• Title/Summary/Keyword: promotion strategies

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Effects of Writing Self-Efficacy on Writing Metacognitive Strategies and Writing Apprehension in Engineering Students (공과대학생의 쓰기 효능감이 쓰기 메타인지전략과 쓰기 불안에 미치는 영향)

  • Hwang, Soonhee
    • Journal of Engineering Education Research
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    • v.26 no.2
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    • pp.32-44
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    • 2023
  • This research aims to examine the role of writing self-efficacy in engineering students' writing metacognitive strategies and writing apprehension. To achieve this purpose, first, the relationships among writing self-efficacy, writing metacognitive strategies and writing apprehension were investigated. Second, the effects of writing self-efficacy, as perceived by engineering students, on writing metacognitive strategies as well as writing apprehension were explored. A total of 173 engineering students from one university in Korea responded to survey based on a three-variables scale. The findings were that, firstly, positive correlations between writing self-efficacy and writing metacognitive strategies were identified in terms of sub-factors of those two variables. Secondly, negative correlations between writing apprehension and writing self-efficacy, and between writing apprehension and writing metacognitive strategies, were identified in terms of sub-factors of those variables. Thirdly, writing self-efficacy predicted engineering students' writing metacognitive strategies' sub-factors and writing apprehension. The practical implications of these findings are discussed herein, with particular attention on education for promotion of writing self-efficacy and reduction of writing apprehension.

The Effects of Learning Strategies on Academic Achievement in College Students :Focusing on the Mediating Effect of Grit (대학생의 학습전략이 학업성취도에 미치는 영향 :그릿의 매개효과를 중심으로)

  • Tae Hee Jang;Ju Hyeon Hwang;Jung Hee Park;Woo Sok Han
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.509-517
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    • 2023
  • The purpose of this study was to examine the mediating effect of grit on the relationship between cognitive strategies, metacognitive strategies, and resource management strategies, which are subdomains of learning strategies, and academic achievement among university students, and to provide basic data for improving academic achievement. Data were collected using a structured questionnaire from 203 undergraduate students at a university in City C. Academic achievement was positively correlated and statistically significant with cognitive strategies, metacognitive strategies, resource management strategies, and grit, which are subdomains of learning strategies.Grit had a partial mediating effect on the effects of cognitive strategies (Z=4.372, p<.001), metacognitive strategies (Z=5.398, p<.001), and resource management strategies (Z=4.991, p<.001) on academic achievement. Therefore, it is necessary to specifically explore and utilize ways to improve cognitive strategies, metacognitive strategies, resource management strategies, and grit in college students to contribute to the improvement of college students' major competencies.

A Study on the Repeated Blood-Donation and Health Promotion Behavior, Self-efficacy, and Self-esteem of Blood-donors. (헌혈자의 헌혈 반복성과 건강증진행위, 자기 효능감, 자존감과의 관계)

  • Hong Kyong Hee;Park Ho Ran
    • Journal of Korean Public Health Nursing
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    • v.17 no.2
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    • pp.333-341
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    • 2003
  • This study was designed to provide basic strategies of nursing intervention in order to keep and obtain healthy, responsible and regular donors by investigating and analyzing relationships of health promotion behavior. self-efficacy and self-esteem of blood-donors. The subjects collected for the research were four hundred and sixty-eight individuals who participated in platelet donation at a university hospital apheresis unit in Seoul. The data for this study were collected between May and June, 2002 using questionnaires. The results were as follows. 1. The proportion of subjects who have not had previous experience of whole blood-donation was $13.7\%$, while the proportion of subjects who have had two times previous experiences was $16.2\%$ and over five times was $30.6\%$. 2. Mean score of health promotion behavior was 2.7 (range 1-4), self-efficacy was 3.8 (range 1-5) and self-esteem was 3.3 (range 1-4), which showed higher than middle. 3. There was positive significant relationship between the number of blood-donation and health promotion behavior as well as the number of blood donation and self-efficacy. 4. Positive significant relationship existed between the number of whole blood-donation and the number of apheresis blood-donation. Therefore, to increase recurrence of blood-donation. it is necessary to establish more effective and organized nursing intervention strategies that can promote the health promotion behavior, self-efficacy and self-esteem of blood-donors.

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An Exploratory Study of Diffusion of Health Promotion Programs using Forests (국내 보건소의 숲을 활용한 건강프로그램 현황과 실무담당자의 포커스면담에 기초한 숲을 활용한 건강증진 프로그램 확산 방안)

  • Lee, Insook;Choi, Heeseung;Bang, Kyung-Sook;Lee, Ko-Woon;Kim, Ji-Eun
    • Perspectives in Nursing Science
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    • v.11 no.1
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    • pp.30-38
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    • 2014
  • Purpose: In recent years, many attempts have been made to examine the effects of forest therapy on health and to develop related policies. This study aimed to explore the current status of health promotion programs using forests provided by public health centers and to identify program diffusion strategies employed within different communities. Methods: For this descriptive study, we analyzed the 5th regional public health care program plans and explored the perceptions of health care workers attached with the programs using open-ended questionnaires and a focus group interview. Results: This study confirmed the necessity for health promotion programs using forests, as well as administrative and educational demands for such programs. The target population of the programs ranged from individuals with specific diseases to healthy local residents. In addition, the programs covered a wide range of topics, including disease management and health promotion strategies. However, the number of well-structured regional specialized programs remained limited. Collaboration among local governments, schools, and public health centers was found to be ineffective. Conclusion: To further disseminate health promotion programs using forests, the central government will need to develop well-structured programs, provide funding and resources to support local governments, and focus on raising public awareness of the health benefits of forest therapy.

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Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region- (빅데이터 분석에 기반한 대학 입시홍보 -중부권 전문대학교 사례-)

  • Bae, Jungho;Burm, Eunae
    • Journal of Internet of Things and Convergence
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    • v.8 no.2
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    • pp.25-33
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    • 2022
  • The purpose of this study is to provide the basic data for establishing a unique admissions promotion strategy for each university and to innovate the paradigm of university admissions promotion through the examples of central universities in the practice of PR promotion based on big data analysis. To this end, prior literature related to university publicity (marketing), and recognition of prospective college students who visited the university, and database data were defined and analyzed as big data. As a result, first, the preliminary studies related to college entrance exam promotion (marketing) increased dramatically in the 2000s and 2010s as part of preparing for countermeasures against population decline in school age. Responding to the need for an admissions promotion strategy to accelerate visits to prospective college students, the database data analysis result suggested the selection and concentration of entrance exam strategies based on the university's regional and academic characteristics.

Effective Strategies for the National Health Promotion Movement (국민건강실천운동의 효과적 추진방안)

  • 김수춘
    • Korean Journal of Health Education and Promotion
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    • v.8 no.1
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    • pp.14-21
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    • 1991
  • In accordance with the rapid industrialization in Korea, there have been remarkable changes in the health environment. The major changes are ; the change of disease structure, the aging of population structure, the diversification of health needs and the increase of health care costs. Because most of health problems stems from the environment, national health policy should be conducted according to the environmental changes. It is necessary for the voluntary organizations as well as the government ones to plan and participate the national health promotion movement on a national level so as to make the people form the attitude that health promotion is better than cure. Also, it is desirable that national health promotion movement be implemented gradually especially by four steps, 1) preparation step; 2) enlightenment step: 3) implementation step: 4) evaluation step.

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Development of Comprehensive Health Promotion Policies for University Students (대학생의 건강수준 향상을 위한 포괄적 건강증진 정책 방안)

  • Park, Nam-Soo
    • Korean Journal of Health Education and Promotion
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    • v.28 no.5
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    • pp.17-34
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    • 2011
  • Objectives: The purposes of this study were to describe comprehensive health promotion policies for university students in Korea and to discuss the implications based on the socio-ecological approaches. Methods: A web-based search was performed to identify empirical programs and literature to develop health promotion policies and strategies in university settings. Results: Five domains for policy development are suggested for comprehensive health promotion policies in universities: evidence-based policy development; establishment of supportive policy through network and partnership; infrastructure of university; systems approach with education, environment, enforcement and policy tailored for universities; and sustainability for policy implementation. Conclusions: For healthy universities and students, government, community, health professionals, organizations and universities are all responsible as main agents for the five domains suggested in this study. Multi-level approaches with political, organizational and environmental changes should be sustained as an ongoing process.

A Study on the Characteristics of Marketing Strategy on the SPA Brand (국내외 SPAqmfosem의 마케팅전략 특징 연구)

  • Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.1
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    • pp.131-150
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    • 2012
  • The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

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Health Education Strategies for Adoption of Moderate Drinking Habits among Rural Residents (농촌주민의 적정음주를 위한 보건교육 전략)

  • 김미혜;정문희
    • Korean Journal of Health Education and Promotion
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    • v.20 no.3
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    • pp.171-188
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    • 2003
  • This study, based on stages of behavioral change, was aimed at suggesting strategies for the adoption of moderate drinking habits for community-based health education designed to help rural people. An interview survey was conducted during the period from March 4 to April 5, 2002 by sampling 467 rural people living in 6 villages covered by a public healthcare clinic. The results of this study can be summarized as follows; 1. The perceived non-moderate drinkers were less prepared for behavioral change. 2. The heavier drinking habits were ‘drinking alone’, ‘meals accompanied by drinking’ and ‘drinking twice or more at a time’. The agricultural off-season and the custom of brewing liquor at home were negative environmental factors for moderate drinking. 3. The predisposing factors affecting moderate drinking were recognition of health, expectation of the drinking effect, etiquette encouraging overdrinking and control of drinking. The reinforcing factors were stress from ordinary life and perception of being loved. The enabling factor was accessibility to the public healthcare clinic. 4. Rural residents are less motivated to participate in health education for moderate drinking. Based on the above findings, health education strategies for each stage can be suggested as follows: 1) Pre-contemplation stage: improvement of perception, motivation, sharing of experiences, and reawakening. 2) Contemplation/preparation stag e: measurement of value, departure from the inertia against a change, formation of a habit, and reinforcement of the behavior. 3) Action/maintenance stage: creation of a social atmosphere, encouragement of participation, change of life style, and improvement of environment.

Current status of physical activity and policy proposals of the national level (신체활동 현황과 국가수준의 정책 제안)

  • Yang, Yun Jun
    • Korean Journal of Health Education and Promotion
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    • v.33 no.4
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    • pp.47-54
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    • 2016
  • Objectives: The prevalence of insufficient physical activity is relatively high in the Republic of Korea and it is increasing. The national strategies to improve physical activity are essential and are suggested in this paper. Methods: National level of physical activity is compared globally by WHO statistics. Korean National Health and Nutrition Survey showed the level of physical activity. National strategies to improve physical activity were suggested referring to the other countries' strategies, public health books and Health Plan 2020. Results: Prevalence of insufficient aerobic exercise in 2010 were 33.4%, 94.8% in over and 18 years old, 11~17 years old, respectively. And it is increasing. Sufficient exercise to fit the national guidelines of physical activity were done by 15.6% of Korean older and 19 years old. Prevalence of insufficient physical activity was high in the elderly, female, adolescent, rural area and lower income. The national spread of the physical activity guidelines, primary care physicians involvement, supports for the physical activity programs, development of the evaluation protocol for the programs and environmental supports are suggested. Conclusions: The government induced various efforts to improve the level of physical activity is needed urgently.