• 한국유통학회지:유통연구
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• 제1권1호
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• pp.65-81
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• 1996

Despite the impressive economic growth over the past several decades, Korea's distribution sector has remained quite underdeveloped. Until recently, management of the marketing channels also has been staying at an unsophisticated level. The Korean marketing channel system is largely characterized by 1) undifferentiated channel types among the competing manufacturers, 2) dominance by the manufacturers over the other channel members, 3) high level of conflicts among the channel members, 4) inefficient marketing information system, and 5) lack of managers properly trained in channel operation and management. Currently, major change factors emerged and has begun to directly affect the Korean marketing channel system. The most salient changes surrounding the Korean marketing channel system are 1) complete opening of the marketing channels for the foreigners, 2) emergence and spread of new types of channels 3) adoption of advanced information technology by the various channel members, 4) increase in flexibility in production and supply systems, 5) shift of power toward the retailers away from the manufacturers, 6) growing trend for cooperation and alliance among the traditional marketing institutions. To these changes the manufacturers have been reacting, rather than proacting, mostly using defensive measures. The proactive measures that are recommended on behalf of the manufacturers include 1) installation of the strategic channel management system, 2) development of the skills for efficient interorganization management, 3) investing in efficient system for marketing information and logistics management, 4) more efficient management of brands, and 5) maintenance of price-competitiveness.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.269-283
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• 2021

The government policies and initiatives to guarantee sustainable energy and clean environmental conditions contributed to the introduction of green technology electricity appliances in the market. This study sought to determine the physiological and socio-economics-demographic factors driving residential electricity consumers to use green technology electricity appliances, mainly solar PV, smart meter, electric vehicle, and battery storage technology. By understanding consumer intention, the investors of solar PV, battery storage, electric vehicle, and smart meter can estimate the demand and upscale the market for the corresponding products. For that purpose, the intention to use the solar PV, smart meter, electric vehicle, and battery storage function is developed by utilizing the combination of the theory of planned behavior, technology acceptance, and reasoning action. A reliable and valid structured online questionnaire and stepwise multiple regression are used to identify the possible factors that drive consumer behavior intention. The results show that the social influence, knowledge on RE, and perceived price significantly influence residential consumers' willingness to adopt the technologies offered. The findings of this study suggest that the involvement of NGOs, public figures, and citizens' cooperation are all necessary to spread information about the government's objectives and support Malaysia's present energy and environmental policies.

• 복식문화연구
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• 제27권3호
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• pp.251-263
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• 2019

As the spread of the health and wellness trend continues worldwide, many consumers are spending much time on sports activities and expressing their individuality through sportswear. This study analyzes the trade networks of major exporters and importers of athleisure wear to provide an exporting policy for Korean apparel companies. As a result, The USA was found to import the most athleisure wear. On the other hand, China had the largest number of athleisure wear exports, and India's exports, which are becoming increasingly important as apparel producers were notable. Next, using the concept of the centrality of social network analysis, it was found that the USA was the largest importer and the center of athleisure wear's export network, but its influence has decreased gradually since 2010. China has the highest out-degree and betweenness centrality and center in the export of athleisure wear. The centrality of Asian countries such as India and Vietnam has increased. In Korea, the import of athleisure wear has increased greatly, but the export of athleisure wear has continuously decreased. Korea has less price competitiveness than other developing countries in Asia, but many Korean athleisure wear clothing brands are now attracting popularity not only in Korea but also in other countries with their excellent technology and design. In the future, the exporting policy of Korea's athleisure wear should focus on high value-added and differentiated products.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.171-179
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• 2021

In the international markets, financial variables can be volatile and may affect each other, especially in the crisis times. COVID-19, which began in China in 2019 and spread to many countries of the world, created a crisis not only in the global health system but also in the international financial markets and economy. The purpose of this study is to analyze the contagious effect of the COVID-19 pandemic on the volatility of selected financial variables such as Bitcoin, gold, oil price, and exchange rates and the connections between the volatilities of these variables during the pandemic. For this aim, we use the ARMA-EGARCH model to measure the impact of volatility and shocks. In other words, it is aimed to measure whether the impact of the shock on the financial variables of the contagiousness of the epidemic is also transmitted to the markets. The data was collected from secondary and daily data from September 2th 2019 to December 20th, 2020. It can be said that the findings obtained have statistically significant effects on the conditional variability of the variables. Therefore, there are findings that the shocks in the market are contaminated with each other.

• 수완나부미
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• 제13권2호
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• pp.7-35
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• 2021

This research is an attempt to understand the economic and social consequences that are occurring in Indonesia due to the spread of COVID-19. Indonesia, which has maintained solid economic growth since the inauguration of President Jokowi's government, is also experiencing difficulties to deal with unexpected COVID-19 pandemic as the global economic turmoil has had a very significant impact on its economy. The economic impact of COVID-19 can be felt, starting from the phenomenon of panic buying, the free fall of the stock price index, the depreciation of the Rupiah against the Dollar, sluggish activities in the processing industry, and ultimately it has an impact on slowing economic growth. Various policies and measures have been taken by the Indonesian government to minimize the negative impact caused by the COVID-19 pandemic on the economy. One such area is electronic commerce business or e-commerce that witnessed a vast increase of online and non-cash transaction amid rising voices that the country needs to prepare for the advent of a new economic system, the so-called New Normal era. The Covid-19 pandemic will temporarily slow economic growth and delay some development projects and policy initiatives as the Indonesian government diverts capital from infrastructure development to help respond to the crisis. However, the Jokowi administration's efforts for continuous reform are expected to accelerate the transition to the digital economy.

• East Asian Economic Review
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• 제26권4호
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• pp.279-304
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• 2022

This paper quantitatively analyzes the current status of North Korean consumer payment instruments through a questionnaire survey of 292 North Korean defectors. In the 2010s, it was found that the payment experience ratio of domestic currency cash and grain decreased, while the payment experience ratio of foreign currency cash increased. The use of foreign currency reached a stage where it was spread not only as a store of value but also as a medium of exchange. However, the most frequently used payment instrument by North Korean consumers was still domestic currency cash. By region, in inland urban areas both domestic currency cash and U.S. dollars are used and in the North Korea-China border region both domestic currency cash and Chinese yuan are used, while in inland rural areas dollarization does not occur because both domestic currency cash and grain are used. Meanwhile, despite the stable price trend during 2013-2019, the dollarization hysteresis effect is appearing, and both the purchasing power risk theory and the network externality theory are considered to have explanatory power for the cause. The results of this paper suggest that as dollarization is intensifying, it is expected that more costs such as shortages of commodities will be incurred than in the past if North Korea's de-dollarization policy is reimplemented. Also, in the case of domestic currency cards, which the North Korean authorities introduced in 2015 as part of a means of financial reform, this paper suggests that it may continue to be difficult for domestic currency cards to normalize official finance under the dollarization hysteresis.

• 디지털융복합연구
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• 제17권9호
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• pp.97-104
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• 2019

스마트기기의 발달과 보급에 따라 모바일 쇼핑의 비중은 점차 증가하고 있으며 그 중에서 모바일 상품권의 시장도 점차 커져가고 있다. 본 연구는 모바일 상품권의 주요 고객인 대학생들을 대상으로 모바일 상품권의 이용 현황과 수용 태도를 살펴본다. 또한 확장된 통합기술수용모형(UTAUT2)을 기반으로 대학생들의 모바일 상품권 수용과 추천의도의 관계에서 사용의도의 매개효과에 대한 분석결과를 제시하였다. 분석결과 연구모형의 독립변수 중에서 노력기대, 쾌락적동기, 가격효용성, 습관은 모바일 상품권 사용의도에 유의한 영향을 주는 것으로 나타났다. 또한, 모바일 상품권 사용의도는 노력기대, 쾌락적동기, 가격효용성과 추천의도의 관계에서 매개효과를 갖는 것으로 나타났다. 본 연구결과는 모바일 상품권 사업자 또는 향후 진입 예정자들에게 고객들의 기술수용 태도를 설명하는 동시에 모바일 상품권을 통한 신규 고객 모집 등의 전략적 마케팅에 활용될 수 있을 것이다.

• 스마트미디어저널
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• 제9권4호
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• pp.81-90
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• 2020

최근 중국의 경제발전과 소득수준의 향상으로 과거에 비해 질 좋은 의료서비스에 대한 욕구가 높아지고 있다. 이러한 욕구를 충족시키기 위한 대안으로 스마트 폰을 활용한 다양한 애플리케이션이 개발되고 있다. 특히, 2019년 12월 발생한 COVID-19의 전 세계적인 확산으로 인하여 그 관심은 비대면 원격의료 서비스로 확대되고 있다. 본 연구에서는 중국 내 상위 3개의 모바일 의료 애플리케이션을 대상으로 총 200명을 대상으로 설문조사를 실시하였으며, 그 중 의료 애플리케이션을 실제로 사용해 본 120명의 데이터를 벤카테시(Venkatesh)의 UTAUT2 이론을 기반으로 사용자의 사용의도와 사용행위에 영향을 미치는 요인에 대한 연구를 실시하였다. 본 연구의 연구 결과는 다음과 같다. 첫째, 인터렉티브화 특성, 노력기대, 가격가치, 프라이버시 관심도, 습관, 촉진 조건이 사용자의 사용의도에 긍정적인 영향을 미치는 것으로 밝혀졌다. 둘째, 사용자의 사용의도가 사용행위에 영향을 미치는 것으로 조사되었으며, 습관과 촉진 조건은 사용의도와 사용행위에 모두 영향을 미치는 것으로 밝혀졌다. 셋째, 성별, 연령, 학령, 연간 수입 등의 조절변수가 사용자의 모바일 의료 애플리케이션 사용의도에 영향을 미치지 못한다는 연구결과를 도출했다. 마지막으로 인터넷 등을 사용하는 모바일 기기의 특성상 여러 보안에 취약점들이 존재하며 이로 인해 개인 또는 사회적으로 큰 피해나 파장을 불러올 수 있다. 따라서 중국의 모바일 의료 서비스 발전을 위해 차후 이러한 문제점 등을 보완 총체적이고 심층적인 고찰을 통해 연구모형의 재수립이 필요할 것이다.

• 문화기술의 융합
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• 제10권1호
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• pp.153-158
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• 2024

최근 중국의 부동산발 신용위험 확산에 대한 우려가 점차 증가하는 가운데, 중국 상업은행의 경영안정성을 진단하는 것은 매우 의의가 있을 것이다. 본 연구는 부동산시장의 주택가격이 중국 상업은행의 대출비중과 경영안정성에 미치는 영향을 분석하고자 한다. 또한 중국 상업은행을 규모별로 구분하여 대출비중과 경영안정성에 차이가 있는지를 검증하고자 한다. 규모별로 차이가 존재한다면, 부동산가격 변동과의 교호작용에 의한 효과인지도 검증한다. 분석결과를 요약하면 다음과 같다. 첫째, 주택가격상승률이 증가할수록 중국 상업은행의 대출비중이 증가하는 것으로 나타났다. 둘째, 주택가격상승률과 총대출비중이 증가할수록 중국 상업은행의 경영안정성은 낮아지는 것으로 나타났다. 셋째, 규모가 큰 은행일수록 대출비중이 더 높은 것으로 분석되었으며, 규모가 작은 은행일수록 경영안정성이 더 큰 것으로 나타났다. 이러한 분석결과는 중국 상업은행의 수익성 제고를 위한 공격적인 대출비중 확대는 경영안정성을 저해함을 시사하고 있다. 따라서 경영안정성을 제고하기 위해 대출비중을 적정규모 수준으로 조정하여 변동성을 줄이고 대출규모에 따른 차별화된 전략으로 안정성을 확보해 나가기 위한 실무적 전략이 요구된다.

• 패션비즈니스
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• 제8권3호
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• pp.70-83
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• 2004

The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.