• Title/Summary/Keyword: product innovation

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From R&D to Commercialization : A System Dynamic Approach

  • Choi, Kang-Hwa;Kim, Soo-W.
    • International Journal of Quality Innovation
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    • v.9 no.3
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    • pp.123-144
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    • 2008
  • This paper describes a comprehensive approach to examine how technological innovation contributes to the renewal of a firm's competences through its dynamic and reciprocal relationship with R&D and product commercialization. Three theories of technology and innovation (the R&D and technological knowledge concept, product-process concept, technological interdependence concept) are used to relate technology and innovation to strategic management. Based on these theories, this paper attempts to identify the dynamic relationship between product innovation and process innovation using system dynamics by investigating that aspect of the dynamic changes in the closed feedback circulation structure in which R&D investments drive the accumulation of technological knowledge. Further, such knowledge accumulation actualizes product innovation and process innovation, subsequently resulting in an increase in productivity, customer satisfaction, profit generation, and.

Effect of Technological Collaboration on Firm's Product Innovation Output: The Moderating Roles of Appropriability (기술협력 활동이 기업의 제품혁신 성과에 미치는 영향: 전유성의 조절효과를 중심으로)

  • Hwang, Namwoong;Lee, Jung Min;Kim, Yeunbae
    • Journal of Technology Innovation
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    • v.22 no.1
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    • pp.59-87
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    • 2014
  • This paper focuses on effect of technological collaboration and securement of appropriability on product innovation performance. Additionally, moderating effect of appropriability on technological collaboration is investigated by using Korean Innovation Survey 2010 conducted by the Science and Technology Policy Institute in Korea. Result shows that technological collaboration with customer and affiliate affects product innovation performance positively. Appropriability, in addition, not only gives positive effect on product innovation performance by itself, but also it augments the positive effect of technological collaboration on product innovation performance. The results imply that technological collaboration and appropriability are the key determinant for the increase of the product innovation performance; therefore, firms need higher level of technological collaboration invigoration and possession of appropriability. at last, firms require profound insight concerning strategic use of technology protection methods to secure appropriability.

The Effects of Entrepreneurship Orientation and Absorptive Capacity on Corporate Performance : Focusing on Mediating Effects of Product Innovation Performance (기업가지향성 및 흡수역량이 기업성과에 미치는 영향 : 제품혁신성과의 매개효과 중심으로)

  • Lim, Jonghwa;Kim, Byung-Keun
    • Journal of Korea Technology Innovation Society
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    • v.21 no.4
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    • pp.1536-1576
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    • 2018
  • This study aims at investigating the path in which entrepreneurial orientation and absorptive capacity, which have a significant influence on the corporate performance of SMEs, are mediated through product innovation performance (product speed, product quality). For the empirical study, 233 questionnaires collected from 1775 SMEs including in Daejeon Techno Park start-ups were analyzed by using structural equation model. The empirical analysis shows that absorptive capacity and entrepreneurial orientation have a positive effect on performance through product innovation performance. Therefore, it is suggested that entrepreneurial orientation and absorptive capacity increase product innovation performance in terms of corporate strategy and external information utilization capability, and product innovation performance leads to performance. This paper suggests that entrepreneurial strategy and capacity to utilize external information are important for introducing high quality products faster than others in response to the external environment.

A study on the digital new product development with product innovation : focused on the case of Xcanvas time-machine TV (기능혁신을 통한 디지털 신제품 개발 전략에 관한 연구 : 엑스캔버스 타임머신TV 개발)

  • Kim, Sang-Yun;Jeong, Yong-Hwan;Kim, Jin-U
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.36-39
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    • 2006
  • This paper examines critical successful facts related with the digital new product development with product innovation. For this, we have selected a Xcanvas time-machine TV of LG electronics and we have done case-study. We have performed in-depth interviews with engineers, team managers, marketers to get facts on the product development process and analyzed huge amount of data obtained from web-sites and related firms' materials. We have concluded that CSFs of Xcanvas time-machine TV are customer-centered product innovation, new perspective of considering technology and product, managing innovative team and motivation to team member.

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The Effect of Innovation on Business Performances in Small and Medium Enterprises (중소기업의 혁신활동이 경영성과에 미치는 영향)

  • Jang, Kwang-Soon;Kim, Yong-Beom
    • Journal of the Korea Safety Management & Science
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    • v.12 no.4
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    • pp.239-246
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    • 2010
  • The purpose of this study is looking for the effects of innovation on business performance in Korean SMEs. We were able to obtain participations of 169 questionnaire, and derived statistics by means of SPSS/PC version 15.0 and AMOS. In this study we found that employee's quality mind and organizational supports for company innovation activities are significant to product innovation and process innovation. The reason is easy to adoption and participation in the innovation for all the members of the staff. As a statistical result, the research conduced that both product innovation and process innovation largely affects the business performances increase.

An Analysis of Structural Relationship between Technological Innovation Capability, Collaboration and New Product Development Performance in Small & Mid-sized Venture Companies (중소벤처기업의 기술혁신역량, 협업, 신제품개발성과 간의 구조적 관계 분석)

  • Lee, Rok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.1
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    • pp.185-195
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    • 2020
  • This study is intended to determine that there is a casual relationship between technological innovation capability and new product development performance in small and mid-sized venture companies, and that the introduction of collaboration as a means to step up technological innovation capability will improve new product development performance. To achieve this, a survey was carried out to employees who are engaged in R&D work for small and mid-sized venture companies based in Korea, and the results were analyzed by regression analysis. The findings showed that technology strategy, technology learning and open innovation belonging to technological innovation capability in small and mid-sized venture companies had an effect on new product development performance. In other words, the selection of collaboration as a wider array of core strategies on new product development performance showed that collaboration was a strategy affecting new product development performance. In addition, the moderating role of technological innovation capability in boosting new product development performance through the introduction of collaboration showed that common collaboration had a positive effect on stepping up technology strategy, and collaboration as a core strategy had a positive effect on the size of new product development performance by strengthening technology strategy and open innovation.

Aekyung: Design Innovation on New Product Development

  • Yoo, Changjo;Park, Kyungdo;Cho, Yeonjin
    • Asia Marketing Journal
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    • v.16 no.4
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    • pp.89-105
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    • 2015
  • Because of fierce competition, the importance of product design has been emphasized. In this case study of Aekyung, we mainly focus on this company's efforts to incorporate design innovation into new product development process. Their efforts on innovative product design turn out to be rewarding as the sales and market share soar. Through this case, we try to identify what aspects of Aekyung's efforts lead to the better and more innovative product design.

How Product Innovation and Motivation Drive Purchase Decision as Consumer Buying Behavior

  • RAYI, Gusti;ARAS, Muhammad
    • Journal of Distribution Science
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    • v.19 no.1
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    • pp.49-60
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    • 2021
  • Purpose: A good physical appearance greatly affects a person's self-confidence, especially when the media constantly depicts that beautiful men and women are those with perfect bodies, which later forms the perception that being fat or too thin is not attractive. That is in line with the increasing knowledge and the need for nutritious foods and drinks for diets. Therefore, this study aims to see whether there is a relationship between the Weight Rejuvenation Program Everyday product innovation towards millennial purchase decision and the motivation of having an ideal body as a moderating effect. Research design, data, and methodology: Distributed online Google form questionnaires to 96 audiences who commented on "Mute" web series. The respondents consisted of 63 women and 33 men from the millennial generation who lived in Greater Jakarta and were classified as the middle to upper economic class. After all of the data were collected, they were processed using Structural Equation Modeling Partial Least Squares. Results: Product innovation had a significant influence on the purchasing decisions of the millennial consumer, but motivation did not have the moderating function in the relationships between product innovation and purchase decision. Conclusions: The main factor for product innovation that can be accepted by millennials is the product quality that remains good.

The relationship between social capital and innovation in small business of Convergence Federation (이업종융합회 참여 중소기업의 사회적자본과 혁신활동의 관계에 대한 연구)

  • Ahn, Kwan-Young
    • Journal of the Korea Safety Management & Science
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    • v.15 no.1
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    • pp.317-325
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    • 2013
  • This paper reviewed the relationship between social capital(interaction, trust, shared vision) and innovation(product innovation, process innovation), and the moderating effect of CEO's entrepreneurship in small businesses of Convergence Federation. Based on the responses from 252 responses, the results of multiple regression analysis showed that interaction and shared vision effect positively on product innovation and process innovation, but trust effects positively only on process innovation. The results of moderating analysis showed that entrepreneurship effects positively on the relationship between trust and product innovation, and the relationship between shared vision and process innovation.

The Effects of R&D Capability and Market Orientation on Product Innovation Performance : The Moderating Role of Technological Innovation Orientation (반도체 기업의 R&D역량과 시장지향성이 제품혁신성과에 미치는 영향: 기술혁신지향성의 조절효과를 중심으로)

  • Kim, Dae-Hui;Kim, Jong-Keun
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.4
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    • pp.79-95
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    • 2017
  • This Study Investigates Whether R&D Capabilities and Market Orientation have Significant Effects on Product Innovation Performance in Order to Enhance Customer Value and Technology Innovation Competitiveness Considering the Characteristics of Rapidly Changing Semiconductor Industry. In other Words, as in the Research Model, the Purpose of this Study is to Investigate the Causal Relationship between the Independent Variable, R&D Capability and Market Orientation, on Product Innovation Performance, which is a Dependent Variable, through the Moderating Variable of Technological Innovation Orientation. For this Study, we Conducted a Questionnaire Survey on the Employees of Development Companies in the Semiconductor Industry and Finally Collected 118 Valid Questionnaires. The Collected Data was Analyzed by Multiple Regression Analysis with Demographic Characteristics as Control Variable and Hierarchical Regression Analysis was Conducted with the Moderating Effects of Technological Innovation Orientation. The Results Showed that the Higher the R&D Intensity and the External Network Capacity, the Higher the Product Innovation Performance. Also, the Product Innovation Performance was Higher than the Customer Orientation and Competitor Orientation Among the Market Orientation. In Addition, only R&D Capability Confirms that Technology Innovation Orientation is Moderated. The Result of this Study is to Improve Understanding of R&D Capability and Market Orientation in Creating of Product Innovation Performance of Semiconductor Companies and to offer Valuable Research Data in Empirically Supporting that Technological Innovation Orientation is an Important Moderating Factor in Creating Firm's Product Innovation Performance and Sustainable Competitive Advantage.