• 제목/요약/키워드: product package

검색결과 425건 처리시간 0.031초

제품 속성에 기반한 패키지 디자인 구성 요건 연구 - 프리저브드 플라워 브랜드 '프리저빌' 패키지의 표현을 중심으로 - (The research of required components of package design based on the product attribute - Focus on the package design expressions of preserved flower brand 'Preserville' -)

  • 김내리;권혜진
    • 디자인융복합연구
    • /
    • 제16권4호
    • /
    • pp.81-98
    • /
    • 2017
  • 이 연구는 프리저브드 플라워 패키지 디자인의 효율적 전개 여부를 평가하기 위해 조형 요소 뿐 아니라 제품 속성을 파악하여 접근하는 방향이 전제되어야 한다는 판단에서 시작되었다. 선행 연구를 기반으로 패키지 디자인의 구성 요건을 재정립하고, 제품 유형 분류 모형을 제안하였다. 패키지 디자인의 구성 원리는 6가지로 사용성, 심미성, 주목성, 독창성, 정체성, 상징성이며, 구성 요소는 크게 4가지 형태, 재질, 색상, 그래픽, 브랜드로 분류하였다. 제품 유형은 제품 정보 측면에서의 위험 지각과 제품 효익 측면에서의 사고 유형을 축으로 하여 4개 영역으로 구분하였다. 제품 유형 모형 영역별 대표 제품을 사례로 들어 패키지 디자인 구성 요소에서 발견되는 특징을 분석하여, 제품 유형에 따라 어떻게 디자인이 적용되어야 효과적이고 효율적인가에 대해 검토하였다. 이 모형에 대입해 프리저브드 플라워 패키지 디자인 전략적 방향성을 도출하였다. 최종적으로 연구용역으로 진행되어 제안된 평택시 프리저브드 플라워 브랜드 '프리저빌'의 패키지를 분석하여 한계점을 찾아보고 프리저브드 플라워라는 제품이 지향해야하는 패키지 디자인 관점을 제언하였다.

Characterization and Enhancement of Package O2 Barrier against Oxidative Deterioration of Powdered Infant Formula

  • Jo, Min Gyeong;An, Duck Soon;Lee, Dong Sun
    • 한국포장학회지
    • /
    • 제24권1호
    • /
    • pp.13-16
    • /
    • 2018
  • Powdered infant formula is susceptible to oxidation in the presence of oxygen. Even though the product is usually packaged in nitrogen atmosphere, the oxygen ingress through the package layer may occur in case of flexible pouches and affects the oxidation of the product. $O_2$ barrier of the package is thus important variable to protect the product from oxidative deterioration. $O_2$ barrier property was investigated for aluminum-laminated small pillow packs of $3.5{\times}17.5cm$. Storage temperature and combination of primary and secondary packages were evaluated as variables affecting the barrier for conditions of empty pouch flushed with nitrogen. Apparent oxygen transmission rate of the primary package exposed to air was $2.32{\times}10^{-3}mL\;(STP)\;atm^{-1}\;d^{-1}$ at $30^{\circ}C$ and its temperature dependence could be explained by activation energy of $28.5kJ\;mol^{-1}$ in Arrhenius relationship. The additional secondary package of nylon/PE film containing 20 primary packages was ineffective in modulating package $O_2$ transmission and was only marginally helpful when combined with oxygen scavenger. The same was true in suppressing the product oxidation when the primary package was filled with 14 g of the formula.

관광객의 갓김치에 대한 선호도에 미치는 영향요인 평가 (Measuring the Factor Influencing Tourist Preferences for Leaf Mustard Kimchi)

  • 정항진;강종헌
    • 한국식생활문화학회지
    • /
    • 제21권4호
    • /
    • pp.414-419
    • /
    • 2006
  • The purpose of this study was to measure the factor influencing tourist preferences for leaf mustard iimchi. Among 250 questionnaires, 230 questionnaires were utilized for the analysis. Frequencies, conjoint model, max. utility model, BTL model, Logit model, K-means cluster analysis, and one-way ANOVA analysis were used for this study. The findings from this study were as follows. First, the Pearson's R and Kendall's tau statistics showed that the model fitted the data well. Second, it was found that total respondents and three clusters regarded taste and price as the very important factor. Third, it was found that the first cluster most preferred product with light red color, plain package, and mild taste sold at a cheap price in factory. The second cluster most preferred product with light red color, plain package, and moderately pungent taste sold at a expensive price in factory. The third cluster most preferred product with dark red color, shaped package, and highly pungent taste sold at a cheap price in factory. Fourth, it was found that the first cluster most preferred simulation product with light red color, shaped package, and mild taste sold at a cheap price in factory. The second cluster most preferred simulation product with light red color, shaped package, and moderately pungent taste sold at a cheap price in factory. The third clutter most preferred simulation product with dark red color, shaped package, and highly pungent taste sold at a cheap price in factory.

민박농가 농특산물 포장디자인 현황분석 및 개선방안 (Improvement by Survey Analysis on the Package Design for Agricultural Products of Farm Stay)

  • 채혜성;진혜련;안옥선
    • 농촌계획
    • /
    • 제18권4호
    • /
    • pp.141-152
    • /
    • 2012
  • Recently the package design for agricultural product of farm stay is great interests for increasing the income of farmers and villages as it may fulfill the sensible needs of consumers who experience rural culture and farm stay. This paper presents the status of the package design for agricultural product of farm stay and proposed improvements to the package design as following; 1)to diversify the packaging capacity, 2)to develop the cultural products to applicate the traditional crafts technique, 3)to provide institutional strategies for presenting the identity of farm or village, 4)to develop the education program about package design. We sampled fifty pilot farms or villages, analyse the package design of them and questionnaire surveyed farmers and managers in order to find problems and suggest improvements.

패키지SW의 서비스품질과 제품품질이 사용자만족과 구전 및 재사용의도에 미치는 영향에 관한 연구 (A Study on the Influence of Service Quality and Product Quality of Package Software on User Satisfaction, Word-of-Mouth Intention and Reuse Intention)

  • 김정석;김광용
    • 한국IT서비스학회지
    • /
    • 제8권2호
    • /
    • pp.1-22
    • /
    • 2009
  • Recently, improving service quality for customer satisfaction is one of the most important issues and the task for the growth of company. Furthermore, plenty studies are going on progress to develop service quality in IT industry. There have been so many researches of product quality on package software but yet the service quality of package software has been rarely studied before. Thus, the purpose of this study is to formulate a scheme on how to enhance the competitivity of package software company by analyzing the impacts of these two factors on the customer satisfaction, Word-of-Mouth intention and the reuse intention. The study models have been designed and the hypotheses have been made through the examination of the precedent literature about package software product and service quality. A questionnaire survey was performed to collect information, and the unit of analysis was a person who used package software. This study used the statistical technique such as regression analysis. This study may be utilized as basic data for building marketing strategies when package software companies offer service to customers.

Antioxidant Packaging as Additional Measure to Augment CO2-enriched Modified Atmosphere Packaging for Preserving Infant Formula Powder

  • Jo, Min Gyeong;An, Duck Soon;Lee, Dong Sun
    • 한국포장학회지
    • /
    • 제26권1호
    • /
    • pp.19-23
    • /
    • 2020
  • Al-laminated packaging film incorporating ascorbic acid or tocopherol at inner food contact layer was tested in the potential to improve antioxidative preservation of powdered infant formula under CO2-enriched atmosphere. Product of 200 g was packaged with the packaging film containing 0.3% antioxidant in sealant layer of low density polyethylene and stored at 30℃ for 286 days with periodic measurement of package atmosphere and product's quality attributes. The CO2-flushed package resulted in shrinkage of tight contact between the product and the film not allowing gas sampling of package atmosphere after 140 days. Package of tocopherol-incorporated film allowed some ingress of oxygen after 112 days presumably due to its weakening of heat-seal area. The increased oxygen concentration in the tocopherol-added film package led to the concomitant increase of peroxide value, an index of lipid oxidation. On the other hand, packaging of ascorbic acid-added film pouch could suppress lipid oxidation marginally in consistent manner compared to control package without any antioxidant.

Design Procedure for System in Package (SIP) Business

  • Kwon, Heung-Kyu
    • 한국마이크로전자및패키징학회:학술대회논문집
    • /
    • 한국마이크로전자및패키징학회 2003년도 International Symposium
    • /
    • pp.109-119
    • /
    • 2003
  • o In order to start SIP Project .Marketing (& ASIC team) should present biz planning, schedule, device/SIP specs., in SIP TFT prior to request SIP development for package development project. .In order to prevent (PCB) revision, test, burn-in, & quality strategy should be fixed by SIP TFT (PE/Test, QA) prior to request for PKG development. .Target product price/cost, package/ test cost should be delivered and reviewed. o Minimum Information for PCB Design, Package Size, and Cost .(Required) package form factor: size, height, type (BGA, QFP), Pin count/pitch .(Estimated) each die size including scribe lane .(Estimated) pad inform. : count, pitch, configuration(in-line/staggered), (open) size .(Estimated) each device (I/O & Core) power (especially for DRAM embedded SIP) .SIP Block diagram, and net-list using excel sheet format o Why is the initial evaluation important\ulcorner .The higher logic power resulted in spec. over of DRAM Tjmax. This caused business drop longrightarrow Thermal simulation of some SIP product is essential in the beginning stage of SIP business planning (or design) stage. (i.e., DRAM embedded SIP) .When SIP is developed using discrete packages, the I/O driver Capa. of each device may be so high for SIP. Since I/O driver capa. was optimized to discrete package and set board environment, this resulted in severe noise problem in SIP. longrightarrow In this case, the electrical performance of product (including PKG) should have been considered (simulated) in the beginning stage of business planning (or design).

  • PDF

패키지 광택이 제품 구매의도에 미치는 영향: 기업 친환경성 인식과 품질인식의 매개효과를 중심으로 (The Effect of Package Gloss on Purchase Intention: Mediating Role of Perceived Corporate Eco-friendliness and Perceived Quality)

  • 임혜빈;임가현;도은영;장소담;이병관
    • 감성과학
    • /
    • 제25권4호
    • /
    • pp.53-62
    • /
    • 2022
  • 본 연구는 식품 영역에서 제품 패키지의 광택이 소비자들이 인식하는 기업 친환경성과 제품 품질에 미치는 영향을 확인하고, 최종적으로 구매의도에 차이를 유발하는지 확인하고자 실시되었다. 실험 참가자들은 패키지에 광택이 도는 유광 조건과 광택이 없는 무광 조건으로 무선 할당되었으며, 케첩과 감자칩 제품을 보고 기업 친환경성 인식, 품질인식, 구매의도를 묻는 문항들에 응답하였다. 연구 결과, 소비자들은 무광 패키지 제품을 제조한 기업이 유광 패키지 제품을 제조한 기업보다 더 유기농 재료를 사용할 것이며, 더 친환경적일 것이라고 인식하였다. 또한 소비자들은 기업이 친환경적일 것이라고 인식할수록 제품의 품질을 높게 평가하였으며, 더 높은 구매의도를 보였다. 본 연구는 패키지 광택의 효과를 친환경 식품 영역에서 기업 이미지 인식에까지 확장하였으며, 패키지 광택을 이용한 친환경 마케팅 방식을 제안했다는 점에서 이론적, 실무적 의의를 가진다. 본 연구의 한계, 가능한 향후 연구 방향도 함께 논의하였다.

군에서의 3차원 제품 모델 적용 방안 연구 (Survey on the Application of three dimensional product modeling in the army)

  • 최기인
    • 한국산학기술학회논문지
    • /
    • 제13권12호
    • /
    • pp.5716-5720
    • /
    • 2012
  • 현재 산업체에서 그 수요가 늘어나고 있는 3차원 제품 모델과 관련하여 군에서의 3차원 모델 활성화 방안을 연구하였다. 우리 군은 전통적으로 기계분야 중심의 제조업이 활성화되어 있어 기본적으로 2차원 도면을 기반으로 한 제품 설계가 주를 이루고 있으며, 이에 관련 지침 또한 2차원 도면 형태의 자료에 대해서만 규정하고 있다. 따라서 본 연구에서는 '국방규격 서식 및 작성에 관한 지침'으로 대표되는 현재 우리 군에서의 기술자료 관리 지침을 분석하고, 제품의 수명주기관리(Product Lifecycle Management) 관점에서 우리 군에서의 3D 제품모델 활성화를 위한 방안을 모색하고자 하였다.

낙하충격해석을 통한 대형 전자제품의 완충포장재 최적설계 (Optimal Design for Cushioning Package of a Heavy Electronic Product Using Mechanical Drop Analysis)

  • 금대현;김원진;김성대;박상후
    • 한국소음진동공학회논문집
    • /
    • 제14권2호
    • /
    • pp.128-135
    • /
    • 2004
  • Generally, heavy electronic products undergo many different types of shocks in transportation from a manufacturer to customers. Cushioning package is used to protect electronic products from severe shock environments. Since the mass distribution of heavy electronic products is usually unbalanced and complex. it is very difficult to design a cushioning package with having high performance by considering only the equivalent stiffness of that. Therefore, when designing the cushioning package for a heavy electronic product, it is necessary to optimize its shape in order to maximize the cushioning performance. In this study, it is focused on designing an optimal shape of cushioning package for a large refrigerator and an efficient design method is suggested by using a dynamic finite element analysis. As the results of this study the optimal shape of cushioning package, which has high cushioning performance and minimized volume, was obtained through the mechanical drop analysis and a optimization process. Through free drop tests of refrigerators, it was identified that the cushioning performance of the cushioning package was improved up by 25% and the its own volume was reduced by 22 %.