• Title/Summary/Keyword: prospect theory

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An Effect of Presentation Order on Product Evaluation (제품의 제시 순서가 제품 평가에 미치는 영향에 관한 연구)

  • Seok, Hyeong-Jeong;Park, U-Seong
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.78-81
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    • 2008
  • The purpose of this research is to verify whether presentation order has an effect on the evaluation of products. In the empirical study, three types of humidifier and those of toaster were used. These products have 6 different sets of combination (3! = 3${\times}$2${\times}$1), and each set was evaluated by 15 subjects who were provided with two sets of images from humidifier and toaster in empirical study (N=90). Subjects completed measures assessing the five aspects: attractiveness, convenience, hygiene, efficiency and durability of the product. Each of the dependent measures was assessed on Likert-scale ranging 1 to 7. The ratings to the five aspects were added individually. Three types of humidifier and those of toaster were divided into 3 classes in terms of 'class A' which consists of the highest rated product, 'class C' which consists of the lowest rated product, and 'class B' which consists of the rest. Two main findings were discovered: First, the presentation order of both class A and class C influences the product evaluation whereas that of class B does not. As class A was presented as the last one, the subjects evaluated it the most positive. In the case of class C, on the contrary, when it is presented as the first is the best for itself; Secondly, the result shows that presented C-B-A sequence combination has a greater effect on entire evaluation than all other conditions in this study.

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Review and Prospects for Research on Family Resilience (가족 레질리언스에 대한 선행연구 고찰: 현황과 과제)

  • Park, Hea Rhan;Jeon, Gwee-Yeon
    • Korean Journal of Human Ecology
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    • v.21 no.6
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    • pp.1059-1082
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    • 2012
  • The purpose of this study was to analyze the trends, research methodology and findings of various researches on family resilience published in Korea over the past 13 years. A total of 93 publications related to family resilience between 1999 and June of 2012 were analyzed; 72 journal articles and 21 doctoral dissertations which had not been published in academic journals. The results are as follows; (1) There has been steady increase in the number of related researches since 1999, with a significant increase since the mid-2000s as various nontraditional families emerged and the perception of family problems began to change. (2) With regards to the methodology, the majority of the studies were empirical, using quantitative methods in both data collection and analysis. Most measurement scales employed were based on inventories developed by foreign researchers. (3) The research subjects encompass a wide range of individuals and groups from both vulnerable families and families from the general population. Additionally, some researches focused on special interest areas including program development & evaluation and scale development. Although research on family resilience has increased in quantity, there needs to be more qualitative, longitudinal and theory grounded studies on different families and individual types to better understand family resilience in depth. In addition, specific measurement scales reflecting the unique Korean family culture should be developed. Other challenges and suggestions for future research on family resilience are discussed.

A Study on the Ugliness Images Expressed in Modern Make-up -Focused on the Color Expressions- (현대 메이크업에 표현된 추 이미지에 관한 연구 -색채 표현을 중심으로-)

  • 변영희;채금석
    • Journal of the Korean Society of Costume
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    • v.54 no.5
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    • pp.27-39
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    • 2004
  • Since around 1990. some experimental and shocking ugliness images have been expressed in Fashion and Make-up as well as Fine arts. The purpose of this study is to investigate the trends of ugliness images expressed in Modern Make-up from 1995 to 2003, especially focusing on color, and to enlarge the expressions through formative elements and to anticipate the prospect of Make-up in the future. Ugliness is the most negative aesthetic value which is lack of beauty. The 20 century art trends representing the ugly shape have been distorted or deformed or destroyed and extremely exaggerated with yellow, red, black, blue, white, green. The image and color of ugliness can be summarized as historical, avant-garde, decadence, de-constructive, humorous, futuristic trend and Most of colors are the achromatic ones like black, white, dark gray and red. blue, dark brown and so on. These colors cause some negative attributes such as fear. anger, death, devil, Pain, bad, ill omen, sorrow, despair and the like. At the turning Point in 21C are to be extended the range of color according to the experimental attempts such as informal, collage, graphic and the forth. Lastly, The characteristics of ugliness images expressed in the color of Modern Make-up have been analyzed into formlessness and inaccuracy and deformation by Karl Rosenkranz's theory.

Research Trends in Archival Appraisal Science in Korea: Retrospect and Prospect (국내의 기록물 평가론 연구 동향 - 회고와 전망 -)

  • Choi, Jae Hee
    • Journal of Korean Society of Archives and Records Management
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    • v.11 no.1
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    • pp.7-22
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    • 2011
  • This paper surveyed the research trends in archival appraisal science in Korea. All 33 articles from 4 relevant academic journals articles were analysed on the basis of quantitative measurement and thematic sorting. The number of the articles by the record managers or archivists working at the public bodies has especially decreased for some time past. A distinguishing feature was a decline in interest in the present appraisal system and methodology. Correspondence between practice and academic theory be required for the future development in archival appraisal.

Analysis on Literature Review of Internet of Things Adoption Among the Consumer at the Individual Level

  • Mahmud, Arif;Husin, Mohd Heikal;Yusoff, Mohd Najwadi
    • Journal of Information Science Theory and Practice
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    • v.10 no.2
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    • pp.45-73
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    • 2022
  • The research in the literature review on Internet of Things (IoT) adoption from an individual consumer viewpoint is minimal and has not yet been fully investigated. Therefore, the objectives of this study are to analyze the growth of IoT in recent years and to conduct a weight analysis of the factors that affect acceptance intentions and real usage of IoT-enabled services. For the review, we analyzed 87 publications from 13 conferences and 54 journals published during the period 2014-2020 about consumer adoption of IoT. Following the study, we discovered an unprecedented increase in the number of articles published in the last seven years, which points to an emerging area with an enormous prospect. Furthermore, the weight analysis outcome was associated with the diagrammatic representation in this study. After that, this research developed a generalized consumer IoT adoption model based on the 12 best predictors derived from frequency count and weight analysis, which had the highest predictive power for calculating IoT adoption. This paper further acknowledges the study's theoretical and practical contributions, as well as its shortcomings, and proposes further research directions for future researchers.

Effects and Future Prospect of the Cooperative Culture of Low-land Rice in Korea (우리나라 수도지반재배의 효과와 전망)

  • Min-Shin Cho
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.7 no.1
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    • pp.85-92
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    • 1969
  • The goal for the improvement of rice culture in our country is to increase the rice yield per unit area, and that thoroughly, to equalize the rice yield per unit are highly by adaptation of high technique, while on the side of the efficiency, to increase the productivity of the labour through the cooperative work. And then, the theory for execution of the cooperative rice culture which is the productive system embodying the goal above and the expected effects as well as the future prospect for the development of the cooperative rice culture must be studied and defined. The results studied up to now are summarized as follows: 1. The cooperative rice culture is one of the most effective ways to execute highly efficient farm management and to supply the technical details on the cultivation for equalized high yield per unit area in the rice cultivating districts. 2. For the most effective accomplishment of the cooperative rice culture, the water control, and soil and variety of rice must be investigated in advance an then the basic technical details for the rice culture must be defined. 3. The rice cultivation calender is drawn up with the main technical details of rice culture by the mutual agreement of all farmers belong to the cooperative farm. All technical details for the rice cultivation in the cooperative farm are standardized by the rice cultivation calendar and the main technical operations should be worked together and the other operations executed individually. 4. The technique for rice cultivation, which was difficult to be introduced in the individual farm management, could be introduced easily to the cooperative rice culture, and the rice yield of the cooperative farm was increased 23.3% compared to that of common farm in 1968. 5. At present, the type of the cooperative rice culture is a primary type of the agreement for farm management, rarely including the associated operation type and the contracted operation type for a part of operation, However, for stabilized high yield through the mechanization of the cultivation system, the cooperative farm must be developed for a course promoting the associated operation type including the technique trust type and the contracted operation type according to the condition of location.

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Representation of Wilderness in Western Films: An Aesthetic Interpretation (서부 영화에서 황야의 재현에 대한 미학적 해석)

  • Lee, Myeong-Jun;Pae, Jeong-Hann
    • Journal of the Korean Institute of Landscape Architecture
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    • v.41 no.2
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    • pp.1-10
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    • 2013
  • This paper aims to make an aesthetic inquiry into representing modes of wilderness in western films. The western film was the first genre in earnest about natural landscape, covering vast areas of America from the East to the West. It adopted representative modes suited to physical characteristics of landscapes which produced aesthetic characteristics. In western films, wilderness was represented at a distance from the camera lens as a setting and an object of contemplation. In eastern forest landscapes, western films adopted the visual model of Hudson River School's landscape painting which expressed the transcendental sublime. The western semiarid region reproduced the warrior's gaze shot from a high angle, and, in this visual mode, wilderness was expressed as a demonic landscape derived from Burke's definition of the sublime. On one hand, the western desert was represented as a place of hardship shot at a low angle which expressed the vastness, unevenness and limitlessness of the desert owing to the absence of horizon. On the other hand, the mesas of Monument Valley have sublime characteristics of size and time. In western films, they play the role of an emblem by rising from the limitless desert on the horizon. The prospect-refuge relationship, the desire to see without being seen, is discovered in the representative mode of wilderness in western films. In this context, this study hopes to discover the archetype of landscape representation.

A study on the analysis of the offshoring(overseas expansion) of foreign companies and the reshoring(return to home country) of domestic companies in the US market (미국시장의 해외 기업의 오프쇼어링(해외진출) 및 자국기업의 리쇼어링(본국회귀) 현상 분석에 관한 연구)

  • Lee, Kang-Sun;Choi, Kyu-Jin;Cho, Dae-myeong
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.183-193
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    • 2020
  • This study attempts to interpret the causes of offshoring and reshoring, find out facilitating factors and the areas where these happen mainly. In viewpoint of self-organization phenomena, the theory of prospect, quantitative analysis is performed by utilizing actual data of American Reshoring Association. This study shows that offshoring to the U.S. is positively correlated with market power in the U.S. and innovation of investment countries, while reshoring to U.S. is positively correlated with market power in the U.S. not with technology innovation. The reshoring of U.S. companies is influencing offshoring to U.S, emerging countries such as Asia tends to focus offshoring in short catch up cycle area like IT. This study is expected to contribute to investment support policy and decision for optimal production site. Further study will complete the economic benefit assessment model by reinforcing the impact factors of reshoring and offshoring.

Prospect and Analysis about curriculum of the Department of Dental Laboratory Technology in the whole country (전국치기공과의 교과과정분석과 전망)

  • Park, Yong-Duck;Hwang, Kyung-Sook;Kim, Nam-Jung
    • Journal of Technologic Dentistry
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    • v.25 no.1
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    • pp.203-218
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    • 2003
  • The 3 year graduate school course of the dental technician, which has been enforced since 1994 till the present date, differs from the currently existing 2 year graduate course because of an 8 weeks clinical field training course being newly executed and an imposed curriculum about manufacturing specialized prosthetics like all-ceramic, double prosthetic technology, attachment, and implant. Even though nearly 10 years have passed, the education program of the 18 colleges have still not been standardized and the subjects differing a little, while some are still not following the 3 years graduate course. The goal of this research is to emphasize the qualities of the 3 years graduate program and enable the dental technician to handle clinical models in the dental technical clinic right after graduation by adding clinical field training in the dental technician education program of the 18 colleges. Also in accordance to a national and international increase in esthetical prosthetics, credits, weekly study hours, education practice time of specialized prosthetic dental technology can be analyzed as follows. 1. In the year 2003, currently colleges start clinical practice education starting from the 1st semester of the 2nd year junior year, to the 2nd semester of 3rd year the varying in time with adequate class time, and credits. The average credit is 9.56, and weekly average class time is 18.00 hours. later clinical trainee education will be adjusted to the 3 year graduate school course to 10 credits and 20 hours and the adequate education period should be the 2nd semester of 3rd grade when most basic clinical education has been covered. 2. Currently in the year 2003, all-ceramic education has an average credit of 8.01 in 17 colleges with an exception of Ma-san college. The weekly average theoretical education is 4.94 hours, weekly clinical education of 7.88 hours and currently in 14 colleges porcelain technical class usually starts in the 1st semester of the 2nd year. All-ceramic education is thought to have adequate credits, timing, and weekly study hours. 3. Currently in 2003 implant education is enforced in 11 colleges including Bu-san Catholic university and the education period is usually in the 3rd year. Out of the 11 colleges, only Bu-san Catholic univ., Ma-san and Shinheung college have practice training classes. We knew that Shingu, Dongu, Mokpo science colleges have practice training as a curriculum, namely specific prosthetics laboratory. Out of the 9 colleges enforcing implant education the average credits taken are 2.56, and the average hours of weekly theory education is 2.14, but with the exception of Shinheung college which has an implant practice training course theory and practice classes are not divided. Therefore implant education is thought to start in the 3rd year as a 3 credit course with 3 hours of theory and practice each. 4. Currently in 2003, theoretical attachment education is given in 15 colleges and including practical training it is given in 10 colleges. The education starts 1st semester of the 2nd year till the 2nd semester of the 3rd year. The average credit of attachment theory education in the 15 colleges was 3.64, the average weekly theoretical education was 2.64, and the average weekly practice training out of the schools teaching it was 3.20. Later attachment education is thought to start the 1st semester of the 3rd year as a 3 credit course with 2 hours of theory class and 3 hours of practice training. 5. Double prosthetic technology is currently carried out in Dae-jon Health Science college(2nd year 2nd semester, 2 credits, theory 2hours), Gimcheon college (1 credit, 2 hours of practical training), Bu-san Catholic university (4th year 2nd semester, 4 hours of theory. practice). When the 3 year course is enforced, education will start 1st semester of the 3rd year with 2hours of theory and practice each. 6. The newly installed programs of the 3 year education is clinical field training, and specialized prosthetic manufacturing practice like all-ceramic, double prosthetic technology, attachment, and implant. If such education is to be effectively managed, a primary precursor as systemic basic clinical education is thought to be important. 7. Nationally in the 18 colleges of dental technology the currently executed curriculum course had varying subjects, class time according to the subject, and credits by each college. The curriculum difference between the colleges must be settled.

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Examining the Urban Inclusivity of Xita Koreatown in Shenyang: With a Focus of the Actor-Network Theory (심양 서탑 코리아타운의 도시 포용성 연구: 행위자-연결망 이론을 중심으로)

  • Li, Shenhong;Kim, Minhyoung
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.177-189
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    • 2020
  • To newly discover the placeness of Xita Koreatown in Shenyang, this study establishes the conceptual structure of urban inclusivity based on the actor-network theory and the main discourse of inclusive cities. It then applies a framework to the relevant space for analysis. We conduct the case study by first identifying a historical timeline by dividing the age from the founding of New China to the present into sprouting and developing stages of Xita Koreatown, extracting major actors out of time, and finally creating a network graph for each of the six periods representing changes in the region. Throughout this process, we not only analyze the aspect of transition in the urban inclusivity of Xita Koreatown but also prospect the feasibility of an inclusive city for the area. The results of this study are as follows. First, the number and type of actors constituting Xita Koreatown have constantly increased significantly since the establishment of diplomatic relations between China and South Korea. The related actor-networks have also continued to expand in all indicators of urban inclusivity. Secondly, the agency of human actors such as Korean-Chinese, locals, and both South and North Koreans, representing the specificity of Xita Koreatown, has continuously improved. Lastly, due to the increase of cultural exchanges and related policy actors, the actor-network in this region has achieved an unprecedented leap forward. In conclusion, the urban inclusivity of Xita Koreatown in Shenyang shows significant growth in quality, with expectations of further improvement.