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http://dx.doi.org/10.13106/jafeb.2021.vol8.no10.0269

What Drives Residential Consumers Willingness to Use Green Technology Applications in Malaysia?  

OTHMAN, Nor Salwati (Department of Accounting and Finance, College of Business and Accounting, Universiti Tenaga Nasional)
HARUN, Nor Hamisham (Department of Accounting and Finance, College of Business and Accounting, Universiti Tenaga Nasional)
ISHAK, Izzaamirah (Department of Economics and Management, College of Energy Economics and Social Sciences)
Publication Information
The Journal of Asian Finance, Economics and Business / v.8, no.10, 2021 , pp. 269-283 More about this Journal
Abstract
The government policies and initiatives to guarantee sustainable energy and clean environmental conditions contributed to the introduction of green technology electricity appliances in the market. This study sought to determine the physiological and socio-economics-demographic factors driving residential electricity consumers to use green technology electricity appliances, mainly solar PV, smart meter, electric vehicle, and battery storage technology. By understanding consumer intention, the investors of solar PV, battery storage, electric vehicle, and smart meter can estimate the demand and upscale the market for the corresponding products. For that purpose, the intention to use the solar PV, smart meter, electric vehicle, and battery storage function is developed by utilizing the combination of the theory of planned behavior, technology acceptance, and reasoning action. A reliable and valid structured online questionnaire and stepwise multiple regression are used to identify the possible factors that drive consumer behavior intention. The results show that the social influence, knowledge on RE, and perceived price significantly influence residential consumers' willingness to adopt the technologies offered. The findings of this study suggest that the involvement of NGOs, public figures, and citizens' cooperation are all necessary to spread information about the government's objectives and support Malaysia's present energy and environmental policies.
Keywords
Intention to Use; Electric Vehicle; Smart Meter; Battery Storage; Solar PV;
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