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http://dx.doi.org/10.33778/kcsa.2022.22.2.091

A study on DVB-SI based additional information transmission method of data service linked with movie information TV program  

Kwangilm KO (우송대학교 테크노미디어융합학부 미디어디자인.영상전공)
Publication Information
Convergence Security Journal / v.22, no.2, 2022 , pp. 91-98 More about this Journal
Abstract
Because the movie has the characteristics of a cultural product where experience is important, a promotional strategy is used to convert viewers into movie audiences by providing indirect experiences of movies through professional movie information programs. Considering that the movie information program is a strategic publicity medium that raises the audience's intention to watch a movie, a study on the data service that provides useful additional information to the viewer in conjunction with the movie information program is meaningful. Against this background, this study contains the core research contents in the development of data service linked with movie information program. Specifically, additional information of the movie information program was defined. And to provide the additional information to the data service, the digital broadcasting international standard DVB-SI-based additional information transmission method was devised.
Keywords
Movie Information Program; Data Service; Digital Broadcasting; DVB-SI; Movie Industry;
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