• Asia-Pacific Journal of Business
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• v.12 no.2
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• pp.145-159
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• 2021

Purpose - The purpose of this study is to identify the preceding factors that form pro-social tourism behavior intent in a pendemic situation and to present theoretical and practical implications for the role of individuals for a safe tourism environment. Design/methodology/approach - This study conducted an analysis by collecting 420 valid questionnaires targeting citizens who have lived in Korea continuously for more than one year. For the analysis, a confirmatory factor analysis (CFA) and a structural equation model (SEM) were used, and a multi-group confirmatory factor analysis (MCFA) and a multi-group structural equation model (MSEM) were used to verify the difference by age group. Findings - First, cognitive and affective risk perception for Covid-19 had a significant (+) effect on the ascription of responsibility to tourists, and affective risk perception and ascription of responsibility had a significant (+) effect on personal norms. Second, personal norms have been shown to have a significant (+) influence on prosocial tourism behavior intention, and prosocial tourism behavior intention has a significant (+) influence on WTP on safety tourism. Research implications or Originality - Tourism behavior in a pendemic situation can affect the spread of infection. In this respect, this study attempted to confirm how moral norms affect pro-social tourism behavior from a personal point of view. In addition, we tried to present practical implications by identifying the impact of personal norms on willing to pay for a safe tourism environment.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.166-178
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• 2014

In this study, to know the influence of pro-social behavior by service orientation of care facility for the elderly, made a research from 80 care facility for the elderly of about 400 professor employees with visiting them and by the mail. survey was from 302 senior citizens by 61 facilities, and the final analysis was helped by 297 professor employees. First, as analysis from the standard of prime variable, it showed 3.84 of relatively high marked from the who have had aware of the level of pro-social behavior. overall, standard of service orientation shown 3.69 out of 5 which is also relatively high. Looking at the sub- dimensions of service-oriented leadership performance has shown 4.13 points out of 5, 3.78 points out of 5 on buildup the systems, management of human resource orientation shown 3.5 points out of 5 and attitude of services shown 3.36 points out of 5. In general, the service has showed up higher points on the overall. Second, by the analysis from the regression analysis, fulfillment of leadership (B=.004, P=.938), attitude of service (B=.031, P=.476), management of human resource (B=.147, P=.003), system build up (B=.175, P=.001) were made meaningfully influenced on pro-social behavior. Especially, the sub- dimensions of human resource management and the system buildup had a importantly major role for influencing on pro-social behavior. Based on this, in this study, care facility for the elderly professionals the ability to manage human resources programs and services to improve the efficiency of the system was proposed for building plans.

• Journal of the Korean Home Economics Association
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• v.46 no.2
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• pp.1-12
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• 2008

The purpose of this research was to identify the importance of social competence in early childhood, age 3 to 5, by examining the relationship between the children's variables such as gender, age, and temperament, with that of their mothers' emotionality, and the social competence. 72 children in the early childhood age bracket were surveyed. Three major findings were established. Firstly, there were no gender differences in relation to social competence. Children's adaptability and social activity were related to their pro-social behavior and the ability to internalize/externalize problems. Secondly, children exhibited pro-social behavior only when their mother's emotional reactivity was positive. hirdly, children's social competence was influenced by individual variables and their mothers' emotionality. Prosocial behavior, a lower ranking domain, was influenced by children's adaptability and mothers' emotional reactivity. The children's ability to internalize problem was influenced by adaptability. In contrast, The ability to externalize problem was influenced by the range of activities they were involved in. Overall, children's social competence was influenced by their age.

• Korean Journal of Childcare and Education
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• v.19 no.4
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• pp.53-72
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• 2023

Objective: This study examined the effects of cooking activities related to seasonal customs on the language expression ability and pro-social behaviors of young children. Methods: Participants consisted of thirty-four 5-year-old children who were attending S preschool in Jeollanamdo. Seventeen children belonged to the experimental group and seventeen children to the comparative group. The experimental group participated in cooking activities related to seasonal customs, and the comparative group in cooking activities according to life themes of Nuri curriculum. Results: The results of this study revealed a significant improvement in the language expression ability and pro-social behaviors of young children in the experimental group. That is to say, the scores of the language expression ability and pro-social behaviors of the experimental group were significantly higher than those of the comparative group. Conclusion/Implications: This study carries significant implications for the early childhood field as it provides valuable insight into teaching-learning activities that effectively enhance the language expression ability and pro-social behaviors of young children.

• Journal of Global Scholars of Marketing Science
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• v.5
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• pp.171-204
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• 2000

This paper intends to investigate the hierarchical effects of personality variables and values on pro-environmental product purchase and recycling behaviors mediated by 3 factor environmental attitudes. Previous literature review on pro-environmental behaviors has three categories of research trends. The first category generally done during 70's and early 80's is mainly focused on identifying pro-environmental consumer groups. Second stream of studies has focused on the mediating and moderating effects of variables, such as PCE, environmental knowledge, the perceived importance of behavioral consequences etc., on various pro-environmental behaviors. The last and latest trends of literature is focused on hierarchical and interactive effects of variables on behaviors. Following the trends of literature is review of such specific variables as social responsibility, community mindedness, locus of control, values, and environmental attitudes. The result shows that both locus of control and social responsibility have positive effects on two of environmental attitudes, harmony with nature and limits to growth, but community mindedness did not have effects on environmental attitudes. And social belonging value has positive effects on two of environmental attitudes, limits to growth and nature over human, and environmental value has positive effects on the formation of harmony with nature and limits to growth. But self-actualization has negative effects. And it's also suggested the positive effects of environmental attitudes on purchase and recycling behaviors. Specifically, all environmental attitude variables have positive effects on the formation of pro-environmental product purchase and recycling behaviors except in case of the effects of nature over human to recycling. And it's also revealed that pro-environmental product purchase is a preceeding behavior to recycling behavior, which suggest that consumers have to purchase environment friendly and recyclable products in order to engage in effective recycling behavior. Various applications of the results are discussed in the conclusion.

• Knowledge Management Research
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• v.15 no.2
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• pp.23-41
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• 2014

Firms increasingly utilize Social Networking Service(SNS) to lead user's voluntary behavior. In the web-based environment, users show coexist loyal behavior which is represented by 'web-based pro-organization citizenship behavior' and 'anti-citizenship behavior'. To measure genuine performance of web-activity, we separated degree of compliance based on credibility, 'deep-level' and 'surface-level' to comprehend different behavior after compliance. The analysis result shows that contents credibility is important to enhance deep-level of compliance which has significant influence on web-based pro-organization citizenship behavior. Contrastively, surface-level of compliance has influence on anti-citizenship behavior. Based on the results of these analyses, the directions of web-based activities for the common good and self-interests of the stakeholders of the web-based activities will be proposed.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.671-679
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• 2007

This study investigated the relationship between maternal facilitative communication perceived by children and the social adjustment which was measured as pro-social behaviors and aggressive behaviors in children. Special attention was given to the mediating effect of the child's self-regulation on the relationship. The subjects, selected by convenience sampling method, were 193 fourth and fifth grade elementary school students. Data was analyzed through Pearson's correlation, reliability analysis, and multiple regression using the SPSS 12.0. The findings of the study were as follows. First, the mother's facilitative communication perceived by the child was positively associated with the pro-social behavior, while, it was negatively correlated with the aggressive behavior of the child. Second, the mother's facilitative communication had direct effect on the prosocial behavior and the aggressive behavior of the child. Third, the direct impact of facilitative communication on social adjustment was mediated by the self-regulation variable. Based on these findings, this study proposes strategies for the improvement of children's adjustment during late childhood.

• Korean Journal of Childcare and Education
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• v.10 no.6
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• pp.313-332
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• 2014

The purpose of this research is to distinguish the effect of children's multicultural educational program in the daily life schedule that is integrated in Nuri-programme on children's multicultural acceptance and pro social behavior. Subjects were 4-year-old children from Gyounggi-do A city separated into anexperimental group and acontrol group. Both groups werepre tested. After conducting a program for 44 times, the data was collected using visual resources and instruction considering 4-year-old children's ability to read. In conclusion, the experimental group educated with children's multicultural program showed higher multicultural acceptance. These show that multicultural education affect pro-social behavior.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.487-510
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• 2019

The purpose of this study is to examine the impact of Ethical Leadership on job engagement, organizational commitment and unethical pro-organizational behavior and to analyze the dual mediation effect of job engagement and organizational commitment. We used 565 questionnaires collected by members in domestic companies. The result of the analyses are as follows: First, Ethical Leadership has no positive effect on unethical pro-organizational behavior. Second, in the relationship between Ethical Leadership and unethical pro-organizational behavior, job engagement does not play a mediating role, but organizational commitment plays a mediating role. Third, in the relationship between Ethical Leadership and unethical pro-organizational behavior, job engagement and organizational commitment play a dual mediating role. The theoretical implication is that this study once again confirmed the behavior patterns such as cognition, emotion, attitude and behavior of members in the organization. In addition, this study can contribute to theoretical expansion by explaining that these behavior patterns are identified by social exchange theory. The practical implication is that this study confirmed that members in the actual management field are willing to perform unethical pro-organizational behavior in order to achieve the organization's goal efficiently and effectively. Therefore, it is suggested that active efforts should be made to recognize these negative influences and possibilities at the organization level and to create a clean and fair organizational culture and environment that everyone can recognize at the social level.

• Journal of the Korea Society of Computer and Information
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• v.25 no.11
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• pp.269-276
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• 2020

Recently some researchers have challenged the truism by arguing that ethical leadership evokes followers' engagement in unethical behavior when that is benefit for organization(unethical pro-organizational behavior, called UPB). In this paper, I propose the relationships among the ethical leadership, affective commitment, and UPB based on social exchange theory and social identity theory. Using survey data from 10 companies 90 employees, the regressing analysis results indicate that there is positive and significant direct relationship between ethical leadership and UPB, and affective commitment paly as a partial mediator role among ethical leadership and UPB. Some implications, future research directions, and study limitations were discussed.