• Title/Summary/Keyword: propensity

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Adolescent consumers ’s propensity for conspicuous consumption and related variables. (청소년의 과시소비성향과 관련변수)

  • 안영희;박명숙
    • Journal of Korean Home Economics Education Association
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    • v.12 no.1
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    • pp.21-32
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    • 2000
  • The purpose of this study was to investigate the effects socio-demographic and socio-psychological variables on the proppensity for conspicuous consumption of adolescents. The data used in this study were collected through questionnaires on 488 adolescents living in Kyongju City. The data were analyzed by using SPSS-win program. The specific objectives of this study were to invetigate the difference of adolescent consumers’ propensity for conspicuous consumption and to predict the independent effects on the propensity for conspicuous consumption by socio-demographic & socio-psychological variables The results of this study were as follows: 1) The adolescent consumers’propensity for conspicuous consumption was different significantly according to the socio-demographic variables such as school. the subjective level of household consumption. the allowance interval. the amount of allowance. 2) According to the results of the multipul regression-analysis were in the order of: materialism the frequency of communication with their friends. the perceived level of living. and the amount of allowance. These independent variables explain 29.8% of the total variance.

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Technology Investment Propensity Factors Related on the Technology Competitive Advantage and Business Performance, and the Role of Open Technology Innovation (기술 경쟁우위 및 경영성과에 영향을 미치는 기술 투자성향 특성요인과 개방형 기술혁신의 역할)

  • Shin, Seung Hoon;Ahn, Yeon S.
    • Journal of Information Technology Applications and Management
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    • v.23 no.4
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    • pp.71-82
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    • 2016
  • The purpose of this study is to prove empirically that technology investment propency factors (TIPFs) refect on the technological competitive advantage (TCA) and management performance. It includes the role of open technology innovation (OTI) approach is mediate to TCA from technology investment propensity. Especially the three TIPFs are market orientation, innovation orientation and strategy orientation. The analysis were performed based on the respondents' data from 181 firms focusing to technology innovation and information technology. The suggested research assumptions including structured equation model were proved. Therefore, this study emphasizes that CEO or CTO must concentrate on innovative, strategic and market oriented propensity when he makes a decision on technology investment. An open innovation approach is effective for getting high TCA and management performance in technology intensive firms such as technology innovation and information technology.

The Relations between Brand Attachment and Brand Loyalty with regard to Symbolic Consumption Propensity toward Fashion Goods (패션제품의 상징적 소비성향에 따른 브랜드 애착과 브랜드 충성도와의 관계)

  • Kim, Jeong-Ran;Yoo, Tai-Soon
    • Fashion & Textile Research Journal
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    • v.10 no.4
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    • pp.499-505
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    • 2008
  • The Purpose of this study is to research the relations between brand attachment and brand loyalty depending on symbolic consumption propensity toward fashion goods. Subjects were 391 women in their twenties to fifties who live in Gyungsang Province and have purchased the fashion goods. Frequency analysis, reliability analysis, factor analysis, multiple regression analysis, and one-way layout variance analysis were conducted using SPSS 13.0 as data analysis. The findings from the analysis are described in the following: Uniqueness and materialism out of the symbolic consumption propensity toward fashion goods had positive effects on the elements of brand attachment such as love, care, and knowledge. Brand loyalty was influenced positively by social face sensitivity and materialism among symbolic consumption toward fashion goods.

A Study on the Residents' Natural Tendencies of the Development of Floor Plans in the National Housing Scale$(85m^2)$ Condominium Remodeling (국민주택규모의 공동주택 리모델링 평면개발을 위한 거주자 성향 분석)

  • Choi, Jung-Min
    • Korean Institute of Interior Design Journal
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    • v.15 no.6 s.59
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    • pp.255-263
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    • 2006
  • This research analyze the demand of the residents against the public housing remodeling of national housing scale $(85m^2)$, focusing on residents and their tendencies within their dwelling spaces. The analysis determines the most appropriate patterns and spatial connections within the floor plan. The result includes that there are two types of the classification into an urban oriented propensity (45%), 'The center of city, the apartment and the convenience' etc, and a rural oriented propensity (55%), 'The pastoral, the house and the circumstance' etc, based on their lifestyle values. Also there are three interior propensity classifications, those tending to warm and sensitive variable space (42%), western and gorgeous dynamic space (34%) and oriental and popular static space (24%). The research illustrated the residents' desired space planning options, based on the analysis of the residents' preference patterns which is various.

The Propensity of Conspicuous Consumption of College Students and Its Determinants (대학생의 과시소비성향과 관련요인 연구)

  • Lee, Yoon-Geum;Lee, Nam-Sook
    • Journal of the Korean Home Economics Association
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    • v.37 no.5
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    • pp.19-30
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    • 1999
  • This study attempts to identify the level of the propensity of college student's conspicuous consumption and clarify the related variables such as socioeconomic variables, consumption-oriented attitude, and influence of reference groupl Data used in this study were collected from 485 college students in seoul. The samples were analyzed by frequency, mean, t-test, ANOVA, Duncan's Multiple Range Test, and regression. The results can be summarized as follows: 1) The average level of the propensity for conspicuous consumption was a little higher than middle point ; 2) the propensity of conspicuous consumption of college students was significantly different according to age, sex, the amount of monthly allowance, and the parents' level of education; 3) the variables with statistically significant effects on college students' conspicuous consumption include the consumption-oriented attitude, the influencing degree of reference group, the amount of monthly allowance, and sex.

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A Study on the Analysis of the Power Distance Tendency of Firefighters

  • Hyeon-Gyeong Lee;Kyong-Jin Park
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.2_1
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    • pp.297-306
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    • 2024
  • This study identified the power distance tendency of firefighters. Power distance propensity is one of the important organizational and cultural factors that influence the development of the organization. There is a big difference in the attitude of the members of the organization to perform their work according to the tendency of the distance of power. As a result of the main study, the overall level of power distance propensity of the subjects was 2.55 points on average. In particular, there was a significant difference in the propensity of power distance according to class (p<0.05). In the future, it is necessary to study the effect of job characteristics according to the rank of firefighters on the propensity to distance power. It is expected to form a positive organizational culture of the firefighting organization by utilizing the power distance tendency of the members of the organization.

A Study on the Propensity to Consume and Housing Characteristics According to Life Cycle (생활주기(life cycle)에 따른 소비성향 및 주거관련 특성에 관한 연구)

  • Seo, In-Joo;Jung, Ji-Young;Han, Yeon-Soon
    • Journal of Family Resource Management and Policy Review
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    • v.16 no.1
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    • pp.85-101
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    • 2012
  • This study aims to identify the propensity to consume and housing characteristics according to life cycle as the main independent variable. It also tries to understand the consumption power and housing style of each cycle and analyze whether there are differences between each life cycle, ultimately aiming to match the propensity to consume and housing style with each cycle. For empirical analysis, on and off-line surveys of 488 people were collected and analyzed by cross analysis, factor analysis and analysis of variance. The prime research findings are as follows: First of all, factor analysis on propensity to consume showed four main sub-factors as rational consumption, conspicuous consumption, trend consumption, and status consumption. Secondly, current and preferred housing styles ranked from modern, natural, casual, classic and romantic, which proved that people are currently housed in preferred housing styles. Thirdly, in case of housing-related characteristics of life cycles, the size of the house increased as the levels progressed, and then decreased at level 6 when the children grew into adulthood. The majority of the population was paying a monthly rent, a few were leasing, and a very few owned their housing. 58% were living in apartments, but in levels 1-2, more were living in row houses and high-rise residential buildings, while in level 6 it was detached houses. Fourthly, the propensity to consume according to life cycle tended to shift from conspicuous and trend-based consumption to rational consumption as the cycles progressed. Fifthly, the preferred housing styles were modern and natural styles, regardless of life cycle. These study results can be applied to product development and marketing activities based on their accurate analysis of customers' needs, which can thus bring further customer satisfaction.

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Risk Propensity and Marketing Strategies for Wrap Account Customers (랩 어카운트 고객 위험성향과 마케팅전략에 관한 연구)

  • Noh, Jeon-Pyo
    • Korean Business Review
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    • v.17
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    • pp.137-151
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    • 2004
  • Wrap accounts are customized financial services for which investment companies and stock brokers manage investors assets based on their preferences. The success of wrap accounts depend upon the accurate understanding of investment risk propensity and the proper designing of financial portfolio. To this end investment companies should accurately measure investors investment risk propensity with calibrated measures. There, unfortunately, exist few highly calibrated measures of investment risk propensity. Therefore the practices of marketing strategies and customer management often turn out to be less effective and fragile to competition. The purposes of this present study aim to understand the investment risk propensity of wrap accounts customers, to help classify the customers based on the degree of the investment risk propensity, and to implement relevant marketing strategies for different groups of customers. Based on previous studies, two hypotheses were delineated and verified. The findings of the study should help differentiate prospective customers into unique and accessible segments for further targeting and positioning wrap account markets.

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The Relationship between Fatigue, Stress resistance and Emotion in Korean middle aged women (중년여성의 피로와 스트레스 저항력 그리고 정서와의 관계 연구)

  • Lee, Jung-Eun;Park, Pyung-Woon;Hyun, Kyung-Sun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.3
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    • pp.1145-1150
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    • 2011
  • The purpose of this study was to determine the relationships between fatigue, stress resistance and emotion in middle aged women under the developmental crisis using a brain wave measurement which is a cranial physiological index. From March 2005 to June 2009, women aged between 35 and 65 (N=4402) who volunteered for a brain wave test at the KRIJUS( Korea Research Institute of Jungshin Science) were monitored the brain function quotient (tension degree, anti-stress quotient and emotional quotient). Correlation and time-series linear analysis revealed significantly the relationships between fatigue, stress resistance and emotion. Also, according to the emotional propensity, cheerful propensity was higher in the cheerful and depressed propensity, positive propensity was higher in the positive and negative propensity, during the whole test, cheerful and positive propensity was higher. Therefore, it is necessary to increase the quality of life by decreasing fatigue and stress level of the middle-aged women to maintain and increase their individual health and the better family relationship.

The Influence of Omni-channel Propensity and Regulatory Focus on Consideration Set Formation (옴니채널 성향, 조절초점과 고려상표군 형성에 관한 연구)

  • HAN, Sang-Seol
    • The Journal of Industrial Distribution & Business
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    • v.10 no.5
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    • pp.49-58
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    • 2019
  • Purpose - Consumer behaviors or decision-making process has been changing recently as the consumer environment, including mobile everyday life, has changed. In view of this changing consumer smart environment, this study aims to investigate structural relation about the influence omni-channel propensity and regulatory focus on consideration set formation. Research design, data, and methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for university students with experience in purchasing in less than three months. With reference to previous studies, operational definition was made for the questionnaire design. From 2018 Nov. to 2019 Feb. Survey was conducted on the panel consumers who purchase item within that period. 315 collected survey data were used to verify hypotheses except the data that had incorrect values. This data were used for SPSS/AMOS for confirm hypothesis which developed by researcher. Results - The results of this study are as follows. First, Consumers were considering a more heterogeneous alternatives if they were more omni-channel propensity in the process of forming consideration set. Second, Consumers were more conscious of the price if they were more omni-channel propensity Third, Consumers were considering a more newness alternatives if they were more omni-channel propensity in the process of forming consideration set. Meanwhile, The results of the study on regulatory focus and consideration set relationships are as follows. Consumers were considering a more heterogeneous alternatives if they were more promotion focus tendency in the process of forming consideration set. Second, Prevention focus tendency were more conscious of the price in the process of considering alternatives. Third, Consumers were considering a more newness alternatives if they were more promotion focus tendency. Conclusions - Depending on the changing consumer environment, the omni-channel propensity was shown to influence the formation of the consideration set. Also, Regulatory focus of consumers significantly influence to formation of consideration set. this study also contributes to the development of the theory as well as the practical approach with understanding consumer decision process on smart(mobile) environment.