• 복식문화연구
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• 제20권2호
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• pp.169-183
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• 2012

This study was aimed at finding out the preferences and satisfaction levels regarding the type of fashion retailer's sales promotion based on consumers' empirical characteristics. A total of 223 questionnaires were used for the survey of this study. The methods of this study were descriptive analysis, factor analysis, reliability tests, one-way ANOVA, $t$-tests and ${\chi}^2$-test. The consumer groups were divided by habitual experience and self-evaluated knowledge relate to apparel product. The results of this study showed that consumers have different preferences and post-utilization satisfaction regarding the type of sales promotion offered by fashion retailers. Consumers with more experiences in apparel product and with higher self-evaluated knowledge were more active in utilizing the benefits offered through the value-added type of sales promotions, such as the gift certificate or coupon. Consumers with more experience in apparel product also showed higher satisfaction with both the utilitarian and hedonic types of sales promotions, such as gift certificate offer, special price, price discount event, and coupon or courtesy card offer. Furthermore, consumers with higher self-evaluated knowledge showed higher satisfaction with the utilitarian types of sales promotion, such as gift certificate offer and regular sale. Therefore, by identifying the accurate understanding of consumers'empirical characteristics, an enterprise might be able to satisfy consumer by offering more appropriate and subdivided types of sales promotion.

• 유통과학연구
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• 제20권8호
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• pp.81-91
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• 2022

Purpose: The work aimed to integrate and distribute the knowledge of marketing and chemistry for product development, in which individual packaging from water hyacinth was ideal. Research design, data, and methodology: A customer perception was surveyed to guide the preparation process, and eco-packaging preparation followed the perception study. The satisfaction with the packaging using the 4Ps was determined. Results: 159 samples participated in the survey to establish their perceptions. They perceived that eco-packaging was a friendly environment with a score of 4.47. The uses of chemicals and water were less. The design for other functions than a normal function of packaging was preferred. The pulping was done using 3.0 M NaOH. The natural additives of carboxymethyl cellulose (defibering) and corn starch (adhesive) were desired. The paper was characterized according to The National Standard of Kraft paper and was equivalent to the liner board. The prototype of packaging was fabricated as individual packaging. The marketing mix was used to survey 200 samples. The satisfaction with the product was the maximum at 4.53, while the minimum was on price. The online channel was preferred to access the product. Conclusions: Water hyacinth could be added value as eco-packaging that the qualities of pulp were equal to the Kraft paper. Individual packaging from water hyacinth was satisfied.

• 지식경영연구
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• 제25권1호
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• pp.111-134
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• 2024

다양한 업계에서 한 번에 여러 가지 기능을 수행하는 '다목적' 제품을 출시하는 브랜드들이 늘고 있다. 그러나 소비자들이 다목적 제품과 이를 제공하는 브랜드에 대한 인식 관련 연구는 아직 많이 이루어지지 않았다. 본 연구에서는 소비자들이 미(美) 에 대해 갖고 있는 암묵적 이론이 다목적 제품 관련 지식과 브랜드 지식에 미치는 영향을 연구한다. 외모 지향성이 높은 소비자들 사이에서, 미(美)에 대한 증가(vs. 실체) 이론(즉, 본인의 아름다움은 타고난 것이 아닌, 노력에 의해 변화시킬 수 있는 것이라는 믿음)이 강할 수록 다목적 제품에 대한 선호도가 감소한다는 것을 발견하였다. 또한, 이는 전반적인 브랜드 평가에도 부정적인 영향을 미치는 것으로 나타났다. 이 연구 결과는 제품/브랜드 관련 지식경영에 있어, 소비자들의 암묵적 이론과 그에 따른 선호도를 고려해야 한다는 것을 시사한다.

• 한국CDE학회논문집
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• 제6권4호
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• pp.229-235
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• 2001

As the networks (i.e., intranet and internet) proliferate all over the world, it is inevitable to move some (or all) of the enterprise activities into virtual spaces. Differently from business data, product data have complex semantics and thus are not properly exchanged among different application programs. Even though some neutral formats of product data have been developed by standard organizations, exchanging them among various application programs still needs the comprehensive understanding of the complex semantics. Recently, it is widely recognized that capturing more knowledge is the next step to overcome the current difficulties on sharing product data. In this paper, we utilize the ontology concept in order to facilitate information search far product data in the internet environment. A prototype of search system implemented using the ontology for automobile product data is presented.

• 공학교육연구
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• 제8권1호
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• pp.20-30
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• 2005

최근 들어 '학습자 중심의 자기주도 학습' 이라는 새로운 교육패러다임에 대한 관심이 집중되면서, 문제중심학습(Problem-Based Learning; PBL)이 학생의 과학적 사고능력 및 지식의 확장, 적용력, 비판적 지식창출 능력, 창의적 문제해결 능력을 향상시킬 수 있는 방법으로 주목받고 있다. 기계공학 분야에서도 이러한 PBL교육기법을 적용한 교과과정 개발에 대한 노력들이 활발히 전개되고 있으며, 본 논문에서 제시하는 '제품해체 설계추론'교과목도 그러한 교육방법을 적용한 한 예시라 할 수 있다. 제품해체 설계추론은 제품개발에 있어서 그 기여도가 가장 높은 기초물리학이 실제 제품에 어떻게 응용되고 있는가를 학생들이 직접 참여하여 체험할 수 있게 하는 제품해체 학습법 (product dissection)을 도입하여, 설계추론(design reasoning)에 있어서 기초물리학의 중요성을 인식시키는 한편, 다양한 기초과학에 대한 흥미를 유발할 수 있는 실습위주의 교과목이라 할 수 있다. 이러한 교과목을 통하여 창의적 설계 인력 양성에 큰 역할을 할 수 있을 것으로 기대한다.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1999년도 제15회 하계 학술발표회 논문집
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• pp.98-118
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• 1999

This study deals with the knowledge acquisition activities along the growth stages of Korean ventures. This issue is very important in the three reasons. First, the target of the study-new ventures- is a pending issue and can be regarded as the engine of innovation in the Korean economy. Second, venture activities is so dynamic compared to those of the established companies and the study reflects its dynamic features. Third, the knowledge is becoming more important one among various resources, and knowledge management can be a timely issue. The main research questions are as follows : - How does the degree of knowledge domain, vary along the growth stages\ulcorner - Which knowledge domains are more influential on the performance along growth stages\ulcorner Major findings of the study are as follow: First, technological knowledge acquisition effort are most intensive at the start-up stage, while the management knowledge efforts are active at the growth stage. The degree of market knowledge acquisition efforts is almost the same along the stages. Second, the important knowledge domain, which influences on the performance, varies along the stages. The acquisition effort for product technology knowledge is more influential on the sales growth rate and has a negative effect on the return on assets at the start-up stage, while the management knowledge about administration is more influential on the return on assets at the growth stage. Finally the academic contributions and managerial implications of the study are presented and the future research directions are also suggested.

• Asia pacific journal of information systems
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• 제13권1호
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• pp.197-211
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• 2003

Intensified competition, splintered mass market, shortened product life cycles, and advanced technology and automation let companies to crease the IT investment to meet the changes, Although IT investment increased, IS didn't show the visible outcome. One of the major interest of IS managers is how to demonstrate the business value of the firm's investment in information technology. This paper proposes the revised model of Nelson & Cooprider(1990) regarding shared knowledge between IS and line groups. Knowledge can be shared through mutual trust, mutual influence and communication between these two groups. The revised model including communication is tested empirically using LISREL. The results show that shared knowledge mediated the relationship between IS performance and mutual trust, mutual influence and communication. And shared knowledge between IS and line groups increase IS performance. IS managers should develop mutual trust, mutual influence and communication between these groups to achieve more shared knowledge and higher IS performance.

• 지식경영연구
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• 제6권2호
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• pp.67-90
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• 2005

Attention has been focused recently on the concept of shared cognition which encompasses the notion that effective team members hold knowledge that is overlapping and complementary with teammates. This shared cognition is expected to improve team effectiveness. In contrast to the continued efforts in developing theoretical approach of shared cognition, empirical studies are meager. Thus, we conducted an empirical study to investigate the role of shared cognition on team effectiveness. This study classifies shared cognition into two types, team mental model and transactive memory system, by shared meaning. A total of 121 new product development teams in the IT industry were surveyed for the data collection. The results of analysis can be summarized as follows: first, team mental model has a positive influence on team performance, team innovative behavior and team learning effect. And the relation with team mental model and team performance is moderated by the similarity of knowledge structure among the expert. Second, transactive memory system has a positive influence on team performance, team innovative behavior and team learning effect.

• 복식문화연구
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• 제12권6호
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• pp.984-998
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• 2004

The purpose of this study was to analyze contents of clothing product evaluation statements in the internet shopping mall and to discover consumers' recognition and evaluation of it. The data were collected from 151 consumers' statements in the four internet apparel shopping malls and a questionnaire was developed to measure consumers' recognition of clothing product evaluation statements. The questionnaire was administrated 272 consumers over 18 years old. The results of this study were as follows; First, The contents of clothing product evaluation statements in the internet shopping blog, were divided into three categories which were product, service and consumer buying decision process. Product category include evaluation of clothing product, description of difference between real product and product on the screen, and advice of uses. Service category include quickness and kindness in delivery, store preference for good service. For consumer buying decision process, motivation of purchasing, perceived risk, expression of satisfaction from good buying and canvassing for purchasing were included. Second, consumer recognized that clothing product evaluation statements has function of furnishing information, confirmation of purchasing decision, risk reduction of internet shopping, and interesting entertainment. Consumers also were dependent on product evaluation statements for making purchasing decision. And it was trusted by consumers. This recognition & evaluation were correlated with consumer's clothing product knowledge, involvement, risk perception of internet shopping, experiences of internet shopping. Managerial implications are provided for internet shopping mall.

• 유통과학연구
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• 제16권3호
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• pp.79-86
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• 2018

Purpose - Many retail stores tend to use scarcity-laden message in order to influence consumers, where scarcity refers to insufficiency of product supply or time of availability. For example, inside stores, the displayed products are often accompanied by scarcity message such as 'exclusive offer, limited time only.' According to past research, scarcity has a positive effect on product evaluation, since scarcity can acts as a signal of consumer demand, and thus product quality. Prior studies argue that consumers face a scarce product, they logically infer that other consumers buying the product in large numbers cause the scarcity. We propose that scarcity can be interpreted as a sales tactic artificially created by retail stores in order to increase sales of product. Research design, data, and methodology - We use a persuasion knowledge perspective framework to develop our hypotheses. In the present research, we show that product curation type is a key variable that moderates consumer response to scarcity, and thus the scarcity effect on product evaluation. Results - In this research, we showed when scarcity-laden message was used inside the store using consumer-centric curation message, scarcity had a positive effect on product evaluation. In contrast, when scarcity-laden message was used inside the store using marketer-centric curation message, the positive of scarcity message on product evaluation was diluted. Conclusions - Our study makes two important contributions to the literature on consumer response to scarcity. First, we identify a variable - namely, product curation type - that determines when either 'scarcity = good' or 'scarcity = marketing tactic' interpretation is likely to be dominant. Second, we cite persuasion knowledge perspective to explain the moderating function of product curation type in a retail store-related scarcity context. This research is relevant to practitioners, such as brand manager, retail environment manager, and advertising agencies, for the effective use for the scarcity-laden message in retail. The proposed moderator can operate in many real-life situations in retail where consumers are exposed to scarcity. And curation message related to scarcity has been facilitated by the inner-retail activities. These factors of the marketplace indicate that the boundary conditions of scarcity can have a significant effect on real-life consumer judgment.