• 한국조경학회지
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• 제40권2호
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• pp.74-85
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• 2012

우리나라의 스키장들도 경쟁이 심해져 재방문비율을 높이거나 긍정적 구전을 통해 새로운 방문자를 유치해야 하는 상황이 되었다. 본 연구는 스키리조트 방문자들을 대상으로, 가치, 만족 및 자아일치성이 재방문의도와 구전의도에 미치는 영향력을 파악하며, 자기조절초점으로 집단을 세분해 집단 간에 독립변수들의 영향력에 차이가 있음을 확인함으로써 스키장들이 경쟁력 강화할 수 있는 실행방향을 제시하고자 하였다. 현지에서 수집한 자료를 회귀분석한 결과, 사용한 독립변수들은 모두 재방문의도와 구전의도에 영향을 주었다. 만족은 가장 영향력이 큰 변수이었다. 자기조절초점으로 구분한 집단 간에는 재방문의도와 구전의도에 영향을 미치는 변수의 종류가 달라 이 변수가 효과적인 시장세분변수라는 것이 확인되었다. 재방문의도의 경우, 향상초점 집단은 만족만이 영향을 주었으나 예방초점 집단에서는 만족과 함께 자아일치성도 영향을 주었다. 구전의도의 경우에는 향상초점집단에서 자아일치성을 제외하고는 두 집단에서 모든 독립변수들이 영향을 주었다. 분석결과를 바탕으로 방문자들을 유지 또는 유치할 수 있는 실행가능한 몇 가지 대안을 제시하였다.

• 대한지역사회영양학회지
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• 제17권5호
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• pp.623-636
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• 2012

Health Belief Model is a socio-psychological theory of decision making to individual health-related behaviors. This study was aimed to develop an effective education program for hypertension based on health belief model. The main factors of health belief model were investigated by focus group interview (FGI) with 23 hypertensive or prehypertensive subjects aged over fifty years. 'Perceived susceptibility' to hypertension was family history, neglect of health care, preference for salty food, broth of soup and stew. Lifelong medication, complications, and medical costs were reported as 'perceived severity' of hypertension. 'Perceived benefits' of hypertension management were decrease of medicinal dose, reduction of medical costs, and healthy eating habits of the family, while 'perceived barriers' were lack of palatability of low salt diet, convenience-oriented dietary habits, and limited choice of foods when eating out. Subjects mentioned TV health programs, public health center programs, and advice from doctors and family as 'cues to action' of hypertension management. These qualitative information provided basis for developing a nutrition education program for hypertension which could be implemented in the public health center. Eight week program was composed of understanding hypertension, risk factor management (eating habits, weight), low salt diet (principles, cooking), advanced management for healthy diet in 2 sessions, and summary. Each session was designed to alert the susceptibility and severity, to emphasize the benefits, and to reduce the barriers by providing dietary monitoring, practical advice, and action tips.

• 한국의류학회지
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• 제42권1호
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• pp.88-103
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• 2018

Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

• 디지털융복합연구
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• 제14권1호
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• pp.311-320
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• 2016

본 논문의 연구목적은 대학생의 자기생활관리, 자기효능감 및 건강증진행위의 실태를 파악하고 이들 간의 상간관계를 확인하여 건강증진행위에 미치는 영향을 분석하기 위한 서술적 조사연구이다. 연구방법은 K 대학교 대학생 225명을 대상으로 2014년 8월 22일부터 8월 26일까지 자료를 수집하였으며, 연구도구로 정호순[24]의 자기생활관리와 자기효능감, 최정미[29]의 건강증진행위를 사용하였다. 분석결과 일반적 특성에 따른 건강증진행위는 학과, 거주 형태, 주어진 시간에서 유의한 차이가 있었으며, 건강증진행위는 자기생활관리의 하위변수인 건강관리, 생활습관관리, 학업관리 및 대인관계관리에서 중간정도의 상관관계를 나타내었다. 또 자기효능감도 중간정도의 상관관계가 있었다. 자기생활관리가 건강증진행위에 영향을 미치는 관련요인으로 설명력은 64.0%로 나타났다. 본 연구를 통해 대학생의 건강증진 행위를 향상시키기 위해서는 자기생활관리와 자기효능감을 향상시킬 수 있는 방안이 요구되며, 건강증진 프로그램개발이 필요하다고 본다.

• 산업경영시스템학회지
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• 제38권4호
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• pp.56-63
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• 2015

Recently, companies and organizations are becoming increasingly dependent on external resources to keep their competitive advantages under the turbulence of global business environmental changes. Therefore, they focus on the paradigm 'Open Innovation (OI)' which is reported as a convincing strategy to improve competitive advantage in terms of budget and time-to-market. The management of Incheon International Airport Corporation (IIAC) also considers the introduction of Open Innovation not only to adapt the business environmental changes but also to be devoted its social role as a public corporation. In this paper, we describe how we derived the promotion tasks for the introduction of OI and prioritized the tasks, performing our research on the IIAC Open Innovation. For these purposes, this research conducted the following three steps; the first stage for the analysis of current situation on the IIAC Open Innovation, the second stage for the elicitation of promotion tasks, and the last stage for the prioritization of the promotion tasks. In the first stage, critical success factors (CSFs) for open innovation introduction were derived from different research papers and case studies. In the following stage, promotion tasks were elicited from the IIAC based on the CSFs. In the last stage, the promotion tasks were evaluated on the base of criteria by using Analytic Hierarchy Process (AHP). And then the promotion tasks were grouped by the result of the evaluation. In this case, thirteen promotion tasks were derived for open innovation, ten promotion tasks except three inevitable promotion tasks were evaluated, and then they were grouped into four categories based on the importance-possibility analysis.

• 디지털융복합연구
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• 제14권3호
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• pp.143-150
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• 2016

본 연구는 조절초점의 조절효과를 중심으로 한 관광소셜커머스의 고객가치, 만족도, 지속적 이용의도 간의 관계를 규명한 후 고객가치와 만족도간 조절초점의 조절효과를 파악하였다. 실증분석결과로서 관광소셜커머스의 고객가치는 만족도에 부분적으로 긍정적 영향작용을 하는 것으로 나타났다. 그리고 만족도는 지속적 이용의도에 긍정적 영향을 미치는 것으로 나타났다. 조절초점의 조절효과 실증분석결과에 의거하면 고객가치와 만족도간의 조절초점의 조절효과는 부분적으로 긍정적 영향을 나타냈다. 이상과 같은 실증분석 결과에 의거하면 다음과 같은 시사점을 제시할 수 있겠다. 즉, 관광소셜커머스의 지속적 이용의도를 증진시키기 위해서는 관광객의 고객가치를 중시하고 또한 관광객의 향상초점을 촉진시켜야 할 것이다. 동시에 관광객의 예방초점에 대한 수준을 약화시킴으로써 관광소셜커머스의 지속적 이용의도를 도모하도록 하여야 할 것이다.

• 한국학교보건학회지
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• 제9권1호
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• pp.69-75
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• 1996

The aim of this study is to find out the correlations between heaith behaviours of young people and the relationships with social factors, which can be helpful for the development of health promotion programmes for youths. The main socializing arenas influencing children's development of health and health behaviour are school, peers and parents. In this study, the selected social factors are based on these arenas. And the following seven health-related behaviours were selected: smoking, drinking alcohol, drinking coffee, irregularity of taking main meals, regular exercise, brushing teeth, and use of medicine for nourishment or restoratives. These health behaviours categorized into two groups; health- promotiong and health-damaging behaviours. The results were summarized as follows; Significant positive correlations were found between health damaging behaviours-drinking alcohol, coffee, smoking, irregularity of main meals, drinking alcohol. But, No consistently significant correlations were revealed among health promoting behaviours and between health promoting and health damaging behaviours. If total group were devided into four groups by gender and grade, these correlations were a little weak. Although such division, the correlations among health damaging behaviours were still significant. The result is also found that health behavious and various social factors were strongly correlated. Particulary, health damaging behaviours showed a consistent correlation with social factors. This consiatensy was simillar to the figure of other contries in Europe. In conclusion, a more comprehensive explanation on health behaviour bacame possible if the analysis on the correlations were made by dividing health behavious into "health-promotion" and "health- damaging". And the health promotion programmes can be more effective when they focus on the correlation of health behavious and inter-relationships between health behavious and various social factors, rahter than focus on individual behavious.

• 지역사회간호학회지
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• 제26권4호
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• pp.390-397
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• 2015

Purpose: The purpose of this study was to explore practice-based evidence for health promotion in vulnerable populations with hypertension in primary health care settings. Methods: Two methodological procedures were adopted for this triangulation study. In the first phase, the sample was obtained from the computerized clinical data repository of a community nursing center. A total of 286 clients were assessed for hypertension as an actual circulation problem as coded in the Omaha System. In the second phase, a qualitative focus group was surveyed through semi-structured interviews conducted by nine advanced practice nurses who had been serving the hypertensive patients. Results: The community nurses provided essential primary healthcare services including health teaching guidance and counseling, and surveillance to vulnerable populations living in medically underserved community. There was a significant positive correlation between knowledge and behavior (r=.53, p<.01), between knowledge and health status (r=.40, p<.05), and between behavior and health status (r=.48, p<.01). Conclusion: This triangulation study encompassed not only quantitative findings from the computerized records of clients but also other information acquired from advanced practice nurses. This study contributes to understanding the importance of health promotion nursing interventions even with populations already diagnosed with chronic diseases such as hypertension.

• 수산경영론집
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• 제51권3호
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• pp.33-47
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• 2020

This study is aimed to prepare the promotion strategy to spawn snow crab resources and create their habitats using SWOT-AHP analysis. Currently, the creation program of spawning and habitat ground (CPSH) of various fisheries resource is a continuing process, however, none of these CPSH can be labeled as being effective in Korea. In order for CPSH to be effective, it must be planned systematically. Therefore, it is necessary for establishing promotion strategy on the CPSH. SWOT-AHP analysis is used to improve explanation ability of SWOT analysis. In this research, we suggested three strategies and 15 implementation plans of the CPSH using SWOT-AHP analysis. It is expected that the economic feasibility, ecosystem and recovery of fisheries resources will improve significantly. Consequently, to increase the performance of CPSH, it is necessary to focus on the developing an efficient and executive promotion strategy on the CPSH.

• 보건교육건강증진학회지
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• 제27권3호
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• pp.59-66
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• 2010

Objectives: This paper aims to describe a public health planning model, Mobilizing for Action through Planning and Partnership(MAPP), and to discuss its application in Korea with a specific focus on the Local Public Health System (LPHS) component of MAPP. Methods: Literature content review was performed on research papers on MAPP development and application, MAPP handbook and guides, the guidelines for the 5th Phase Community Health Plan, and a research report on public health center evaluation system. Results: MAPP has been applied to public health planning (the 5th Phase Community Health Plan) and a performance evaluation system for public health center in Korea. The current application is limited to the early stages of the MAPP. Limited or partial application affects the integrity of the model. Follow-through should be strengthened especially for evaluation planning. Conclusion: Systems thinking approaches should be considered for the development of LPHS and strengthening logical and practical linkage between planning and evaluation of community health planning.