• 한국산학기술학회논문지
• /
• 제12권11호
• /
• pp.4819-4825
• /
• 2011

이 연구는 노인들의 성격유형이 스트레스 저항에 미치는 영향이 있는지를 개인이 지닌 뇌신경 생리학적 지표인 뇌파 측정을 이용하여 비교하여 보았다. 대상자는 한국정신과학연구소에 2007년 9월에서 2010년 12월까지 뇌파측정을 실시한 노인(만 65세 이상)들을 기준으로 선정한 자료이며, 총 1108명이다. 행동성향의 분포도는 긍정 적극성향이 552명, 부정 소극성향이 556명이었으며, 정서성향의 분포도는 명랑(외향)성향이 735명, 우울(내향)성향이 373명이었다. 분석 결과 노인들의 행동성향과 스트레스 저항과는 무관하였으며, 정서성향과 스트레스 저항과는 (p=.000)으로 유의미한 차이가 있었다. 즉, 명랑(외향)성향이 우울(내향)성향에 비하여 항 스트레스지수에서 평균이 높게 차이가 났으며, 이는 스트레스를 이겨낼 수 있는 능력이 높다고 할 수 있겠다. 이 연구 결과 정서성향과 스트레스 저항능력이 관련이 있음을 보여주었으며 미치는 영향이나 작용기전을 규명하는 연구가 필요하다고 사료된다.

• 감성과학
• /
• 제19권3호
• /
• pp.27-42
• /
• 2016

본 연구에서는 성인 남녀 소비자를 대상으로 감성적 소비성향과 패션소재의 감성요소(색채 톤, 무늬, 질감이미지)에 대한 선호도를 조사하여 인구 통계적 특성에 따른 차이를 분석하고, 감성적 소비성향과 패션소재의 감성요소 선호도의 관련성을 분석하였다. 감성적 소비성향을 요인분석한 결과, 과시적 소비성향, 개성적 소비성향, 심미적 소비성향, 쾌락적 소비성향 등 4요인으로 분류되었다. 조사대상자들은 심미적 소비성향, 개성적 소비성향, 상징적 소비성향의 순으로 중요시하였는데, 감성적 소비성향은 인구 통계적 특성에 따라 부분적으로 유의한 차이를 보였다. 패션소재의 감성요소에 대한 선호도를 인구 통계적 특성에 따른 차이를 분석한 결과, 여성이 남성보다 다양한 색채 톤을 선호하였고 밝은 색채 톤에 대한 선호도는 성과 직업에서 유의한 차이를 나타내었으며, 플로럴 무늬에 대한 선호도는 성, 연령, 학력, 직업, 결혼여부 등에 따라 유의한 차이를 보였다. 또한 패션소재의 질감이미지 선호도는 학력을 제외한 인구 통계적 특성에서 유의한 차이를 보였다. 한편, 성인 남녀 소비자의 감성적 소비성향과 감성요소 선호도 요인 간에는 대다수 유의한 상관이 있음을 알 수 있었다.

• 가족자원경영과 정책
• /
• 제8권3호
• /
• pp.47-64
• /
• 2004

This study compared full-time housewives' propensity for TV home shopping addiction by different socioeconomic, psychological, and purchase-related characteristics. And it identified the factors that influenced full-time housewives' TV home shopping addiction. The data were obtained from a questionnaire completed by full-time housewives (n=225) lived in Seoul and were analyzed by t-tests, ANOVA, and a multiple regression analysis. The findings of this study were as follows: First, full-time housewives' propensity for TV home shopping addiction was higher in the relatively old aged group. Those who graduated from graduate schools had lower scores in the scale of TV shopping addiction. Also, middle income group showed higher propensity for addictive buying. Second, the propensity for TV home shopping addiction was higher among those who had low self-esteem, who had higher level of empty self Also, those who had experienced material compensations as a child showed higher propensity for addictive purchase. Third, the propensity for addictive buying in TV home shopping was higher among those who had higher propensity for materialism, who took a serious view of markers or friends. Those who abuse their credit cards were more likely to have TV home shopping addiction.

• 한국의류산업학회지
• /
• 제8권6호
• /
• pp.655-664
• /
• 2006

This study aims to examine the gender characteristics depending on golfers' criteria of choosing golf-wear and to identify the differences in consumption propensity. The research methodology was through the use of questionnaires, completed by golfers in Gyeongnam. As a result of examining the gender differences in the criteria of choosing golf-wear, it has been found that female golfers give more considerations to suitability to body, care convenience, and functionality than male golfers do when choosing golf-wear. As a result of analyzing the factors regarding the consumption propensity of golf-wear, they are categorized into ostentaion, fashion, aesthetic appreciation and practicality. According to the consumption propensity, male golfers were classified into three groups: ostentatious perfection, practical, common group. Female golfer were classified into three groups: practical, common, ostentatious perfection group. Groups of men golfers showed significant differences in the factors of ostentation, fashion and aesthetic appreciation of the consumption propensity. Groups of women golfers, however, showed significant differences in the factors of ostentation and practicality of the consumption propensity. It is considered that marketers need to develop golf-wear according to the gender characteristics by referring to the fact that choice criteria differ according to gender and consumption propensity.

• 대한치과의사협회지
• /
• 제58권3호
• /
• pp.152-168
• /
• 2020

The propensity score matching method is a statistical method used to reduce selection bias in observational studies and to show effects similar to random allocation. There are many observational studies in dentistry research, and differences in baseline covariates between the control and case groups affect the outcome. In order to reduce the bias due to confounding variables, the propensity scores are used by equating groups based on the baseline covariates. This method is effective, especially when there are many covariates or the sample size is small. In this paper, the propensity score matching method was explained in a simple way with a dental example by using R software. This simulated data were obtained from one of retrospective study. The control group and the case group were matched according to the propensity score and compared before and after treatment. The propensity score matching method could be an alternative to compensate for the disadvantage of the observation study by reducing the bias based on the covariates with the propensity score.

• 대한가정학회지
• /
• 제36권3호
• /
• pp.131-144
• /
• 1998

This study attempts to analyze the propensity for conspicuous consumption of the adolescent consumers and related variables such as socio-economic variables, consumer experience, materialism and consumption-oriented attitudes to provide a basis for the development of consumer education program. The survey of this research was conducted by means of self admistered questionnaire with 788 adolescent consumers attending middle and high school located in Ulsan. The results of this research were as follows: 1) The average level of the propensity for conspicuous consumption was a little high median point. This implies that consumer education is necessary for the adolescent consumer in order to reduce the level of conspicuous consumption. 2) The adolescent consumers' propensity for conspicuous consumption varies significantly according to the socio-economic variables such as sex, grade, the allowance interval, the amount of allowance, the mother's education and the subjective level of household consumption. 3) The propensity for conspicuous consumption is positively correlated with materialism and the consumption-oriented attitudes. The consumer experience is positively correlated with materialism and not significantly correlated with the propensity for conspicuous consumption and the consumption-oriented attitudes. Materialism is positively correlated with the consumption-oriented attitudes. 4) According to the results of the regression analysis examining the influences of variables affecting the propensity for conspicuous consumption, the relative importance of the variables are in the order of; materialism, the consumption-oriented attitudes, sex and the amount of allowance. These independent variables explains 49.3% of the total variance about the propensity for conspicuous consumption.

• 대한가정학회지
• /
• 제40권12호
• /
• pp.31-48
• /
• 2002

The objective of this study was to find variables related to propensity of compensatory consumption of university students in Korean and Japan. Questionnaires research method was conducted and 477 samples were selected. Korean undergraduates have higher propensity of compensatory consumption for negative feelings than Japan undergraduates. Japan undergraduates have higher propensity of compensatory consumption for positive feelings than Korean undergraduates. Korean undergraduates have a tendency to compensate positive and negative feelings by drinking. Japan undergraduates have a tendency to compensate positive feelings by eating out, and to compensate negative feelings by buying books. In compensatory consumption for positive feelings, Korean undergraduates is influenced by group identity, but Japan undergraduates is influenced by reference group. Propensity of compensatory consumption of Korean undergraduates is mostly influenced by consumption tendency, materialism, group identity, and self-concept. Propensity of compensatory consumption of Japan undergraduates is influenced by consumption tendency, materialism, reference group, and their family income. The strongest predictor of propensity of compensatory consumption of Korean and Japan undergraduates is consumption tendency, followed by materialism.

• 한국가정과교육학회지
• /
• 제9권2호
• /
• pp.161-174
• /
• 1997

The purpose of this study is to investigate the effects of self-concept, reference group, consumer education, and materialism on the propensity for conspicuous consumption of adolescents. The data used in this study were collected through questionnaires on 604 adolescents living in Cheju City. The data were analyzed by using SPSS PC(sup)+ program. The propensity for conspicuous consumption of adolescents differed significantly according to their age and allowance, and sex. The propensity for conspicuous consumption of the middle school students was higher than that of the high school students. The propensity for conspicuous consumption of boys was higher than of girl’s. The propensity for conspicuous consumption of the adolscents was influenced by materialism and the reference group. According to the results of the multiple regression analysis, the most influential factor was materialism and reference group. In clothing materialism was the most influential factor and the reference group was the second influential factor. But In shoes, bag, and school supplies the reference group was the most influential factor and materialism was the second influential factor.

• Communications for Statistical Applications and Methods
• /
• 제23권1호
• /
• pp.1-20
• /
• 2016

Causal inference methodologies have been developed for the past decade to estimate the unconfounded effect of an exposure under several key assumptions. These assumptions include, but are not limited to, the stable unit treatment value assumption, the strong ignorability of treatment assignment assumption, and the assumption that propensity scores be bounded away from zero and one (the positivity assumption). Of these assumptions, the first two have received much attention in the literature. Yet the positivity assumption has been recently discussed in only a few papers. Propensity scores of zero or one are indicative of deterministic exposure so that causal effects cannot be defined for these subjects. Therefore, these subjects need to be removed because no comparable comparison groups can be found for such subjects. In this paper, using currently available causal inference methods, we evaluate the effect of arbitrary cutoffs in the distribution of propensity scores and the impact of those decisions on bias and efficiency. We propose a tree-based method that performs well in terms of bias reduction when the definition of positivity is based on a single confounder. This tree-based method can be easily implemented using the statistical software program, R. R code for the studies is available online.

• 한국조리학회지
• /
• 제22권8호
• /
• pp.17-26
• /
• 2016

This study conducted to identify the influence of consume propensity on the visiting satisfaction among 253 people who visited the themed restaurants across the country within two months from the date of January 7, 2016. The result of this study are as following: Sociality, impulsivity, and planning are used for estimating the propensity to consume, and sociality (${\beta}=.551$, p<.001), impulsivity (${\beta}=.094$, p<.05), and planning (${\beta}=.328$, p<.001) had the significant positive (+) influence on satisfaction. Second, the choice of the themed restaurant had the significant positive (+) influence on the all variables of consume propensity in the first stage model that the propensity to consume of consumers was considered as an independent variable. In the second stage input model, the choice of restaurant (${\beta}=0.228$, p<.01) had the significant positive influence. That is, the choice of restaurants generally elevated the satisfaction of visiting the themed restaurants. In the third stage that the interaction between the propensity to consume of consumers was considered as an independent variable. The results show there was the significant positive (+) regulation effect with sociality (${\beta}=.108$, p<.05) and planning (${\beta}=.167$, p<.05), but there was no influence with impulsivity.