• Title/Summary/Keyword: preference tendency

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Clothing Purchasing Behavior by Conspicuous Consumption and Imported-Brand Preferences (과시소비성향과 정장 수입브랜드선호에 따른 의복구매행동에 관한 연구)

  • 박미정;임숙자;이승희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.1
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    • pp.3-14
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    • 2002
  • The purpose of this study was to examine conspicuous consuming tendency and imported-brand preferences based on purchasing behavior of clothing. 464 women living in Seoul were collected for this study. For data analysis, descriptive statistics, Pearson's correlation analysis, ANOVA, Duncan's multiple range teats, and $X^2-test$ were used. As the result, five factors in conspicuous consumption are generated from the factor analysis. Consumers with high conspicuous consumption prefer imported-brand clothing. According to the levels of conspicuous consumption, purchasing behaviors of clothing are significantly different in information usages, clothing selection evaluations, patronage store types, purchasing frequencies, and seasonal clothing expenditure. Finally, clothing purchasing behaviors are significantly different by imported-brand clothing preference in information usages, clothing selection standards, and patronage store types.

Attitudes toward Abortion and Related Variables by Abortion Experience (낙태경험 유무별로 본 낙태에 대한 태도와 관련변인)

  • 오선주
    • Journal of the Korean Home Economics Association
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    • v.34 no.4
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    • pp.227-247
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    • 1996
  • This study explores the relationship between attitudes toward abortion and such variables as age, education, religion, working, family income, son preference, and abortion experience. Questions are asked to see whether or not respondents think it should be possible to obtain legal abortion in nine circumcestances. Logit analysis is executed to see the relationship between abortion attitudes and explanatory variables for all respondents and then for women with abortion experience and for those without. Women with abortion experience are more likely to favor abortion than those without the experience. Catholics show tendency to oppose to legalized abortion compared to women with no religion. Women who show higher son preference are more likely to oppose to abortion in case of pregnancy by rape. Women who are working then to show favorable attitudes toward abortion in case of women who want no more child. Women who have low income and abortion experience have than young women. The more educated women show the more favorable attitudes toward abortion.

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An Analysis and Study for the Math Disliking Tendency of the Australian Students -Compare to the Students of Middle School of Korea- (호주 학생들의 수학 기피성향 분석 연구 -우리나라 중학교 학생과의 비교-)

  • 박기양
    • The Mathematical Education
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    • v.42 no.3
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    • pp.295-302
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    • 2003
  • The purpose of this study is to make more reliable researches on the tendency of shirking from the mathematics by including those of the students in the other country, and there are a series of researches such as 'math-camp to raise the mathematical tendency of the students who make little progress in the study', 'establishment of factors causing the shirking tendency from the mathematics and development of the analyzing instruments for it' and 'study on the preference to each category of the school mathematics.' For this purpose, I used a test developed by the shirking tendency research team. I compared the average score and standard deviation between the Korean and the Australian students. As for the average score, that of the Australian elementary school students is about one point higher than the Korean students, and there was no remarkable difference in the deviation. Comparing the math-shirking tendency of the two groups, they show higher shirking tendency in the aspects of emotional and mathematical recognition that belong to the psychological and environmental sphere. And, as for an extent of association in difficulties according to each school grades, its degree of the Australian students is comparatively lower than that of the Korean students, therefore, the shirking tendency of the Australian students is intermediate level whereas that of the Korean students is the lowest. They show us a peculiar result in teacher factor. It is noteworthy in that the Korean students show a positive reaction in that factor, however, the Australian students show a comparatively weak reaction. It might be caused by a cultural difference. I also have compared the accumulated percentage according to each shirking tendency factors. It will not only be very efficient for teachers to establish a teaching plan but also a good data to understand the shirking tendency of each student. This will be a very good data for the planners of teaching policy to remedy the causes of shirking tendency. And, it will also be used effectively to write a new textbook. It has been uncommon that a psychological test is used in the research for the improvement of teaching and learning mathematics. In this aspect, I am sure that this study including the preceding research will be a good in studying the shirking tendency factors by using a psychological test. I believe that this research will be a help to grasp the outline of the shirking tendency and I will have to try continuously to make it be a reasonable and reliable study.

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Empirical Validation of Interior Image Preference Scale(IIPS) (실내이미지 선호 측정 시각적 도구에 대한 실증적 검증)

  • 이연숙;홍미혜
    • Korean Institute of Interior Design Journal
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    • no.16
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    • pp.3-9
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    • 1998
  • The purpose of this research is to empirically validate the IIPS (Interior Image Preference Scale) which is a newly developed visual instrument for evaluating the environmental disposition inherent to individuals especially one's interior image preferences. The questionnaire survey was used. The data were collected from Oct. 10th 1997 to Nov. 14th 1997. The subjects were 399 undergraduate students and 30 professor of Dep. of Interior Design. With respect to content validity and construct validity of IIPS discrimination and similarity structure of scales and characteristics of 12 prototype interior images were examined in comparison with the originals. 429 questionnaires were analyzed using frequency percentage mean and Multi-Dimensional Scales. The major results were as follows (1) All 80 items of IIPS were discriminated by 3 criteria such as Traditionalism·Modernity(TM) Masculinity·Femininty (MF) and Simplicity·Complexity (SC) as expected at the time of the instrument development stage.(2) 12 prototype interior images of the IIPS showed tendency to be accord with descriptors to express them in comparison with the originals (3) All 90 items of IIPS showed a cluster distribution according to the similarity structure of scales. Three subscales of IIPS(e . g. TM MF and SC) were structured pretty well by those 3 dimensions. This research revealed the IIPS to have content validity and construct validity for evaluating of preference of three properties of interior image in empirical research. The IIPS was found to be potential objective tool to measure the interior image preferences.

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Outdoor clothing purchasing tendencies among fashion lifestyle segments (패션 라이프스타일에 따른 아웃도어 의류 구매성향)

  • Han, Heejung
    • The Research Journal of the Costume Culture
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    • v.24 no.2
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    • pp.218-232
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    • 2016
  • The purpose of this study was to investigate the differences in various fashion lifestyle segments' perceived benefits and design preferences for outdoor clothing to improve the development of outdoor clothing. Data were collected by questionnaire from 600 subjects aged 30 years and over with experience purchasing outdoor clothing in the past year. Frequency analysis, factor analysis, cluster analysis, reliability analysis, ANOVA, and chi-square analysis were used for the data analysis. The results of this study were as follows. Four segments were identified based on fashion lifestyle: manifoldly conscious, sensation conscious, practicality conscious, and brand conscious. Perceived outdoor clothing benefits generated three dimensions, including premium brand, practicality, and functionality, and preferred image produced two factors, tasteful/refined and comfortable/casual. Significant differences were found in the purpose of purchasing outdoor clothing, perceived benefit, and image and t-shirt pattern design preference among the segments. The manifoldly conscious group had a higher tendency to pursue various benefits and images of outdoor clothing and to prefer t-shirt textile designs with foulards and stripes. The sensation conscious group considered fashion and individuality in daily life but not in outdoor clothing. The practicality conscious group showed a preference for simple and casual styles with functionality and foulard patterns for t-shirts. The brand conscious group tended to prefer a striking design to functionality. This study is expected to be used as preliminary data for merchandising planning of outdoor clothing.

A Study on Consumer Preference Factors to Domestic Versus Imported Apparel (국내 및 수입 유명 의류에 대한 소비자 선호요인 비교연구 - 여성복을 중심으로 -)

  • 장은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.1
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    • pp.182-193
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    • 1997
  • The purpose of this study was to investigate the actual state of introduction and distribution of import apparel and to identify which characteristics of import apparels were different from domestic apparels by analysing consumer's evaluation attitudeto import apparels comparatively. Inaddition, by forming consumer groups who prefered import apparels and who prefered domestic apparels consumer characteristics and factors of each group were investigated. Results of this study are summarized as follows; 1. The degree of recognition of domestic or import well-known apparel brands were both high as 79.1% was to national brandcomparing with 77.0% of import brands. Average holding articles of import apparels were increasing up to 2.08 per person. 2. Consumers gave better evaluation to import apparel in all its aspects. With respects of the economic value and thepractical value, domestic apparel brands were evaluated better than import apparel brands while import apparel brands were evaluated better than domestic apparel brands with respects of design, brand image, and quality value. 3. Consumer group who has preference to import apparel has the tendency of high degree of clothing expenditure and low degree of economical behavior in clothing life st)4e and high degree of brand preferency. Futhermore, such group was not affirmative to negative effect of purchasing import goodsand open-trade policy. 4. Core factors affecting the preference to import apparel were design evaluation attitude, general reluctancy to buying imports, brand-oriented clouting life style, and degree of prossession of import apparel, as enumerated in the order of importance.

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A Study on the Utilization Pattern and the Perception of Housewives about Edible Oil & Fats (주부들의 식용유지류 이용의식 및 사용실태)

  • 윤계순
    • Journal of the Korean Home Economics Association
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    • v.39 no.2
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    • pp.85-95
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    • 2001
  • This study was carried out to obtain the information concerning the perception and utilization patter of the housewives about the edible oil and fats. Data were obtained through questionnaires from 442 housewives in Chonbuk area. The eating frequency of food that used oil & fat was affected by age, residing area and educational level. family's preference score of food that used oil & fats was 3.34 point in the 5 point scale. 47% of the subjects answered that the intake rate of oil & fats had more from vegetable oils than animal sauces. Most of the subjects had negative response such as increased cholesterol and body weight for psychological state after the intake of food that used oil & fats. The main reason why some housewives did not use frequently oil & fats was inconvenience of tidying up. The kinds of the oil & fat used frequently were soybean oil, sesame oil, com oil and perilla oil. The nutrition knowledge score rotated to oil & fat was 7.62 point in the 10 point scale. The eating frequency of food that used oil & fats and its preference were positively correlated. These results indicate that the housewives haute a widespread tendency to pursue a health and convenience in the utilization of edible oil & fats.

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A Study on the Preference for Interior Spaces in Apartment Houses (아파트 공간의 선호 성향 변화에 관한 연구)

  • 류호창;이호중
    • Archives of design research
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    • v.14 no.1
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    • pp.159-166
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    • 2001
  • The purpose of this study is to investigate the relationships between apartment residents'satisfaction and preferences and their environments on purpose to provide useful data for developing new apartment environment based on resident's needs and wants. this research was executed through a questionnaire survey method. The major findings are as follows : (1) Preference of large space of apartment dwelling is still prevailing. The older people have the tendency to prefer orientation to vista. (2) Among environmental factors of livingroom, size is mostly ranked higher than vista and orientation. Result of higher ranking of vista than orientation can be explained with the change of life cycle and patterns based on social environmental change and development of environmental control systems. (3) The highest concern about interior design is targeted to livingroom, and quality of finish materials is preferred at the highest.

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Preparation of Coated Citric Acid for Sensory Improvement of Chocolate Products (초콜릿제품의 관능개선을 위한 코팅 구연산 제조)

  • Kim, Bok-Hee;Kim, Dong-Man;Lee, Sang-Hwa;Shin, Hyun-Jae
    • KSBB Journal
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    • v.25 no.5
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    • pp.443-448
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    • 2010
  • Coated citric acid as an acidulant was prepared to be used as a stable food additive. Sensory evaluation of chocolate products with the coated acidulant additive was performed to improve sensory preference tendency in chocolate product. When the ratio of coated acidulant was varied on the preparation of dark (0, 1, 2 wt%), milk (0, 1, 2 wt%) and white (0, 2, 4, 6 wt%) chocolate, 1 wt% (dark and milk) or 2 wt% (white) addition showed better preference than that of 0% sample in overall acceptability. Under the condition of the same coated acidulant content (1% or 2%), the white chocolate showed best sensory evaluation result in sweet, sour taste and overall acceptability.

The Effect of Addition of Level of Red Ginseng Powder on Yackwa Quality and During Storage (홍삼분말이 첨가된 약과의 품질과 저장성에 관한 연구)

  • Hyun, Ji-Soo;Kim, Myoung-Ae
    • Journal of the Korean Society of Food Culture
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    • v.20 no.3
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    • pp.352-359
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    • 2005
  • The red ginseng powder was added to Yackwa dough as ratio to 0%, 2%, 4%, 6% and 8%, respectively to know effect of red ginseng powder on Yackwa quality and preservation. The expansion, color, texture and preference characters were investigated at 0,2 and 4 weeks, respectively. The peroxide and acid value were also measured. The 4% addition increased greatly expansion rate. In color test, L value lowed at addition of red ginseng powder and at long storage period. the b value lowed as the addition was increased, but a value was not affected by the addition of red ginseng powder. In mechanical texture test, addition of red ginseng powder had a tendency to show low cohessivness, springness, gumminess while hardness increased. The springness, brittleness and cohessivness decreased while hardness increased at long storage period. In sensory test, surface color, bitterness and red ginseng flavor were recognized strong by addition of red ginseng powder but oily taste, crispness, softness and overall preference were weak. The surface color and red ginseng flavor were strong at long storage period but sweetness, softness and overall preference decreased, respectively. The peroxide value increased at long storage period and decreased after 6 week. The 2% and 4% addition showed lower peroxide value compared to other treatment. The acid value increased at early storage period, but did not change after 4 weeks.