• Journal of the Korean Home Economics Association
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• v.44 no.10
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• pp.145-154
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• 2006

The purpose of this study was to examine how the garment sizes by junior brand manufactures reflect Tween Generation's (ages from 5th grade to 9th grade) actual body sizes. They have diverse clothing preferences in styles and fitting levels as well as diverse body sizes and shapes. The subjects of this study were 520 students (the 5th and 6th grades in elementary schools, the 1st, 2nd and 3rd grades in middle schools) who lived in Jeonju. A questionnaire was used in this study. The data were analyzed by frequency, means, t-test and $\chi^2$. The results were as follows. In the selection of garment size, both the girl and boy students most preferred selecting garments after trying them on by themselves. Boy students tended to select garment size according to their mothers' advice. On the other hand, elementary school students showed a tendency to select garment size with their mothers. In fitting sizes, middle school girls wanted the size to fit tightly rather than loosely on their bodies much more than elementary school girls. Junior brand manufacturers produced sizes that well reflected actual body sizes of elementary and middle school girls. Specifically, the pants best covered their body sizes.

• The Research Journal of the Costume Culture
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• v.23 no.6
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• pp.1051-1060
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• 2015

The purpose of this study is to examine the different communication messages behind African women's hairstyles, and to compare young and old African women's hairstyles. The contents of this research are: the hairstyle as communication media, the types of African women's hairstyles, and the difference between young and old women's hairstyles. We used a review of literature and an empirical study as the research methods for this study. For the literature review, we used papers on African hairstyles, and we linked hairstyles to corresponding communication. For the empirical study, we took a database of 240 pictures (120 pictures of young women and 120 pictures of old women) from websites related to African hairstyles and we analyzed the pictures to differentiate between young and old African women's hairstyles. The results of this study reveal that African women's hairstyles express messages of power, ceremony, and status and identification communication. Within the 240 pictures, we found out which hairstyles are preferred by young and old women. Young African women prefer long, straight hairstyles and artificial hair (wigs), while old women keep short, natural hairstyles. The result of this research will be useful for understanding African women's hairstyles as well as contribute to the field of hair design.

• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.526-542
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• 2014

The purpose of this study was to investigate the differences in the dissatisfaction with and design preferences for mountain gear among the segments divided by specialization activity-pursued for recreational mountaineering. Data were collected by questionnaire survey from 900 subjects with the experiences of mountaineering and purchasing mountain gear in the past year, and 891 were used for the data analysis. The results of the study were as follows: Three factors were formulated based on mountaineering specialization activity-pursued: expertise-pursued mountaineering, mountaineering with psychological attachment and activity-oriented mountaineering. Four segments were identified based on the specialization activity-pursued: the emotionally-committed, the continuously-participated, the expertise-pursued, and the passively-participated. Significant differences were found in dissatisfaction with and design preference for mountain gear among the segments. The expertise-pursued tended to be more dissatisfied with color and fabric than the others, and preferred various mountain gear design of shape, color combination and construction line. On the other hand, the passively-participated tended to prefer simple and comfortable style with solid color and simple color combination.

• Journal of the Korean Home Economics Association
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• v.48 no.8
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• pp.113-128
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• 2010

The purposes of this study were 1) to divide consumers into segments according to their consumption attitude and subjective knowledge about natural dyed products 2) to develop a profile for each segment with respect to the media types, the preferred media programs, the information sources, the lifestyle activities and the demographics. Data(n = 213) was collected using questionnaires via the internet. By cluster analysis of the consumers' attitude and their subjective knowledge about natural dyed products, four groups were identified 1) the loyal consumption group (20.1%), 2) the conditional/reluctant consumption group(36.6%), 3) the negative/reluctant consumption group(24.2%) and 4) the non purchasers(19.1%). Several characteristics of these four groups were then compared by ANOVA and chi-square statistics. The results indicated that the consumption attitude and subjective knowledge could be the criteria for segmenting the consumers and that the segmented groups had unique consumer characteristics. Implications of this study were discussed.

• Korean Journal of Human Ecology
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• v.24 no.2
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• pp.285-295
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• 2015

To identify optimized thermal properties of mold brassiere cup for improved thermal comfort during summer, we compared the thermal resistance and the water vapor permeability of Polyurethane (PU) foam, 3D spacer fabric and the two combined materials of the PU foam and the 3D spacer fabric. Four experimental mold brassieres were made of the materials for wearing test. Six women in their twenties evaluated the wearing sensation in the hot and humid environment. The changes in microclimate temperature and humidity while wearing test brassiere cups were measured. Results indicate that thermal resistance increased as more PU foam were combined, while the water vapor permeability was higher as the content of the 3D spacer fabric increased at thickness of 18mm and over. However, in the wear test, the PU foam brassiere was the most preferred in all ambient conditions due to its soft, flexible and smooth texture, despite its high thermal resistance and low water vapor permeability. This indicates that the textures of mold foams are more dominant properties than thermal properties for mold foams in determining the wear comfort of mold brassieres.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.933-944
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• 2009

The purposes of this study was to identify perfume purchasing and using behavior according to men's fashion lifestyle. Self-administered questionnaires were used for data collection. The subjects were 317 men aged 19-40. The results were as follows: First, over half of men had purchased at least one perfume during last year and the price was 30,000-60,000won. Men selected perfumes which harmonized with their image or purposes of using perfumes. Men selected a perfume as a present for their girl friends or wives to convey their concern or love. Most men purchased perfumes at department stores and selected after experiencing samples, and by affecting advertisements of newspapers or journals. Over 60% of men possessed at least one perfume and most of them were imported perfumes. Most men used perfume on a special day such as dates or job interviews, and they received perfume as a gift from their girl friends or wives. Most men used perfumes to enjoy fragrances by themselves and preferred sea fragrance most. Second, factors of men's fashion lifestyle were fashion information, individuality, conservativeness, ostentation, activity, and fashion style. Men were segmented into ostentatious consumption group, active group, fashion leader group, and fashion retard group. Third, fashion leader group purchased perfumes more than other groups and fashion retard group purchased the least.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.431-439
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• 2009

This research aims to invest consumers' purchase behavior and preference of F/W season knit wear to prepare for basic data in producing competitive knit wear which can meet consumers' demands. The results are as follows: 1. Consumers in their twenties are largely purchasing their knit wear at bonded clothing shops, consumers in their thirties at outlet stores and consumers in their forties and fifties at department stores. As for preferred materials in knit wear, the twenties like 100% of cotton, the thirties mixed wool, and the forties and the fifties 100% of wool. Across all age groups, they prefer knit wear pattern with no figures, while they consider its design and color as important factors in purchasing F/W knit wear. 2. As for the wearing sensations of F/W knitwear of three age groups, there are not significant differences in other factors except a factor of 'jacket length'. 3. As for the fitting sensation about F/W knit wear, consumers with 'thin' somatotype feel high comfort in the factor of 'girth', while consumers with standard somatotype feel high satisfaction in the factor of 'length'.

• Fashion & Textile Research Journal
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• v.19 no.1
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• pp.79-89
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• 2017

Sensory attributes and preferences that contribute to consumer satisfaction with artificial leather were measured by subjective evaluation, and subjective hand and preferences were analyzed in relation to its use. Using tactile and visual senses, 50 experts in fashion and textile industry evaluated leathers classified into two categories, suede and polyurethane coated, according to different manufacturing methods. They answered questions on subjective hand and preferences of different artificial leathers of various fashion items (jackets, purses, bags, shoes, boots, furniture, etc.), using specific adjectives to describe the hand properties. As a result, it was found that the subjective hand properties of artificial leathers were related to 'Thickness', 'Fullness/softness', 'Surface contour', 'Stickiness', and 'Elasticity'. The leather type from different manufacturing methods influenced their perceived hand and preferences relating to use. By use, different hands were preferred. The preferences for jackets and furniture of suede type leathers were related to their surface properties, whereas the preferences for items of the other type of leathers were associated with their resilience. On the other hand, in the case of polyurethane coated leathers, the preferences for jackets were significantly affected by their thickness, while those for the other items were influenced by their resilience and surface properties.

• Textile Coloration and Finishing
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• v.27 no.4
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• pp.288-300
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• 2015

This study was executed to substitute Carbon-arc method, which is a method currently used for testing light-fastness of military textile products, with Xenon arc method. Specimens used in the study were classified according to the fabric material and color of military textile products and were composed of 11 items of 42 kinds with different colors. Light-fatness test was done by comparing the result of Carbon-arc(KS K 0700) and Xenon arc(KS K ISO 105-B02) method. In Xenon arc method, blue wool reference materials of 1~8 was used, and exposure condition preferred in American continent and light exposure method 3 were applied. After testing with both methods, grade of light-fastness, color difference, reflectance and color were examined. Even though there was a slight difference among 42 specimens used in the test, results exceeded the quality standard both in Carbon-arc-lamp and Xenon arc-lamp. Therefore, it was confirmed that applying KS K ISO 105-B02 together in the KS K 0700-regulated Ministry of National Defense standard and purchase order would also fit.

• Journal of Fashion Business
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• v.5 no.3
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• pp.49-61
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• 2001

In this study, girdle wearing was surveyed on the female college students in Seoul and Seoul satellite cities. Data were collected by convenient sampling method, and sample size was 252 subjects in 18 to 29 years. Questionnaire was composed of 5 parts: experience of girdle wearing, the preference of girdle type, degree of dissatisfaction/discomfort in wearing girdle, wear sensation evaluation of girdle fabrics, including demographic and anthropometric data. The results of surveys are as follows: Experience of girdle wearing (season of wearing girdle, main intention of wearing girdle, frequency of wearing, body part to want to be shaped by girdle) was examined. Especially body parts to be shaped by girdle were in order of abdomen > hip > thigh > waist-hip sideline. Therefore, it would be considered that female college students want to care about the shape of abdomen or hip. The long leg panty type was most preferred among the girdle types. The reason of preference of long leg panty type was cost > easiness of putting on-and-off > shaping many body parts at once. For dissatisfaction/discomfort in wearing the commercial girdles, it showed in order of poor ventilation at sweating > static electricity with outer garment > difficult breathing due to pressure > deformation after laundering.