• Journal of the Korean Home Economics Association
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• v.46 no.2
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• pp.59-71
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• 2008

The purpose of this study was to discuss the role of mothers in children's privacy protection on the Internet. Specifically, the study explored 1)children's privacy protection efforts on the Internet, 2)types of personal information children provided at Web sites, and 3)the effect of mothers' privacy protection efforts on their children's privacy protection levels. The Internet survey was conducted and total of 153 mothers and their children aged 12-13 were included for statistical analysis. The descriptive statistics and Ordinary Least Squares were used. The results yield that children showed relatively high levels in providing personal information on the Internet, while they have no sufficient competency at privacy protection. The effect of mothers' privacy protection efforts on children's privacy protection was partially supported. The longer hours of Internet use and frequent participation in online events increased the potential consequences of children's privacy invasion. Providing privacy standards for online service providers and marketers targeting children could help protect children's privacy. Moreover, education program targeting parents and children could contribute them reduce potential consequences of children's privacy invasion.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.22 no.4
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• pp.923-939
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• 2012

In the information society, to serve the normal economic activity and to delivery the public service is to secure the privacy information. The government endeavors to support with the privacy protection laws and public organizations. This paper is to study the privacy protection policy in the major countries by analyzing the laws and organizations. At last, The study is to examine the policy tasks to support the privacy protection policy.

• Asia pacific journal of information systems
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• v.31 no.3
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• pp.257-276
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• 2021

This study investigates the factors that facilitate or hinder people to use mobile payment, especially drawing upon the theoretical perspectives on individual's privacy protection motivation and perceived market condition. Survey data (n = 200) were collected through a web-based platform and used to test a theoretical model. The results show that one's privacy protection power is formed by various individual and technological factors (i.e., perceived data exposure, self-efficacy, and response efficacy), and in turn it determines his/her intention to use mobile payment. Moreover, the relationship between privacy protection power and mobile payment use is conditional on the perceived market control by the service provider - with a perception of the high level of provider's market control, one uses mobile payment regardless of his/her privacy protection power, while under the low level of provider's market control, the decision depends on the degree of privacy protection power. The findings would help our understanding of why some people are more susceptible to mobile payment and others are not.

• Journal of Internet Computing and Services
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• v.15 no.2
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• pp.59-71
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• 2014

This study applied customer perspective to find out ways how to protect customers' privacy by themselves. It does so by examining the factors which affect customer privacy protection behaviors. Based on the Privacy Act, this study developed the construct of Privacy Rights awareness and finds the law's effect on privacy awareness and behavioral change. The study finds that there exists a significant difference in privacy protection behavior according to privacy rights awareness. Independent variables are as follows: Five variables (Perceived vulnerability, Perceived severity, Perceived response effectiveness, Perceived barriers, Privacy Rights awareness) were tested as critical variables influencing Behavioral Intention in PMT model. Privacy awareness had a moderating effect on the relationship between perceived severity and privacy protection behavior. This study would contribute on theoretical expansion of Protection Motivation Theory and also provide practical implications for effective ways to promote behavioral changes.

• Informatization Policy
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• v.20 no.3
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• pp.63-85
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• 2013

Drawing on Protection Motivation Theory(PMT), this study attempts to clarify antecedents that influence the intention to protect individuals' privacy on the Internet. Protection motivation forms through individuals' cognitive appeal involving threat and efficacy. Then protection motivation causes privacy behavioral change. Protection motivation factors are established privacy trust and privacy risk, which are related to privacy attitude and belief. This proposed model is empirically analyzed by utilizing structural equation analysis(SEM). According to the result of the empirical analysis, it is founded that almost paths have statistically significant explanatory power except path from efficacy to privacy risk and path from privacy trust to privacy behavioral intention. This study shows powerful evidence of antecedent factors based on protection motivation of individuals' privacy behavioral intention in online environment.

• Journal of Information Technology Services
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• v.10 no.4
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• pp.21-32
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• 2011

The recently revised "Telecommunications Business Promotion and Personal Data Protection Act" is an important legal milestone in promoting the Korean telecommunications infrastructure and industry as well as protecting individuals' personal data and individuals' rights to privacy. Special characteristics of information security and privacy protection services including public goods' feature, adaptiveness, relativity, multi-dimensionality, and incompleteness, are reviewed. The responsibility of chief security/privacy officers in the IT industry, and the fairness and effectiveness of the criminal negligence in the Telecommunications Act are analyzed. An assessment of the rationale behind the act as well as a survey of related laws and cases in different countries, offers the following recommendations : i) revise the act and develop new systems for data protection, ii) grant a stay of execution or reduce the sentence given extenuating circumstances, or iii) use technical and managerial measures in data protection for exemption from criminal negligence.

• Asia pacific journal of information systems
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• v.18 no.3
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• pp.45-65
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• 2008

The rapid growth of the Internet has increased the amount of transmission of personally identifiable information. At the same time, with new Internet related technologies, organizations are trying to collect and access more personal information than before, which in turn makes individuals concern more about their information privacy. For their successful businesses, organizations have tried to alleviate these concerns in two ways: (1) by offering privacy policies that promise certain level of privacy protection; (2) by offering benefits such as financial gains or convenience. In this paper, we interpret these actions in the context of the information processing theory of motivation. This paper follows Hann et al.(2007)'s methods to analyze Internet users privacy concerns in Korea and tries to compare the findings. Our research objectives are as follows: First, we analyze privacy concern mitigation strategies in the framework of the expectancy theory of motivation. Subsequently, we show how the expectancy theory based framework is linked o the conjoint analysis. We empirically validate the predictions that the means to mitigate privacy concerns are associated with positive valences resulting in an increase in motivational score. In order to accommodate real-life contexts, we investigate these means in trade-off situation, where an organization may only be able to offer partially complete privacy protection and/or promotions and/or convenience, While privacy protection (secondary use, improper access) are associated with positive valences, we also find that financial gains can significantly increase the individuals' motivational score of a website in Korea. One important implication of this empirical analysis is that organizations may possess means to actively manage the privacy concerns of Internet users. Our findings show that privacy policies are valued by users in Korea just as in the US or Singapore. Hence, organizations can capitalize on this, by stating their privacy policy more prominently. Also organizations would better think of strategies or means that may increase online users' willingness to provide personal information. Since financial incentives also significantly increase the individuals' motivational score of website participation, we can quantify the value of website privacy protection in terms of monetary gains. We find that Korean Internet users value the total privacy protection (protection against errors, improper access, and secondary use of personal information) as worthy as KW 25,550, which is about US 28. Having done this conjoint analysis, we next adopt cluster analysis methodology. We identify two distinct segments of Korea's internet users-privacy guardians and information sellers, and convenience seekers. The immediate implication of our study is that firms with online presence must differentiate their services to serve these distinct segments to best meet the needs of segments with differing trade-offs between money and privacy concerns. Information sellers are distinguished from privacy guardians by prior experience of information provision, To the extent that businesses cannot observe an individual's prior experience, they must use indirect methods to induce segmentation by self-selection as suggested in classic economics literature of price discrimination, Businesses could use monetary rewards to attract information sellers to provide personal information. One step forward from the societal trends that emphasize the need of legal protection of information privacy, our study wants to encourage organizations and related authorities to have the viewpoints to consider both importance of privacy protection and the necessity of information trade for the growth of e-commerce.

• Journal of Information Technology Applications and Management
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• v.14 no.3
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• pp.151-168
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• 2007

RFID is an emerging technology and rapidly applied to various industries due to its high-tech characteristic and convenience. Although RFID provides valuable benefits. it might also generate serious privacy problems. Previous studies show that privacy issues should be incorporated in developing RFID systems and more detailed privacy protection methods. However. they just provide basic concept, rough guideline. and simple architecture about RFID privacy protection. Industry needs more structured framework and detailed systematic process to incorporate privacy issues into the RFID system. The purpose of this paper is to develop a framework and detailed process design of RFID privacy protection issues in retail industries. A framework is developed based on individual sensitivity concept, RFID contents, and interface with EPC global standard. Case study is applied to validate the framework and it turns out to be useful. It is expected that the proposed framework and process design would provide more systematic guide lines to solving RFID privacy problems.

• Informatization Policy
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• v.29 no.2
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• pp.37-65
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• 2022

This article analyzes the relationship between the privacy attitudes of MyData users and the four dimensions of privacy cynicism (distrust, uncertainty, powerlessness, and resignation) as to privacy protection intentions through a structural equation model. It was examined that MyData user's internet skills had a statistically significant negative effect on 'resignation' among the privacy cynicism dimensions. Secondly, privacy risks have a positive effect on 'distrust' in MyData operators, 'uncertainty' in privacy control, and 'powerlessness' in terms of privacy cynicism. Thirdly, it was analyzed that privacy concerns have a positive effect on the privacy cynicism dimensions of 'distrust' and 'uncertainty', with 'resignation' showing a negative effect. Fourthly, it was found that only 'resignation' as a dimension of privacy cynicism showed a negative effect on privacy protection intention. Overall, MyData user's internet skills was analyzed as a variable that could alleviate privacy cynicism. Privacy risks are a variable that reinforces privacy cynicism, and privacy concerns reinforce privacy cynicism. In terms of privacy cynicism, 'resignation' offsets privacy concerns and lowers privacy protection intentions.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.2
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• pp.57-66
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• 2008

There have been proposed various copyright protection protocols in network-based digital multimedia distribution framework. However, most of conventional copyright protection protocols are focused on the stability of copyright information embedding/extracting and the access control to data suitable for user's authority but overlooked the privacy of copyright owner and user in authentication process of copyright and access information. In this paper, we propose a solution that builds a privacy-preserving proof of copyright ownership of digital contents in conjunction with keyword search scheme. The appeal of our proposal is three-fold: (1) content providers maintain stable copyright ownership in the distribution of digital contents; (2) the proof process of digital contents ownership is very secure in the view of preserving privacy; (3) the proposed protocol is the copyright protection protocol added by indexing process but is balanced privacy and efficiency concerns for its practical use.