• 한국CDE학회논문집
• /
• 제15권2호
• /
• pp.94-105
• /
• 2010

Todays, there is fast transition about the new manufacturing IT methodologies from the conceptual phase into the practical application phase for the strengthening of enterprise competitiveness in manufacturing industry. One of those new methodologies is PLM (Product Life-cycle Management). PLM methodology consists of 3D CAD for the product design, PDM (Product Data Management) for the data management based on the collaboration platform and lastly DM (Digital Manufacturing). DM has evoluted from the stand-alone computer simulation of early 1980s, and now it covers the overall production development and production. Unfortunately, there exist serious critical problems about the actual application of DM for the real work. This is owing to the transition of the point of view from stand-alone type application (such as flow simulation or robot simulation) to that of business process about product development and production management. In this paper, we propose an application framework for the successful project with the digital manufacturing methodology with the concept of Information Strategy Planning, which enables the systematic diagnosis and the quantitative evaluation. Also, we introduce the actual practice of the proposing framework with the ISP project for 'Analysis & Simulation Technique of manufacturing process project' that is being conducted by Chungnam Techno Park.

• 패션비즈니스
• /
• 제24권3호
• /
• pp.69-84
• /
• 2020

The purpose of this study is to analyze examples of online fashion product planning of domestic fashion brands, to grasp the characteristics and step-by-step problems in product planning, and to suggest product planning methods. This study consists of a literature study and a case study. The results of th study are as follows. First, in the information analysis and product planning, product planning according to analysis and targeting of online consumers should be conducted separately from offline, and the proportion of online-only products should be expanded. Second, in the design planning and product development stages, it should be possible to secure the quantity through the pre-planning of fabrics, a to acquire the novelty of the material through the preemption of good fabrics and the pre-planning of colors to secure competitive design. Third, in the convention, a systematic review process involving company members and customer review teams should be conducted to ensure product quality and sales-ability Fourth, in the production stage, the production period must be to reduce cost. Fifth, differentiated services according to the characteristics of their products for each brand in the promotion and sales stages. Based on this analysis, a desirable approach online product planning should first run promotion phase, increasing pre-planning for the product, and organizing specialize work and manpower issues.

• 경영과학
• /
• 제13권3호
• /
• pp.91-104
• /
• 1996

The basic idea of Quality Function Deployment(QFD) is to deploy the voice of customers into the final product through product planning, part planning, process planning, and manufacturing. In the product planning stage, which is the first stage of product development, customer attributes(CAs) are translated into engineering characteristics(ECs). Then, based on the relationship between CAs and ECs, the target values of ECs are determined. In the previous research, the process of analyzing these relationships is mostly subjective in nature. In this article, we formulate the process of determining the target values of ECs as an optimization model. That is, we first determine the relationship between CAs and ECs as cumulative logit models and construct constraints into which the company strategy as well as the needs of customers can be incorprated. Next, cost functions of ECs are developed, which are summed into an objective function. An algorithm to solve the formulated optimization problem is developed and illustrated with an example.

• 산업공학
• /
• 제18권3호
• /
• pp.350-360
• /
• 2005

This paper considers a strategy for planning of rework in semiconductor monitoring burn-in test process. The equipment error in monitoring burn-in test process generates many defects. These defects are transformed into good products by rework process, i.e. retest. Rework has the advantage of saving production costs. But rework increases holding costs and incurs rework costs. In monitoring burn-in test process, rework depends on operator's experience with no pre-defined specification. In practice, a number of rework activities are performed with respect to the product importance and inventory quantity. Moreover, disregard for order jobs schedule have caused due date penalties. So a strategy for planning of rework by which order jobs schedule are not affected is suggested. Futhermore, production costs, rework costs and inventory costs for planning of rework are considered.

• 패션비즈니스
• /
• 제14권3호
• /
• pp.35-51
• /
• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• 한국전자거래학회:학술대회논문집
• /
• 한국전자거래학회 2002년도 e-Biz World Conference
• /
• pp.107-131
• /
• 2002

최근 제조산업에 있어 다품종, 소량화하는 생산환경과 생산이라는 기능 이외의 판매, 기술 개발 등의 부분을 컴퓨터 네트워크로 결합하여 전반적인 기업 활동의 종합적인 효율화가 중요한 문제로 대두되고 있다. 이러한 요구에 의해 통합 생산정보시스템이 발전하였고 각종 산업제품의 치열한 국제경쟁에 따른 생산시스템 및 마케팅의 세계화는 이러한 변화에 대처하는 지능형 생산시스템(IMS : Intelligent Manufacturing System) 체계를 필요로 하게 되었다. 따라서, 본 연구에서는 이러한 IMS를 효율적으로 구축하기 위해 제조분야의 정보시스템에 대한 분석과 문제점 및 발전방안을 알아보고, 효율적인 제조 정보시스템 구축에 있어서 필수적인 정보화 전략계획의 체계적인 수립 방안으로 각 정보화 전략계획 수립 단계별 절차와 산출물 그리고 산출물의 통합관리에 대한 체계를 개발하였다. 또한, 정보화 전락계획의 효율적 적용을 위해 각 단계별 상세한 체계설계와 Template를 제시하여 IMS를 효율적으로 지원하는 정보화 전략계획 수립 방안을 제시하였다.

• Asia Marketing Journal
• /
• 제11권3호
• /
• pp.151-165
• /
• 2009

본 사례는 Crossover Utility Vehicle (CUV)의 선구자인 기아자동차 SOUL이 혁신적인 제품전략을 통하여 어떻게 새로운 시장을 개척하였는지를 분석하고 있다. 지금까지 대부분의 자동차 제조업체들은 전통적인 시장세분화 기준에 치중하여, 여러 소비자 계층들을 동시에 만족시킬 수 있는 신제품 개발의 기회를 놓치고 있었다. 기아자동차 SOUL은 여러 소비자 계층을 만족시킬 수 있는 제품에 대한 기회를 포착하고, 기존 소비자 계층별 가치를 통합적으로 제공하여 새로운 시장을 열었다. 본 사례는 포화상태에 있는 자동차 산업에서 혁신적인 제품전략을 통해 신시장을 개척하는 과정을 잘 보여주고 있다. 기아자동차 SOUL의 혁신적 제품전략을 크게 디자인 혁신, CUV 시장 개척, 고객을 위한 맞춤서비스 제공, 그리고 기능 혁신의 4가지 축으로 설명하고 있다. 기아자동차 SOUL의 혁신적인 제품전략은 블루오션 개척을 계획하고 있는 많은 기업에게 의미 있는 시사점을 제공해 준다.

• 디지털융복합연구
• /
• 제10권5호
• /
• pp.125-133
• /
• 2012

기업의 투자 자원은 한계가 있기 때문에 R&D 투자로 수익을 극대화 할 수 있도록 제품의 기획 단계에서 개념 설계, 상세 설계, 생산, 서비스에 이르는 전체 수명 주기에 걸친 제품정보를 관리하고 이 정보를 고객 및 협력사에 협업 프로세스로 지원하기 위한 다양한 방법이 필요하게 되었다. 최근 대기업을 중심으로 다양한 사업부문에서 제품 설계를 위한 아이디어 단계부터 폐기까지 제품의 수명주기에 걸쳐 People, Process, Business System과 Information을 통합 확장한 PLM(Product Lifecycle Management)도입이 가속화되고 있다. 본 연구에서는 Set, 부품, 장치사업 등의 사업부에서 다양한 제품을 생산하고 있는 메이저기업의 연구개발 부문을 중심으로 제품 전략에서 상품기획, 개발, 단종까지의 프로세스, 정보 및 의사결정 체계를 혁신하기 위한 방안으로 다품종 사업환경에서의 PLM 유도 절차를 제시하고자 한다.

• 한국정보컨버전스학회논문지
• /
• 제8권1호
• /
• pp.31-38
• /
• 2015

소비자들은 단순히 상품을 공급받는 소비자가 아닌 가치중심소비를 하고 이미지를 중시하며, 개성화, 감성화되어가는 소비행태를 보이고 있다. 백화점업계에서도 이러한 소비자의 소비행태변화에 적극적으로 대응하고 점포와 판매환경을 시각적으로 차별화하기 위한 전략으로 VMD에 대한 관심을 높여가고 있다. 본 논문에서는 백화점에서의 VMD의 효과적 전개방안을 상품연출, 상품진열, 색채구성, 조명계획, POP, sign display의 여섯 파트로 구분하여 제시하고 있다.

• 한국실내디자인학회논문집
• /
• 제21호
• /
• pp.54-61
• /
• 1999

The Fashion Distribution Business (FDB) is thriving to such an extent that the current period is called "The Era of Fashion." This FDB shows tendencies towards specialzation, globalization and expansion. The domestic FDB has been rapidly globalizing, and thus it is time for us to recognize that the fashion business has grown beyond its former role as a production-oriented retail business to include multiple new roles. This strategy to plant Store Identity on customers is just a Visual Merchandising (VMD) Strategy. That is, a strategy to visualize the Product Planning, which can be called a Complex Visual Expressing Technical System that classifies and arranges products in order to be easily seen, chosen, and bought through exhibition and arrangement. My aim is to break away from the conept that has been focused only on display division and to present product scheme correctly and to establish a VMD Plan which can also contribute to sales promotion by providing infirmation and arranging Store Display efficiently for customers. Additionally, this is aimed to present an efficient and sensitive design process.esign process.