Asia Marketing Journal

Korean Marketing Association (한국마케팅학회)
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Aekyung: Design Innovation on New Product Development

  • Received : 2015.01.09
  • Accepted : 2015.01.16
  • Published : 2015.01.31
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Abstract

Because of fierce competition, the importance of product design has been emphasized. In this case study of Aekyung, we mainly focus on this company's efforts to incorporate design innovation into new product development process. Their efforts on innovative product design turn out to be rewarding as the sales and market share soar. Through this case, we try to identify what aspects of Aekyung's efforts lead to the better and more innovative product design.

Keywords

References

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