Knowledge Distribution of Business and Science for Development of Packaging from Water Hyacinth |
UDOMPHOCH, Phinyo
(Program of Marketing, Faculty of Business Administration, Rajamangala University of Technology Krungthep)
WONGSIRI, Charoensap (Program of Chemistry, Faculty of Science and Technology, Rajamangala University of Technology Krungthep) MANEEDANG, Weerapattra (Program of Chemistry, Faculty of Science and Technology, Rajamangala University of Technology Krungthep) PORMSILA, Worapan (Program of Chemistry, Faculty of Science and Technology, Rajamangala University of Technology Krungthep) |
1 | Adnan, A., Idreese, M., & Jan, M. F. (2018). Relationship between marketing mix strategies and fashion consumer's purchase intention. International Journal of Scientific & Engineering Research, 9(12), 262-274. DOI |
2 | Taweecheep, N., Surinya, T., & Phoomchan, P. (2016). Development of water hyacinth handicrafts vocational training program for senior citizens. Kasetsart Journal of Social Sciences, 37(3), 279-290. |
3 | Al Badi, K. S. (2018). The impact of marketing mix on the competitive advantage of the SME sector in the Al Buraimi Governorate in Oman. SAGE Open - Research Paper, July-September 2018 (pp.1-10). https://doi.org/10.1177/2158244018800838. DOI |
4 | Sangjanthai, A., & Phirasan, J. (2015). Product development of water hyacinth furniture of Ban Wong Klong group, Lankrabue district, Kamphangphet province, Art and Architecture. Journal Naresuan University, 6(2), 165-178. |
5 | Singh, M. (2012). Marketing mix of 4ps for competitive advantage. IOSR Journal of Business and Management, 3(6), 40-45. DOI |
6 | Bhattacharya, A., & Kumar, P. (2010). Water hyacinth as a potential biofuel crop. Electronic Journal of Environmental Agricultural and Food Chemistry, 9(1), 112-122. |
7 | Chunhapinyokul, N., Konthong, J., Koson, D., & Wanthawee, N. (2019). Service marketing mix influencing consumers' purchasing decision process for five star OTOP products in Ubon Ratchathani province. Journal of Management Science Ubon Ratchathani University, 9(2), 18-37. |
8 | Schiffman, L. G., & Kanuk, L. L. (1994). Consumer Behavior. (5th ed.). Engle wood Cliffs, NJ: Prentice-Hall International. |
9 | Tanpichai, S., Biswas, S. K., Witayakran, S., & Yano, H. (2019). Water Hyacinth: A sustainable lignin-poor cellulose source for the production of cellulose nanofibers. ACS Sustainable Chemistry & Engineering, 7(23), 18884-18893. https://doi.org/10.1021/acssuschemeng.9b04095. DOI |
10 | Al Samirae, Z., Alshibly, M., & Alghizzawi, M. (2020). Excellence in drawing up marketing mix strategies for small and medium enterprises (SMEs) and their impact on the marketing performance. Business, Management and Economics Research, 6(3), 30-36. https://doi.org/10.32861/bmer.63.30.36. DOI |
11 | Chaiyarit, A., Sintarako, A., & Khunkha, N. (2020). The guidelines for participative problem solving on the water hyacinth of the Theppharat sub-district community, Ban Pho district, Chachoengsao Province. Journal of Local Governance and Innovation, 4(2), 35-50. |
12 | Charoensopa, K., & Ploysri, W. (2022). Make paper from water hyacinth for products and home decorations. Journal of Positive School Psychology, 6(2), 5916-5921. |
13 | Pallav, P. (2016). Impact of packaging on customer buying behaviour. International Journal of Marketing and Management Research, 7(10), 1-6. |
14 | Deliya, M. (2012). Consumer behavior towards the new packaging of FMCG products. National Monthly Refereed Journal of Research in Commerce & Management, 1(11), 199-211. |
15 | Lubis, A., Lumbanraja, P., & Hasibuan, B. (2018). Stimulating SMEs Performance based on marketing mix approach: A study of featured SMEs in Medan. Proceeding of the International Conference of Science and Technology, Engineering, Environmental and Ramification Research-Volume 1: ICOSTEERR, ISBN 978-989-758-449-7 (pp.1425-1431). DOI: 10.5220/0010080714251431. Retrieved July 20, 2022 (actual access date), from https://www.scitepress.org/Papers/2018/100807/ DOI |
16 | Rahmawati, W., Haryanto, A., & Suharyatun, S. (2018). Development of biodegradable board using water hyacinth (Eichornia crassipes). International Journal of Environment, Agriculture, and Biotechnology, 3(1), 170-174. https://doi.org/10.22161/ijeab/3.1.21. DOI |
17 | Silayoi, P., & Speece, M. (2004). Packaging and purchase decision: An exploratory study on the impact of involvement level and time pressure. British Food Journal, 106(8), 607-628. DOI |
18 | Stohlgren, T. J., Pysek, P., Kartesz, J., & Nishino, M. (2013). Globalization effects on common plant species. Encyclopedia of Biodiversity (2nd ed.) (pp.700-706). https://doi.org/10.1016/B978-0-12-384719-5.00239-2. DOI |
19 | Thabit, T. H., & Raewf, M. (2018). The evaluation of marketing mix elements: A case study. International Journal of Social Sciences and Educational Studies, 4(4), 100-109. https://doi:10.23918/ijsses.v4i4p100. DOI |
20 | Datta, A., Maharaj, S., Prabhu, G. N., Bhowmik, D., Marino, A., Akbari, V., Rupavatharam, S., Sujeetha, J. Alice. R. P., Anatrao, G. G., Poduvattil, V. K. Kumat, S., & Kleczkowski, A. (2021). Monitoring the spread of water hyacinth (Potederia crassipes): Challenges and future developments. Frontiers in Ecology and Evolution, 9, 1-8. https://doi.org/10.3389/fevo.2021.631338. DOI |
21 | Derseh, M. G., Melesse, A. M., Tilahun, S., Meshesha, A. A., & Dagnew, D. (2019). Chapter 19-Water hyacinth: Review of its impacts on hydrology and ecosystem services-lessons for management of Lake Tana. Extreme Hydrology and Climate Variability; Monitoring, Modelling, Adaptation and Mitigation (pp. 237-251). https://doi:10.1016/B978-0-12-815998-9.00019-1. DOI |
22 | Guna, V., Ilangovan, M., Anantha-Prasad, M. G. & Reddy, N. (2017). Water hyacinth: A unique source for sustainable materials and products. ACS Sustainable Chemistry & Engineering, 5(6), 4478-4490. https://doi.org/10.1021/acssuschemeng.7b00051. DOI |
23 | Ingole, N. W., & Bhole, A. G. (2002). Utilization of water hyacinth relevant in water treatment and resource recovery with special reference to India. Journal of Water Supply: Research and Technology-AQU, 51(5), 283-295. DOI |
24 | Thai Industrial Standard Institute. (2016). Thai Industrial Standard, TIS. Number 170-2016. Retrieved July 20, 2022 (actual access date), from https://service.tisi.go.th/standard-shop/web/index.php?r=site/view&tis=908. |
25 | Thakur, K. S., Gupta, S., & Singh, K. (2014). Green marketing mix and customer receptiveness of green product. Pacific Business Review International, 6(10), 74-80. |
26 | Urantinin, A., & Pilailar, S. (2015). Effect of water hyacinth on open-channel water flow behavior: Laboratory scale. Kasetsart Journal Natural Science, 49(6), 913-923. |
27 | Gupta, P., & Patra, S. (2018). Importance and awareness of health factor in consumer purchase decision specific to fast moving consumer durable sector. International Journal of Marketing and Management Research, 9(6), 32-51. |
28 | Hawkins, D. I., & Mothersbaugh, D. L. (2014). Consumer behavior: Building marketing strategy. International edition. NY: McGraw-Hill Education. |
29 | Intaboot, N. (2018). Mechanical properties and thermal conductivity of interlocking block made from sludge and water hyacinth. Journal of Thailand Concrete Association, 6(1), 10-19. |
30 | Kansim, P., & Mongkonsrisawat, S. (2018). Potential development of handicraft occupational group a case study of water hyacinth handicraft group Ban Pho, Mueang district, Nakhon Ratchasima province. Dhammathas Academic Journal, 18(1), 167-176. |
31 | Krishnan, S. (2020). Bioethanol production from lignocellulosic biomass (water hyacinth): a biofuel alternative. Bioreactors; Sustainable design and industrial applications in Mitigation of GHG emissions (pp.123-143). https://doi.org/10.1016/B978-0-12-821264-6.00009-7. DOI |
32 | Luepong, K., Sasithorn, N., & Manarungwit, K. (2017). Kraft paper preparation from water hyacinth, pineapple leaves and leaf sheath of banana tree. RMUTP Research Journal, 11(1), 15-22. |
33 | Pungpai, P., Watankornsiri, W., & Kangkun, N. (2018). Comparison of absorptive efficiency of oil spill dispersants using naturally nano-technologically porous materials. Koch Cha Sarn Journal of Science, 40(1), 38-49. |
34 | Madichie, N. O. (2012). Consumer Behaviour: Text & Cases, Chapter 7: Customer perception, Tata McGraw Hill1 (pp.154-175). Retrieved June 6, 2022 (actual access date), from https://www.researchgate.net/publication/328676646_Consumer_Perception. |
35 | Nuseir, M. T., & Madanat, H. (2015). 4Ps: A strategy to secure customers' loyalty via customer satisfaction. International Journal of Marketing Studies, 7(4), 78-87. https://doi:10.5539/ijms.v7n4p78. DOI |
36 | Harsono, R. (2016). The impact of marketing mix (4P's) on customer loyalty towards Toyota Avanza. iBuss Management, 4(1), 1-7. |
37 | Subpa-Asa, P., Laokongthavorn, L., & Date, S. (2020). The study on effect of lightweight concrete block by water hyacinth adding. Proceeding of the 6th International Conference on Advance Engineering and Technology (ICAET 2019), 811(1): 012014 (pp.1-6). DOI:10.1088/1757-899X/811/1/012014. Retrieved July 20, 2022 (actual access date), from https://iopscience.iop.org/article/10.1088/1757-899X/811/1/012014. DOI |