• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.175-181
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• 2024

The paper examines the impact of digital media art on urban creative products, analyzing opportunities and challenges in the digital era. It emphasizes the development of urban cultural and creative products, highlighting their significance and future growth potential. The digital media era provides unprecedented innovation opportunities, utilizing advanced tools for efficient design, production, and marketing. Trends like personalization, customization, AI, and big data offer new expressions and market prospects. Cultural products evolve in design, marketing, and sales channels due to digital media, with tools like social media and e-commerce platforms opening new promotion avenues. Case studies illustrate digital media's role in driving innovation and enhancing user experiences. The paper addresses challenges in market competition, copyright, and technological renewal, while recognizing opportunities from AI and big data. The creative industries must adapt and innovate to remain relevant. Looking ahead, urban creative products will evolve under digitalization, relying on digital means to attract consumers and enhance brand value. Cultural products, beyond economic entities, disseminate urban culture and creative spirit. In the digital era, urban creative products demonstrate potential and necessity, prompting a reevaluation of digital technology's role. Through continuous innovation, this field contributes to cultural and economic levels, impacting urban characteristics and heritage. Urban creative products play an increasingly vital role in the global cultural and creative economy.

• 한국언론정보학보
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• 제31권
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• pp.193-223
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• 2005

다채널 경쟁 환경을 배경으로 방송사들은 자사 홍보의 중요성을 인식하고 자사 매체 특히 프로그램을 통해 방송사의 각종 활동 및 프로그램에 대한 커뮤니케이션 활동을 강화하고 있다. 이 연구는 독일 텔레비전 방송의 자사정보 제공현상에 대한 실증적인 분석을 다루었다. 분석된 일주일간의 독일의 5대 텔레비전 방송에서 개별 프로그램에 나타난 자사관련 정보제공의 사례는 총 406건으로 나타났으며, 양적인 관계에서 제1공영TV인 ARD의 적은 사례를 제외하고 나머지 4개 방송사들은 공영과 민영 등 방송체제의 차이 없이 비슷한 양상을 보였다. 이 연구결과를 통해 독일의 방송들도 다채널 방송 경쟁 환경에서 방송기업과 프로그램의 산업적 측면을 방송 경영에서 조화하려는 자세를 보이고 있음을 알 수 있다. 분석된 내용을 살펴보면, 공영방송과 민영방송이 보여주는 자사관련 정보제공 양태에는 다소 차이가 있지만, 시스템 전체의 구분보다는 채널 개별적인 정책의 상이함이 두드러졌다. 민영 방송사들이 공영방송과 비교해서 프로그램 홍보를 위한 미디어 기업 내의 마케팅 활동에 더욱 주력하고 있음을 볼 수 있었다. 그러나 뉴스를 비롯한 보도 정보 프로그램에서 자사와 프로그램과 관련된 정보제공은 공영방송과 민영방송 모두에게 나타나고 있어, 저널리즘에 있어서 방송기업 전반적으로 자사이익의 가치가 프로그램내용에도 높게 반영되는 측면을 엿 볼 수 있다.

• 한국지역지리학회지
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• 제21권3호
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• pp.503-514
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• 2015

본 연구는 교통 인프라 투자의 농촌지역 발전 효과를 체계적이고 실증적으로 분석하기 위하여 기존 문헌연구를 통해 교통 인프라 투자와 농촌지역 발전 간의 다층적인 인과관계를 이해할 수 있는 분석틀을 설정하고, 교통 인프라 투자와 농촌지역 발전의 공간적 패턴을 기술적으로 분석하였으며, 구조방정식 모형을 활용하여 우리나라 농촌지역에서 교통 인프라 투자와 지역발전 간의 직 간접 관계에 대해 탐색적인 실증분석을 실시하였다. 분석 결과, 교통 인프라 투자는 접근성 제고를 통해서 인구기반 활성화와 생산 소득 증대에 뚜렷한 영향을 미칠 뿐만 아니라 인구기반 활성화를 통해서 간접적으로도 생산 소득 증대에 영향을 미치는 것으로 나타났다. 이는 우리나라 농촌지역에서도 지금까지 교통 인프라 투자가 단기적 및 장기적으로 다양한 경로를 통해서 지역발전의 궁극적인 목표인 생산 및 소득의 증대에 긍정적인 영향을 미치고 있음을 시사한다.

• 유통과학연구
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• 제20권8호
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• pp.93-103
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• 2022

Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemic scenario encourages online purchasing, other factors, such as the influence of participation intention to shop during the Online Shopping Festival, must also be considered. Research design, data and methodology: Multiple linear regression analysis was used to test the hypothesis based on data from 121 respondents who are actively involved with online shopping activities in Klang Valley, Selangor. Results: The results of this study show that promotion categories and the perceived influence of mass participation have a significant influence on participation intention. Meanwhile, the perceived temptation of price promotion and perceived fun promotional activities did not significantly influence participation intention. Conclusions: Theoretically, this study contributes to the literature by using the Theory of Planned Behavior and Stimulus-Response models to explain the factors that drive participation intention for online shopping. In practice, this study attracts and encourages customers to shop during the festival day because various attractive promotions are offered by sellers in Malaysia.

• 통상정보연구
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• 제12권4호
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• pp.345-362
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• 2010

It is necessary to develop new competitive products under the world economic downturn. The medical tourism industry a good example and it has grown rapidly for last couple of years. This paper aims to investigate socio-demographic proxies of inbound medical tourists in Korea. In particular, the medical tourist behaviors are modeled by considering the factors such as acquisition process of medical tourism information, service level of medical tourism industry and the choice attributes. The results of this study are summarized that: 1) Moot inbound medical tourists are over 40-years old with professional occupation accompanied with families; 2) The information resources are mainly acquired from travel agents and WOM(Word of Mouth) such as friends and relatives; 3) Current problems are lack of various promotion channels and the competitiveness of medical coots; 4) The inbound medical tourists are not homogeneous but vary in different segments. The study suggests that various marketing strategies should be implemented for target market segments to promote Korea as a medical tourism hub.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.229-234
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• 2020

Dehazing significantly improves image quality by restoring the loss of contrast and color saturation for images taken in the presence. However, when applied to images not taken according to the prior information, dehazing can cause unintended degradation of image quality. To avoid unintended degradations, we present a hazy scene detection algorithm using a single image based on the distributions of hue, saturation, and dark channel. Through a heuristic approach, we find out statistical characteristics of the distribution of hue, saturation, and dark channels in the hazy scene and make a detection model using them. The proposed method can precede the dehazing to prevent unintended degradation. The detection performance evaluated with a set of test images shows a high hit rate with a low false alarm ratio. Ultimately the proposed method can be used to control the effect of dehazing so that the dehazing can be applied to wide variety of images without unintended degradation of image quality.

• International Journal of Advanced Culture Technology
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• 제10권2호
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• pp.220-224
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• 2022

The efficiencies of rates and energy in the fifth generation (5G) wireless channels can be improved via intelligent reflecting surface (IRS) transmissions, towards the sixth generation (6G) mobile communications. While previous works have considered mainly optimizations of IRS transmissions, we propose a performance analysis on the total power in terms of the number of reflecting devices for IRS transmissions in non-orthogonal multiple access (NOMA) networks. First, we derive an analytical expression of the total power gain factor in terms of the number of reflecting devices for the cell-edge user in IRS-NOMA systems. Then we evaluate how many reflecting devices we need to obtain a total power gain in dB. Moreover, we also demonstrate numerically the signal-to-noise ratio (SNR) gain of the IRS-NOMA system over the conventional NOMA system based on the achievable data rate.

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.100-106
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• 2023

Bundling has become a general promotion strategy in mobile shopping context. Previous research on bundling has mostly focused on bundle frame or price frame. Even though consumers are searching and purchasing the product in mobile channels, little research has investigated the effects of bundling in mobile shopping. The objectives of this study is to examine how different product image of bundle affects consumer's perception and purchase intention differently, and how brand familiarity moderate this influence. A sample of 140 subjects participated in a within-subjects experiment. A bundling composed of two different product image (a single product vs. bundled products) was evaluated by individuals. Brand familiarity (familiar brand vs. unfamiliar brand) were manipulated to test a set of hypotheses. We found that the effectiveness of bundling does not depend on the type of product image and brand familiarity. The findings of our study provide some implications for researchers and marketers. Although there have been studies on the effects of bundle framing on consumer behavior, we suggest new insights regarding bundling based on product image and mobile shopping context.

• Geomechanics and Engineering
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• 제28권6호
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• pp.613-624
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• 2022

A study of the evolution of overburden fractures under the solid-fluid coupling state was conducted based on the geological and mining characteristics of the coal seam depth, weak strata cementation, and high-intensity mining in the mining areas of West China. These mining characteristics are key to achieving water conservation during mining or establishing groundwater reservoirs in coal mines. Based on the engineering background of the Daliuta Coal Mine, a non-hydrophilic simulation material suitable for simulating the weakly cemented rock masses in this area was developed, and a physical simulation test was carried out using a water-sand gushing test system. The study explored the spatial distribution and dynamic evolution of the fractured zone in the mining overburden under the coupling of stress and seepage. The experimental results show that the mining overburden can be vertically divided into the overall migration zone, the fracture extension zone and the collapse zone; additionally, in the horizontal direction, the mining overburden can be divided into the primary fracture zone, periodic fracture zone, and stop-fracture zone. The scope of groundwater flow in the overburden gradually expands with the mining of coal seams. When a stable water inrush channel is formed, other areas no longer generate new channels, and the unstable water inrush channels gradually close. Finally, the primary fracture area becomes the main water inrush channel for coal mines. The numerical simulation results indicate that the overlying rock breaking above the middle of the mined-out area allows the formation of the water-conducting channel. The water body will flow into the fracture extension zone with the shortest path, resulting in the occurrence of water bursting accidents in the mining face. The experimental research results provide a theoretical basis for the implementation of water conservation mining or the establishment of groundwater reservoirs in western mining areas, and this theoretical basis has considerable application and promotion value.

• 한국콘텐츠학회논문지
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• 제22권5호
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• pp.247-260
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• 2022

본 연구는 출판문화산업 활성화를 위해 도서자판기를 편의점에 설치하여 유통채널을 확장시키는 방안에 관한 연구이다. 먼저 편의점의 의미와 도서자판기의 개념을 정립한 후 편의점 내 도서자판기 설치 및 운영 필요성을 도출하였다. 편의점 시스템을 이용하여 도서판매의 공정성과 투명성을 제고할 것이며, 출판업계와 편의점업계 사이의 아웃소싱, 소비자를 위한 옴니채널 서비스 확대, 고객 만족도를 높이기 위한 고객 경험가치 제공 등을 추진할 것이다. 도서자판기의 구성은 스마트 도서관 형태의 자판기로 운영하며 키오스크 프로그램에 유니버설 디자인을 적용한다. 이러한 과정을 도식화하였고 실질적인 운영방안을 모색하기 위해 성인 310명을 대상으로 설문조사를 시행하였다. 향후 편의점 도서자판기 설치와 같이 출판물의 판매 및 유통채널을 다변화하는 연구를 통해 출판문화산업 활성화에 따른 국민 1인당 독서량 증가로 국민의 독서환경이 증진될 수 있기를 기대하는 바이다.