• 제목/요약/키워드: psychological characteristic

검색결과 255건 처리시간 0.026초

충동구매 소비자의 구매행위와 심리적 특성에 관한 연구 (A Study on the Purchase Behavior and the Psychological Characteristics of the Impulse-Buying Consumers)

  • 안승철
    • 대한가정학회지
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    • 제34권4호
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    • pp.1-19
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    • 1996
  • The purpose of this study is to clarify the tendency of impulse buying behavior and the consumer psychological characteristic factors which arouse impulse purchase and the difference in exploratory behavior according to the degree of impulse buying behaviors. For this purpose existing studies on impulse buying behaviors, consumer stimulation levels and exploratory behaviors were theoretically reviewed. And field survey was carried out for this study; 353 women impulse consumers were selected by convenience sampling method. The summarized main results of this study are as follows; 1) In relative perspectives, the consumers who has high degree of impulse buying behavior was favor of sensory buying behavior but, was lack of planned and rational buying behaviro. 2) The optimal stimulation level of high-impulse consumers is higher than that of low-impulse consumers. Especially, optimal stimulation level of impulse consumers is significantly higher than their life-style stimulation level. This means that impulse consumers are consider to a stimulation seeker. 3) The high-impulse consumers have high exploration through shopping, high information seeking behavior, high interpersonal communication level, high risk taking behavior and particulary high sensory exploratory patterns in purchase exploratory behaviors than that of low-impulse consumers.

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LED의 패션디자인 적용방법과 표현특성 (A Study on the Method to Apply LED to Fashion Design and Its Expression Characteristic)

  • 김언정;유영선
    • 한국의상디자인학회지
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    • 제13권3호
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    • pp.15-29
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    • 2011
  • Fashion industry is high value added indust교, whose price is decided by design value so it requires creativity and uniqueness for competition. The purpose of this study is to grasp how the design characteristic of LED that can express new creativity and uniqueness is applied to fashion design and find out the expression characteristic of LED used in fashion design. The study subjects, the design to which LED is applied, were extracted from fashion show and internet search. As a study result, the expression characteristics of LED used for fashion design are as follows. First, for function, tool function that can provide convenience for life and expression function that can provide user with emotional and psychological satisfaction and communication were allowed. Second, for aesthetic changes, many-sided, multiple colors and pattern displays of LED changed design meaning visually and caused aesthetic emotion for observer. Third, for interaction, physical factor of LED, user, dress and environmental factor interacted each other, enabling both-sided communication. Fourth, for amusement, multiple lights of LED activated visual and tactile sense, expressing usefulness and joyfulness on the basis of various display possibilities and changes. The study result will be helpful for developing more unique, creative design according to the change of age and development of science.

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판매원의 관계신념, 부정적 감정 조절전략, 그리고 친소비자행동의 관계에 관한 연구 (A Study on Relationship of Salesperson's, Relationship Beliefs, Negative Emotion Regulation Strategies, and Prosocial Behavior to Customer)

  • 김상희
    • 경영과정보연구
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    • 제34권5호
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    • pp.191-212
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    • 2015
  • 본 연구는 판매원의 행동에 영향을 미치는 요소로서 판매원의 관계신념 및 감정조절전략을 제시하고자 한다. 판매원의 경우 고객과의 상호작용은 그들의 직무이며 원만한 고객관계는 그들의 목표달성과 기업의 성과달성에 매우 중요하다. 따라서 이러한 원만한 관계를 형성할 수 있는 요소로서 본 연구는 관계신념을 제시하고자 한다. 대인과의 관계에서 어떠한 관계신념을 가지고 있는가하는 것은 개인의 인지적, 정서적, 동기적 측면에 영향을 미치기 때문에 판매원이 가진 관계신념에 따라 고객관계의 질, 경험이 달라질 수 있다. 또한 이러한 관계신념은 판매원이 고객과의 관계에서 경험하는 부정적 감정 조절전략에도 영향을 미치게 되는데 판매원이 어떠한 조절전략을 더 많이 사용하는가에 따라 판매원의 행동이 달라질 수 있다. 본 연구는 판매원의 관계신념, 감정조절전략, 그리고 친소비자행동의 관계를 통해 고객과 판매원의 관계의 질을 증대시키고 이 과정에서 판매원의 성과극대화 및 상황적응력을 높일 수 있는 전략적 방안에 대해 논의하고자 한다. 연구결과 판매원의 관계신념이 부정적 감정 조절전략과 친소비자행동에 영향을 미치는 것으로 나타났으며 부정적 감정 조절전략은 친소비자행동에 영향을 미치는 것으로 나타났다. 친밀관계신념이 높을수록 능동적 조절전략, 지지추구조절전략을 이용하여 부정적 감정을 조절할 가능성이 높고, 통제관계신념이 높을수록 회피/분산 조절전략을 이용하여 부정적 감정을 조절할 가능성이 높은 것으로 나타났다. 또한 친밀관계신념은 친소비자행동을 증가시키지만 통제관계신념은 친소비자행동을 감소시키는 것으로 나타났다. 부정적 감정 조절전략 중 능동적, 지지추구조절전략은 친소비자행동을 증가시키는 것으로 나타났고 회피/분산조절전략은 친소비자행동을 감소시키는 것으로 나타났다. 본 연구결과는 판매원의 관계신념과 부정적 감정 조절전략에 관심을 가질 수 있는 계기를 마련하고 있으며 판매원 선발 및 교육에 있어서의 중요한 지침을 제공하고 있다.

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실업자의 실업기간별 심리적 변화분석 (The Analysis on Psychological Changes of Unemployed according to the Unemployment Period)

  • 박혜경;김병숙;최정은
    • 한국산학기술학회논문지
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    • 제19권7호
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    • pp.423-442
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    • 2018
  • 본 연구는 실업자의 실업기간별 심리상태의 변화를 분석하는데 그 목적을 두었다. 연구방법으로는 질적 연구 방법의 하나인 현상학적 연구의 접근방법을 활용하여 면담과정을 통한 함축된 의미의 주제어를 도출하였다. 사전조사를 통하여 반구조화 된 질문을 확정하고, 2017년 5월 27일부터 8월 25일까지 3개월 동안의 기간에 8명을 면담하였다. 연구 참여자 8명의 주제 분석 결과 323개의 주제를 도출하였다. 주제 분석 결과 실업 전은 46개, 실업 후 277개 등의 주제어가 분석되었다. 이중 실업 3개월 이후 연구 참여자에게서 116개 등의 주제어가 새롭게 분석되었다. 연구 결과, 첫째, 분노, 불안, 우울은 실업 전부터 시작하여 실업 3개월 후까지 지속되는 실업자의 심리적 핵심 증상이다. 둘째, 실업 후 4개월이 지난 연구 참여자에게서는 대인관계를 회피하다가 단절하고, 고조된 경제적 압박감으로 인한 우울의 수준이 높아지며, 낮은 자기존중감이 자기비하로 심화, 낮은 진로효능감, 알코올 의존 및 중독, 가장으로서의 역할 포기 및 가장 체면 손상 등으로 나타났다. 셋째, 4개월 이상 된 연구 참여자의 경우 장기실업자의 만성적 실업증후군을 보였는데 자신이 갖고 있는 사회연결망인 대인관계의 단절, 외출 감소, 불면증과 우울증, 약물 의존, 종교 의존 등이 나타났다. 이 연구는 실업기간별 실업자의 심리변화를 처음 연구한 논문으로 직업상담 정책의 기초적 자료로 그 의의가 크다.

간호학생의 학업성취에 관한 연구 -대학 간호학생의 심리적 제특성과 학업성취와의 관계- (Study on Achievement of Nursing Students-Relationship between Psychological Test Characteristics and Academic Achievement of Nursing Students in a Baccalaureate Program-)

  • 이은옥;이미라
    • 대한간호학회지
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    • 제3권1호
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    • pp.53-66
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    • 1972
  • There is an urgent need to improve the tool predicting success or failure of academic achievement of nursing in Korea so as to identify as early as possible those students who should receive special instruction and to improve screening procedures for admission of nursing. The main purpose of this study is to identify the correlation between the grade point averages of courses learned and their psychological test characteristics in a baccalaureate nursing program. All 240 students, except freshmen, enrolled in Nursing Department of Seoul National University in the spring semester, 1972, participated in this study. All of the subjects completed the psychometric tests such as interest test, personality test and test of self-concept. Total grade point averages, grade point averages of general education subjects, of supporting science courses and of professional education subjects were used as performance criteria of the students. Through the calculation of product-moment correlation coefficients between the test scores and four grade point averages of each class and of total subjects, the following findings and recommendations were obtained. 1. There was so much variation in characteristics of interest test correlated with academic achievement of nursing students in each class. 2. Since the school objectives, curriculum and teaching strategies may affect predictive efficiency of characteristics of students'interest test, interest test must-be utilized in a homogeneous group in order to predict school achievement. 3. Characteristics of interest test positively correlated at significant level with total grade point averages of all subjects were scientific interest-biological, scientific interest-physical, and humanitarian interest. Scientific interest-physics: was the only characteristic positively correlated at significant level with total grade point averages and grade point averages of professional courses. 4. There were various patterns in characteristics of personality test correlated with school achievement of nursing students by class pattern and personality maturation as they progress toward higher classes. 5. A characteristic of personality test, responsibility, is in high positive correlation with academic achievement in the upper division of classes. 6. Responsibility was the sole personality factor positively correlated at significant level with total grade point averages and grade point averages of nursing courses in the total number of students. 7. There were very different correlation coefficients between characteristics of self-concept test and academic achievement according to the type of each class and type of courses they learned. 8. Characteristics of self-concept test positively correlated at significant level with total grade point averages and grade point averages of nursing courses of all students were physical self and row variability. Those who have positive concept on their own physical status and who are deficient in self-concept were higher in total grade point averages and grade point averages of professional courses than other students. 9. Scores of professional courses offered in freshmen and sophomore classes were in positive correlation with limited number of characteristics of psychological tests. In pursuit of a tool predicting successful academic achievement of nursing students, their G.P.A. during the junior and senior year of nursing will serve as the more reasonable criteria. 10. Junior students of this school were in higher positive correlation with many psychological factors than other classes.

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다문화 가정 어머니의 양육효능감 변화 양상에 따른 진로관련 행동 및 자녀의 심리사회적, 학업적 특성 차이 (Career-related Behaviors, Psychological and Academic Outcomes according to Parenting Efficacy Trajectories of Mothers in Multicultural Families)

  • 윤홍주;최효식
    • 한국산학기술학회논문지
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    • 제21권12호
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    • pp.234-245
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    • 2020
  • 본 연구에서는 자녀가 초등학생에서 중학생으로 성장하는 과정(초4-중3)에서 다문화 가정 어머니의 양육효능감이 어떠한 형태로 변화하는지 확인하고, 확인된 잠재계층에 따라 고등학교 1학년 시기의 자녀가 지각한 어머니의 진로관련 행동, 자녀의 심리사회적, 학업적 특성에 차이가 있는지 확인하였다. 이를 위해 다문화청소년패널연구 7개년도 자료(초4-고1, 2011년-2017년)를 활용하였으며, 잠재계층성장분석, BCH 분석 방법을 사용하였다. 분석 결과, 첫째, 자녀가 초등학생에서 중학생으로 성장하는 과정(초4-중3)에서 다문화 가정 어머니의 양육효능감 변화 양상은 4개 잠재계층(상수준 증가-감소형, 중상수준 증가-감소형, 중수준 무변화, 중하수준 무변화)으로 구분될 수 있는 것으로 확인되었다. 확인된 잠재계층의 특징은 양육효능감 수준이 높은 집단의 경우 자녀가 초등학교 시기에는 양육효능감이 증가하지만, 중학교 시기에는 감소하는 반면, 양육효능감 수준이 낮은 집단의 경우 자녀가 성장하는 과정에서 양육효능감의 변화가 거의 없다는 것이다. 그리고 다문화 가정 어머니의 양육효능감 변화 양상에 따라 고등학교 1학년 시기의 진로관련 행동 및 자녀의 심리사회적, 학업적 특성에 차이가 있었으며, 대체로 상수준 증가-감소형 집단의 자녀가 지각한 진로관련 행동 수준이 높으며, 심리사회적(자아존중감, 우울, 진로장벽인식), 학업적(성취동기, 학업성취) 특성 또한 긍정적인 것으로 확인되었다. 본 연구는 자녀가 초등학생에서 중학생으로 성장하는 과정(초4-중3)에서 다문화 가정 어머니의 양육효능감을 높여주는 것이 고등학교 1학년 시기의 진로관련 양육행동 및 자녀의 심리사회적, 학업적 특성에 긍정적인 영향을 미칠 수 있음을 시사한다.

직무특성이 직무스트레스에 미치는 효과 및 사회적 지원의 조절효과 (The relationship between job characteristics and job stress, and the moderating effect of social support)

  • 안관영
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2008년도 춘계학술대회
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    • pp.221-230
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    • 2008
  • This paper reviewed the relationship between job characteristics and job stress responses(physiological response, psychological response, behavioral response), and the moderating effect of social support. Based on the responses from 187 employees in small & medium manufacturing industry, hierarchical regressional analysis showed that job characteristics factors have partly negative relationships with job stress response. But, job variety has positive relationship. Social support has partly moderating effect on the relationship between job characteristics and job stress.

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아파트 주거공간에서의 감성적 색채계획 활용에 관한 연구 (Study on the application of emotional color plan on apartments)

  • 윤재은;정현재
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2002년도 춘계학술발표대회 논문집
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    • pp.48-52
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    • 2002
  • Nowadays, the color of the interior effects people's thought, behavior and even the psychological state and this led to the presence of emotional design. The color is perceived as the main image of the apartment, and if applied from the early state of designing it can create a more rational and emotional interior. The purpose of this study is to understand the emotional factors by color taste characteristic and the application to living space. The living space of apartments will express people's emotion more aggressively and variously in the coming years.

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뉴스초점 - 조경(造景)의 이해 (What is 'Landscape Architecture'?)

  • 김윤제
    • 기술사
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    • 제45권1호
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    • pp.49-53
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    • 2012
  • It has been a common misconception that landscape architecture is a gardening, landscape gardening or planting. However, landscape architecture is entirely different from gardening, landscape gardening and planting when it comes to professional category. Landscape architecture is a interdisciplinary science to improve a quality of citizen's life through analysing social culture, psychological configuration, aesthetic characteristic and integrating them in human society. Today's landscape architecture is a interdisciplinary technology including ecological and artistic value to create most of outdoor space used by human through preserving nature and enhancing the environment. The field has been changed constantly in the flow of the period and social development as providing green network system, recreation area, ecological environment in the city.

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업무공간 가구 사용에 따른 가구디자인 적용에 관한 연구 - 업무특성에 따른 개인 업무자 가구구성을 중심으로 - (A Study on the furniture Design by research of working furniture in office -Focused on the furniture type of solo worker on characteristic kinds of works -)

  • 신동준
    • 한국실내디자인학회논문집
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    • 제38호
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    • pp.209-216
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    • 2003
  • The purpose of this study is to develop furniture design for work space of Office based on the research of furniture design and the survey on the design of the office furniture. The office furniture Is designed in order to use the space flexibly and for the user design in the work space. The furniture type of solo worker on characteristic kinds of works should have a simple shape and it should be safe and easy to move because it has a structural function. The furniture in office should be designed in consideration of moveing line while working. The development of furniture in office which suit human body should be made in consideration of human factors and the study on furniture design in office. As above mentioned, to research and study on the furniture design of working furniture in office which reduces fatigue resulted from labor for office, human factors aspect should be considered, furthermore psychological, mental approach to Ideal solution should be made.