• 경영과정보연구
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• 제36권3호
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• pp.203-217
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• 2017

본 연구는 2021년부터 도입될 국제보험회계기준 IFRS 17의 주요내용 중 보험부채의 공정가치 평가에 초점을 두고 보험회사의 자산 및 부채에 대한 공정가치 평가항목인 미실현손익항목이 자본시장에 미치는 영향을 검증하고자 하였다. 이를 위해 상장보험회사의 분기별 재무제표에 공시되는 기타포괄손익항목의 변동액과 누계액이 주가에 미치는 영향을 Ohlson(1995) 기본모형을 확장한 검증모형을 이용하여 회귀분석을 행하였다. 실증분석결과는 다음과 같다. 첫째, 기타포괄손익변동액은 주가에 유의한 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 기타포괄손익누계액은 주가에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 기본모형에서 기타포괄손익의 변동액과 누계액을 모두 구분한 확장검증모형은 높은 수정$R^2$ 값을 나타내며, 미실현손익항목인 기타포괄손익항목의 구분 공시정책은 회계정보의 유용성 측면에서 긍정적인 효과를 보일 수 있음을 시사해주었다. 그러나 여전히 미실현손익항목이 기업가치에 미치는 방향성 측면에서는 향후에 보다 세밀한 연구를 통하여 정보이용자입장에서는 이를 신중히 검토하고 고려해야 할 것으로 판단된다. 따라서 본 연구는 새로 제정된 IFRS 17의 도입에 따른 보험회사의 공정가치평가에 관한 정보유용성을 실증적 검증을 통하여 예상하고, 자본시장에 목적적합한 정보산출의 방향성을 제시하였다는데 의의가 있다.

• Asian Journal of Innovation and Policy
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• 제1권2호
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• pp.148-167
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• 2012

This paper analyzes the impact of the change in telecommunication regulation changes including the unification of telecommunication service on network investment. The unification of telecommunication service plays a role of separating behavior regulation from entrance regulation and reducing entrance constraints. Therefore, it is expected that the market spillover effect is high through the improvement of behavior regulation. In addition, the effects of the other regulation changes in the 2010 Telecommunications Business Act revision are analyzed. This paper discusses critical factors affecting the decision making process in respect to the firm level and analyzes the impact path guiding investment and innovation. The key findings are as follows. First, the impact of entrance deregulation depends on the intensity of deregulation. If the intensity is not high, this regulation increases the incentive on investment and innovation. However, if the intensity is high as shown in abolishing of licensing, it affects the incentive negatively. Second, if interconnection regulation focuses on existing facilities or the intensity is not strong, this light handed regulation might increase investment and innovation. However, if interconnection obligation is expanded to the facility not constructed or the facility applying new technology, this regulation might deteriorate investment. Third, price deregulation increases the competition of service but it also increases the business opportunity, which means positive effect on investment. Finally, the paper proposes the guideline for telecommunications policy.

• 한국의류산업학회지
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• 제22권3호
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• pp.323-334
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• 2020

This study analyzed the effects of consumers' characteristic variables on information search and purchase decisions in a decision-making process that validated the path model in purchasing apparel products. In constructing a structural equation model using AMOS 19.0., the variables including enjoyment pursuit, price pursuit, product involvement and product risk were selected as consumers' characteristic variables affecting the stage of information search. A questionnaire was distributed to consumers over 20 years old who purchased apparel products using offline and online channels within one year; consequently, we were able to analyze 468 effective data. The results were as follows. First, the path model of this research proved to be the appropriate model explaining the effects of consumers' characteristic variables on the stage of purchase decision-making. Second, enjoyment pursuit had a significant positive influence on offline information search; in addition, price pursuit and product risk affected the online information search significantly. Product involvement affected online information search as well as offline information search. Third, the offline information search affected offline purchase and online information search affected online purchase. However, consumer's channel switching behavior between the stage of information search and the stage of purchase decision was not proven. The findings suggest that companies need to develop distribution strategies according to consumers' characteristic factors that effect consumer's purchase decision-making.

• 동아시아식생활학회지
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• 제16권4호
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• pp.481-487
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• 2006

Coupons that restaurants are competitively issuing have considerable effects on company profits, depending on the performance of redemption rate. The purpose of the study is to identify the coupon type that consumers most prefer, among coupon types the most frequently issued restaurants, and to investigate consumers' coupon redemption rate and revisit intention based on brand familiarity. In this study, freshmen and sophomores in the 2-year colleges and the universities located in Seoul and Kyoungi province were sampled by convenience sampling, and surveyed about 3 coupon types (free meal coupon, discount rate coupon, discount price coupon) with 150 copies of questionnaire for each type, totally 450 copies randomly distributed. As a result, relationship between coupon redemption intention and revisit intention based on brand familiarity was that, the higher brand familiarity was, the higher coupon redemption intention and revisit intention were, regardless of coupon types. This study lies in that it approached to discount method, one of the coupon types, by further subdividing into discount rate and discount price, and that redemption intention and revisit intention were studied by taking account of coupon familiarity.

• 지식경영연구
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• 제15권4호
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• pp.127-145
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• 2014

This study aims to examine the effects of message framing of restaurant menus on customers' perceptions (trust and immersion) and their willingness to pay a premium price. The contents of messages focused on a hypothetical restaurant's cause-marketing activity. Four types of message framing were created: The first two types were varied by the presence and absence of the information about the current cause-marketing outcome, and the second two types were varied by positive and negative framing. The results showed that respondents in general had trust in cause-marketing messages and immersion of cause-marketing message by negative framing lead to positive influence of willingness to pay. Furthermore it had a significant effect on willingness to pay depending on cause-marketing message type and negative message framed messages showed an intention to willingness to pay a premium price. This study compared the difference in messages by type as an extension of the studies of cause-marketing messages in the past. The results of this study will be used for establishing effective marketing strategies for today's foodservice companies and serve as objective data for setting differentiated prices under the circumstance where the importance of companies' social responsibilities is growing.

• 한국유통학회지:유통연구
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• 제7권2호
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• pp.45-68
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• 2003

본 연구는 가격 촉진으로 인해 증가하는 점포 혼잡도와 촉진 가치가 점포 이용의도에 미치는 영향에 관해 분석하였다. 그 결과 가격 촉진은 점포 혼잡도와 소비자가 인지하는 촉진 가치에 유의한 영향을 주는 것으로 나타났다. 그러나, 가격 촉진으로 인해 증가한 점포 혼잡도는 점포 이미지와 서비스의 질을 떨어뜨림으로써 간접적으로 점포 이용의도에 부정적인 영향을 미치는 것으로 나타난 반면, 소비자의 증가된 촉진 가치는 점포 이용의도에 유의한 영향을 주지 않는 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제7권3호
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• pp.149-156
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• 2020

The study aims to investigate a close relation between macro and non-macro variables on stock performance of tourism companies in Korea. The sample used in this study includes monthly data from January 2001 to December 2018. The stock price index of the tourism companies as a dependent variable are obtained from Sejoong, HanaTour, and RedcapTour as three leading Korean tourism companies that have been listed on the Korea Stock Exchange. This study assesses the tourism stock performance using the quantile regression approach. This study also investigates whether global crisis events as the Iraq War and the global financial crisis as non-macro variables have a significant effect on the stock performance of tourism companies in Korea. The results show that the oil prices, exchange rate and industrial production have negative coefficients on stock prices of tourism companies, while the effects of tourist expenditure and consumer price index are positive and significant. We estimate the result of quantile regression that non-macro determinants have statistically a significant and negative effect on tourism stock performance because the global crisis could threaten traveler's safety and economy. Overall, empirical results suggest that the effects of macro and non-macro variables are statistically asymmetric and highly related to tourism stock performance.

• 한국주거학회논문집
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• 제23권5호
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• pp.103-111
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• 2012

This study empirically investigates the degree of physical exclusiveness of multi-family housing estates and its socioeconomic effects. By combining various physical elements devised to blockade and control the entrance to the estate as well as housing units, it constructs the index to quantify the degree of physical exclusiveness for the multi-family housing estates of more than 300 households in Seoul. The statistics reveal that the degree of physical exclusiveness has increased over time and therefore, as a representative example, two-thirds of the estates are now equipped with barricade at the entrance, which often symbolizes 'gated community'. The estimation result of hedonic price model show that physical exclusiveness has a significant positive effect on housing price. The household survey data for the case study estates also demonstrate that the residents in the estate of higher degree of physical exclusiveness put a higher housing value on socioeconomic 'prestige' as well as 'community', beyond physical 'security', and have closer neighborhood relationship with the residents inside the estate. However, there is no significant difference in neighborhood relationship with the outside residents depending upon the degree of physical exclusiveness.

• 복식문화연구
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• 제22권4호
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• pp.640-653
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• 2014

The purpose of this study was to investigate the effect of store attributes on brand equity of and brand attitude toward Korean SPA brands. Data were collected from women living in Seoul in ages from 18 to 39 with purchasing experience at Korean SPA brands. A total of 554 questionnaires were used in the statistical analysis including factor analysis and structure equation analysis. The results were as follows: For store attributes, 8 factors were extracted: product assortment, fashionability, price, quality, store environment, service, convenience in location and advertisement. Two factors, brand awareness, brand image were extracted for brand equity, and brand attitude was derived as a single dimension. Product-related store attributes such as product assortment, price, quality have positive effects on brand awareness, brand image and brand attitude. Other attribute such as store environment has positive effect on brand awareness and brand image, Attribute such as advertisement has positive effect on brand awareness and service, convenience in location have positive effect on brand attitude. Moreover, brand image and brand awareness have positive effect on brand attitude. These results indicate the product-related attributes are important factors to consider for improving brand equity and brand attitude for Korean SPA brands.

• 한국수소및신에너지학회논문집
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• 제20권1호
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• pp.9-21
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• 2009

As one of the alternative solution for energy and environmental issues such as climate change, energy security, oil price, etc., hydrogen energy has been getting so much attentions these days. This paper analyzed the $CO_2$ emission, costs, and energy consumptions when the hydrogen energy was introduced to transportation, specifically in Sedan sector using the energy system model, MARKAL. As results, 21.5% of $CO_2$ emission in 2040 could be reduced and additional 76 billion dollars will be needed in the high energy price scenario. The amount of energy saving mainly due to the replacement of existing car to hydrogen vehicle was 16% of the final energy consumption in 2040.