• 호남수학학술지
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• 제37권1호
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• pp.65-97
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• 2015

Orders and types of entire functions have been actively investigated by many authors. In this paper, we aim at investigating some basic properties in connection with sum and product of relative type and relative weak type of entire functions.

• 한국IT서비스학회지
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• 제8권2호
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• pp.205-228
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• 2009

This paper examines how online product information changes the customers' purchase intentions from subjectivity-objectivity dichotomy perspective. Quality and Preference are proposed as product evaluation criteria and their marginal changes with product information differentiation are hypothesized. An experimental survey was conducted to 57 subjects and the hypotheses were partially supported through PLS path comparison method. The study contributes to IS research by proposing a simple and effective product evaluation framework and by abstracting the impact of product information from other factors. Finally, we suggest the utilization of product information with the optimization of the cost-benefit structure between information and purchase intention.

• 한국CDE학회논문집
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• 제8권2호
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• pp.101-108
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• 2003

Presented in this paper is the development of an product cost estimation system at the product design stage. The efficient cost estimation function at the design stage is essential for the cost reduction activities through the entire product life cycle. For this purpose, it is necessary to establish a systematic working procedure, and to develop information system for managing a great deal of production and product-related data required for the cost estimation. The developed system has the capability of estimating a cost of assembly type products as well as unit-item type products. As proposed system is based on the variant approach, it can be used easily at an early design stage without the need for detail design information. Also, this system is integrated with legacy PDM (Product Data Management) and ERP (Enterprise Resource Planning) system for fast. accurate and easy product cost estimation. The estimated cost includes material cost, overhead cost as well as labor cost.

• 한국의류학회지
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• 제30권5호
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• pp.674-683
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• 2006

The purpose of this study was to examine the effects of T-shirts product type and apparel benefit on consumer preference and purchasing intention. Data for the study were obtained by $3\times2$ mixed factorial design. The subjects were two hundred and thirty college male and female students. The data were analysed by factor analysis, cluster analysis, and ANOVA by using the SPSS program. The results of this study indicated that benefit did not have effects on consumers purchasing intention but significant influences on consumer preference for brand-parody products. For brand-copy products, benefit influenced the purchasing intention, and did not influence the consumer preference. This study suggested that new fashion trends, in association with consumer's benefit, have effects on consumer's purchasing behavior. The result of this study is likely to be useful in planning marketing strategy related to product type and new fashion trends.

• 한국의류산업학회지
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• 제15권4호
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• pp.543-553
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• 2013

This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

• 산경연구논집
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• 제9권5호
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• pp.73-81
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• 2018

Purpose - When indulging in hedonic items is construed as wasteful and evokes anticipated regret or guilt, consumers are more likely to seek reasons to justify their indulgence. Justification requirement for spending on indulgences over necessities could lead to the places of their finding the ways that mitigate the anticipated regret and guilt. However the previous research focusing on consumers' own great effort leading to positive outcomes has not given much attention to other's outcomes induced from his or her little or no efforts, by which consumers could feel envy. The guilt associated with consumers' indulgence could vary according to envy type felt according to their evaluation about other's outcomes and their self construal level. Current research explored the envy type's effects on consumers' spending on hedonic products, and moderation effects of self construal level on the envy type's effects. Research design, data, and methodology - 2(envy type: benign versus malicious) × 2(self construal level: high versus low) between-subjects design was employed. Data for empirical analysis were from 173 undergraduate participants. ANOVA was used to verify hypotheses. Results - The tendency of choosing utilitarian product versus hedonic product was moderated by the envy type. The participants who felt benign envy were more likely to choose utilitarian product versus hedonic product than those who felt malicious envy were. And the tendency of benign envy-felt participants' choosing hedonic versus utilitarian product was more weakened to those with lower-level self construal than to those with higher-level self construal. However the tendency of malicious envy-felt participants' choosing hedonic versus utilitarian product was not moderated by the self construal level. Conclusions - This research could advance the theory related to indulgent hedonic consumption by exploring the effects of self construal level and envy type on hedonic indulgence. In view of the results from current study, marketers should make efforts of communicating and selling utilitarian products to persuade consumers with lower-level construal when they feel benign envy to others. And they should conduct marketing acts for hedonic products to persuade consumers when they feel malicious envy to others.

• 한국의상디자인학회지
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• 제18권1호
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• pp.91-103
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• 2016

The product name is the main factor in working out the marketing strategies, because it offers the information of the products, and reflects functions, materials, expectable effect, and the trends of the cosmetics. The purpose of this study is to analyze the type of language, the number of syllabus, and the composition method of the product names for the domestic cosmetics brands. It analyzes 120 products of skins and lotions from 10 brands of the Amore-Pacific. The results of the study are as follows; Firstly, foreign words and languages are mostly used in the product names, and the mixed words are used more than the korean and the chinese characters. Secondly, 7-15 syllabus is the most widely used number for the brand names. It is rare to use only one word for the brand name and it is general to use the combination of relative words that describes the product well. Thirdly, it is found to be common to have 'product line + product type' for the composition method. This kind of composition method uses the words that indicates skin troubles.

• Asia Marketing Journal
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• 제22권1호
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• pp.61-79
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• 2020

This research examines how processing type and alignability moderate the effect of product type on satisfaction (i.e., happiness). It is well known that there are two types of processing-deliberative and intuitive processing. Based on the previous literature that the intuitive processing is compatible with experiential purchases and the deliberative processing is fit with material purchase, the current research demonstrates that processing type moderates the effect of product type on happiness. Moreover, we hypothesize that alignability moderates the effect of product type on anticipated satisfaction. As expected, participants in the intuitive processing condition reported greater happiness from their experiential purchases than material purchases. However, in the deliberative processing condition, there was no significant difference between happiness levels from material and experiential purchases. Furthermore, when the attributes of choice options were presented in a non-alignable manner, participants reported greater anticipated satisfaction from experiential purchases than from material purchases. However, this difference disappeared when attributes were presented in an alignable manner. Finally, we propose 'choice process' satisfaction as a potential mediator of the moderating effect of processing type on the relationship between product type and (anticipated) satisfaction.

• 대한약학회:학술대회논문집
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• 대한약학회 2000년도 춘계총회 및 학술대회
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• pp.111.1-111.1
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• 2000

• Korean Journal of Mathematics
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• 제28권4호
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• pp.819-845
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• 2020

In this paper, we established sum and product theorems connected to (p, q)-𝜑 relative Gol'dberg type and (p, q)-𝜑 relative Gol'dberg weak type of entire functions of several complex variables with respect to another one under somewhat different conditions.