• 대한가정학회지
• /
• 제35권6호
• /
• pp.15-24
• /
• 1997

The objective of this study were to examine the relationships between clothing design preference, clothing attitude and sex role identity. Using the data collected through interview questions. 200 subjects who were 60years of age and older in Kunsan, Korea, the data were analyzed using $X^2$-test. The results of the study were the followings. 1. The androgynous type liked two button single jacket and the masculine and indifferentiate type three button single jacket, while the femin type liked soutien collar jacket in their woman. 2. The androgynous type' purchase motive was 'enough money' 'finding like clothing' while the masculine type's 'to attend meeting'. The feminine type's motive was 'enough money' and the indifferentiate type 'to attend meeting'. Clothing selection motive was more influenced the androgynous type than the feminine and indifferentiate type by 'design'. 3. The androgynous type felt 'indifferent' for dare clothing of the aging, the masculine type 'hate', the feminine type 'I like to', and the indifferentiate type 'look so good'.

• 한국의류학회지
• /
• 제10권2호
• /
• pp.37-50
• /
• 1986

The purpose of this study is to compare and to analyse the difference of middle school girls clothing behaviors and their preference for clothing styles according to their intelligence, socio-economic status, and physical constitution. For the study, data were collected from 378 middle school girls resided in Taegu: one half from high intelligence group over I.Q. 113, others from low intelligence group under I.Q. 87 using the questionaire method. For the measurement of the relationship clothing behavior, socio-economic status. Rohrer index, preference style of clothing were examined. The analysis of the data was managed by computer; frequency, percentage, mean, standard deviation, t-test, and ANOVA. The results of the study are as follows; 1. The significant difference in clothing behavior according to intelligence was verified in four: modesty, comfort, management, and psychological dependence. 2. The significant difference in clothing behavior according to socio-economic status was verified in all of eight clothing behavior variables. 3. There was no significant difference according to physical constitution in all clothing behavior variables. 4. There was no significant difference in the preference styles of clothing according to intelligence, but high intelligence group took more interest in detailed factors; design, style, total combination, color, print, and comfort. 5. The upper and middle class preferred slacks and lower class preferred skirts. The upper class took interest in design-style, total combination, and comfort, the middle class in total combination. and comfort, and the lower class in total combination. 6. Thin group preferred skirt, the average group preferred slacks, fatty group preferred slacks and shirts-blouse. Thin group took interest in design-style, and color-print, the average group in total combination, and fatty group in total combination, color-print, and design-style.

• 한국의류산업학회지
• /
• 제21권2호
• /
• pp.171-178
• /
• 2019

This study analyzed the pressure, subjective wearing comfort, and design preference of brassiere shoulder straps among women in their 20s and 40s. Experimental clothing was made by different shoulder strap designs on a brassiere. In the four designs (A-D), the front attachment points of the shoulder straps were the same, but the back attachment points were different. Three of them (E, E1, E2) were of a halter neck design, with different front attachment positions. The pressures of A-D were measured at the position passing through the shoulder line (P1), and E-E2 was measured at the back neck (P2) as well as at P1. Subjective wearing comfort and design preference were rated on a 7-point Likert scale. A was determined to exert the highest pressure at the neck side of the design in the pressure measurement analysis of A-E2, whereas E1 exerted the lowest. E was measured to have the highest pressure among the E-E2 designs, whereas E2 had the lowest. Participants preferred A the most and E the least in regards to the subjective wearing comfort of A-E. Thus, participants deem A to be the most comfortable despite the high strap pressure. However, E was the most favored design, despite its poor wearing comfort. Participants' subjective impressions of E-E2 were that E2 was the most uncomfortable, but its design was the most preferred. Consumers' design preferences and subjective impressions of wearing comfort did not match.

• 한국의류학회지
• /
• 제35권2호
• /
• pp.156-166
• /
• 2011

This study investigated the casual jacket design preferences of women aged 50s and 60s and suggested a prototype design for functional clothing. All age groups liked the casual jacket with a length between the waist and hip, a convertible collar, and a single-breasted design. Those in their 50s preferred fitted or semi-fitted casual jackets while those in their 60s preferred semi-fitted casual jackets. Although, there were significant differences between the preferred jacket designs and ready-made brand jacket designs, most brand jacket designs were casual, semi-fitted, middle-hip length, single-breasted, and with stand-rolled or convertible collars. The analysis of the sleeve styles in brand jackets showed that consumers needed designs that are more decorative. Fashion designers for senior citizens need to design elderly clothing that is comfortable, fashionable, functional, and considers a universal design for ease of clothing function. It will also make the senior citizen fashion market more appealing to consumers. To provide jacket designs for senior citizens, we suggested casual jacket designs for embedding a functional device as well as a new jacket design library for women in their 50s and 60s.

• 한국의상디자인학회지
• /
• 제13권4호
• /
• pp.51-67
• /
• 2011

The purposes of this study were to segment male university students on the basis of benefit sought in clothing, and to investigate knitwear image preference and purchasing behaviors of each segmented market. The research method was a survey and subjects were 249 male university students in Daejeon and Chungnam province. The questionnaire consisted of measurement items for benefit sought in clothing, knitwear image preference, knitwear purchasing behaviors, and subject's demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and Scheffe test. The results were as follows. First, male university students were segmented into 6 consumer types (practicality pursuit, individuality pursuit, comport pursuit, brand pursuit, social status pursuit, and unconcern type) by benefit sought in clothing. Second, male university students generally preferred dandy image and causal image, however, brand pursuit type more preferred trendy image, and practicality pursuit type more preferred active image than other consumer types. Third, the segmented markets showed many differences on knitwear purchasing behaviors. On clothing selection criteria, practicality pursuit type considered resonable price as important, whereas brand pursuit type considered brand reputation. On fashion information source, individuality pursuit type considered store display and other people's clothing, while unconcern type considered advice from friend and family. On main purchasing place, individuality pursuit type more used speciality store with no brand, whereas brand pursuit type more used department store and brand store than other consumer types. The results of this study supported that benefit sought in clothing can be useful as an effective variable for market segmentation.

• 한국생활과학회지
• /
• 제13권1호
• /
• pp.159-171
• /
• 2004

The purpose of this study was to compare the characteristic of Chanel style between modern and postmodern period. The documentary research method was used for this study. The modem period was limited from around 1920 through 1939 and the postmodern period from 1990 through present for this research. The results were summarized as follows: The characteristics of clothing style in modem period were 1) the preference of slim & straight body figure as ideal one and slim & straight clothing silhouette, 2) the high fashion image for the elite by simple & basic design, 3) the emphasis on the harmony by the unity, 4) the tendency of eliminating ornaments on clothing, 5) the discontinuation of traditional way of dress code & style, and 6) the modern style. The characteristics of clothing style in postmodern period were 1) the emphasis on erotic aspects of female body and sexy design, 2) the popularization of high fashion and certain social group's fashion, 3) the tendency of harmony by mix-match, 4) the preference of ornaments in clothing, 5) the preference of retro-fashion, and 6) the continuation of modem style.

• 복식
• /
• 제61권9호
• /
• pp.97-113
• /
• 2011

To develop the work clothes for the employees in the mechatronics industry in South Korea, a questionnaire survey on many aspects of the work clothes such as type, color, detailed design and function preference of the subject employees has been carried out in the study. The results throughout the survey highlighted certain functions such as extensibility, thermal and air permeability of importance for the work clothing performance. To improve the discomfort caused by some work motions (i.e. squatting down, ascending/descending the stairs, raising arms), more allowances were given to the measurements (i.e. body rise + 2cm and crotch depth + 1cm for squatting down pose; thigh circumference + 1cm and knee circumference + 1cm for ascending/ descending the stairs pose; chest circumference + 5~6cm and jumper length to the level of hip circumference line for raising arms pose) for work clothes patternmaking. The evaluation of the two types of spring/summer and winter work clothes' clothing comfort and wearer mobility suggested certain points to improve the clothing performance (e.g. ventilation slits on the back pleats, arm pits and collar band of the spring/summer suit using net material and lining for the winter suit using quilted thermal materials) and wearer mobility (e.g. pants hem buckles for the easy work motion), which also enabled to fulfill the workers' work clothes design preference.

• 한국의류학회지
• /
• 제46권2호
• /
• pp.199-218
• /
• 2022

Considering increasing demand for improved waist protectors for the elderly, in this study we sought to design a waist protector that reflects the body characteristics, preferences, and satisfactions of the elderly. A survey conducted to investigate elderly satisfaction with existing waist protectors, as well as their preferences in product function, design, and characteristics, found that consumers are not satisfied with current waist protector offerings and would prefer protectors that allow greater freedom to perform physical activities and that are more easily accessible. Based on the survey, we developed a guideline on function, design, and characteristics, resulting in four new waist protector designs: A and B for men, and C and D for women. Significant preference differences according to gender were reflected in the designs. For example, designs for female waist protectors focused much more on improving tightness, size, freedom of movement, and easy attachment or detachment than designs for male waist protectors did. Evaluation of satisfaction with new designs suggests that new designs meet the satisfaction criteria of elderly consumers, who express willingness to purchase and use them.

• 한국의류학회지
• /
• 제26권8호
• /
• pp.1286-1297
• /
• 2002

This study was aimed at conducting a survey and analyzing its results on the purchase and wearing conditions and design preference of sports casual wear among women and men in their twenties and thirties according to region, gender, age and income. The survey was administered using a website and was conducted among the persons who purchased sports casual wear more than once a year. The statistical results were analyzed from 497 questionnaires of respondents residing in Seoul, Gyeonggi Province, six metropolitan cities and other cities and provinces. The results of this study were summarized as follows. 1) Results of wearing conditions and preference of sports casual wear : The respondents of the survey answered that they had purchased 1 or 2 clothing items for a year and the order of buying the popular wear ranked sport shirt, jacket, trousers respectively. They chose mostly shades of gray, and the most favored design type were a chin collar, a set-in sleeves, a mixed type of band cuffs and elastic band, side zip-pockets, a full-zip front fastener, alight warm-up hood, and a small front upper chest type logo; 2)Analysis of the differences in purchase and wearing conditions in accordance with region, gender, age and income : The largest proportion of respondents who answered thar had purchased 4 or more clothing items for a year were Seoul residents and in particular the residents south of the Han river. The customers under thirty usually obtained their information about sports casual wear by visiting stores in person. The men obtain a variety of information through printed materials and related Internet sites; 3) Analysis of preferential differences of the detailed partial design : The purchasers in their 20's preferred black white, and gray patterns, however that preference shifted for those in their late 20's and the preference for pastel colors increased. The purchasers in their 20's and mid 30's had a preference for a chin collar and an eight-shaped zip type pockets. The men preferred a band cuff and a detachable hood type but women favored an elastic band and a light warm-up hood type.

• 복식문화연구
• /
• 제14권4호
• /
• pp.556-566
• /
• 2006

The purpose of this study was to find out relationships among mother-daughter dyads in clothing preferences and possesses. Subjects consisted of 75 female elementary school students, 64 female highschool students, and their mothers(139) who were currently residing in Daejeon, Korea. The research was an ex-post factor relational study and instruments for the study were 24 clothing stimuli and 6 questions for measuring clothing preferences and possesses. Results were as follows; In clothing preference for mother daughter dyads there was a tendency emerged that a mother's clothing preference affected on clothing evaluation of their daughter and there was more powerful dyads relationship between mother and daughter highschool students group than elementary school students group. The clothing preferences of the 3 age group showed significant differences. In clothing category, daughters preferred skirt style while mothers preferred pants style. In masculinity and feminity of clothing design the elementary school students and mother group preferred more feminine design than high school students, however complex and simple dimension of clothing no significant differences existed and all the their age group preferred simpler design.