• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1349-1359
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• 2021

The electronic money market in Indonesia continues to experience an increase in the number of users and volume of transactions. However, the electronic money market, especially server-based, in Indonesia is becoming concentrated into a few issuers. Electronic money issuers compete in price and promotion wars to gain new customers and maintain their existing ones. This paper presents an analysis of the orientation and factors that influence the loyalty in electronic money products. The research model variables in this study are adopted from the E-Service Quality and Marketing Mix categories. These variables are hypothesized to affect the perceived value and then customer loyalty. The research population consists of all Indonesians who use server-based electronic money, with a sample of 400 individuals. The results show that, in the E-Service Quality group, reliability, responsiveness, and security significantly affect perceived value, while the perceived price and perceived promotional benefits significantly affect perceived value in the Marketing Mix group. The perceived price has the highest effect on the perceived value and customer loyalty, while the perceived value has a significant effect on customer loyalty. Finally, it was found that the customer is more sensitive to the price than quality in using electronic money.

• Asia Marketing Journal
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• 제14권2호
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• pp.1-22
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• 2012

Gifticon is an innovative new service of SK Marketing & Company. Launched in the end of 2006 for the first time in the world, the mobile gift certificate is in the form of a SMS message that bears a bar code to exchange with real products sent to the intended recipient through internet portal, messenger or/and mobile phones. The service started by connecting individuals (B2C business) and was expanded to the new marketing tools of companies (B2B business). While the business took off with soft progress in the initial year of launch, Gifticon business finally gained its momentum in the growth of sales in its second and third year. Yet, the data showed that the growth of user-base was getting stagnant that the number of users remained flat for the past few months. Moreover, competition from latecomers such as Giftishow from KTF and Heartcon from LG Telecom gets fierce. Particularly in B2B sector where Gifticon has made minimal profit, competitors started aggressive promotional activities, taking away shares from Gifticon. Under these circumstances, team is facing tough strategic decisions for its long-term growth; How can they further grow the business? Should they go after more massive targets for broader user-base? Should they pursue B2B business more aggressively? This case study asks students to come up with solutions for these questions by understanding concepts, theories and models for diffusion of innovations and strategies to overcome a chasm.

• 가정간호학회지
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• 제13권1호
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• pp.5-15
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• 2006

Purpose : This study was done to examine the home care service provided by home care nurses and the level of client satisfaction in community. Method : Data were collected from 120 clients who received the home care service at the community home care service center in Pusan from 2th May. 2003 to 31th May 2003. The tool for measurement of satisfaction was composed of 16 items and was 4 score scale by Kim. Data were analyzed by using SPSS/WIN 10.5 program. Result: 1) 67.5% among 120 clients was over sixty years old and 30.6% of clients received home visits 20 times by home care nurse. 2) The total number of home care services was 15,783. And most of the clients received therapeutic nursing care. 3) The mean score of satisfaction on provided home care services was 3.31, among 16 items, "The home care nurses kept up the secret of patients and family" was the highest($3.67{\pm}0.48$). the total level of satisfaction of home care services was very high, with mean score $3.31{\pm}0.32$. Conclusion : The satisfaction level of home care services was very high. so we can expect that the prospect of home care services is very challengeable. Therefore we should try to expand the service recipients with promotional education to assure close ties with the public health centers for the continuous home care service linking and make more efforts to improve the quality of the service.

• 미래기술융합논문지
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• 제2권2호
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• pp.1-8
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• 2023

최근 장기적인 경기 침체로 인해 창업비용의 부담이 적은 무점포 창업에 예비창업자들이 집중되면서 무점포 및 통신판매업자가 증가하고 있다. 특히, 자금이 부족한 청년 실업자나 가정주부 외에도 '투잡'을 희망하는 직장인들이 많이 뛰어들고 있는 추세이다. 따라서, 본 논문에서는 특정 네트워크, 사업자 및 서비스 종류에 종속되는 공급자 중심의 서비스 플랫폼에서 탈피하여 공유와 참여를 통해 도·소매 무점포 창업자의 사업 지원과 수익 창출에 기여하는 판촉물 산업의 B2B 서비스를 제공할 수 있는 사업 통합 지원 시스템을 설계하고자 한다. 제안한 시스템은 안정적인 운영관리 서비스가 제공될 수 있는 오케스트레이션 및 서비스 관리 기술, 엔터프라이즈 비즈니스 파트너 관리 기술을 적용한 업무 통합 운영 지원 시스템이 될 것으로 판단된다.

• 한국한의학연구원논문집
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• 제12권2호통권17호
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• pp.47-62
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• 2006

This research is intended to analyze the necessity of the integrated organization for the performance in order to the extension of scale and the systematic promotion concerning to the Korean medicine informational project, and to research the promotional method of Korean Medicine information through the constitution of organization for preparing the informational basic. There are three main important subjects to be done in this research project. The initial issue is to devise a comprehensive and systematic plan of Korean medicine information according to the Korean Medicine Rearing Raw('03. 8). Furthermore, it is necessary to reinforce the integrated informational ability of Organizations concerning to the Korean Medicine. Finally, with the above works accomplished, the overall standard of Korean Medicine Information should be settled. Initially, we compose an advisory committee of the Korean Medicine Information in the first year. The members of the committee include the informational coordinates of related government agencies, the experts in Korean Medicine Information, and specialists in the domains of computer science and information. In the next phase, we derive the promotional strategy for 'Center for Korean Medicine Information'. In other words, by means of analyzing the current issues and outstanding problems of on-going research projects and environments, the ultimate directions of the whole activities are established. Also, we build the medium and long-range road map of Korean Medicine Information Research by setting strategy for the policy projects related to the area. With the various research activities in this project, we can achieve the following practical strategic benefits. Firstly, we can lay a foundation for the Korean Medicine Information by establishing the fundamental plan for 'Korean Medicine Information Center'. Secondly, information strategic projects about 'Korean Medicine Information Center'. Secondly information strategic projects about 'Korean Medicine Information Development' can be performed in more systematic fashion and promoted by stages. Finally, by confirming the contents of the Korean Medicine of KMS system, we invent an opportunity of new project in the field of the Korean Medicine Information by means of practicing and managing the 'korean Medicine Information Custom Service'.

• 가정간호학회지
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• 제10권1호
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• pp.73-84
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• 2003

This study was done to examine the home care service provided by home care nurses and the level of client satisfaction. Data were collected from 110 clients who received the home care service at the P-hospital in Pusan from 23th April, 2001 to 30th November, 2002. The tool for measurement of satisfaction was composed of 16 items and was 4 score scale. Data was analyzed by using SPSS/WIN 10.5 program, the results of this study are summarized as follows; 1) 77.3% among 110 clients were over sixty years old. By the disease pattern. subjects were distributed into cancer(52.7%), cerebro-vascular disease(22.7%) and the others. 36.4% of clients were received home visits from 10 to 20 times by home care nurse. 2) The total number of home care services was 20,828. And most of the clients received the health education and training. 3) The mean score of satisfaction on provided home care services was $3.36\pm0.45$, out of 4. among 16 items. 'The home care nurses were kind enough' was highest ($3.59\pm0.49$), the total level of satisfaction of home care services was very high. with total mean score $53.84\pm7.16$. As mentioned above. the satisfaction level of home care services was very high. so we can except that the prospect of home care services is very challengeable. Therefore. we should try to expand the service recipients with promotional education to the home care clients under the cooperation with medical staff and make more efforts to develop the management system about clients' information. to improve the quality of the service, to assure close ties with the public health centers for the continuous home care service linking.

• 스마트미디어저널
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• 제6권4호
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• pp.17-23
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• 2017

오늘날 사업장들은 고객의 소비활동을 촉진하기 위해 다양한 방법의 IT기반 서비스를 이용하고 있다. 대표적으로 고객이 해당 사업장 근처에 접근했을 때 광고 문자나 할인쿠폰을 보내는 위치기반 서비스를 예로 들 수 있다. 이것은 사업장과 고객간의 상호작용이 아닌 사업장의 광고 내용을 고객의 의사와는 관계없이 일방적으로 고객의 스마트폰에 전송하는 형태이며 사업장은 어떤 고객에게 해당 광고내용을 전송했는지 실시간으로 알 수 없다. 현재 대부분의 서비스가 이러한 형태에 속한다. 따라서 사업장과 고객간의 상호작용이 이루어지는 새로운 형태의 위치기반 고객 서비스가 필요하다. 이것은 고객이 사업장을 방문했을 때 어떤 고객이 어떤 사업장을 방문하였는지를 자동으로 식별하여 해당 사업장의 컴퓨터에 실시간으로 전달하고, 사업장은 해당 정보를 이용하여 고객 맞춤형 서비스를 제공하는 시스템이다. 본 논문에서는 비콘을 이용하여 사업장과 고객간의 상호작용 및 고객식별을 위한 서비스 플랫폼을 개발한다. 또한 특정한 하나의 사업장에 제한된 것이 아닌 다양한 사업장과 고객들이 손쉽게 접근할 수 있는 오픈 플랫폼 환경을 제공한다.

• 융합보안논문지
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• 제22권2호
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• pp.91-98
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• 2022

영화는 경험이 중요한 문화 상품의 성격을 갖고 있기 때문에 전문적인 영화정보 프로그램을 통해 영화의 간접적 경험을 제공함으로써 시청자를 영화 관객으로 전환하기 위한 홍보 전략을 사용하고 있다. 이처럼 영화정보 프로그램이 시청자들의 영화관람 의도를 높이는 전략적 홍보 매체임을 고려할 때, 영화정보 프로그램과 연동되어 시청자에게 유용한 부가정보를 제공하는 데이터서비스에 관한 연구는 의미가 있다. 이에 본 연구는 영화정보 프로그램 연동형 데이터서비스 개발에 있어서 핵심 연구 주제인 영화정보 프로그램의 부가정보를 정의하고 부가정보를 데이터서비스로 제공하기 위한 디지털방송 국제표준 DVB-SI 기반의 부가정보 전송 방법을 고안하였고, 이를 바탕으로 KBS의 <영화가 좋다> 프로그램의 데이터서비스 프로토타입을 구현하였다. 본 연구는 데이터서비스의 응용 분야를 영화정보 프로그램으로 확장하며 COVID-19 사태로 심각한 타격을 받은 영화산업에 새로운 홍보 전략을 제시한다는 점에서 의의가 있다.

• 동아시아경상학회지
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• 제1권3호
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• pp.42-50
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• 2013

Brand Equity plays a major role in the highly competitive Quick Service Restaurants (QSR) industry in India. There are a variety of factors which affect the brand equity that a company commands in the market. Integrated Marketing Communication (IMC) is an emerging concept in marketing wherein all the major promotional activities are used to create a synergic output and send across a clear and consistent message to the customers. This study aims to find out the impact of five major tools of IMC namely Advertising, Word of Mouth, Sales Promotion, Event Sponsorships and Public Relations which are most applicable in the QSR industry on the four major dimensions namely Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty which aid in creating Brand Equity. The study was conducted by collecting data from a sample and analyzing the data using statistical tools to find any relationships between the above mentioned variables. The findings suggest that marketers should focus on building favorable opinion about the brand amongst customers and take care regarding the news published about the brand since it affects brand image. Moreover, it was also found out that making people aware about the brand and the perceived quality about the brand play the major role in creating brand equity more than other factors.

• Journal of Information Technology Applications and Management
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• 제24권2호
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• pp.1-15
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• 2017

Social Network Service (SNS) emerged to become a major platform for consumers' social activities, affecting their choice behavior. With rapid increase in SNS adoption among consumers, firms actively apply SNS into their marketing activities and use it as an important communication medium with consumers. Particularly SNS marketing become increasingly prevalent in Chinese restaurant sector as they provide promotional information to consumers through SNS. It is urgent for firms to understand the extent of SNS impact on consumers' choice behavior, and to understand consumers' response toward SNS in order to develop more effective SNS marketing strategies. The purpose of this study is to assess the effects of four SNS characteristics on brand equity and purchase intention and to determine the relative importance among these four characteristics on brand equity and purchase intention. Results show that all of the characteristics have significant influence on consumers' brand equity, and also, brand equity affects consumers' purchase intention.