• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.79-88
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• 2016

Modern society is living in material affluence after the Industrial Revolution. Meanwhile, consumer needs, in conformity with product diversification, are also being diversified. Modern consumers, unlike those of the past, are trending towards individual consumption that satisfies emotion and values instead of simple goal-oriented consumption. A model case is that of Starbucks. Starbucks has grown into the global coffee franchise it is today through emotional marketing that sells an atmosphere that is unique to Starbucks, consisting of store decorations, store music, employee service, and charming coffee aromas that are identical in every store anywhere in the world. Because this method is marketing that stimulates human emotion, it is assigned to and appeals to human senses and sensitivity. In other words, the charm of emotion marketing is that it draws out consumer emotion, produces positive reactions towards products, and leads to consumption. The utilization of emotions for products or service differentiates brand image and is becoming a key method in reinforcing brand royalty. In particular, more importance is being placed on customer service to strongly impress consumers. Intangible service is becoming the best way to impress customers.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.5
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• pp.721-731
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• 2009

The purpose of this study was to investigate the effects of VMD consciousness on importance of VMD components and clothing purchasing behaviors of university students. The research method was survey and subjects were 545 male and female university students in Chungnam province. The questionnaire consisted of 4 measuring instruments; VMD consciousness, importance of VMD components, clothing purchasing behaviors, and demographic attribution. The data were analyzed by factor analysis, $X^2$ test, t-test, cluster analysis, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, university students had high VMD consciousness and attended to fashion trend, brand image, product information, and enjoyment of shopping, and felt appetite to purchase. Second, university students considered store arrangement and show window display as the important VMD components to purchase clothing. Third, university students were categorized into 3 consumer types(shopping/brand pursuit type, utilitarian information pursuit type, and trend/information pursuit type) by VMD consciousness. Forth, the consumer types by VMD consciousness showed many differences in importance of VMD components and clothing purchasing behaviors. Shopping/brand type considered show window display, cleanness and lighting/music/properties/color as more important VMD components, and used more money to purchase clothing and shopped more often than other consumer types.

• The Journal of the Korea Contents Association
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• v.3 no.2
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• pp.1-10
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• 2003

A semiotic approach to modem visual arts has emerged since French post-structuralism was introduced to Anglo -American academics by "deconstruction" or "postmodemi sm." It views a work of art as a sign, which is its math odical assumption and, at the same time, makes its appli cation more accessible. In the milieu of modem visual arts' effort to be intimate with general audience, modem art photography is now fared with the request to be a familar and universal domain, instead of being left only in photo books as artistic and academic achievements. More specifically, various photo images puter graphics to such megaexhibitions as "Gwangju Biennale,. "Media City Seo ul," and "Pusan International Art Festival," are main objects of study. A coherent and scientific analysis of visual semitotics is still on the way, however, it is an urgent task how to read and interpret a photo image with multiple meanings. This study argues that visual seniotics can be a powerful tool to enhance the understanding of art photography. After all, seniotics is a product of age； we live in the age of legibility, that is, of reading the work of art well as the social events and phenomena. art well as the social events and phenomena.

• Korean Journal of Remote Sensing
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• v.25 no.1
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• pp.11-20
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• 2009

Due to increasing frequency of yellow dust, not to mention high rate of precipitation and cloud formation in summer season of Korea, atmospheric correction of satellite remote sensing is necessary. This research analyzes the effect of atmospheric correction has on imagery classification by comparing DN distribution before and after atmospheric correction. The image used in the research is LANDSAT-5 TM. As for atmospheric correction module, commercial product ATCOR, FLAASH as well as COST model released on the internet, were used. The result of experiment shows that class separability increased in building areas.

• Journal of Korea Multimedia Society
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• v.24 no.10
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• pp.1449-1460
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• 2021

The visual design elements of packaging play an vital role in attracting consumers' attention, forming their sense of pleasure and sensory expectations, as well as having an important impact on the actual product experience. This study aims to explore whether the colors and textures in the packaging design elements of canned beer will affect consumers' senses, judgments and taste perception of canned beer. Participants in Survey I (N=193) evaluated their expectations for beer freshness, softness, bitterness and alcohol content by observing the packaging of canned beer, then recorded whether they could get the expected experience when tasting beer, and evaluated their preference and purchase intention. In the Survey II, 4 kind of colors and 2 types of texture shapes were applied, and all participants were provided with the same beer for multivariate cross contract analysis to evaluate the specific impact of color and texture of packaging design elements on consumers' taste and the interaction between sensory judgment and taste perception.The results showed that both colors and textures had a significant affect on the sensory expectation (pre-tasting score) of canned beer, but their effects on the sensory score after tasting (actual perception)were inobvious. The analysis of the influence of the interaction between color, texture and shape on taste perception shows that when the expected packaging appearance perception is similar to the actual drinking perception (i.e., straight line and B/G or arc line and Y/R), it is more likely to obtain consumers' favor and higher purchase intention evaluation than the inconsistent canned beer packaging (i.e., straight line and Y/R and arc line and B/G). This paper discusses the influence of these results on the packaging design of canned beer and the possibility of improving the brand efficiency by meeting the visual elements of packaging design expected by consumers.

• Journal of the Korea institute for structural maintenance and inspection
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• v.25 no.5
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• pp.165-172
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• 2021

The purpose of this study is to investigate the carbon capture capacity of various inorganic materials. For this purpose, the change in property of ordinary Portland cement (OPC), blast furnace slag fine powder (GGBS), and circulating fluidized bed boiler ash (CFBC) due to carbonation were analyzed. Carbonation curing was performed on all specimens through the accelerated carbonation experiment, and the amount of carbon capture was quantitatively analyzed by thermogravimetric analysis according to the age of carbonation. From the results, it is confirmed that the carbon capture capacity was shown in all specimens. The carbon capture amount was shown in the order of CFBC, OPC, and GGBS. The 28-day carbon capture of CFBC, OPC, and GGBS was 3.9%, 1.3%, and 9.4%, respectively. Carbon capture reaction occurred rapidly at the beginning of carbonation, and occurred slowly with increasing age. SEM image analysis revealed that an additional product generated by carbonation curing in all specimens was calcium carbonate.

• Microbiology and Biotechnology Letters
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• v.49 no.2
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• pp.148-156
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• 2021

Single-chain antibodies against epidermal growth factor receptor variant III (EGFRvIII) are potentially promising agents for developing antibody-based cancer treatment strategies. We described in our previous study the successful expression of an anti-EGFRvIII scFv antibody in Escherichia coli. However, we could also observe the formation of insoluble aggregates in the periplasmic space, limiting the production yield of the active product. In the present study, we investigated the mechanisms by which growth conditions could affect the expression of the soluble anti-EGFRvIII scFv antibody in small-scale E. coli NiCo21(DE3) cultures, attempting to maximize production. The secreted scFv molecules were purified using Ni-NTA magnetic beads and protein characterization was performed using SDS-PAGE and western blot analyses. We used the ImageJ software for protein quantification and determined the antigen-binding activity of the scFv antibody against the EGFRvIII protein. Our results showed that the highest percentage of soluble scFv expression could be achieved under culture conditions that combined low IPTG concentration (0.1 mM), low growth temperature (18℃), and large culture dish surface area. We found moderate-yield soluble scFv production in the culture medium after lactose-mediated induction, which was also beneficial for downstream protein processing. These findings were confirmed by conducting western blot analysis, indicating that the soluble, approximately 30-kDa scFv molecule was localized in the periplasm and the extracellular space. Moreover, the antigen-binding assay confirmed the scFv affinity against the EGFRvIII antigen. In conclusion, our study reveals that low-speed protein expression is preferable to obtain more soluble anti-EGFRvIII scFv protein in an E. coli expression system.

• Cross-Cultural Studies
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• v.37
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• pp.51-79
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• 2014

Seriously depressed by the failure in the first performance of his own drama ${\ll}$The Government Inspector${\gg}$, N. Gogol sought out a space, Italy, which is obviously a turning point for the writer. Here in Italy, the writer could be able to explore an essential foundation for the national identity as well as self-identification of Russian traditional culture, all of which have already been epitomized in the Renaissance period in Italy. The city Rome itself provided Gogol with its grandness and harmonious perfectness, influencing something 'spiritual being' upon the writer. The work under discussion, "Rome," is thus created through these literary circumstances. Though it is made under the different title as "Annuntiata" and it delivers a love story between lovers, the story lines gradually turned into a fiction about the city, Rome. In comparison with city Paris, Gogol himself presents a negative view of the French metropolitan, saying that it is nothing but a by-product of the 19th century civilization. Interestingly enough, Rome for Gogol is totally different; it is the place of sublimity, that is a locus of harmonious, holy, and eternal city. Likewise, this pattern can be said of another description on the two contradictory cities: Paris and Rome. Again, Gogol fully pictures the city Paris as centripetal and Rome as centrifugal, in which the main protagonist makes the reader indulge in his own world. Throughout the story the writer tells us a transformation experienced by his character, and the work ends with an open denouement. Like Jerusalem, Rome is the city of resurrection for Gogol. Yet, this kind of possibility of transformation in the story is exposed to the hero, and it arguably depends on the extent to which he explores the readiness for encountering of 'eternity' in this "eternal city."

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.36 no.6
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• pp.451-456
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• 2018

UAVs (Unmanned Aerial Vehicles) are widely used for maintenance and monitoring of facilities. It is necessary to acquire a high-resolution image for evaluating the appearance state of the facility in safety inspection. In addition, it is essential to acquire the video data in order to acquire data over a wide area rapidly. In general, since video data does not include position information, it is difficult to analyze the actual size of the inspection object quantitatively. In this study, we evaluated the utilization of 3D point cloud data of bridges using a matching between video frames and reference photos. The drones were used to acquire video and photographs. And exterior orientations of the video frames were generated through feature point matching with reference photos. Experimental results showed that the accuracy of the video frame data is similar to that of the reference photos. Furthermore, the point cloud data generated by using video frames represented the shape and size of bridges with usable accuracy. If the stability of the product is verified through the matching test of various conditions in the future, it is expected that the video-based facility modeling and inspection will be effectively conducted.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.2
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• pp.111-117
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• 2019

In this paper, we propose a mobile remicon quality management system to enable inspection and correspondence with a smart phone in the field check of remicon. We also proposed a real-time slump data processing part to digitize field inspection and XML formats for data exchange with the server. We used the smart phone to transmit real-time image about field inspection of remicon and judged the error at the same time. By doing this, we shared the situation of the remicon products in the field and the head office. Based on the actual results, the development technology is used to determine whether the product is abnormal or not, and to provide appropriate information to the company and the site. Based on the analysis of raw material quality data, it is possible to present real time optimal blending ratio according to raw material import with raw material management data, which is the biggest problem of the ready mixed concrete industry.