• Title/Summary/Keyword: product development

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Aekyung: Design Innovation on New Product Development

  • Yoo, Changjo;Park, Kyungdo;Cho, Yeonjin
    • Asia Marketing Journal
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    • v.16 no.4
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    • pp.89-105
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    • 2015
  • Because of fierce competition, the importance of product design has been emphasized. In this case study of Aekyung, we mainly focus on this company's efforts to incorporate design innovation into new product development process. Their efforts on innovative product design turn out to be rewarding as the sales and market share soar. Through this case, we try to identify what aspects of Aekyung's efforts lead to the better and more innovative product design.

디자인 중심 신제품 개발 전략의 성공 요인에 관한 연구 - 초콜릿 폰 개발 사례를 중심으로 -

  • Jang, Seong-Geun;Ryu, Seong-Il;Kim, Jin-U
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.545-559
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    • 2006
  • The function of product design has been an important part for success on new product development We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other parts and to change member's mind from engineer-oriented to market-oriented.

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Development of a STEP-compliant Web RPD Environment (STEP표준과 Web을 이용한 RPD환경 구축)

  • 강석호;김민수;김영호
    • Korean Journal of Computational Design and Engineering
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    • v.5 no.1
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    • pp.23-32
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    • 2000
  • In this paper, we present a Web-enabled product data sharing system for the support of RPD (Rapid Product Development) process by incorporating STEP (STandard for the Exchange of Product model data) with Web technology such as VRML (Virtual Reality Markup Language), SGML (Structured Generalized Markup Language) and Java. Extreme competition makes product life cycle short by incessantly deprecating current products with a brand-new one, and thus urges enterprises to devise a new product faster than ever. In this environment, an RPD process with effective product data sharing system is essential to outstrip competitors by speeding up the development process. However, the diversity of product data schema and heterogeneous systems make it difficult to exchange the product data. We chose STEP as a neutral product data schema and Web as an independent exchange environment to overcome these problems. While implementing our system, we focused on the support of STEP AP 203 UoF (Units of Functionality) views to efficiently employ STEP data models that are maximally normalized, and therefore very cumbersome to handle. Our functionality-oriented UoF view approach can increase users'appreciation since it facilitates the modular usage of STEP data models. This can also enhance the accuracy of product data. We demonstrate that our view approach is applicable to the configuration control of mechanical assemblies.

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The viewpoint-based product information modeling in collaborative product development (협업적 제품개발에서의 관점기반 제품정보 모델링)

  • 채희권;최영환;김광수
    • Proceedings of the CALSEC Conference
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    • 2003.09a
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    • pp.54-59
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    • 2003
  • The information sharing is essential to make collaboration by participants in the collaboration environment. The sharing of the information is necessary to reduce time-to-market of new Product. In this paper, V2-model is proposed far supporting the sharing of the information on product development. V2-model supports collaborative product development in design and supply chain. Through viewpoints, V2-model supports 1) two-level structure that consist of private level and public level ,2) level-up process and 3) product development process. The public level information supports to share the product information on collaborative supply chain and design. The viewpoints in V2-model are divided into public viewpoints that point to the public level information and private viewpoints that point to the private level information. Private viewpoints are transformed into public viewpoints. The extended Topic Map has B-Topic, S-Topic and View for representing V2-model in this paper. The level-up process of V2-model is implemented through the merging of S-Topics. V2-model is implemented with washing machine model using extended Topic Maps. In this model, the public viewpoints and private viewpoints are represented and the level-up process, which transforms private viewpoints into public viewpoints, is implemented.

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Evaluating Perceived Smartness of Product from Consumer's Point of View: The Concept and Measurement

  • Lee, Won-Jun
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.149-158
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    • 2019
  • Due to the rapid development of IT (information technology) and internet, products become smart and able to collect, process and produce information and can think of themselves to provide better service to consumers. However, research on the characteristics of smart product is still sparse. In this paper, we report the systemic development of a scale to measure the perceived product smartness associated with smart product. To develop product smartness scale, this study follows systemic scale development processes of item generation, item reduction, scale validation, reliability and validity test consequently. And, after acquiring a large amount of qualitative interview data asking the definition of smart product, we add a unique process to reduce the initial items using both a text mining method using 'r' s/w and traditional reliability and validity tests including factor analysis. Based on an initial qualitative inquiry and subsequent quantitative survey, an eight-factor scale of product smartness is developed. The eight factors are multi-functionality, human-like touch, ability to cooperate, autonomy, situatedness, network connectivity, integrity, and learning capability consequently. Results from Korean samples support the proposed measures of product smartness in terms of reliability, validity, and dimensionality. Implications and directions for further study are discussed. The developed scale offers important theoretical and pragmatic implications for researchers and practitioners.

Developing an End-User Computing PDM System for Small and Medium Business (중소기업을 위한 최종 사용자 컴퓨팅 PDM 시스템 개발)

  • Do, Namchul
    • Journal of Korean Institute of Industrial Engineers
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    • v.41 no.2
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    • pp.162-172
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    • 2015
  • This paper proposes a Product Data Management (PDM) system architecture that supports end-user computing for small and medium businesses (SMBs) in Korea to build and maintain efficient and sustainable information systems for their product development. Its open database with relational tables enables existing common application programs such as Microsoft office suites to access product data in PDM systems. In addition, the interactive query processor provided by database management systems helps design engineers to build ad hoc queries in standard SQL database language to response different data requirements during their product development. The PDM architecture with the open database allows design engineers or technical staffs in SMBs to build and maintain their application programs for product development by themselves. To show the feasibility of the proposed architecture, this study implemented a prototype PDM system based on the architecture and database, and represents real-world product data with the implemented PDM system.

Creating the Optimal Product Business Management System for Social and Enterprise Development

  • Liao, Shih-chung
    • Journal of Distribution Science
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    • v.11 no.6
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    • pp.21-30
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    • 2013
  • Purpose - This paper examines product design management, the current design focus of which has shifted to the need to produce innovation applications that can effectively respond to the market's consumption changes in a timely manner. Research design, data, methodology - This study discusses several methodologies that are widely used in experimental processes, such as fuzzy theory, multi-criteria decision-making theory, and managing decision making. The designers will better understand their customers by applying these methodologies. This study examines how the current trend in product innovation design observes customer needs, controls innovation, and stimulates design ability. Results - This paper takes innovative telephone design as an experimental case to investigate how to create a product using market-oriented and customized management concepts and creative design abilities. Conclusions - If accompanied by an innovative product value chain, a product can further the development of enterprise management, now the main element of every developed country's social and economic development.

Knowledge-based Approximate Life Cycle Assessment System in a Collaborative Design Environment (협업설계 환경에서의 지식기반 근사적 전과정평가 시스템)

  • 박지형;서광규;이석호;이영명
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2003.06a
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    • pp.877-880
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    • 2003
  • In a competitive and globalized business environment, the need for the green products becomes stronger. To meet these trends, the environmental assessment besides delivery, cost and quality of products should be considered as an important factor in new product development phase. In this paper. a knowledge-based approximate life cycle assessment system (KALCAS) for the collaborative design environment is developed to assess the environmental impacts in context of product concept development. It aims at improving the environmental efficiency of the product using artificial neural networks consisting of high-level product attributes and LCA results. The overall framework of the collaborative environment including KALCAS is proposed. This architecture uses the CO environment to allow users on a wide variety of platforms to access the product data and other related information. It enables us to trade-off the evaluation results between the objectives of the product development including the approximate environmental assessment in the collaborative design environment.

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Improving Development Process for Product Safety

  • Jung, Won
    • Proceedings of the Korean Reliability Society Conference
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    • 2004.07a
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    • pp.262-267
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    • 2004
  • In designing and evaluating a new product, the company needs to give thought to the entire spectrum of produceability, usability, and ultimate reliability, as well as safety of users. For each design review(DR) stage, a formal, systematic, documented review and evaluation of a product design is conducted to assure that the product is safe and reliable, that costs and materials have been optimized, and that the design complies with its specifications and requirements. This paper presents how to improve development process for product's safety and reliability. The process requires gathering the appropriate information, determining the limits of the product, estimating risk associated with the task-hazard combinations, and reducing risk according to a prioritized procedure.

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Development of Project Management Process for Product Development (제품개발 프로젝트관리 프로세스 개발)

  • Min, Taek-Kee
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.33 no.3
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    • pp.93-101
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    • 2010
  • Regarding project management, many organizations have developed and distributed general project management knowledge systems, and application fields use the knowledge systems to apply the process suitable for characteristics of a project. This study suggests project management process models to apply to product development projects and introduces the application cases. This product development project management process model is composed of five top processes of initiation and preparation, planning, implementation management, control, and termination and transfer. The five processes are re-divided into 18 bottom processes. These processes are expressed as input, control, output, and mechanism by using the IDEF0 model. This model is applied to the new car development project of a Korean automobile company and introduces the cases, which shows a project charter, a work breakdown structure, a project schedule, a progress s-curve, a risk register, and a performance report.