• Title/Summary/Keyword: price comparison

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A Methodology for Extracting Shopping-Related Keywords by Analyzing Internet Navigation Patterns (인터넷 검색기록 분석을 통한 쇼핑의도 포함 키워드 자동 추출 기법)

  • Kim, Mingyu;Kim, Namgyu;Jung, Inhwan
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.123-136
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    • 2014
  • Recently, online shopping has further developed as the use of the Internet and a variety of smart mobile devices becomes more prevalent. The increase in the scale of such shopping has led to the creation of many Internet shopping malls. Consequently, there is a tendency for increasingly fierce competition among online retailers, and as a result, many Internet shopping malls are making significant attempts to attract online users to their sites. One such attempt is keyword marketing, whereby a retail site pays a fee to expose its link to potential customers when they insert a specific keyword on an Internet portal site. The price related to each keyword is generally estimated by the keyword's frequency of appearance. However, it is widely accepted that the price of keywords cannot be based solely on their frequency because many keywords may appear frequently but have little relationship to shopping. This implies that it is unreasonable for an online shopping mall to spend a great deal on some keywords simply because people frequently use them. Therefore, from the perspective of shopping malls, a specialized process is required to extract meaningful keywords. Further, the demand for automating this extraction process is increasing because of the drive to improve online sales performance. In this study, we propose a methodology that can automatically extract only shopping-related keywords from the entire set of search keywords used on portal sites. We define a shopping-related keyword as a keyword that is used directly before shopping behaviors. In other words, only search keywords that direct the search results page to shopping-related pages are extracted from among the entire set of search keywords. A comparison is then made between the extracted keywords' rankings and the rankings of the entire set of search keywords. Two types of data are used in our study's experiment: web browsing history from July 1, 2012 to June 30, 2013, and site information. The experimental dataset was from a web site ranking site, and the biggest portal site in Korea. The original sample dataset contains 150 million transaction logs. First, portal sites are selected, and search keywords in those sites are extracted. Search keywords can be easily extracted by simple parsing. The extracted keywords are ranked according to their frequency. The experiment uses approximately 3.9 million search results from Korea's largest search portal site. As a result, a total of 344,822 search keywords were extracted. Next, by using web browsing history and site information, the shopping-related keywords were taken from the entire set of search keywords. As a result, we obtained 4,709 shopping-related keywords. For performance evaluation, we compared the hit ratios of all the search keywords with the shopping-related keywords. To achieve this, we extracted 80,298 search keywords from several Internet shopping malls and then chose the top 1,000 keywords as a set of true shopping keywords. We measured precision, recall, and F-scores of the entire amount of keywords and the shopping-related keywords. The F-Score was formulated by calculating the harmonic mean of precision and recall. The precision, recall, and F-score of shopping-related keywords derived by the proposed methodology were revealed to be higher than those of the entire number of keywords. This study proposes a scheme that is able to obtain shopping-related keywords in a relatively simple manner. We could easily extract shopping-related keywords simply by examining transactions whose next visit is a shopping mall. The resultant shopping-related keyword set is expected to be a useful asset for many shopping malls that participate in keyword marketing. Moreover, the proposed methodology can be easily applied to the construction of special area-related keywords as well as shopping-related ones.

The Prediction of Currency Crises through Artificial Neural Network (인공신경망을 이용한 경제 위기 예측)

  • Lee, Hyoung Yong;Park, Jung Min
    • Journal of Intelligence and Information Systems
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    • v.22 no.4
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    • pp.19-43
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    • 2016
  • This study examines the causes of the Asian exchange rate crisis and compares it to the European Monetary System crisis. In 1997, emerging countries in Asia experienced financial crises. Previously in 1992, currencies in the European Monetary System had undergone the same experience. This was followed by Mexico in 1994. The objective of this paper lies in the generation of useful insights from these crises. This research presents a comparison of South Korea, United Kingdom and Mexico, and then compares three different models for prediction. Previous studies of economic crisis focused largely on the manual construction of causal models using linear techniques. However, the weakness of such models stems from the prevalence of nonlinear factors in reality. This paper uses a structural equation model to analyze the causes, followed by a neural network model to circumvent the linear model's weaknesses. The models are examined in the context of predicting exchange rates In this paper, data were quarterly ones, and Consumer Price Index, Gross Domestic Product, Interest Rate, Stock Index, Current Account, Foreign Reserves were independent variables for the prediction. However, time periods of each country's data are different. Lisrel is an emerging method and as such requires a fresh approach to financial crisis prediction model design, along with the flexibility to accommodate unexpected change. This paper indicates the neural network model has the greater prediction performance in Korea, Mexico, and United Kingdom. However, in Korea, the multiple regression shows the better performance. In Mexico, the multiple regression is almost indifferent to the Lisrel. Although Lisrel doesn't show the significant performance, the refined model is expected to show the better result. The structural model in this paper should contain the psychological factor and other invisible areas in the future work. The reason of the low hit ratio is that the alternative model in this paper uses only the financial market data. Thus, we cannot consider the other important part. Korea's hit ratio is lower than that of United Kingdom. So, there must be the other construct that affects the financial market. So does Mexico. However, the United Kingdom's financial market is more influenced and explained by the financial factors than Korea and Mexico.

Comparison of Efficiency for Wood Fuels (Chips and Pellets) by Life Cycle Assessment (LCA 접근방법에 의한 목질연료(칩, 펠릿)의 효율성 비교)

  • Choi, Young-Seop;Kim, Joon-Soon;Cha, Du-Song
    • Journal of Korean Society of Forest Science
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    • v.98 no.4
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    • pp.426-434
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    • 2009
  • This study was carried out to derive the most optimal production process for the wood fuels(chip and pellet), by collecting cost data on each procedure through the life cycle assessment approach, and to compare between the profitability and efficiency, from the view points of producers and consumers, irrespectively. The costs accounted in this analysis were based on the opportunity cost. The results show that wood chips are cheaper than wood pellets in production costs. In respect to the process with the lowest production cost, while wood chips should be to crush collected residues into pieces on the spot for merchandizing, wood pellets need to be transported to manufactory for pelletizing. The study findings also include that the profits, which is estimated by subtracting expenses from gained sale revenue, were a bit higher for wood chips than wood pellets. Additionally, the price ratio of wood pellets to wood chips for getting the same caloric value appears to be 1.27. Despite of economic benefits of processing wood chips, there are several problems in practice. For producers, there is a possible increase in not only transportation cost for conveying crushers to the dispersed places, but storage cost due to the lack of the marketplaces in the immediate surroundings. For consumers, on the other hand, there are some challenging issues, such as bulky storage facility requirement, additional labor for fuel supplement, frequent ashes disposal, and decomposition in summer and freezing in winter caused by wood chips' own moisture.

A Study for Operation Technique Plan of Low-Cost UAV Data Bus (저가형 무인항공기 DATA BUS 운용기술 방안 연구)

  • Gil, Hyun-Cheol;Ahn, Dong-Mhan;Hong, Gyo-Young
    • Journal of Advanced Navigation Technology
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    • v.16 no.6
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    • pp.1024-1031
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    • 2012
  • In the past, the part of development of that is used for the military aviation target or reconnaissance is being extended to the range of application not only reconnaissance but also civilian industry as the introduction of the newest IT technology and the technical evolution. The Civilian low-cost UAV that is expected growth at the market of UAV in the world is accelerated to the extended applicability in the fields. However, The UAV study is recently focused on the Link and The Data bus because the main decision of the civilian UAV system configuration is not suitable to determinate the factory of price. In this paper is analysed the UAV data bus through the simulation in same condition both the CAN Bus which used the automobile industry and the MIL-STD-1553B which is used the aviation industry. As a comparison result, we identified that the CAN Bus of conventional configuration is possible to transmit the data without the need for a separate coupler equipment against the MIL-STD-1553B data. Thus, we identified that the CAN bus is capable to apply as a low-cost UAV internal data bus to optimize configuration and weight than 1553B.

Artistic Value and Art Price: A Comparison between Auction and Non-auction Markets (미술품 가격 추정에 있어서의 예술적 가치의 의의: 경매와 비경매 시장의 비교)

  • Shin, Hyung-Deok;Kim, Tae-Hwang;Kim, Myung-Soo;Kim, Young-Sun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.10
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    • pp.4432-4439
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    • 2012
  • Previous studies on art pricing mostly focused on auction data because of the limitation of non-auction market data. This study investigated on both auction and non-auction markets to see the difference in art pricing mechanisms of both markets. Especially, while prior hedonic models included only quantatative variables to predict art prices, we added a qualitative measure, artistic value of a artwork, along with the original hedonic model to develop a more comprehensive model, and tested if his change may make more precise predictions. As a result, when we did not divide our data into auction and non-auction groups, we did not find any significant difference between the original hedonic model and the new model including artistic value. However, when we separated non-auction group from auction group, we found that predicted prices in the new model showed significantly closer values to the actual prices. This study contributes to our knowledge on art pricing by showing that artistic value may have important but differential impacts on different art dealing channels.

Perceptions of eco-friendly young-children's wear and selection criteria for young-children's wear and stores - A comparison of eco-friendly and ordinary children's wear purchasers - (친환경 유아복에 대한 인식이 유아복 구매시의 제품과 점포 선택기준에 미치는 영향 - 친환경 유아복 구매자와 비 구매자 비교 -)

  • Hong, Eun Bee;Hwang, Choon Sup
    • The Research Journal of the Costume Culture
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    • v.20 no.6
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    • pp.895-911
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    • 2012
  • The purpose of this study was to examine consumers' perceptions of eco-friendly children's-wear and their impact on the selection criteria for children's-wear and stores. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of mothers with children under the age of 13 residing in Seoul and the Gyeonggi area. Data were collected from September 2011 to October, 2011. The collected data were analyzed to find the differences between purchasers and non-purchasers of eco-friendly children's-wear in terms of their perceptions of eco-friendly children's-wear, as well as the influence of these perceptions on the consideration degree of criteria for the selection of children's wear and store. The results indicate that perceptions of eco-friendly children's-wear implied five key factors related to quality reliability, expected value, style, degree of recognition, and dissatisfaction with design and price. The results also revealed some differences between the group purchasing eco-friendly children's-wear and the group not purchasing eco-friendly children's-wear. These different perceptions were related to the aspects of quality reliability, expected value, style, degree of recognition. In general, the non-purchasing group displayed a lower mean score than the purchasing group. Both groups showed a low interest in aesthetic appreciation and the degree of recognition factor. The results showed that consumer's perceptions of eco-friendly children's-wear had an influence on the criteria for the selection of children's-wear and store type in both groups. Considering the findings of the study, it is clear that both purchasers and non-purchasers of eco-friendly children's-wear showed differences in their perceptions and purchasing behavior. Therefore, marketing strategies to appeal to the non-purchasing group should be differentiated from strategies used to ensure the loyalty of the purchasing group.

Economic Evaluation of Rare Earth Elements Contained in Coal Ash (석탄재에 포함된 희토류의 경제성 평가)

  • Kim, Youngjin;Kim, Seunghyun;Lee, Jaeryeong
    • Resources Recycling
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    • v.28 no.6
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    • pp.26-35
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    • 2019
  • This study aims to introduce and economical review on the possibilities of rare earth elements(REEs) recovery from coal ashes and the analysis of economical evaluation factors based on the data for securing domestic rare earth elements. The cut-off grade of REEs on recovering from coal ash was confirmed to be 1,000 ppm on total rare earth oxides(TREO) basis, and while the economic value of coal ash changed with contents and specific elements of rare earth elements. This shall be resulted in the price differences of rare earth elements required by the current industry, and it probably varies depending on the future demand of rare earth components. For developing of commercial recovery technology on REEs in coal ashes, many researches have been carried out by various analyzing methods, such as evaluation of holding value of REEs in ashes, assessment between supply and demand of industry, comparison of investment and its profitability for the REEs's production from coal ashes, and so on. Although these methods have been suggested, its recovery system with economical feasibility could not been confirmed up to present. In this reason, the process design of recovering REEs from coal ash shall be researched continuously to solve the problems of the global rare earth market. And also these researches shall be conducted actively in Korea for the purpose of securing the REEs resources and their recovering technologies.

Development and Effectiveness of Occupation Based Grocery Shopping Skill Training Program For The Person with Developmental Disability (거주시설 발달장애인을 위한 작업 기반 마트장보기 훈련 프로그램의 개발 및 효과)

  • Ju, Yu-mi;Kim, Dea-Yoon;Mo, Young-Ho;Son, Sung-Min
    • The Journal of Korean society of community based occupational therapy
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    • v.7 no.3
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    • pp.43-58
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    • 2017
  • Objectives : The Purpose of this study was to develop the occupation based grocery shopping skill training program for group of person with developmental disability and to test its effect. Methods : We set the grocery shopping task for the theme of the program and we applied this program for 9 sessions. There were initial, final, and follow-up evaluation and training sessions were provided 6 times. In the every session, group training program for grocery shopping skills was conducted. The performance of grocery shopping skills was evaluated by Test of Grocery Shopping Skills(TOGSS). Results : At the final assessment of grocery shopping skill, there were increased performance skills especially in item collection and size comparison. Among 3 subjects, two showed in improved navigation skills in order to search for target items. However, there was no improvement in comparing the optical price of items. For the last, it was significant that the total time to spend for shopping were commonly decreased. The performance of grocery shopping were maintained in 2 subjects and another subject was unable to perform it at the 5 month later follow-up evaluation. Conclusion : The occupation based grocery shopping skill training group program which was developed in this study is useful guide-line for occupational therapists who seek for the community based program. All 3 subjects showed the improved performance on shopping skill through this program.

An Implementation of Gaze Recognition System Based on SVM (SVM 기반의 시선 인식 시스템의 구현)

  • Lee, Kue-Bum;Kim, Dong-Ju;Hong, Kwang-Seok
    • The KIPS Transactions:PartB
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    • v.17B no.1
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    • pp.1-8
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    • 2010
  • The researches about gaze recognition which current user gazes and finds the location have increasingly developed to have many application. The gaze recognition of existence all about researches have got problems because of using equipment that Infrared(IR) LED, IR camera and head-mounted of high price. This study propose and implement the gaze recognition system based on SVM using a single PC Web camera. The proposed system that divide the gaze location of 36 per 9 and 4 to recognize gaze location of 4 direction and 9 direction recognize user's gaze. Also, the proposed system had apply on image filtering method using difference image entropy to improve performance of gaze recognition. The propose system was implements experiments on the comparison of proposed difference image entropy gaze recognition system, gaze recognition system using eye corner and eye's center and gaze recognition system based on PCA to evaluate performance of proposed system. The experimental results, recognition rate of 4 direction was 94.42% and 9 direction was 81.33% for the gaze recognition system based on proposed SVM. 4 direction was 95.37% and 9 direction was 82.25%, when image filtering method using difference image entropy implemented. The experimental results proved the high performance better than existed gaze recognition system.

Analyzing Dynamics of Korean Housing Market Using Causal Loop Structures (주택시장의 동태성 분석을 위한 시스템 사고의 적용에 관한 연구 - 인과순환지도를 중심으로 -)

  • Shin Hye-Sung;Sohn Jeong-Rak;Kim Jae-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.3 s.25
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    • pp.144-155
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    • 2005
  • Since 1950s, the Korean housing market has continually experienced the chronicle lack of housing stock because of lower housing investment in comparison with a population explosion, prompt urbanization and rapid restructuring of family. The Korean housing market have thus been driven not by the pricing model by housing demand-supply chain but by the Korean housing policies focusing on the increase of housing supply and the living stability of the middle or low-income bracket. After all, repetitive economic vicious circle of housing price and the increase of unsold apartments aggravated the malfunction of the Korean housing market. Meanwhile, the Korean construction firms have exacerbated their profitability. Such terrible situations are mainly triggered by the Korean construction firms that weighed on the short-term profits and quick response of the government policy alterations rather than the prospect of housing market Therefore, this research focusing on the dynamics of housing market identified and classified the demand and supply elements that consist not only of housing system structures but also of the environmental elements that affect the structures. Based on the system thinking and traditional theory of consumer's choice, the interactions of these elements were constructed as a causal loop diagram that explains the mutual influences among housing subsystems with feedback loops. This paper describes and discusses about the causes of the dynamic changes in the Korean housing market. This study would help housing suppliers, including housing developers, construction firms, etc., to form a more comprehensive understanding on the fundamental issues that constitute the Korean housing market and thereby increasing their long term as well as minimizing the risk involved in the housing supply businesses.