• Title/Summary/Keyword: primary customer

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Analyzing the Business Performance of Internet Primary Banks and Local Banks Using Financial Characteristics (재무적 특성을 이용한 인터넷전문은행과 지방은행의 경영성과 분석)

  • Lee, Jong Hwa
    • The Journal of Information Systems
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    • v.33 no.1
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    • pp.115-131
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    • 2024
  • Purpose This study aims to analyse the impact of the development of fintech and the emergence of internet primary banks due to the increasing use of smartphones on the performance of traditional local banks from both financial and non-financial perspectives. Return on equity (ROE) and return on assets (ROA) are used to assess the performance differences between the two types of banks and how these differences are affected by their financial characteristics. Design/methodology/approach Using return on equity (ROE) and return on assets (ROA) as indicators, we identified the differences in operating performance between the two types of banks. In addition, this study analysed the impact of financial characteristics on profitability through regression analysis with various control variables. We further studied the impact of non-financial characteristics (customer reviews, social media reactions, etc.) on operating performance. Findings The net interest margin ratio of local banks had a positive impact, while the marketable securities ratio of Internet primary banks had a negative impact. The non-financial analysis shows that the number of customer reviews and social media reactions have a significant impact on the performance of Internet primary banks, suggesting that customer satisfaction and positive market perception are important factors in the performance of Internet primary banks.

A Study on the Correlation between Customer's Circulation and VMD in Planning the Interior of Department Stores (백화점 매장계획을 위한 VMD와 고객동선의 상관관계에 관한 분석적 연구)

  • 최영신;차소란;임채진
    • Korean Institute of Interior Design Journal
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    • no.32
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    • pp.121-130
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    • 2002
  • At the large commercial facilities, people try to grasp a customer's needs as the marketing strategies for effective management and maximization of profits as well as the primary purpose for functional and effective spatial plan. In planning the interior of each department, they try to provide the image of the interior environment corresponding to customer's emotional needs. And this kind of efforts also have been improved as visual merchandising strategies based on the transmission of visual information. This study is to examine the correlation among customer's behavior, circulation and VMD by gasping their shopping patterns at the department stores based on the spatial and emotional approach to form an environmental image of each department. The researcher focused on time, speed and rate of shopping that show customer's behavioristic characteristics and examine the factors to have an influence on decision making. With the result, this study proposes the primary data and evidence for MD planning, circulation planning and VMD planning of each department.

Effect of Customer Value on Customer Loyalty in Primary Care: Focusing on the Mediating Role of Customer Satisfaction (일차 의료에서 고객가치가 고객충성도에 미치는 영향 고객만족의 매개역할을 중심으로)

  • Joung, Mee-Young;Yang, Hae-Sool
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.225-234
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    • 2008
  • The purpose of this study was to examine how Customer Value perceived by customers affected Customer Loyalty through Customer Satisfaction in Primary Care and to reveal the structural relationship of selected variables related to CRM. The major findings of the study were as follows: First, Convenience Value, Response Value and Reliability Value exerted an influence on Customer Satisfaction. Second, Customer Satisfaction affected Customer Loyalty that referred to Repurchase and Word-of-Mouth Intention. Third, Convenience Value, Response Value and Reliability Value had an effect on Repurchase through the perfect mediating role of Customer Satisfaction, and Convenience Value and Response Value exercised an influence on Word-of-Mouth Intention through the perfect mediating role of Customer Satisfaction. Reliability Value served to stir up Word-of- Mouth Intention even if there was no Customer Satisfaction.

A case study on the development process of new desk (학생용 책상 신제품 개발 프로세스 사례 연구)

  • Park, Roh-Gook;Lee, Woo-Chun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.4
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    • pp.95-111
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    • 2010
  • The development of competitive new product is essential in competitiveness power of modern enterprises. The enterprises need to develop new products for its continuous growth. In this paper, a new product development process which reflect voice of customer in design of the product is suggested. Delighters in Kano's quality model are applied in primary design step. In the main design step, we analyze that whether Kano's primary satisfiers satisfy the customer needs which was found using Timko's customer satisfaction coefficient. It is shown that Kano's delighters and Timko's customer satisfaction coefficient are very effective in new product development.

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Factor Analysis for Implementation of Traditional Retail Market's Customer Relationship Management System (재래시장의 CRM시스템 구축을 위한 주요요인 분석)

  • Kim, Lark-Sang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.9
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    • pp.2435-2439
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    • 2009
  • In this research we propose the need of implementing CRM systems to reactivate traditional retail markets, and analyze the primary factors for successful implementation of CRM systems. We derived 4 primary factors such as business management, customer management, service management, and facility management among 22 measurement factors. The characteristics of each primary factor are ; product planning and certification management activities are needed for business management factor. Privileged treatment policies for primary customers are regarded as needed. And the needs for total service in service management factor including from order to delivery and return are raised. Finally, improvements of convenient facilities for using traditional retail markets are needed.

Customer Interruption Cost Assessment of Domestic Residential Customer Using Customer Survey (설문조사방법을 이용한 가정용 수용가 정전비용 평가)

  • Lee, Byung-Sung;Chu, Cheol-Min
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.59 no.10
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    • pp.1792-1796
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    • 2010
  • In this paper, the survey results of the interruption on domestic residential customer with primary focus on the cost are presented. General method utilized in quantifying the benefit of reliability on power system is to estimate the Customer Interruption Cost(CIC) associated with the electric service interruption. According to change the circumstance of electricity market by the deregulation and the introduction of new technology, reliable and accurate CIC is required for estimate the applied plan and technology under the circumstance. This paper presents the residential customer interruption cost is estimated by the survey conducted by KEPCO in 2009. To collect the customer interruption data for calculation of CIC, the survey is conducted. The survey targeting residential customer around the branch-offices under twelve regional headquarters of KEPCO was carried out.

The Impact of Customer Value and Internet Shopping Mall on Customer Satisfaction and Customer Loyalty

  • Sun, Han-Gil
    • Journal of Information Management
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    • v.40 no.1
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    • pp.183-197
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    • 2009
  • With development of the internet, internet shopping is taking its place as one of digitalization industries transcending time and space beyond the scope of commercial activities as the means of goods sales and purchase. We studied about the relations of customer value, environment of internet shopping mall, customer satisfaction and loyalty. Customer value is customers' subjective evaluation, which is formed after their purchasing and consuming. Customer satisfaction can be characterized as post-purchase evaluation of product quality given pre-purchase expectations. Customer loyalty is a potentiality or ensure of durative relationship between customer and enterprises. Customer satisfaction functions as an antecedent of customer loyalty, while customer value does customer satisfaction. It prevents customer churn and consolidates retention, thereby constituting an important cause of customer loyalty. This study shows that customer value, environment of internet shopping mall and customer satisfaction are each found to have a direct effect on customer loyalty. The results provide empirical support for relation between customer satisfaction and loyalty. To increase customer satisfaction and customer loyalty in internet shopping mall is the primary purpose of this study. We believe that only high quality based customer programs accompanied by well designed loyalty programs can be effective in increasing customer retention.

A Customer Interruption Cost Assessment Using Customer Survey (설문 조사방법을 이용한 수용가 정전비용 평가)

  • Chu, Cheol-Min;Lee, Byung-Sung
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.59 no.10
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    • pp.1787-1791
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    • 2010
  • This paper presents the survey results of the interruption on domestic customer, especially commercial, with primary focus on the cost are presented. General method utilized in quantifying the benefit of reliability on power system is to estimate the Customer Interruption Cost(CIC) associated with the electric service interruption. According to change the circumstance of electricity market by the deregulation and the introduction of new technology, reliable and accurate CIC is required for estimate the applied plan and technology under the circumstance. This paper presents the commercial customer interruption cost is estimated by the survey conducted by KEPCO in 2009. To collect the customer interruption data for calculation of CIC, the survey is conducted. The survey targeting commercial customer around the branch-offices under twelve regional headquarters of KEPCO was carried out.

The Causality among the Internal Customer Satisfaction, the External Customer Satisfaction and the Customer Loyalty of Medical Service (의료서비스의 내부고객만족, 외부고객만족 및 고객애호도의 인과관계)

  • Paik, Soo-Kyung
    • Journal of Preventive Medicine and Public Health
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    • v.35 no.3
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    • pp.236-244
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    • 2002
  • Objective : To empirically investigate the relationship of internal and external customer satisfactions, service quality, and customer loyalty in medical services. Methods : This essay proposes an integrated model to explain the causality of internal and external customer satisfactions, service quality, and customer loyalty. To this end, a structural model was developed, consisting of the following factors: internal and external customer satisfactions, service quality, and customer loyalty. The study included 214 sets of data, with 107 sets being collected for both out-patients and in-patients. The data were analyzed using AMOS 4.0. Results : We found the greater the internal customer satisfaction, the greater the out-patient quality of service quality. Secondly, the greater the service quality, the greater the external customer satisfaction of both in- and out-patients. The service quality of doctors, compared to that of the nurses, had a greater effect on external customer satisfaction. Thirdly, the service quality of doctors and nurses affected both internal and external customer satisfactions, which ultimately affected the customer loyalty. Finally the greater the external customer satisfaction, the greater the customer loyalty. Conclusion : This Study confirms the positive relationship among the internal and external customer satisfactions, service quality, and customer loyalty, which proves the doctors quality of service is the primary factor for external satisfaction, and customer loyalty relating to medical services.

Increasing Salesperson Performance through Relational Penetration Capability: The Implementation of Insurance Service Company Distribution

  • AQMALA, Diana;ARDYAN, Elia;PUTRA, Febrianur Ibnu Fitroh Sukono
    • Journal of Distribution Science
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    • v.19 no.5
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    • pp.35-48
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    • 2021
  • Purpose: This research aims to analyze the influence of relational penetration capability on salesperson performance and the influence of customer orientation, customer knowledge accessibility, and salesperson-customer relationship quality on the relational penetration capability of the insurance service industry in Central Java. Research design, data, and methodology: This explanatory research involved 211 respondents. Path analysis was used to analyze the primary data obtained. Results: The customer orientation positively influences relational penetration capability and customer knowledge accessibility which can improve salesperson performance. The salesperson-customer relationship quality shows a positive impact on the salesperson's relational penetration capability, salesperson performance, and relational penetration capability which will lead to an improved salesperson-customer relationship. Higher knowledge levels of customer necessity have important implications for a salesperson's capability of finding potential customers and of fulfilling customers' requirements through careful analysis of necessity. Conclusions: The salespeople should be capable of building and maintaining a good relationship with their customers as an indication that salespeople of Insurance Service Company Distribution in Central Java have good performance.