of cotilfortability, practicality, quality-oriented, economic benefits. Clothing attributes were classified into the design attributes and the physical attributes. Second, consumer groups were classified into three groups by three dimensions of personal values. Third, the significant differences among the classified value groups was founded in the clothing benefits, the clothing attributes and the clothing involvement. Fourth, the demographic characteristics like income, education have influenced on the consumer value systems.

• International Journal of Costume and Fashion
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• v.9 no.2
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• pp.67-78
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• 2009

The volume of the party wear market is gradually growing in the Korean fashion market. The study attempted to examine psychological clothing benefits as the criteria for market segmentation, and identify differences in information sources. and clothing evaluative criteria in each segmentated market. The summary of the key findings are as follows. Three segments were identified by psychological clothing benefits: pleasurably self-expressing group, fashion-seeking group, and indifferent group. The differences in search information sources between the classified groups were identified The fashion-seeking group had a higher mean score on mass media. The pleasurably self-expressing group had higher scores on advice from friends, colleagues, or companions. The differences in evaluative criteria between the classified groups were also identified. Among the evaluative criteria, the splendid boldness and polished silhouette criteria showed a marginal difference between each group. This study can contribute as a cornerstone for future studies on party wear and market strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.699-710
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• 2019

This study focuses on social norms and perceived benefits that are expected to lead to purchase fashion goods selling by social enterprises that can help guide the establishment of effective sales strategies for social enterprises. The relationships among two social norms (injunctive norms and descriptive norms), three perceived benefits (cause benefits, psychological benefits, and social image benefits), and purchase intention were investigated respectively. Data were collected via an online web survey and 11 hypotheses were statistically tested by using PLS-SEM analysis. Purchase intention toward the fashion products of social enterprises was influenced by four antecedent variables (injunctive and descriptive norms, cause and psychological benefits) excluding only social image benefits. However, descriptive norms only affected psychological benefits while injunctive norms only affected social image benefits. The findings suggest that the owners or marketers of social enterprises need to create a social atmosphere in which more consumers buy the fashion goods for social enterprises and emphasize consumers' psychological benefits that they feel mentally more comfortable by purchasing the fashion goods of social enterprises.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.5
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• pp.793-803
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• 2009

The purposes of this study were to investigate the factors CRM at department store and customer's perceived relational benefits and to analyze the effects of CRM on relational benefits and satisfaction. The data were collected from 760 people aged from 20 to 69 who were shopping in department stores. The data were analyzed with descriptive statistics, factorial analysis, multiple regression analysis, and Cronbach' ${\alpha}$, using the SPSS 12.0. The results were as follows. 1) CRM activities were classified into 5 factors: 'discount-related information', 'communication', 'management after purchase', 'service', and 'differentiate management'. 2) Perceived relational benefits were classified into 4 factors: 'informational benefit', 'psychological benefit', 'convenience benefit', and 'economic benefit'. 3) Perceived relational benefits were affected by 'communication', 'management after purchase', 'service', and 'discount-related information'. And 4) customer satisfaction was affected directly by 'psychological benefit', 'convenience benefit', 'service', and 'discount-related information'.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.467-476
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• 2009

The purpose of this study is to investigate the effect of customer satisfaction and customer loyalty with relational benefits on the Internet shopping mall. For the study, utilizing the convenient sampling method, the sample of study was composed of female and male adults aged between 20 and 30 living in Seoul metropolitan area who had experienced purchase of fashion products on the web. Of 350 distributed, 311 useful questionnaires were returned. The survey research design was employed with structured questionnaire. For data analysis, descriptive statistics, factor analysis, reliability analysis, cluster analysis and multiple- regression analysis were used. The results of this study are as follows: Psychological benefits had higher influence than other relational benefits(social benefits, customization benefits, economic benefits) on the both customer satisfaction and customer loyalty positively. There was a high relationship between the customer satisfaction and the customer loyalty. The customer satisfaction had a positive influence on the customer loyalty. And social benefits had the least influence among the sub-factors of relational benefits on the customer satisfaction. Also, customization benefits had the least influence among the sub-factors of relational benefits on the customer loyalty.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.3
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• pp.464-476
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• 2021

This study empirically investigated the relationship benefits perceived by consumers from a live commerce channel and verified effects on trust in seller/product relationship and purchase intention to establish a strategy for a live commerce channel. An online survey was conducted among 204 women residing in Korea who had watched a video on fashion products shown by the NAVER Shopping channel. The perceived relational benefits from the live commerce channel were extracted into four groups: psychological, social, economic, and customerization benefits. Psychological benefits were found to have a positive effect on trust in seller but not trust in product. Social benefits and customization benefits had a positive effect on both trust in seller and product, but economic benefits had no effect. Trust in seller and in product had positive effects on purchase intention. Understanding consumer response in relation to perceived relationship benefits in live commerce can contribute strengthen consumer behavior research on live commerce channels. These results can guide fashion companies as they develop live commerce marketing strategies.

• Journal of the Korean Society of Costume
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• v.64 no.3
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• pp.93-107
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• 2014

This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.2
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• pp.230-241
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• 2011

This study investigates how the relational benefits of fashion retail stores influence the relationship quality (trust, satisfaction, and commitment) and CRM effects (revisit intention and word of mouth intention). This study also analyzes the moderating effect of consumer characteristics between relational benefits and relationship quality. The subjects of this study consisted of 340 female consumers whose age ranged from 20 to 50s and the results were analyzed using AMOS 18.0 and SPSS 12.0. The results of the study were as follows: First, there were three types of relational benefits of psychological, social and economic relational benefits in the CRM activities of fashion retail stores. In addition, it was found that the psychological and economic relational benefits had positive effects on the relational qualities of fashion retail stores; however, the social relational benefits did not have any effects on the relational qualities of fashion retail stores. Second, the relationship quality had a positive influence on CRM effects such as revisit intention and word of mouth intention. Third, it was confirmed that the consumer characteristics variables were effective mediators linking the relational benefits and relational qualities of fashion retail stores.